Lightning Protection Institute
📋 1 Guidelines
Official Websites
Brand Guidelines
2020
Brand Summary
Mission
Visual Identity Overview
- The visual identity centers on a clean, minimalistic, and professional look, using a primary color palette of medium purple (PANTONE Medium Purple U) and metallic beige (PANTONE 871 C Metallic). The logo features a stylized shield and wordmark, with consistent use of uppercase, bold typography (Ridley Grotesk Bold and Avenir Book). Layouts emphasize clarity, alignment, and modernity, with prominent use of the tagline ‘Embrace the Standard’ in purple sans-serif font.
Categories
Color Palette
- PANTONE Medium Purple U CMYK: 63, 84, O, 0 RGB: 100, 67137 , HEX: #644389
- PANTONE 871 C Metallic CMYK: 37, 43, 62, 8 RGB: 157, 134, 103 HEX: #9D8667
Logo Usage
- PANTONE Medium Purple U CMYK: 63, 84, 0, 0 RGB: 100, 67, 137 HEX: #644389
- PANTONE 871 C Metallic CMYK: 37, 43, 62, 8 RGB: 157, 134, 103 HEX: #9D8667
- LPI LIGHTNING PROTECTION INSTITUTE Stacked Wordmark Logo
- LPI LIGHTNING PROTECTION INSTITUTE Horizontal Wordmark Logo
- LPI Logomark
- LPI Embrace the Standard Stacked Logomark + Tagline Lockup
Typography
- RIDLEY GROTESK BOLD: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz AVENIR BOOK: ABCDEFG H IJ KLM NOPORSTUVWXYZ abcdefgh ij kl mnopqrstuvwxyz
Visual Style
- PANTONE Medium Purple U CMYK: 63, 84, 0, 0 RGB: 100, 67, 137 HEX: #644389
- PANTONE 871 C Metallic CMYK: 37, 43, 62, 8 RGB: 157, 134, 103 HEX: #9D8667
- LPI LIGHTNING PROTECTION INSTITUTE Stacked Wordmark Logo
- LPI LIGHTNING PROTECTION INSTITUTE Horizontal Wordmark Logo
- LPI Logomark
- LPI Embrace the Standard Stacked Logomark + Tagline Lockup
- Embrace the Standard Tagline
- RIDLEY GROTESK BOLD: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz AVENIR BOOK: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz