Linvisible

📋 1 Guidelines

🔗 Connections

Sector

Construction Interior design decor

Region

Italy

Guideline Year

2017

Language

English

Tags

Design

Official Websites

Brand Guidelines

2017

Brand Summary

Mission
  • To deliver exclusive, highly customizable, flush-to-wall doors and closures, combining Italian design, technical know-how, and a complete service model to fulfill demanding aesthetic and functional expectations [^1].
Core Values
  • exclusive design
  • customization
  • technical expertise
  • Made in Italy
  • complete service support
  • coherence
  • collaboration
  • innovation [^2]
Target Audience
  • Customers and potential customers, design enthusiasts, architects, designers, and professionals in architecture and design business, both B2B and B2C [^3].
Personality Traits
  • innovative
  • exclusive
  • emotional
  • modern
  • minimalist
  • professional
  • collaborative [^4][^2]
Visual Identity Overview
  • The brand identity is minimalist and modern, with a kinetic logotype exclusively composed of typography, using black as the primary color (PANTONE Neutral Black), and strict rules for logo application, area of respect, and layout. Visuals emphasize flush-to-wall characteristics, clean lines, and a coherent style across exhibition spaces, signage, and digital platforms [^4].

Categories

Brand Voice
  • Behind our work there’s a hidden Italian story of experience and exclusive design. The precise technical know-how is masked by the apparent simplicity of the flush-to-wall door that, combined with a maximum level of “customization”, allows fulfilling the most demanding aesthetical desires and functional expectations.
  • Linvisibile’s value proposition is achievable only because of our Business Model, designed to support the creation of value (design, manufacturing, delivery, installation and maintenance).
  • Realizing special products perfectly functioning on site. Made in Italy, highly customizable and with a complete service support.
Brand Imagery
  • The brand’s area of respect is an ideal rectangle, which has as base the total width of the brand, augmented to the right and left by a width equal to the distance “X/2”, equivalent to half of the height of the brand.
  • The height of the area of respect is equivalent to the height of the brand, augmented on the top and bottom by a measure equal to the distance “X/2”, equivalent to half of the brand’s height.
  • Within this area is not allowed the reproduction of images, brands, graphics or typography.
  • Application on light backgrounds: The application of the brand on light backgrounds or shades that don’t compromise the legibility, must be resolved as in fig. 1.
  • Application on dark backgrounds: The application of the brand on dark backgrounds is to be used in negative over colour as shown in Fig. 2.
  • Application on photographs: The application of the brand over photographs, should preferably be done as shown in fig. 3. If the legibility is compromised, the application should be resolved as in fig. 4.
Color Palette
  • In no case is it possible to change the colours of the brand.
  • The brand is black. The printing shall be made preferably in flat tones, according to the following guidelines:
  • Colour of the brand: Black, corresponding to PANTONE Neutral Black.
  • In the case in which the brand should be reproduced in full colour, the percentages must correspond to the following values: C: 0 | M: 0 | Y: 0 | K: 100
  • The process colour values are approximate; the press must still reference and arrive as close as possible to PANTONE Neutral Black.
  • On the negative black and white version, the logotype is white.
  • The brand in positive colours for digital applications is composed of 1 colour of the red-green-blue colour range (RGB). The brand is colour black.
  • Brand and logotype in negative The brand in negative colours for digital applications is composed of 1 colour of the red-tree-blue colour range (RGB). The brand is colour white.
  • Colour of the brand: R :0 I G:0 I B:0 Colour of the brand: R :255 I G:255 I B:255
  • Application on light backgrounds: The application ofthe brand on light backgrounds or shades that don’t compromise the legibility, must be resolved as in fig. 1.
  • Application on dark backgrounds: The application ofthe brand on dark backgrounds is to be used in negative over colour as shown in Fig. 2.
  • Application on photographs: The application of the brand over photographs, should preferably be done as shown in fig. 3. If the legibility is compromised, the application should be resolved as in fig. 4.
Typography
