Lion

📋 1 Guidelines

🔗 Connections

Sector

Brewery Drink

Region

Australia

Guideline Year

2012

Language

English

Tags

Food beverage

Official Websites

Brand Guidelines

2012

Brand Summary

Mission
  • To leave everyone more engaged with our business following every interaction, and to maintain the integrity of the Lion brand by positively interacting with all stakeholders and communicating warmth and personality easily and consistently.
Core Values
  • sociability
  • wellbeing
  • optimism
  • strength of character
  • honest goodness
  • sense of belonging
  • energy and vitality
Target Audience
  • Customers, business partners, broader community, internal and external stakeholders, and teams within the company.
Personality Traits
  • warm
  • engaging
  • optimistic
  • strong
  • professional
  • friendly
  • natural
Visual Identity Overview
  • The visual identity centers on a heraldic lion symbol in gold/yellow, paired with bold, uppercase sans-serif typography. The brand uses a palette of Lion Yellow, Lion Dark Grey, and secondary colors (Lion Red, Blue, Black, Light Grey). Imagery is fun, informal, and natural, emphasizing social gatherings and wellbeing. Visual style includes clear space rules, consistent logo usage, expressive typography, and textural backgrounds that evoke warmth and depth.

Categories

Brand Imagery
  • Radiant sunshine in our imagery adds warmth, brightness, optimism and energy.
  • The people in the photos have been selected for their ’everyday’ look and shot to look as natural as possible.
  • Sociability and Wellbeing are stories best told visually through the combination of our product brands, and the people who enjoy them.
  • A natural everyday social activity will allow us to capture the spirit and personality while showcasing all our brands.
  • These capture the emotive and aspirational qualities of our brands and add to the energy, optimism and warmth or our primary images when telling a story.
  • These are used to enhance our brands story and referenced from our extensive image library.
Color Palette
  • Sub-brands that are internally facing should co-brand with the Lion brand where possible and should be created using Lion’s typographic styles and colours only, as provided for in Lion’s Visual Language.
  • Elements of the Visual Language may not be altered in any way and need to be applied in a consistent manner, at all times and across all applications.
  • Sub-brands that are externally facing must co-brand with the Lion brand and use the typographic styles and colours provided for in Lion’s Visual Language.
  • The Lion symbol is reproduced in 4 colour process or RGB.
  • The wordmark must match PMS Cool Grey 11 coated regardless of substrate or reproduction process.
  • Lion Yellow must match Pantone 130 coated regardless of substrate or reproduction process.
  • Lion Dark Grey must match Pantone Cool Grey 11 coated regardless of substrate or reproduction process.
  • Computer RGB colour settings should be set to sRGB and CMYK ISO-12647-2:2-2004 for best colour representation.
  • Lion Yellow: Pantone 130 C, CMYK: 35% Magenta 100% Yellow, RGB: 242 Red 169 Green 0 Blue
  • Lion Dark Grey: Pantone Cool Grey 11 C, CMYK: 75% Black, RGB: 83 Red 86 Green 90 Blue
  • Lion Red: Pantone 173 C, CMYK: 82% Magenta 94% Yellow 2% Black, RGB: 207 Red 69 Green 32 Blue
  • Lion Blue: Pantone 294 C, CMYK: 100% Cyan 69% Magenta 30% Black, RGB: 0 Red 47 Green 108 Blue
  • Lion Black: Pantone Black C, CMYK: 100% Black, RGB: 0 Red 0 Green 0 Blue
  • Lion Light Grey: Pantone Cool Grey 1 C, CMYK: 4% Cyan 2% Magenta 4% Yellow 8% Black, RGB: 217 Red 217 Green 214 Blue
  • Textural backgrounds are available to add graphic interest to corporate documents. These are always produced in colours approximating the Lion colour palette.
Typography
  • Consistent use of corporate typefaces (or fonts) helps to create a common appearance for all Lion materials.
  • For all external printed publications, the Stag Sans range of fonts should be used for headings, and the Univers and Foundry Wilson typefaces should be used for body copy.
  • For added personality, the James Fajardo font can be used for headlines and graphic interest use only. Never use this font in body copy.
  • For digital and internal documents such as correspondence, reports and electronic publications such as PowerPoint, the Arial and Georgia typefaces should be used.
  • Sub-brands that are internally facing should co-brand with the Lion brand where possible and should be created using Lion’s typographic styles and colours only, as provided for in Lion’s Visual Language.
  • Elements of the Visual Language may not be altered in any way and need to be applied in a consistent manner, at all times and across all applications.
  • Moving forward, when creating a sub-brand you should not create a logo, but rather use Lion’s typography and colours to name the sub-brand and then align it to the Lion logo (see below).
  • Sub-brands that are externally facing must co-brand with the Lion brand and use the typographic styles and colours provided for in Lion’s Visual Language.
