Madera County

📋 1 Guidelines

🔗 Connections

Sector

Public sector

Region

Usa

Guideline Year

2017

Language

English

Tags

Regional

Official Websites

Brand Guidelines

2017

Brand Summary

Mission
  • To consistently represent Madera County as the ‘Heart of California’ through a unified visual identity that reflects its natural, agricultural, and civic heritage [^1].
Core Values
  • community
  • heritage
  • service
  • regional identity
  • consistency
Target Audience
  • Residents, visitors, and stakeholders of Madera County, including those engaging with county services, government, and local attractions [^2].
Personality Traits
  • professional
  • welcoming
  • modern
  • dynamic
  • trustworthy
Visual Identity Overview
  • The brand uses a stylized emblem featuring mountains, sun rays, agricultural fields, and civic buildings, with a color palette of blue, green, orange, and yellow. The logo is central to all applications, with strict guidelines for usage, clear space, and color variations. Typography is consistent, using Universe and Arial fonts. The visual style is clean, geometric, and modern, emphasizing contrast and regional symbolism [^3].

Categories

Logo Usage
  • The standard circular logo in full color is the preferred configuration to be used in all branding applications. The standard logo is a key component and the one of the most visible parts of our identity. The logo must be used as provided and cannot be altered in any way.
  • A secondary horizontal logo configuration is acceptable to use in cases where the space and format may not be ideal for the standard circular logo.
  • The clear space has been established to ensure logo visibility and impact. Maintaining the clear space zone between the logo and other graphic elements such as type, images, other logos, etc. ensures that the logo always appears unobstructed and distinctly separate from any other graphic elements.
  • When using the logo, allowing it to “breathe” gives it maximum impact. Wherever possible, allow even more space around the logo than required by clear space. The clear space is proportional and is based on the width of the logo.
  • There are certain applications that may call for a single color use of the logomark.
  • When the logo is used on a solid background color that is in conflict with the colors of the full color version, the logo may be reversed out in white. Generally the logo should only be reversed when no other option is available. The single color application of the logo is restricted to the select color versions as shown and the logo must be used as provided and cannot be altered in any way.
Color Palette
  • Our Corporate colors are a distinct part of our identity as they make our brand instantly recognizable. When applied consistently, our corporate colors also provide a strong visual link across various materials and communications.
  • No colors other than the ones specified below may be used.
  • PRIMARY COLOR PALETTE
  • PANTONE 2945 C CMYK: 100, 52, 2, 12 RGB: 0, 84, 159 HEX: 00549F
  • PANTONE 354 C CMYK: 89, 0, 90, 0 RGB: 0,175, 63 HEX: 00AF3F
  • PANTONE 299 C CMYK: 86, 8, 0, 0 RGB: 0, 161, 222 HEX: 00A1DE
  • PANTONE 1235 C CMYK: 0, 30, 95, 0 RGB: 255, 182, 18 HEX: FFB612
  • EXTENDED COLOR PALETTE
  • PANTONE 165 C
  • CMYK: 0, 68, 98, 0
  • RGB: 255, 99, 25 HEX: FF6319
  • PANTONE 2965 C
  • CMYK: 100, 56, 19, 73
  • RGB: 0, 43, 69
  • HEX: 002B45
  • PANTONE 428 C
  • CMYK: 12, 6, 5, 12
  • RGB: 195, 200, 200
  • HEX: C3C8C8
Typography
  • The corporate font is a fundamental part of our identity that achieve a unique and consistent look across our materials. The primary font used on all printed materials and communications is Universe - and if possible, also on the website and online communication. Substitution font is Arial. This font can be used only when there is no possibility to use primary font.
  • UNIVERSE BOLD CONDENSED ABCDEFGHIJKMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
  • UNIVERSE CONDENSED ABCDEFGHIJKMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
  • Arial
  • ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
  • Arial Bold
Visual Style
  • The standard circular logo in full color is the preferred configuration to be used in all branding applications. The standard logo is a key component and the one of the most visible parts of our identity. The logo must be used as provided and cannot be altered in any way.
  • A secondary horizontal logo configuration is acceptable to use in cases where the space and format may not be ideal for the standard circular logo.
  • The clear space has been established to ensure logo visibility and impact. Maintaining the clear space zone between the logo and other graphic elements such as type, images, other logos, etc. ensures that the logo always appears unobstructed and distinctly separate from any other graphic elements.
  • When using the logo, allowing it to “breathe” gives it maximum impact. Wherever possible, allow even more space around the logo than required by clear space. The clear space is proportional and is based on the width of the logo.
  • There are certain applications that may call for a single color use of the logomark.
  • When the logo is used on a solid background color that is in conflict with the colors of the full color version, the logo may be reversed out in white. Generally the logo should only be reversed when no other option is available. The single color application of the logo is restricted to the select color versions as shown and the logo must be used as provided and cannot be altered in any way.
  • The primary font used on all printed materials and communications is Universe - and if possible, also on the website and online communication. Substitution font is Arial. This font can be used only when there is no possibility to use primary font.
  • Our Corporate colors are a distinct part of our identity as they make our brand instantly recognizable. When applied consistently, our corporate colors also provide a strong visual link across various materials and communications.
  • No colors other than the ones specified below may be used.
  • PANTONE 2945 C CMYK: 100, 52, 2, 12 RGB: 0, 84, 159 HEX: 00549F
  • PANTONE 354 C CMYK: 89, 0, 90, 0 RGB: 0,175, 63 HEX: 00AF3F
  • PANTONE 299 C CMYK: 86, 8, 0, 0 RGB: 0, 161, 222 HEX: 00A1DE
  • PANTONE 1235 C CMYK: 0, 30, 95, 0 RGB: 255, 182, 18 HEX: FFB612
  • PANTONE 165 C CMYK: 0, 68, 98, 0 RGB: 255, 99, 25 HEX: FF6319
  • PANTONE 2965 C CMYK: 100, 56, 19, 73 RGB: 0, 43, 69 HEX: 002B45
  • PANTONE 428 C CMYK: 12, 6, 5, 12 RGB: 195, 200, 200 HEX: C3C8C8
Brand Imagery
  • The standard circular logo in full color is the preferred configuration to be used in all branding applications. The standard logo is a key component and the one of the most visible parts of our identity. The logo must be used as provided and cannot be altered in any way.
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