  • LINVISIBILE is a single word, an exclusive neologism solely attributable to the company. The logotype is exclusively composed of typography, it’s a kinetic sign; a sign that, through the constant increase in the thickness of its letters, transmits emotion, light, an opening door, a world to discover.
  • The logotype was developed from the typeface Avenir Next LT Pro, redesigning the letters in terms of the thickness and spacing between them. In no case is it possible to reconstruct the logo starting from the typeface. In no case is it possible to change the colours of the brand.
  • The brand is black. The printing shall be made preferably in flat tones, according to the following guidelines:
  • Colour of the brand: Black, corresponding to PANTONE Neutral Black.
  • In the case in which the brand should be reproduced in full colour, the percentages must correspond to the following values: C: 0 | M: 0 | Y: 0 | K: 100
  • The process colour values are approximate; the press must still reference and arrive as close as possible to PANTONE Neutral Black.
  • The logotype was developed from the typeface Avenir Next LT Pro, redesigning the letters in terms of the thickness and spacing between them.
  • In no case is it possible to reconstruct the logo starting from the typeface. In no case is it possible to change the colours of the brand.
  • On the negative black and white version, the logotype is white.
  • The minimal dimension for the brand’s reproduction is equivalent to 40 mm on base.
  • In particular cases of special applications, in which would be strictly necessary to reproduce the brand on an inferior dimension to 40 mm, the special version must be used, a version in which the thicknesses have been slightly reinforced.
  • The minimum dimension of the brand for digital applications corresponds to 60 pixels of base. It can’t in any case be reproduced in an inferior dimension.
  • The brand in positive colours for digital applications is composed of 1 colour of the red-green-blue colour range (RGB). The brand is colour black.
  • Brand and logotype in negative The brand in negative colours for digital applications is composed of 1 colour of the red-tree-blue colour range (RGB). The brand is colour white.
  • Colour of the brand: R :0 I G:0 I B:0 Colour of the brand: R :255 I G:255 I B:255
  • The brand’s area of respect is an ideal rectangle, which has as base the total width of the brand, augmented to the right and left by a width equal to the distance “X/2”, equivalent to halfofthe height of the brand.
  • The height of the area of respect is equivalent to the height of the brand, augmented on the top and bottom by a measure equal to the distance “X/2”, equivalent to half of the brand’s height.
  • Within this area is not allowed the reproduction of images, brands, graphics or typography.
  • Application on light backgrounds: The application ofthe brand on light backgrounds or shades that don’t compromise the legibility, must be resolved as in fig. 1.
  • Application on dark backgrounds: The application ofthe brand on dark backgrounds is to be used in negative over colour as shown in Fig. 2.
  • The application of the brand over photographs, should preferably be done as shown in fig. 3. If the legibility is compromised, the application should be resolved as in fig. 4.
Logo Usage
  • LINVISIBILE is a single word, an exclusive neologism solely attributable to the company. The logotype is exclusively composed of typography, it’s a kinetic sign; a sign that, through the constant increase in the thickness of its letters, transmits emotion, light, an opening door, a world to discover.
  • In no case is it possible to reconstruct the logo starting from the typeface. In no case is it possible to change the colours of the brand.
  • The brand is black. The printing shall be made preferably in flat tones, according to the following guidelines:
  • Colour of the brand: Black, corresponding to PANTONE Neutral Black.
  • In the case in which the brand should be reproduced in full colour, the percentages must correspond to the following values: C: 0 | M: 0 | Y: 0 | K: 100
  • The process colour values are approximate; the press must still reference and arrive as close as possible to PANTONE Neutral Black.
  • On the negative black and white version, the logotype is white.
  • The minimal dimension for the brand’s reproduction is equivalent to 40 mm on base.
  • In particular cases of special applications, in which would be strictly necessary to reproduce the brand on an inferior dimension to 40 mm, the special version must be used, a version in which the thicknesses have been slightly reinforced.
  • The minimum dimension of the brand for digital applications corresponds to 60 pixels of base. It can’t in any case be reproduced in an inferior dimension.