Logo Usage
  • The Lion Sub-Brand Policy is designed to guide our people on the development of all brand types: project initiatives, service, official publications and team brands.
  • The ‘Lion’ brand and logo should not be changed or incorporated into any other logo or except as outlined in the Corporate Brand Guidelines.
  • Where a sub-brand appears on collateral, soft copy or hard copy, where possible include the Lion logo with the sub-brand logo. The Lion logo and sub-brand logo do not need to appear side by side, but you should uphold the guidelines on the usage of the Lion logo as described in the Corporate Brand Guidelines.
  • All change or capability initiatives or services that are internally facing should co-brand with the Lion brand and be created in line with the Corporate Brand Guidelines.
  • If the initiative or service is externally facing and will be overtly or inherently associated with Lion, the brand (and the look and feel of the communications carrying the brand) should be created in line with the Corporate Brand Guidelines.
  • Internal or external publications or portals executed under the Lion name should be consistent with the Corporate Brand Guidelines, including any logos created.
  • Internal or external publications or portals created under a sub-brand should aim to co-brand with Lion (see above) and should be consistent with the provisions in the Corporate Brand Guidelines.
  • If your collateral relates to an initiative that is not intended to be seen externally as an official Lion document, for instance Beer Masters or Cheese Matters, you should not apply the brand guidelines.
  • When we changed our name to Lion, we did so to support our achievement of the goal of behaving as one company – to operate as one aligned team. To achieve this we would like teams not to create individual team brands.
  • However, where a team exists to provide a service to Lion people (such as IT or PeopleCapability) and that service is to the entire company, then a service brand and the provisions for service brands as described above would apply.
  • For those teams that have historically operated under a team brand that is not based on providing a Lion wide service or significant change or capability initiative, we will be engaging with you to discuss an evolution to operating under this Policy.
  • Where a team provides a service or capability initiative across all of Lion then the creation of an email signature is supported. Again this email signature should be created consistent with the provisions in the Corporate Brand Guidelines for sub-brands. Please note -email signatures cannot be amended by individuals, please contact the Lion External Relations team to assist you with the design of the signature and external use.
  • To create a unified, one company identity both internally and externally, all other teams (not providing a service or capability initiative) should not change their email signatures from the standard Lion branding, which communicates our Core Purpose.
  • These guidelines are designed to give you direction about how to create a sub-brand that upholds the integrity of the Lion brand and supports our goal of being one, united company.
  • Sub-brands that are internally facing should co-brand with the Lion brand where possible and should be created using Lion’s typographic styles and colours only, as provided for in Lion’s Visual Language.
  • Elements of the Visual Language may not be altered in any way and need to be applied in a consistent manner, at all times and across all applications.
  • Moving forward, when creating a sub-brand you should not create a logo, but rather use Lion’s typography and colours to name the sub-brand and then align it to the Lion logo (see below). The sub-brand can either have a degree of separation from the Lion logo (as below), or be connected to the Lion logo as is outlined in the next section ‘external facing sub-brands’.
  • The word Lion may be used in a sub-brand name and descriptor. In the instance of existing sub-brands that were created before the Lion re-brand and already have their own logo, the Lion logo should be included alongside the sub-brand logo (but not be connected to it).
  • Sub-brands that are externally facing must co-brand with the Lion brand and use the typographic styles and colours provided for in Lion’s Visual Language.
  • The following diagrams provide an example of how Lion’s typefaces and colours could be used, and the relationship of the Lion logo with the sub-brand (i.e. the ‘lock-up’ with the sub-brand).
  • The core Lion logo should be connected to the sub-brand. The word Lion may be used in a sub-brand name and descriptor.
  • Our logo is made up of the Lion heritage symbol, positioned above or beside the Lion word mark.
  • To preserve the strength of our brand the logo will always appear inside a white rectangular shape.
  • The primary logo is not to be reproduced at sizes smaller than 15mm (45 pixels) wide.
  • This horizontal format should only be used when there is very limited vertical space.
