Land Grant

📋 1 Guidelines

🔗 Connections

Sector

Brewery Restaurant

Region

Usa

Guideline Year

2017

Language

English

Tags

Food beverage

Official Websites

Brand Guidelines

2017

Brand Summary

Mission
  • To grow our community, foster creativity, and above all to produce the highest quality beer, customer service and taproom experience [^1].
Core Values
  • community
  • creativity
  • quality
  • customer service
  • taproom experience
Target Audience
  • Partners, customers, and the broader community in Central Ohio, including those seeking a premier brewery/taproom destination [^2].
Personality Traits
  • consistent
  • high quality
  • creative
  • community-focused
  • modern
Visual Identity Overview
  • The brand features bold, modern logos with strong typography, a cohesive color palette (red, black, white, and accent colors for beer brands), clear logo usage rules, and a visual style emphasizing clarity, simplicity, and consistency across all media [^3].

Categories

Brand Values
  • MISSION To grow our community, foster creativity, and above all to produce the highest quality beer, customer service and taproom experience.
  • VISION To become the premier brewery/taproom destination in Central Ohio and be recognized as a leader in the Ohio Craft Brewing Community.
Logo Usage
  • As the primary visual identifier of Land-Grant, it is important that the mark and logotype not be altered in any way. In all Land-Grant communications, from print to broadcast to web applications, and in all partnership and sponsorship programs that call for additional graphics, the mark and logotype should be highly visible and unmistakable.
  • The full-color Land-Grant marks are preferred for brand applications. It reproduces best against white or light colored backgrounds.
  • For applications that call for a dark or multi-colored backgrounds, the full-color reverse marks or one-color white marks should be used.
  • The Land-Grant mark and logotype should be surrounded by a field of clear space to isolate them from competing graphic elements and ensure their visibility and impact.
  • PRIMARY MARK: The clear space minimum for the primary mark is equal to 25% of the height of the primary mark as represented by gray box in the example.
  • LOGOTYPE: The clear space minimum for the logotype is equal to 50% of the height of the logotype as represented by gray box in the example.
  • Incorrect use of the Land-Grant marks compromises its integrity and effectiveness. Care should be taken to ensure correct and consistent mark use in every application. Some common misuses of the marks are shown on this page.
  • Although these examples do not represent every misuse, they do indicate areas to double-check. To ensure correct reproduction, please use the approved electronic artwork.
  • Do not change the angle of the logo
  • Do not interchange the colors of the logo
  • Do not change the direction of the logo
  • Do not add effects to the logo
  • Do not crop the logo
  • Do not put the logo in a shape
  • No text or object should be on or touching the logo
  • Do not change the colors of the logo
  • Do not place an object in the clear space of the logo
  • DO not use the logo as a watermark
  • Do not warp or alter the proportion of the logo
  • DO not change the size of logo elements
  • The full-color Land-Grant mark and logotype can appear against a variety of backgrounds. When an application calls for a solid background, one of the colors from the Land-Grant color palette is preferred.
  • The full-color reverse Land-Grant mark can appear against photo graphic backgrounds. In these applications, the marks must be positioned against areas that offer sufficient contrast for the mark’s legibility.
  • Do not place the full-color Land-Grant mark on a photograph with areas of color with high contrast This diminishes the visibility and detail of the Land-Grant mark.
  • Do not place the Land-Grant logos on a photograph with areas of color with high contrast, this diminishes the visibility and detail of the Land-Grant mark.
  • The Land-Grant Brewing Company colors are required when reproducing our mark. Refer to the color values below.
Color Palette
  • The full-color Land-Grant marks are preferred for brand applications. It reproduces best against white or light colored backgrounds.
  • For applications that call for a dark or multi-colored backgrounds, the full-color reverse marks or one-color white marks should be used.
  • Do not interchange the colors of the logo
  • Do not change the colors of the logo
  • When an application calls for a solid background, one of the colors from the Land-Grant color palette is preferred.
  • The Land-Grant Brewing Company colors are required when reproducing our mark. Refer to the color values below. 221r 201b 148Xg 14c 17Xm 47y 0k #DDC994 1862 ALE
  • RED PMS 1797C 17c 98m 92y 7k 193r 40b 45g #C1282D
  • 31c 100m 100y 43k 117r 17b 19g #751113
  • 94c 0m 100y XX0 0r 169b 79g #00A94F
  • 85c 0m 100y 55k 0r 98b 39g #006227
  • BLACK Pantone 0c 0m 0y 100k 0r 0b 0g #000000
  • 0c 0m 100y 0k 255r 242b 0g #FFF200
  • WHITE Use no ink (or use opaque white) 0c 0m 0y 0k 255r 255b 255g #FFFFFF
  • 97c 71m 13y 2k 5r 87b 50g #055796
  • 5c 6m 18y 0k 242r 233b 210g #F2E9D2
  • The correct color swatches are required when creating materials promoting our various seasonal and limited release beers. Refer to the color swatches below.
Typography
  • As with our logo, consistent use of our typefaces—Liberator, Vincent, Roboto Condensed, and Millie Round—further reinforces Land-Grant’s overall brand identity.
  • LIBERATOR ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789:.,/?!@#$%^&*()<> Used in our logo and beer brand lockups, do not use liberator for copy
  • VINCENT ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789:.,/?! Use for headlines, intro copy, subheads and captions. Do not use for body copy.
  • ROBOTO CONDENSED LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Use for body copy. Do not use for headlines.
  • Millie Round BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789:.,/?!@#$%^&*(){}[]<> Rendered with a 5° vertical shear. Used sparingly for artistic text accents
Naming Conventions
  • Consistency is key across all means of communication. One of the most important is also one of the most basic, how we refer to Land-Grant Brewing Company in writing.
  • Correct Naming Convention: Land-Grant Brewing Company
  • APPROVED ABBREVIATIONS: Land-Grant Brewing Co. Land-Grant LG
  • Only use abbreviations after using the full brewery name in text. Shortening ‘Company’ to ‘Co’ is acceptable when character counts are limited.
  • Incorrect Naming Convention: Land Grant Brewing Company (missing hyphen) Land-Grant Beer Company Land Grant Brew Pub Land-Grant Brewery Brewery Land-Grant LGBC
Visual Style
  • As the primary visual identifier of Land-Grant, it is important that the mark and logotype not be altered in any way. In all Land-Grant communications, from print to broadcast to web applications, and in all partnership and sponsorship programs that call for additional graphics, the mark and logotype should be highly visible and unmistakable.
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