  • The brand in positive colours for digital applications is composed of 1 colour of the red-green-blue colour range (RGB). The brand is colour black.
  • Brand and logotype in negative The brand in negative colours for digital applications is composed of 1 colour of the red-tree-blue colour range (RGB). The brand is colour white.
  • Colour of the brand: R :0 I G:0 I B:0 Colour of the brand: R :255 I G:255 I B:255
  • The brand’s area of respect is an ideal rectangle, which has as base the total width of the brand, augmented to the right and left by a width equal to the distance “X/2”, equivalent to halfofthe height of the brand.
  • The height of the area of respect is equivalent to the height of the brand, augmented on the top and bottom by a measure equal to the distance “X/2”, equivalent to half of the brand’s height.
  • Within this area is not allowed the reproduction of images, brands, graphics or typography.
  • Application on light backgrounds: The application ofthe brand on light backgrounds or shades that don’t compromise the legibility, must be resolved as in fig. 1.
  • Application on dark backgrounds: The application ofthe brand on dark backgrounds is to be used in negative over colour as shown in Fig. 2.
  • Application on photographs: The application of the brand over photographs, should preferably be done as shown in fig. 3. If the legibility is compromised, the application should be resolved as in fig. 4.
Tone And Messaging
  • LINVISIBILE is a single word, an exclusive neologism solely attributable to the company. The logotype is exclusively composed of typography, it’s a kinetic sign; a sign that, through the constant increase in the thickness of its letters, transmits emotion, light, an opening door, a world to discover.
  • The application of the brand on light backgrounds or shades that don’t compromise the legibility, must be resolved as in fig. 1.
  • The application of the brand on dark backgrounds is to be used in negative over colour as shown in Fig. 2.
  • The application of the brand over photographs, should preferably be done as shown in fig. 3. If the legibility is compromised, the application should be resolved as in fig. 4.
Brand Values
  • LINVISIBILE is a single word, an exclusive neologism solely attributable to the company. The logotype is exclusively composed of typography, it’s a kinetic sign; a sign that, through the constant increase in the thickness of its letters, transmits emotion, light, an opening door, a world to discover.
  • Behind our work there’s a hidden Italian story of experience and exclusive design. The precise technical know-how is masked by the apparent simplicity of the flush-to-wall door that, combined with a maximum level of “customization”, allows fulfilling the most demanding aesthetical desires and functional expectations.
  • Linvisibile’s value proposition is achievable only because of our Business Model, designed to support the creation of value (design, manufacturing, delivery, installation and maintenance).
  • Realizing special products perfectly functioning on site. Made in Italy, highly customizable and with a complete service support.
Visual Style
  • The logotype is exclusively composed of typography, it’s a kinetic sign; a sign that, through the constant increase in the thickness of its letters, transmits emotion, light, an opening door, a world to discover.
  • In no case is it possible to reconstruct the logo starting from the typeface. In no case is it possible to change the colours of the brand.
  • The brand is black. The printing shall be made preferably in flat tones, according to the following guidelines:
  • Colour of the brand: Black, corresponding to PANTONE Neutral Black.
  • In the case in which the brand should be reproduced in full colour, the percentages must correspond to the following values: C: 0 | M: 0 | Y: 0 | K: 100
  • The process colour values are approximate; the press must still reference and arrive as close as possible to PANTONE Neutral Black.
  • The logotype was developed from the typeface Avenir Next LT Pro, redesigning the letters in terms of the thickness and spacing between them.
  • On the negative black and white version, the logotype is white.
  • The minimal dimension for the brand’s reproduction is equivalent to 40 mm on base.
  • In particular cases of special applications, in which would be strictly necessary to reproduce the brand on an inferior dimension to 40 mm, the special version must be used, a version in which the thicknesses have been slightly reinforced.
  • The minimum dimension of the brand for digital applications corresponds to 60 pixels of base. It can’t in any case be reproduced in an inferior dimension.