  • The secondary logo is not to be reproduced at sizes smaller than 25mm for print or 70 pixels wide for digital applications.
  • The Lion symbol is reproduced in 4 colour process or RGB.
  • The wordmark must match PMS Cool Grey 11 coated regardless of substrate or reproduction process.
  • When four colour process is not available, the logo must be reproduced as one colour grey scale.
  • Only use the official versions available at http://brandguidelines.lionco.com/logo-files
  • For exceptional purposes, where clarity and detail would be compromised (eg. Embroidery) the solid black version should be used.
  • Lion Yellow must match Pantone 130 coated regardless of substrate or reproduction process.
  • Lion Dark Grey must match Pantone Cool Grey 11 coated regardless of substrate or reproduction process.
  • Computer RGB colour settings should be set to sRGB and CMYK ISO-12647-2:2-2004 for best colour representation.
  • When our logo is presented on a background other than plain white it will appear within a white rectangle.
  • Please use the clear space rules when applying the logo to a background.
  • The logo can sit in any corner.
  • The Lion stays in its official form, with no alteration.
  • The minimum clear space required around the logo is predetermined on the logo files supplied. When placing the logo in any document, do not allow another graphic element, including any background colour, to encroach on the logo frame.
  • For clarity of explanation, this minimum clear space dimension is calculated as 20% of the height of the Lion symbol.
  • Always download the logo you need from this website. Do not alter the colour, proportion or layout of the logo in any way.
  • If you think you have a special circumstance where the logo needs to be treated outside of the usual rules, please contact Lion Corporate Affairs in the first instance.
  • Do not scale out of proportion, stretch or skew logo.
  • Do not change the colour of any element within the logo.
  • Do not place the logo on coloured or grey background.
  • Do not manipulate proportions or elements of logo
  • Do not rearrange the elements or the relationship of the Lion to the wordmark.
  • Do not place logo on dark or photographic backgrounds.
Tone And Messaging
  • These Guidelines have been developed to help us communicate the warmth and personality of the Lion brand easily and consistently to all our stakeholders -from our customers and business partners to the broader community. They will ensure we positively interact with everyone we come into contact with.
  • Sociability and Wellbeing are stories best told visually through the combination of our product brands, and the people who enjoy them.
  • Radiant sunshine in our imagery adds warmth, brightness, optimism and energy.
  • The people in the photos have been selected for their ’everyday’ look and shot to look as natural as possible.
  • Cherished moments
  • Strength of character
  • Pure essence
  • Honest goodness
  • Optimism
  • Sense of belonging
  • Energy and vitality
  • Looking forward
Visual Style
  • It’s critical that we use the right logos, colours, font, photographs, and other visual elements whenever we are out there showing the world what Lion is all about. These Guidelines provide some basic do’s and don’ts on how to use the new Lion brand, as well as ideas and downloads to make sharing the Lion story easy.
  • The ‘Lion’ brand and logo should not be changed or incorporated into any other logo or except as outlined in the Corporate Brand Guidelines.
  • Where a sub-brand appears on collateral, soft copy or hard copy, where possible include the Lion logo with the sub-brand logo. The Lion logo and sub-brand logo do not need to appear side by side, but you should uphold the guidelines on the usage of the Lion logo as described in the Corporate Brand Guidelines.
  • All change or capability initiatives or services that are internally facing should co-brand with the Lion brand and be created in line with the Corporate Brand Guidelines.
  • If the initiative or service is externally facing and will be overtly or inherently associated with Lion, the brand (and the look and feel of the communications carrying the brand) should be created in line with the Corporate Brand Guidelines.
  • Internal or external publications or portals executed under the Lion name should be consistent with the Corporate Brand Guidelines, including any logos created.
  • Internal or external publications or portals created under a sub-brand should aim to co-brand with Lion (see above) and should be consistent with the provisions in the Corporate Brand Guidelines.
  • If your collateral relates to an initiative that is not intended to be seen externally as an official Lion document, for instance Beer Masters or Cheese Matters, you should not apply the brand guidelines.
  • When we changed our name to Lion, we did so to support our achievement of the goal of behaving as one company – to operate as one aligned team. To achieve this we would like teams not to create individual team brands.
