Maison ONA

📋 1 Guidelines

🔗 Connections

Sector

Arts culture Publishing

Region

France

Guideline Year

2013

Language

English

Tags

Art Music Edition

Official Websites

Brand Guidelines

2013

Brand Summary

Mission
  • Maison ONA is a contemporary music publishing house established to meet the needs of contemporary composers, expanding traditional music publishing to include graphic scores, reviews, concerts, and activities related to contemporary art culture [^1].
Core Values
  • artisanal production
  • quality
  • innovation
  • collaboration
  • contemporary art culture
  • attention to detail
  • uniqueness
  • in-house creation
Target Audience
  • Contemporary composers and musicians, as well as those interested in contemporary art culture and graphic scores [^2].
Personality Traits
  • innovative
  • artisanal
  • collaborative
  • contemporary
  • minimalist
  • detail-oriented
Visual Identity Overview
  • The visual identity is minimalist and geometric, using basic shapes (circle, square, triangle) and custom musical symbols. The logo and imagery are black and white with high contrast, featuring hand-bound materials, embossed seals, and custom fonts. The color palette includes ONA blue (Bengali, Sevres) and navy blue, with consistent use across documents and branding [^3].

Categories

Brand Imagery
  • The image should feature a circle with a diagonal line crossing through it from the top left to the bottom right, representing the universal ’no’ or ‘prohibition’ symbol, with the circle and line in black on a white background. To the right of this symbol, there should be a wavy, elongated shape resembling a ribbon or a smoke-like figure, also in black, flowing vertically downward with smooth curves that create a rippling effect. The background is plain and white, emphasizing the contrast between the black symbols. The circle and slash are positioned roughly in the upper left quadrant of the image, while the wavy shape extends from around the middle to the bottom right, creating a visual balance between the elements.
  • The image should feature a vertically oriented, white background with three distinct elements. At the very top, there is a solid black horizontal line stretching across the width of the image. Below this line, slightly to the left and occupying a moderate central position, is a black circle intersected by a diagonal line slanting from the lower left to the upper right, also in black. To the right and slightly lower than the circle, there is a stylized, curving, wavy shape resembling a smoke or steam plume, rendered in black with smooth, flowing curves. These elements are arranged with ample white space around them, creating a minimalistic and clean composition.
  • The image is a rectangular sign with a black border and a white background. At the top, there is a circular symbol with a diagonal slash passing through it from the top right to the bottom left, indicating prohibition of something. Below this symbol, there is a simple, stylized, black spiral line representing smoke, which curves upward with two gentle waves. Underneath the smoke symbol, the word “ONA” is written in uppercase, black, sans-serif font, with evenly spaced letters. The overall design is minimalistic, with clear, bold lines and symbols, and appears to serve as a warning or informational sign related to smoke or smoking.
  • If only the name is used, kerning should be at least 2x the normal letterwidth.
  • Larger format has cropped ascender/descenders.
  • The image should feature a large, bold, black circle with a thick outline, and an inner white space forming a smaller circle centered within the black outline. The design is simple, with high contrast between the black ring and the white interior, creating a visual effect similar to a minimalistic target or a ring. The background is unspecified but presumably plain or transparent to emphasize the circular shape, with no additional elements or textures present in the image.
Color Palette
  • ONA blue (Bengali) ONA blue (Sevres)
  • RGB 183 221 223 Hex B7DDDF CMYK 27 2 12 0 PMS 629U
  • RGB 44 76 112 Hex 2C4C70 CMYK 90 71 34 18
  • Identity used on one of the two colors.
  • Cover Keaykolour bleu de sevres mat 250g 70 x 100cm
  • Notice Bengali bleu clair mat 80g 65 x 92cm
Typography
  • If only the name is used, kerning should be at least 2x the normal letterwidth.
  • Larger format has cropped ascender/descenders.
  • Futura Medium ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
  • Adobe Garamond Pro
  • Italics
  • Bold
  • Bold Italics
  • Example – cover stickers, formats PO/PS
  • Use for identity and titles
  • Use for text & scores
Logo Usage
  • If only the name is used, kerning should be at least 2x the normal letterwidth.
  • Larger format has cropped ascender/descenders.
Visual Style
  • If only the name is used, kerning should be at least 2x the normal letterwidth.
  • Larger format has cropped ascender/descenders.
Artisanal Production
  • • The material selection was a important factor for the identity (paper, artisanal tools) in order that all production was done in-house with basic tools.
  • • Complete internal/external documents were created including contracts, letters, invoices, and detailed production specifications.
  • • The materials and detail of each of the printed scores includes: – a selection of four different quality papers – hand-binding – an embossed seal – custom engraver fonts makes each score a thoughtfully designed and skillfully produced, unique and beautiful object of its own.
  • • The cover has a sticker and is hand-bound (Japanese binding style).
Score Format Guidelines
  • • PS Separate Part 24 x 32cm
  • • PO Orchestral Part 27 x 35cm
  • Scale 1 :2
  • • The 2 Formats (PO/PS) were designed specifically for coontemporary music and musicians.
  • • Many contemporary pieces use larger formats.
  • • Metric format A3 is too large for a music stand, and A4 too small for percussionists! (who read from a greater distance).
  • • PO format (27 x 35cm) on music stand
  • PS Scale 1:20 24 x 32mm 32 x 24mm
  • 102 x 72cm
  • 48 x 32cm 96 x 32cm 64 x 24cm
  • 96 x 24cm
  • 72 x 32cm
  • 65 x 92cm ~A4 • Single sheets
  • 64 x 45mm A4 A4 • PO layout • PS layout
  • • Insert sizes – 16 x 11.25mm – 16 x 22.5mm
Engraver Font Guidelines
  • • custom engraver fonts
  • • If only the name is used, kerning should be at least 2x the normal letterwidth.
  • • Larger format has cropped ascender/descenders.
  • Traditional music engraving techniques were studied to create a complete set of common musical symbols as fonts, for use by composers.
  • Custom in-house fonts were created for use in engraving software.
🐛 Report