  • The brand in positive colours for digital applications is composed of 1 colour of the red-green-blue colour range (RGB). The brand is colour black.
  • Brand and logotype in negative The brand in negative colours for digital applications is composed of 1 colour of the red-tree-blue colour range (RGB). The brand is colour white.
  • Colour of the brand: R :0 I G:0 I B:0 Colour of the brand: R :255 I G:255 I B:255
  • The brand’s area of respect is an ideal rectangle, which has as base the total width of the brand, augmented to the right and left by a width equal to the distance “X/2”, equivalent to halfofthe height of the brand.
  • The height of the area of respect is equivalent to the height of the brand, augmented on the top and bottom by a measure equal to the distance “X/2”, equivalent to half of the brand’s height.
  • Within this area is not allowed the reproduction of images, brands, graphics or typography.
  • Application on light backgrounds: The application ofthe brand on light backgrounds or shades that don’t compromise the legibility, must be resolved as in fig. 1.
  • Application on dark backgrounds: The application ofthe brand on dark backgrounds is to be used in negative over colour as shown in Fig. 2.
  • The application of the brand over photographs, should preferably be done as shown in fig. 3. If the legibility is compromised, the application should be resolved as in fig. 4.
Layout And Composition
  • The brand’s area of respect is an ideal rectangle, which has as base the total width of the brand, augmented to the right and left by a width equal to the distance “X/2”, equivalent to half of the height of the brand.
  • The height of the area of respect is equivalent to the height of the brand, augmented on the top and bottom by a measure equal to the distance “X/2”, equivalent to half of the brand’s height.
  • Within this area is not allowed the reproduction of images, brands, graphics or typography.
  • Application on light backgrounds: The application of the brand on light backgrounds or shades that don’t compromise the legibility, must be resolved as in fig. 1.
  • Application on dark backgrounds: The application of the brand on dark backgrounds is to be used in negative over colour as shown in Fig. 2.
  • Application on photographs: The application of the brand over photographs, should preferably be done as shown in fig. 3. If the legibility is compromised, the application should be resolved as in fig. 4.
Exhibition Spaces
  • Linvisibile presents to its partners curated options for them to choose for the placement of our products in their exhibition spaces.
  • We have developed three levels for the construction of the spaces, with Basic, Intermediate and Luxury product display layouts.
  • The proposals include options to choose between product families and types, as well as finishes suggestions and the application of the brand identity inside the space, specifying location of the brand, materials and product informative support.
  • Finally, Linvisibile has made available a wide range of promotional tools which will help you in the promotion of the products: Materials samples, catalogue, profiles samples, etc.
  • All options have been studied and constructed with the aim of maintaining a coherent brand proposal, which allows you to present our company and products in alignment with our value proposition and business model.
  • BASIC: 2/3
  • INTERMEDIATE: <6
  • LUXURY: >6
  • ALBA - Filo 10 Anta singola - OR Infinito
  • ALBA - Filo 10 - OR Filo 10 Two leaves - OR Infinito
  • ALBA - Filo 10 - OR Filo 10 Two leaves - OR Infinito (Larger dimensions)
  • BREZZA - Filo 10 - OR Filo 5
  • BREZZA - Filo 10 - OR Filo 10 Two leaves - OR Filo 5
  • BREZZA - Filo 10 - OR Filo 10 Two leaves - OR Filo 5 - OR Filo 5 Two leaves (Larger dimensions)
  • MAREA - Altopiano - OR Marechiaro - OR Pocket door - OR Concealed sliding door manual version
  • MAREA - Altopiano - OR Marechiaro - OR Pocket door - OR Concealed sliding door motorized version
  • ORIZZONTE - Boiserie applied to any of the previous products
  • TECHNICAL CLOSURES - Nicchio
  • TECHNICAL CLOSURES - Nicchio - OR Extra closures
Wall Signage
  • The logo and the descriptive labels are in chromed metal sheet, printed in silkscreen.
  • When possible, apply the descriptive labels to the right ofthe door, apply itto the left only when opening of the door is to the right.
  • In case the two nameplates should be placed on the same wall space, they will have to specify to which door they correspond.
Product Description
  • The logo and the descriptive labels are in chromed metal sheet, printed in silkscreen.