  • Where a team exists to provide a service to Lion people (such as IT or PeopleCapability) and that service is to the entire company, then a service brand and the provisions for service brands as described above would apply.
  • For those teams that have historically operated under a team brand that is not based on providing a Lion wide service or significant change or capability initiative, we will be engaging with you to discuss an evolution to operating under this Policy.
  • Where a team provides a service or capability initiative across all of Lion then the creation of an email signature is supported. Again this email signature should be created consistent with the provisions in the Corporate Brand Guidelines for sub-brands. Please note -email signatures cannot be amended by individuals, please contact the Lion External Relations team to assist you with the design of the signature and external use.
  • To create a unified, one company identity both internally and externally, all other teams (not providing a service or capability initiative) should not change their email signatures from the standard Lion branding, which communicates our Core Purpose.
  • Sub-brands that are internally facing should co-brand with the Lion brand where possible and should be created using Lion’s typographic styles and colours only, as provided for in Lion’s Visual Language.
  • Elements of the Visual Language may not be altered in any way and need to be applied in a consistent manner, at all times and across all applications.
  • Moving forward, when creating a sub-brand you should not create a logo, but rather use Lion’s typography and colours to name the sub-brand and then align it to the Lion logo (see below). The sub-brand can either have a degree of separation from the Lion logo (as below), or be connected to the Lion logo as is outlined in the next section ‘external facing sub-brands’.
  • The word Lion may be used in a sub-brand name and descriptor. In the instance of existing sub-brands that were created before the Lion re-brand and already have their own logo, the Lion logo should be included alongside the sub-brand logo (but not be connected to it).
  • Sub-brands that are externally facing must co-brand with the Lion brand and use the typographic styles and colours provided for in Lion’s Visual Language.
  • The following diagrams provide an example of how Lion’s typefaces and colours could be used, and the relationship of the Lion logo with the sub-brand (i.e. the ‘lock-up’ with the sub-brand).
  • The core Lion logo should be connected to the sub-brand. The word Lion may be used in a sub-brand name and descriptor.
Iconography
  • Icons provide character, along with options for literal, emotive, functional and creative interpretations.
  • Please talk to External Affairs if you would like to incorporate icons into your project.
Layout And Composition
  • To preserve the strength of our brand the logo will always appear inside a white rectangular shape.
  • The primary logo is not to be reproduced at sizes smaller than 15mm (45 pixels) wide.
  • The secondary logo is not to be reproduced at sizes smaller than 25mm for print or 70 pixels wide for digital applications.
  • When our logo is presented on a background other than plain white it will appear within a white rectangle.
  • Please use the clear space rules when applying the logo to a background.
  • The logo can sit in any corner.
  • The Lion stays in its official form, with no alteration.
  • The minimum clear space required around the logo is predetermined on the logo files supplied. When placing the logo in any document, do not allow another graphic element, including any background colour, to encroach on the logo frame.
  • For clarity of explanation, this minimum clear space dimension is calculated as 20% of the height of the Lion symbol.
  • Always download the logo you need from this website. Do not alter the colour, proportion or layout of the logo in any way.
  • Do not scale out of proportion, stretch or skew logo.
  • Do not change the colour of any element within the logo.
  • Do not place the logo on coloured or grey background.
  • Do not manipulate proportions or elements of logo
  • Do not rearrange the elements or the relationship of the Lion to the wordmark.
  • Do not place logo on dark or photographic backgrounds.
Brand Architecture
  • The Lion Sub-Brand Policy is designed to guide our people on the development of all brand types: project initiatives, service, official publications and team brands.
  • The ‘Lion’ brand and logo should not be changed or incorporated into any other logo or except as outlined in the Corporate Brand Guidelines.
  • Where a sub-brand appears on collateral, soft copy or hard copy, where possible include the Lion logo with the sub-brand logo. The Lion logo and sub-brand logo do not need to appear side by side, but you should uphold the guidelines on the usage of the Lion logo as described in the Corporate Brand Guidelines.
  • All change or capability initiatives or services that are internally facing should co-brand with the Lion brand and be created in line with the Corporate Brand Guidelines.
