Official Websites
Brand Guidelines
2017
Brand Summary
Mission
- Not explicitly stated in the document.
Target Audience
- Not explicitly stated, but implied to be robotics distributors, industrial partners, and corporate clients based on the frequent mention of ‘Robotics Distributor’ and business stationery formats.
Personality Traits
- modern
- minimalist
- professional
- high-tech
Visual Identity Overview
- The visual identity is characterized by bold, uppercase sans-serif logotypes, minimalist layouts, high contrast color schemes (black, white, red), and clear, uncluttered compositions. Logo usage is strictly defined for various backgrounds and media, with precise measurements and alignment rules. Typography is specified for print and digital applications, and QR code integration is included for digital access.
Categories
Logo Usage
- White Logotype over solid dark background
- Black Logotype over solid neutral background
- White Logotype over solid color background
- White Logotype over picture and white color background
- White Logotype over picture with at least 60% transparent black background
Color Palette
- White Logotype over solid dark background
- Black Logotype over solid neutral background
- White Logotype over solid color background
- White Logotype over picture and white color background
- White Logotype over picture with at least 60% transparent black background
Typography
- Eurostyle Used for: print Regular Condensed Bold Condensed Extended 2 Bald Extended 2
- Roboto Used for: web, mobile and applications Thin Thin !ta!ic Light Light !talic Regular Regular ltalic Medium Medium ltalic Bold Bold ltalic Black Black ltalic Google web font: fonts .goog le. com/specimen/Roboto
Visual Style
- White Logotype over solid dark background
- Black Logotype over solid neutral background
- White Logotype over solid color background
- White Logotype over picture and white color background
- White Logotype over picture with at least 60% transparent black background
Layout And Composition
- White Logotype over solid dark background
- Black Logotype over solid neutral background
- White Logotype over solid color background
- White Logotype over picture and white color background
- White Logotype over picture with at least 60% transparent black background
Qr Code Guidelines
Brand Stationery
- LETTER PAPER
- BUSINESS CARD
- ENVELOPS
- The Logo Robotics Distributor should be applied in the footer of the page, in alignement to the distributor’s Logo. If the distributor’s Logo is centered or aligned in different way, the Logo Robotics Distributor should be applied in the footer of the page, with right alignement.
- The Logo Robotics Distributor should be applied in the footer of the card, in alignement to the distributor’s Logo. If the distributor’s Logo is centered or aligned in different way, the Logo Robotics Distributor should be applied in the top of the card, with right alignement.
- The Logo Robotics Distributor should be applied in the footer of the envelope, in alignement to the distributor’s Logo.
- The Logo Robotics Distributor should be applied 1n alignement to the distributor’s Logo 1n both side.