Lonestar Electric

📋 1 Guidelines

🔗 Connections

Sector

Hardware

Region

Usa

Guideline Year

2024

Language

English

Tags

Industry

Official Websites

Brand Guidelines

2024

Brand Summary

Mission
  • Lonestar Electric Supply is a local, independent wholesale distributor hyperfocused on creating value through unique and innovative solutions. The company aims to empower employees to MAKE IT HAPPEN and keep decision making close to customers.
Core Values
  • innovation
  • flexibility
  • empowerment
  • customer-centricity
Target Audience
  • Customers seeking electric supply solutions, with a focus on local and independent service. Also includes employees and vendors under the Lonestar umbrella.
Personality Traits
  • dynamic
  • flexible
  • empowering
  • innovative
Visual Identity Overview
  • The brand uses a stylized lightning bolt and star motif, with a color palette inspired by the Texas flag (red, dark blue, white, and an accent blue). Typography centers on the Trade Gothic LT font family, and logo usage is strictly defined with primary and alternate versions for different contexts. Visuals emphasize energy, power, and Texan identity.

Categories

Brand Imagery
  • Primary Logo: This should be used by default, particularly in any formal company branding efforts. This includes signage, business cards, e-mail signatures, etc. Primary Alternate 1 with the company headline, may be used if creative permits. Logo colors may only be manipulated with collaboration of the marketing team.
  • Alternate Logos: In creative applications where the primary logo is illegible, or for informal representations of the brand, the below alternate logos may be used. This can include social media, promo items, or even secondary building signage.
Color Palette
  • Colors are an integral part of maintaining the brand. Drawing inspira­tion from the Texas flag, it’s important to maintain a balance of the 3 primary colors, and accent as needed with the 4th color.
  • □ PANTONE 193 C
  • C16 M100 Y77 K5
  • R198 G9 B59
  • Hex #C6093B PANTONE 000 C C0 MO YO KO
  • R255 G255 B255
  • Hex #FFFFFF
  • PANTONE 281 C
  • C100 M91 Y32 K34
  • RO G31 B91
  • Hex #001 F5B
  • PANTONE 109-6 C
  • C75 M28 YO K17
  • R53 G151 B211
  • Hex #3597D3
  • ACCENT COLOR ONLY
Typography
  • The “Trade Gothic LT” font family is the primary choice, with varia­tions for different applications. The Bold version is best for headers, subheaders, and short text. The Extended version is used for heavy emphasis, like a Call to Action or impact phrase. The Italicized version is to be used for secondary messaging like clarifications or exceptions. Regular versions of the font should be used for main text, as well as similar variations from other familias as needed.
  • Trade Gothic LT Std Bold Condensed No. 20 ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • abcdefghijklmnopqrstuvwxyz 0123456789
  • Trade Gothic LT Std Bold Extended ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • abcdefghijklmnopqrstuvwxyz
  • 0123456789
  • Trade Gothic Next LT Pro Italic
  • ABCDEFGH/JKLMNOPQRSTUVWXYZ
  • Trade Gothic LT Std Regular
  • ABCDEFGHIJKLMNOPQRSTUVWXYZ
Logo Usage
  • This should be used by default, particularly in any formal company branding efforts. This includes signage, business cards, e-mail signatures, etc. Primary Alternate 1 with the company headline, may be used if creative permits. Logo colors may only be manipulated with collaboration of the marketing team.
  • In creative applications where the primary logo is illegible, or for informal representations of the brand, the below alternate logos may be used. This can include social media, promo items, or even secondary building signage.
Tone And Messaging
  • Lonestar Electric Supply is a local, independent wholesale distributor hyperfocused on creating value through unique and innovative solutions. As a dynamic and flexible company, Lonestar’s flattened business model leaves decision making as close to customers as possible. Our goals is to empower employees to MAKE IT HAPPEN.
Brand Values
  • Lonestar Electric Supply is a local, independent wholesale distributor hyperfocused on creating value through unique and innovative solutions. As a dynamic and flexible company, Lonestar’s flattened business model leaves decision making as close to customers as possible. Our goals is to empower employees to MAKE IT HAPPEN.
Visual Style
  • Primary Logo: This should be used by default, particularly in any formal company branding efforts. This includes signage, business cards, e-mail signatures, etc. Primary Alternate 1 with the company headline, may be used if creative permits. Logo colors may only be manipulated with collaboration of the marketing team.
  • In creative applications where the primary logo is illegible, or for informal representations of the brand, the below alternate logos may be used. This can include social media, promo items, or even secondary building signage.
  • The “Trade Gothic LT” font family is the primary choice, with varia­tions for different applications. The Bold version is best for headers, subheaders, and short text. The Extended version is used for heavy emphasis, like a Call to Action or impact phrase. The Italicized version is to be used for secondary messaging like clarifications or exceptions. Regular versions of the font should be used for main text, as well as similar variations from other familias as needed.
  • Colors are an integral part of maintaining the brand. Drawing inspira­tion from the Texas flag, it’s important to maintain a balance of the 3 primary colors, and accent as needed with the 4th color.
  • PANTONE 193 C C16 M100 Y77 K5 R198 G9 B59 Hex #C6093B
  • PANTONE 000 C C0 MO YO KO R255 G255 B255 Hex #FFFFFF
  • PANTONE 281 C C100 M91 Y32 K34 RO G31 B91 Hex #001 F5B
  • PANTONE 109-6 C C75 M28 YO K17 R53 G151 B211 Hex #3597D3 ACCENT COLOR ONLY
Layout And Composition
  • This should be used by default, particularly in any formal company branding efforts. This includes signage, business cards, e-mail signatures, etc. Primary Alternate 1 with the company headline, may be used if creative permits. Logo colors may only be manipulated with collaboration of the marketing team.
  • In creative applications where the primary logo is illegible, or for informal representations of the brand, the below alternate logos may be used. This can include social media, promo items, or even secondary building signage.
Brand Architecture
  • In any official, outward communications the company’s full name should be utilizied as - “Lonestar Electric Supply.”
  • If needed, the company, employees and vendors may refer to the company as “Lonestar.”
  • The abbreviation “LSES” should only be used for internal communication, or informal convenience.
  • The above guidelines loosely apply to companies under the umbrella of Lonestar Iisted below. Please refer to their brand guidelines for specifications. - Lonestar Integrated Solutions - Lonestar Equipment Solutions - Lonestar Electric Industrial Supply - Lonestar Lighting & Technology
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