  • If the initiative or service is externally facing and will be overtly or inherently associated with Lion, the brand (and the look and feel of the communications carrying the brand) should be created in line with the Corporate Brand Guidelines.
  • Internal or external publications or portals executed under the Lion name should be consistent with the Corporate Brand Guidelines, including any logos created.
  • Internal or external publications or portals created under a sub-brand should aim to co-brand with Lion (see above) and should be consistent with the provisions in the Corporate Brand Guidelines.
  • If your collateral relates to an initiative that is not intended to be seen externally as an official Lion document, for instance Beer Masters or Cheese Matters, you should not apply the brand guidelines.
  • When we changed our name to Lion, we did so to support our achievement of the goal of behaving as one company – to operate as one aligned team. To achieve this we would like teams not to create individual team brands.
  • However, where a team exists to provide a service to Lion people (such as IT or PeopleCapability) and that service is to the entire company, then a service brand and the provisions for service brands as described above would apply.
  • For those teams that have historically operated under a team brand that is not based on providing a Lion wide service or significant change or capability initiative, we will be engaging with you to discuss an evolution to operating under this Policy.
  • Where a team provides a service or capability initiative across all of Lion then the creation of an email signature is supported. Again this email signature should be created consistent with the provisions in the Corporate Brand Guidelines for sub-brands. Please note -email signatures cannot be amended by individuals, please contact the Lion External Relations team to assist you with the design of the signature and external use.
  • To create a unified, one company identity both internally and externally, all other teams (not providing a service or capability initiative) should not change their email signatures from the standard Lion branding, which communicates our Core Purpose.
  • These guidelines are designed to give you direction about how to create a sub-brand that upholds the integrity of the Lion brand and supports our goal of being one, united company.
  • before creating a sub-brand you should refer to the Lion Sub-Brand Policy, which outlines when sub-brands can be used and how they are to be branded and executed. As part of this Policy we would like teams to not create team brands. The Lion Sub-Brand Policy is available on the Corporate Brand Guidelines portal, accessible via OnLion and n@tnet.
  • Sub-brands that are internally facing should co-brand with the Lion brand where possible and should be created using Lion’s typographic styles and colours only, as provided for in Lion’s Visual Language.
  • Elements of the Visual Language may not be altered in any way and need to be applied in a consistent manner, at all times and across all applications.
  • Moving forward, when creating a sub-brand you should not create a logo, but rather use Lion’s typography and colours to name the sub-brand and then align it to the Lion logo (see below). The sub-brand can either have a degree of separation from the Lion logo (as below), or be connected to the Lion logo as is outlined in the next section ‘external facing sub-brands’.
  • The word Lion may be used in a sub-brand name and descriptor. In the instance of existing sub-brands that were created before the Lion re-brand and already have their own logo, the Lion logo should be included alongside the sub-brand logo (but not be connected to it).
  • Sub-brands that are externally facing must co-brand with the Lion brand and use the typographic styles and colours provided for in Lion’s Visual Language.
  • The following diagrams provide an example of how Lion’s typefaces and colours could be used, and the relationship of the Lion logo with the sub-brand (i.e. the ‘lock-up’ with the sub-brand).
  • The core Lion logo should be connected to the sub-brand. The word Lion may be used in a sub-brand name and descriptor.
Co Branding
  • Where a sub-brand appears on collateral, soft copy or hard copy, where possible include the Lion logo with the sub-brand logo. The Lion logo and sub-brand logo do not need to appear side by side, but you should uphold the guidelines on the usage of the Lion logo as described in the Corporate Brand Guidelines.
  • All change or capability initiatives or services that are internally facing should co-brand with the Lion brand and be created in line with the Corporate Brand Guidelines.
  • If the initiative or service is externally facing and will be overtly or inherently associated with Lion, the brand (and the look and feel of the communications carrying the brand) should be created in line with the Corporate Brand Guidelines.
  • Internal or external publications or portals created under a sub-brand should aim to co-brand with Lion (see above) and should be consistent with the provisions in the Corporate Brand Guidelines.