  • When possible, apply the descriptive labels to the right of the door, apply it to the left only when opening of the door is to the right.
  • In case the two nameplates should be placed on the same wall space, they will have to specify to which door they correspond.
Partnership Exhibitions
  • Linvisibile presents to its partners curated options for them to choose for the placement of our products in their exhibition spaces.
  • We have developed three levels for the construction of the spaces, with Basic, Intermediate and Luxury product display layouts.
  • The proposals include options to choose between product families and types, as well as finishes suggestions and the application of the brand identity inside the space, specifying location of the brand, materials and product informative support.
  • Finally, Linvisibile has made available a wide range of promotional tools which will help you in the promotion of the products: Materials samples, catalogue, profiles samples, etc.
  • All options have been studied and constructed with the aim of maintaining a coherent brand proposal, which allows you to present our company and products in alignment with our value proposition and business model.
  • BASIC: 2/3 INTERMEDIATE: <6 LUXURY: >6
  • ALBA BASIC: - Filo 10 Anta singola - OR Infinito INTERMEDIATE: - Filo 10 - OR Filo 10 Two leaves - OR Infinito LUXURY: - Filo 10 - OR Filo 10 Two leaves - OR Infinito (Larger dimensions)
  • BREZZA BASIC: - Filo 10 - OR Filo 5 INTERMEDIATE: - Filo 10 - OR Filo 10 Two leaves - OR Filo 5 LUXURY: - Filo 10 - OR Filo 10 Two leaves - OR Filo 5 - OR Filo 5 Two leaves (Larger dimensions)
  • MAREA INTERMEDIATE: - Altopiano - OR Marechiaro - OR Pocket door - OR Concealed sliding door manual version LUXURY: - Altopiano - OR Marechiaro - OR Pocket door - OR Concealed sliding door motorized version
  • ORIZZONTE INTERMEDIATE: Boiserie applied to any of the previous products LUXURY: Boiserie applied to any of the previous products
  • TECHNICAL CLOSURES BASIC: - Nicchio INTERMEDIATE: - Nicchio - OR Extra closures LUXURY: - Nicchio - OR Extra closures
  • Finishes Such as veneer wood, lacquer, wood essence
  • Products Exhibition (by priority). Number: at least 2
  • Thickness 100 mm BREZZA Filo 10 Vertical Pivot door
  • OR ALBA Filo 10 Hinged door/ Two leaves
  • Basic partnership exhibition space TYPOLOGICAL EXAMPLE OF EXHIBITION Placement of Alba, Brezza Filo 10, and Nicchio
  • Finishes Such as veneer wood, lacquer, wood essence, leather, glass, stone
  • Products Exhibition (by priority). Number: 4/5 larger dimensions
  • Intermediate partnership exhibition space TYPOLOGICAL EXAMPLE OF EXHIBITION Application of Altopiano, Alba Filo 10 two leaves, Brezza Filo 10, Infinito Hinged door and Concealed Sliding door in manual version
  • Finishes Such as veneer wood, lacquer, wood essence, leather, glass, stone, ceramics, marble
  • Products Exhibition (by priority). Number: at least 6
  • Luxury partnership exhibition space TYPOLOGICAL EXAMPLE OF EXHIBITION Application of Altopiano, Alba Filo 10 two leaves, Brezza Filo 5 two leaves, Brezza Filo 10, Infinito, Concealed Sliding door in motorized version and Nicchio
Showroom Tools
  • Showroom tools 1. Desk sample box: This Sample box has been carefully crafted to assist architects and designers during their creative journey and project development process. Every sample of the collection has been selected to elucidate our varied offer of materials, combinations and maximum personalisation capabilities.
    1. Material Sculpture: A more conceptual and sophisticated version of the Desk Sample Box, not only allows to hold the most precious and exclusive materials but also becomes a part of the exhibition space as a furnishing/art piece.
    1. Aluminium Profile Sample Box: This tool carries approximately 10 ofour particular aluminium profiles, a sample for the architects to understand the technical particularities of a Linvisibile frame.
  • Basic Logotype and wall signage Light catalogue
  • Intermediate Logotype and wall signage Product catalogue Desk sample box (1)
  • Luxury Logotype and wall signage Product catalogues Desk sample box (1) AND/OR Sculpture box (2)
App Guidelines
  • Linvisibile has created an efficient and pleasant virtual tool to have available anywhere you go.
  • Anyone who’s interested accessing detailed & precise information about the Company, our products, various kinds of materials and finishes or simply wants to download the entire technical sheets/catalogues can go to the App Store or Google Play and download the Linvisibile App.
  • Available for iOS and Android phone and tablet in 10 languages
  • We invite you to download it for free!
🐛 Report