Lynn-Rose School

📋 1 Guidelines

🔗 Connections

Sector

Education

Region

Canada

Guideline Year

2022

Language

English

Tags

Education

Official Websites

Brand Guidelines

2022

Brand Summary

Mission
  • Lynn-Rose School is a premier private school that prepares students to be independent thinkers and lifelong learners. The school aims to provide high-quality education, personal growth, and long-term success through robust curriculum options and unique special programs [^1].
Core Values
  • Wisdom
  • Strength
  • Integrity
  • Excellence
  • Personal Growth
  • Dignity
  • Care
  • Quality
Target Audience
  • Students seeking a refined, excellence-focused education, particularly those who want a quality education tailored to their goals and aspire to academic success in the Greater Toronto Area [^2].
Personality Traits
  • Refined
  • Prestigious
  • Knowledgeable
  • Collected
  • Notable
  • Focused
Visual Identity Overview
  • The visual identity centers on a stylized tulip or rose crest, used in various logo lockups and color variations. The primary colors are Royal Red, Navy Blue, and Pure White, with secondary colors Legacy Blue, Light Red, and Light Blue. Typography is clean and professional, and the brand pattern uses diamond shapes as a subtle secondary element. The overall style is modern, clean, and emblematic, emphasizing elegance, tradition, and clarity [^3].