  • Sub-brands that are internally facing should co-brand with the Lion brand where possible and should be created using Lion’s typographic styles and colours only, as provided for in Lion’s Visual Language.
  • Elements of the Visual Language may not be altered in any way and need to be applied in a consistent manner, at all times and across all applications.
  • Moving forward, when creating a sub-brand you should not create a logo, but rather use Lion’s typography and colours to name the sub-brand and then align it to the Lion logo (see below). The sub-brand can either have a degree of separation from the Lion logo (as below), or be connected to the Lion logo as is outlined in the next section ‘external facing sub-brands’.
  • The word Lion may be used in a sub-brand name and descriptor. In the instance of existing sub-brands that were created before the Lion re-brand and already have their own logo, the Lion logo should be included alongside the sub-brand logo (but not be connected to it).
  • Sub-brands that are externally facing must co-brand with the Lion brand and use the typographic styles and colours provided for in Lion’s Visual Language.
  • The following diagrams provide an example of how Lion’s typefaces and colours could be used, and the relationship of the Lion logo with the sub-brand (i.e. the ‘lock-up’ with the sub-brand).
  • The core Lion logo should be connected to the sub-brand. The word Lion may be used in a sub-brand name and descriptor.
Sub Brand Policy
  • The Lion Sub-Brand Policy is designed to guide our people on the development of all brand types: project initiatives, service, official publications and team brands.
  • The ‘Lion’ brand and logo should not be changed or incorporated into any other logo or except as outlined in the Corporate Brand Guidelines.
  • Where a sub-brand appears on collateral, soft copy or hard copy, where possible include the Lion logo with the sub-brand logo. The Lion logo and sub-brand logo do not need to appear side by side, but you should uphold the guidelines on the usage of the Lion logo as described in the Corporate Brand Guidelines.
  • All change or capability initiatives or services that are internally facing should co-brand with the Lion brand and be created in line with the Corporate Brand Guidelines.
  • If the initiative or service is externally facing and will be overtly or inherently associated with Lion, the brand (and the look and feel of the communications carrying the brand) should be created in line with the Corporate Brand Guidelines.
  • Internal or external publications or portals executed under the Lion name should be consistent with the Corporate Brand Guidelines, including any logos created.
  • Internal or external publications or portals created under a sub-brand should aim to co-brand with Lion (see above) and should be consistent with the provisions in the Corporate Brand Guidelines.
  • If your collateral relates to an initiative that is not intended to be seen externally as an official Lion document, for instance Beer Masters or Cheese Matters, you should not apply the brand guidelines.
  • To achieve this we would like teams not to create individual team brands.
  • However, where a team exists to provide a service to Lion people (such as IT or PeopleCapability) and that service is to the entire company, then a service brand and the provisions for service brands as described above would apply.
  • For those teams that have historically operated under a team brand that is not based on providing a Lion wide service or significant change or capability initiative, we will be engaging with you to discuss an evolution to operating under this Policy.
  • Where a team provides a service or capability initiative across all of Lion then the creation of an email signature is supported. Again this email signature should be created consistent with the provisions in the Corporate Brand Guidelines for sub-brands. Please note -email signatures cannot be amended by individuals, please contact the Lion External Relations team to assist you with the design of the signature and external use.
  • To create a unified, one company identity both internally and externally, all other teams (not providing a service or capability initiative) should not change their email signatures from the standard Lion branding, which communicates our Core Purpose.
  • Before creating a sub-brand you should refer to the Lion Sub-Brand Policy, which outlines when sub-brands can be used and how they are to be branded and executed. As part of this Policy we would like teams to not create team brands. The Lion Sub-Brand Policy is available on the Corporate Brand Guidelines portal, accessible via OnLion and n@tnet.
  • Sub-brands that are internally facing should co-brand with the Lion brand where possible and should be created using Lion’s typographic styles and colours only, as provided for in Lion’s Visual Language.
  • Elements of the Visual Language may not be altered in any way and need to be applied in a consistent manner, at all times and across all applications.
