Low Carbon Dorset

📋 1 Guidelines

🔗 Connections

Sector

Public sector Renewable energy

Region

United kingdom

Guideline Year

2018

Language

English

Tags

Environment

Official Websites

Brand Guidelines

2018

Brand Summary

Mission
  • To promote and protect the Low Carbon Dorset brand, ensuring a consistent style and quality of presentation throughout all produced materials [^1].
Core Values
  • dynamism
  • progressive outlook
  • environmental responsibility
  • sustainability
  • regional identity [^2]
Target Audience
  • Stakeholders and partners involved in low carbon initiatives within Dorset, including Dorset County Council, European Union funding bodies, and the Dorset Area of Outstanding Natural Beauty [^3].
Personality Traits
  • modern
  • clean
  • eco-friendly
  • responsible
  • fresh
Visual Identity Overview
  • The brand uses a modern, clean logo with a circular motif of dynamic, curved lines in shades of green and blue, reflecting motion, sustainability, and environmental themes. The visual style emphasizes smoothness, fluidity, and a minimalist aesthetic, with a defined color palette and consistent typography [^5] [^2] .

Categories

Brand Imagery
  • The coloured swirls used within the logo are called the motif. The motif can be used separately from the logo as a graphic.
  • The motif can’t be distorted -it should always be enlarged in proportion -but it can be rotated.
  • It can also be bled off-page or used in a white-only version.
  • Our logo’s colour palette and typeface relates to the brand colours of Dorset County Council and the circular motif reflects the dynamism and progressive outlook of the Low Carbon programme.
  • Please make sure the logo is: 1. Always used in its correct colours 2 Never rotated or distorted 3. Never recreated, especially with a different typeface 4. Always showing enough contrast with its background 5. Always used with the correct isolation area (see below)
  • Black-only and whiteout versions of the logo are available.
  • The logo always needs clear space around it so it’s not too close to the edge of a page or another logo (see dual branding, below). This clear space is the isolation area. It’s equivalent to the height of two ‘Ds’ in ‘DORSET’.
  • The isolation area applies to dual branding too. Please ensure the Low Carbon Dorset logo is on the outside of any dual branding logo arrangement, either on the left or the right hand side.
  • The logo should always be used in a sensible proportion to the artwork on which it’s appearing. However, ideally it shouldn’t be used at less than 15mm high on anything.
  • We have a palette of five colours. Please don’t use any others in association with our brand.
  • Main (darker) green: CMYK 69 0 100 0 RGB 84 185 72 Hex #54b948 Lighter green: CMYK 46 0 100 0 RGB 151 201 61 Hex #97c93d Darker blue: CMYK 85 24 0 0 RGB 0 150 214 Hex #0096d6 Light blue: CMYK40 0 20 0 RGB 150 213 210 Hex #96d5d2 Grey (text): CMYK 5 0 5 50 RG B 139 1 46 1 44 Hex #8b9290
Color Palette
  • Our logo’s colour palette and typeface relates to the brand colours of Dorset County Council and the circular motif reflects the dynamism and progressive outlook of the Low Carbon programme.
  • Always used in its correct colours
  • Black-only and whiteout versions of the logo are available.
  • We have a palette of five colours.
  • Please don’t use any others in association with our brand.
  • Main (darker) green: CMYK 69 0 100 0 RGB 84 185 72 Hex #54b948
  • Lighter green: CMYK 46 0 100 0 RGB 151 201 61 Hex #97c93d
  • Darker blue: CMYK 85 24 0 0 RGB 0 150 214 Hex #0096d6
  • Light blue: CMYK40 0 20 0 RGB 150 213 210 Hex #96d5d2
  • Grey (text): CMYK 5 0 5 50 RG B 139 1 46 1 44 Hex #8b9290
Typography
  • Our typeface is the same as the Dorset County Council typeface - Avenir.
  • You can use any of the weights.
  • Avenir Light 35 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !?@£%^&*()+
  • Avenir Medium 65 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !?@£%^&*()+
  • Avenir Heavy 85 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !?@£%^&*()+
  • It may not always be possible to use Avenir, and for internal communications it is not always necessary.
  • In those circumstances, Arial should be used.
  • Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !?@£%^&*()+
  • Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !?@£%^&*()+
Logo Usage
  • Please make sure the logo is: 1. Always used in its correct colours 2 Never rotated or distorted 3. Never recreated, especially with a different typeface 4. Always showing enough contrast with its background 5. Always used with the correct isolation area (see below)
  • Black-only and whiteout versions of the logo are available.
  • The logo always needs clear space around it so it’s not too close to the edge of a page or another logo (see dual branding, below).
  • This clear space is the isolation area. It’s equivalent to the height of two ‘Ds’ in ‘DORSET’.
  • The isolation area applies to dual branding too. Please ensure the Low Carbon Dorset logo is on the outside of any dual branding logo arrangement, either on the left or the right hand side.
  • The logo should always be used in a sensible proportion to the artwork on which it’s appearing.
  • However, ideally it shouldn’t be used at less than 15mm high on anything.
Visual Style
  • Our logo’s colour palette and typeface relates to the brand colours of Dorset County Council and the circular motif reflects the dynamism and progressive outlook of the Low Carbon programme.
  • Please make sure the logo is: 1. Always used in its correct colours 2 Never rotated or distorted 3. Never recreated, especially with a different typeface 4. Always showing enough contrast with its background 5. Always used with the correct isolation area (see below)
  • Black-only and whiteout versions of the logo are available.
  • The coloured swirls used within the logo are called the motif. The motif can be used separately from the logo as a graphic.
  • The motif can’t be distorted -it should always be enlarged in proportion -but it can be rotated.
  • It can also be bled off-page or used in a white-only version.
  • The logo always needs clear space around it so it’s not too close to the edge of a page or another logo (see dual branding, below).
  • This clear space is the isolation area. It’s equivalent to the height of two ‘Ds’ in ‘DORSET’.
  • The isolation area applies to dual branding too. Please ensure the Low Carbon Dorset logo is on the outside of any dual branding logo arrangement, either on the left or the right hand side.
  • The logo should always be used in a sensible proportion to the artwork on which it’s appearing.
  • However, ideally it shouldn’t be used at less than 15mm high on anything.
  • We have a palette of five colours.
  • Please don’t use any others in association with our brand.
  • Main (darker) green: CMYK 69 0 100 0 RGB 84 185 72 Hex #54b948
  • Lighter green: CMYK 46 0 100 0 RGB 151 201 61 Hex #97c93d
  • Darker blue: CMYK 85 24 0 0 RGB 0 150 214 Hex #0096d6
  • Light blue: CMYK40 0 20 0 RGB 150 213 210 Hex #96d5d2
  • Grey (text): CMYK 5 0 5 50 RG B 139 1 46 1 44 Hex #8b9290
  • Our typeface is the same as the Dorset County Council typeface - Avenir.
  • You can use any of the weights.
  • It may not always be possible to use Avenir, and for internal communications it is not always necessary.
  • In those circumstances, Arial should be used.
Co Branding
  • The logo always needs clear space around it so it’s not too close to the edge of a page or another logo (see dual branding, below).
  • This clear space is the isolation area. It’s equivalent to the height of two ‘Ds’ in ‘DORSET’.
  • The isolation area applies to dual branding too. Please ensure the Low Carbon Dorset logo is on the outside of any dual branding logo arrangement, either on the left or the right hand side.
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