Magic Rock Brewing

Official Websites

• https://www.magicrockbrewing.com

Brand Guidelines

2019

Brand Summary

Visual Identity Overview

• The brand visual identity is defined by a monochromatic black and white palette, bold geometric logo featuring a stylized brewery building and droplet, and consistent use of high-contrast, minimalistic graphics. The logo is used in solid black or white, with strict rules for placement, sizing, and safe area. Typography is specified with Effra as the primary typeface and Bebas Neue for beer names, supporting a clean, modern, and professional look [^1].

Categories

Logo Usage

• The positioning of our primary logo is within a circle. Use our second (un-circled) logo in certain situations.
• Only use our logo in solid black or reversed out white.
• Do not stretch, squash, slant, delete drip, shade or drop shadow our logo.
• When placing our logo over imagery, it should never be hollow and should always be blocked black or white.
• Our Logo should always be a block colour when used over imagery
• When using our logo, please allow enough space. For correct spacing, please use the hight of the factory as a guide.
• This is the minimum size our logo can be used. The only exception is social media icons which can be dictated by the device.
• 15mm

Color Palette

• Our colour palette is black and white. When creating any corporate communication these colours should be used.
• Black C0 R 44 M0 G 42 Y0 B 41 K 100 Pantone Process Black
• White C0 R 0 M0 G0 Y0 B0 K 0 Pantone Opaque white

Typography

• Primary Typeface The primary typeface for Magic Rock Brewing is Effra. Please use this guide for correct typesetting.
• Effra regular - Used for body copy The quick brown fox jumps over the lazy dog
• Effra medium - Used for sub headings The quick brown fox jumps over the lazy dog
• Effra bold - Used for headings The quick brown fox jumps over the lazy dog
• Effra heavy - Used for poster headings The quick brown fox jumps over the lazy dog
• Secondary Typeface Our secondary typeface is Bebas Neue. This should only be used for beer names and beer styles on can labels.
• BEBAS NEUE REGULAR - Used for BEER NAMES The quick brown fox jumps over the lazy dog
• Office Typeface Our website had Effra integrated into the site however for email, please use Helvetica or Arial depending on your system fonts.
• Helvetica - Used for email The quick brown fox jumps over the lazy dog

Brand Imagery

• When placing our logo over imagery, it should never be hollow and should always be blocked black or white.
• Our Logo should always be a block colour when used over imagery

Visual Style

• The positioning of our primary logo is within a circle. Use our second (un-circled) logo in certain situations.
• Only use our logo in solid black or reversed out white.
• Do not stretch, squash, slant, delete drip, shade or drop shadow our logo.
• When placing our logo over imagery, it should never be hollow and should always be blocked black or white.
• Our Logo should always be a block colour when used over imagery
• When using our logo, please allow enough space. For correct spacing, please use the hight of the factory as a guide.
• This is the minimum size our logo can be used. The only exception is social media icons which can be dictated by the device.
• 15mm
• Our colour palette is black and white. When creating any corporate communication these colours should be used.
• Black C0 R 44 M0 G 42 Y0 B 41 K 100 Pantone Process Black
• White C0 R 0 M0 G0 Y0 B0 K 0 Pantone Opaque white
• Primary Typeface The primary typeface for Magic Rock Brewing is Effra. Please use this guide for correct typesetting. Effra regular - Used for body copy The quick brown fox jumps over the lazy dog Effra medium - Used for sub headings The quick brown fox jumps over the lazy dog Effra bold - Used for headings The quick brown fox jumps over the lazy dog Effra heavy - Used for poster headings The quick brown fox jumps over the lazy dog
• Secondary Typeface Our secondary typeface is Bebas Neue. This should only be used for beer names and beer styles on can labels. BEBAS NEUE REGULAR - Used for BEER NAMES The quick brown fox jumps over the lazy dog
• Office Typeface Our website had Effra integrated into the site however for email, please use Helvetica or Arial depending on your system fonts. Helvetica - Used for email The quick brown fox jumps over the lazy dog
• If you require graphics for your event, please request these by email to: vik@magicrockbrewing.com
• Please, do not edit our graphics.

Additional Properties