  • Moving forward, when creating a sub-brand you should not create a logo, but rather use Lion’s typography and colours to name the sub-brand and then align it to the Lion logo (see below). The sub-brand can either have a degree of separation from the Lion logo (as below), or be connected to the Lion logo as is outlined in the next section ‘external facing sub-brands’.
  • The word Lion may be used in a sub-brand name and descriptor. In the instance of existing sub-brands that were created before the Lion re-brand and already have their own logo, the Lion logo should be included alongside the sub-brand logo (but not be connected to it).
  • Sub-brands that are externally facing must co-brand with the Lion brand and use the typographic styles and colours provided for in Lion’s Visual Language.
  • The following diagrams provide an example of how Lion’s typefaces and colours could be used, and the relationship of the Lion logo with the sub-brand (i.e. the ‘lock-up’ with the sub-brand).
  • The core Lion logo should be connected to the sub-brand. The word Lion may be used in a sub-brand name and descriptor.
Email Signature Guidelines
  • Where a team provides a service or capability initiative across all of Lion then the creation of an email signature is supported. Again this email signature should be created consistent with the provisions in the Corporate Brand Guidelines for sub-brands. Please note -email signatures cannot be amended by individuals, please contact the Lion External Relations team to assist you with the design of the signature and external use.
  • To create a unified, one company identity both internally and externally, all other teams (not providing a service or capability initiative) should not change their email signatures from the standard Lion branding, which communicates our Core Purpose.
Stationery Guidelines
  • Condensation droplets are a graphic element used on some corporate stationery, such as business cards.
  • Please talk to External Affairs if you would like to incorporate condensation droplets into your project.
  • They are illustrated in grey tones -from Cool Grey 11 to Cool Grey 1.
  • Our letterhead looks like this.
  • Microsoft Word letterhead templates have been created for all business units and locations under the Lion brand. These can be downloaded at http://brandguidelines.lionco. com/letterhead-templates
  • The back of letterhead stationery will be printed with an image that best relates to your business unit and location.
  • Stationery ordering: For all stationery requirements in both Australia and New Zealand, please access the True North link on the ARIBA home page or by clicking on the link under Resources on on-lion.
  • Our business cards looks like this.
  • The back of your business card will be printed with an image that best relates to your business unit and location.
  • Our compliment slip looks like this.
  • The back of compliment slips will be printed with an image that best relates to your business unit and location.
Document Cover Templates
  • Templates are available for reports and policy documents. There is a templage available for each business unit.
  • These can be downloaded at http://brandguidelines.lionco. com/document-covers
Business Card Guidelines
  • Condensation droplets are a graphic element used on some corporate stationery, such as business cards.
  • Please talk to External Affairs if you would like to incorporate condensation droplets into your project.
  • They are illustrated in grey tones -from Cool Grey 11 to Cool Grey 1.
  • Our business cards looks like this.
  • The back of your business card will be printed with an image that best relates to your business unit and location.
  • For all stationery requirements in both Australia and New Zealand, please access the True North link on the ARIBA home page or by clicking on the link under Resources on on-lion.
Compliment Slip Guidelines
  • Our compliment slip looks like this.
  • The back of compliment slips will be printed with an image that best relates to your business unit and location.
  • For all stationery requirements in both Australia and New Zealand, please access the True North link on the ARIBA home page or by clicking on the link under Resources on on-lion.
Powerpoint Guidelines
  • For digital and internal documents such as correspondence, reports and electronic publications such as PowerPoint, the Arial and Georgia typefaces should be used.
  • PowerPoint presentations have been created for your use. These can be downloaded at http://brandguidelines.Iionco. com/brand-guidelines
Web Guidelines
  • If you are intending to set up an online environment using the Lion brand – including both internal sites such as intranets and external sites or tools – please ask External Affairs for a copy of the Online Brand Guidelines.
  • These Guidelines translate the standard Brand Guidelines into a web environment, and ensure our visual identity is represented consistently online, in a format best suited to the web environment.
  • For assistance, please contact External Affairs.
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