Categories

Brand Voice
  • Refined Prestigious Knowledgeable
  • Collected Notable Focused
  • The words we say impact the perception of our brand. We want our voice to reinforce our brand position. When preparing copy for our school, make sure it reflects these qualities.
Brand Imagery
  • This is the cornerstone of our identity. It expresses our name and sets the tone of our brand. It should be used in all communications, either on it’s own or within an approved Lockup. Shown below are the allowed color variations of our crest.
  • Do not use this logo at a size smaller than 3 inches across.
Color Palette
  • We have three primary colors to leverage across our brand and three secondary colors. Royal Red and Navy Blue are the bold, attention-grabbing colors of our school. Pure White balances them out and allows us to maintain a clean, crisp identity.
  • Legacy Blue is used subtly to structure layouts and guide the viewer’s eye without using darker colors.
  • Light Red and Light Blue are used in our pattern and any simple gradient.
  • Refer to the opposing graph for guidance in the frequency of color usage.
  • ROYAL RED #ff3333 R| 255 G| 51 B| 51 C| 0 M| 92 Y| 83 K| 0
  • LIGHT RED #ff6451 R| 255 G| 100 B| 81 C| 0 M| 76 Y| 67 K| 0
  • NAVY BLUE #1f3b4f R| 31 G| 59 B| 79 C| 91 M| 70 Y| 47 K| 40
  • LIGHT BLUE #1e506d R| 30 G| 80 B| 109 C| 92 M| 65 Y| 38 K| 21
  • PURE WHITE #ffffff R| 255 G| 255 B| 255 C| 0 M| 0 Y| 0 K| 0
  • LEGACY BLUE #d9ebf1 R| 217 G| 235 B| 241
  • We have a limited range of color options to ensure that our Logo maintains it’s recognition and functionality. Refer to the examples below for acceptable color combinations on different backgrounds.
  • The acceptable color combos is Light Red on Royal Red, Light Blue on Navy Blue, and Legacy Blue on Pure White. This pattern should be used as a secondary element, never a focal point.
  • DO NOT change the coloring
  • DO NOT set on different backgrounds
Typography
  • ARSENAL REGULAR Title - 40 pt.
  • Averia Serif Libre Light H1 - 20 pt.
  • Works Sans Regular H2 - 18 pt.
  • ARSENAL BOLD H3 - 14 pt.
  • WORK SANS SEMIBOLD Subtitle - 12 pt.
  • Work Sans Regular Body Text - 10 pt.
Logo Usage
  • Do not use this logo at a size smaller than 3 inches across.
  • Ensure that there is ample padding around the logo when using it. The size of our rose bud should be considered the minimum size for padding.
  • Do not use this logo at a size smaller than 2 inches across.
  • Do not use this logo at a size smaller than 1 inches across.
  • DO NOT skew or distort our logo
  • DO NOT add shadows or effects
  • DO NOT change the coloring
  • DO NOT rearrange elements
  • DO NOT rotate the logo
  • DO NOT set on different backgrounds
Tone And Messaging
  • These guidelines are provided to give a framework for strategic direction, tone of voice, and visual consistency. Our focus is a high-quality education, so we want our brand to reflect this driving force in every corner. Our entire team should look to these guidelines to direct creative choices and marketing pursuits.
  • A brand is a living entity, but the purpose of these guidelines is to help us effectively navigate our evolving brand as we strive to become synonymous with academic success.
  • The words we say impact the perception of our brand. We want our voice to reinforce our brand position. When preparing copy for our school, make sure it reflects these qualities.
  • Refined Prestigious Knowledgeable
  • Collected Notable Focused
Brand Values
  • Our focus is a high-quality education, so we want our brand to reflect this driving force in every corner. Our entire team should look to these guidelines to direct creative choices and marketing pursuits.
  • A brand is a living entity, but the purpose of these guidelines is to help us effectively navigate our evolving brand as we strive to become synonymous with academic success.
  • Lynn-Rose School is a premier private school that prepares students to be independent thinkers and lifelong learners.
  • From our robust curriculum options to our unique special programs, we give our students an opportunity to excel and set themselves up for personal growth and long-term success.
  • Our IB curriculum and specialized programs make us a top choice for the student that is looking for a refined, excellence-focused education.
  • We have a 100% university acceptance rate, which proves that our approach equips students with the tools necessary to reach their lofty goals. Being a part of Lynn-Rose means being immersed in an environment that cares about the highest quality education.
  • For the student that wants a quality education tailored to their goals, we rise to the top as a premium education option.
  • We offer the most unique and comprehensive learning experience available in the Greater Toronto Area. Our curriculum and environment is set up to provide students with a head-start in the academic world. We produce strong learners and well-rounded members of the next generation.
  • Our students feel dignified and cared for when they enter our school, and as they progress with us, they feel ready to reach their highest goals.
  • The backbone of our branding lies in the premium experience and top-notch quality of our IB curriculum. These value points are what influence the emotions of our market.
  • Refined Prestigious Knowledgeable
  • Collected Notable Focused
  • The words we say impact the perception of our brand. We want our voice to reinforce our brand position. When preparing copy for our school, make sure it reflects these qualities.
Visual Style
  • This is the cornerstone of our identity. It expresses our name and sets the tone of our brand. It should be used in all communications, either on it’s own or within an approved Lockup. Shown below are the allowed color variations of our crest.
  • Do not use this logo at a size smaller than 3 inches across.
  • Ensure that there is ample padding around the logo when using it. The size of our rose bud should be considered the minimum size for padding.
  • Do not use this logo at a size smaller than 2 inches across.
  • Do not use this logo at a size smaller than 1 inches across.
  • We have a limited range of color options to ensure that our Logo maintains it’s recognition and functionality. Refer to the examples below for acceptable color combinations on different backgrounds.
  • DO NOT skew or distort our logo
  • DO NOT add shadows or effects
  • DO NOT change the coloring
  • DO NOT rearrange elements
  • DO NOT rotate the logo
  • DO NOT set on different backgrounds
  • We have three primary colors to leverage across our brand and three secondary colors. Royal Red and Navy Blue are the bold, attention-grabbing colors of our school. Pure White balances them out and allows us to maintain a clean, crisp identity.
  • Legacy Blue is used subtly to structure layouts and guide the viewer’s eye without using darker colors.
  • Light Red and Light Blue are used in our pattern and any simple gradient.
  • Refer to the opposing graph for guidance in the frequency of color usage.
  • ROYAL RED #ff3333 R| 255 G| 51 B| 51 C| 0 M| 92 Y| 83 K| 0
  • LIGHT RED #ff6451 R| 255 G| 100 B| 81 C| 0 M| 76 Y| 67 K| 0
  • NAVY BLUE #1f3b4f R| 31 G| 59 B| 79 C| 91 M| 70 Y| 47 K| 40
  • LIGHT BLUE #1e506d R| 30 G| 80 B| 109 C| 92 M| 65 Y| 38 K| 21
  • PURE WHITE #ffffff R| 255 G| 255 B| 255 C| 0 M| 0 Y| 0 K| 0
  • LEGACY BLUE #d9ebf1 R| 217 G| 235 B| 241
  • We have a simple diamond pattern to utilize throughout our brand. The acceptable color combos is Light Red on Royal Red, Light Blue on Navy Blue, and Legacy Blue on Pure White. This pattern should be used as a secondary element, never a focal point.
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