Marquette Athletics

📋 1 Guidelines

🔗 Connections

Sector

Sports University

Region

Usa

Guideline Year

2011

Language

English

Tags

Sport

Official Websites

Brand Guidelines

2011

Brand Summary

Mission
  • To represent Marquette University Athletics with a unified, professional, and dynamic visual identity suited for sports team branding and school spirit.
Core Values
  • unity
  • strength
  • school spirit
  • professionalism
  • visual continuity
Target Audience
  • Varsity and recognized club athletics teams, athletics department staff, merchandise buyers, and audiences engaging with Marquette University sports branding.
Personality Traits
  • dynamic
  • energetic
  • bold
  • competitive
  • collegiate
Visual Identity Overview
  • The visual identity centers on a stylized ‘MU’ monogram and wordmarks, using Marquette Blue (Pantone 281) and Marquette Gold (Pantone 123) as primary colors. Logos are presented in various color applications, including one-color, alternate colors with white outline, and black & white/reverse. The layout emphasizes clarity, balance, and a professional athletic appearance, with strict guidelines for logo usage, safe areas, and typographic standards (Univers and Bank Gothic fonts) to ensure consistency and legibility across all materials.

Categories

Logo Usage
  • The Marquette athletics monogram was designed for the express use of the departments of Intercollegiate Athletics and Recreational Sports. Only varsity and recognized club athletics teams, communication pertaining directly to athletics teams, and approved merchandise may use the athletics monogram.
  • The athletics monogram must be used in its entirety.
  • The monogram may not be used by intramural sports teams or divisions of the university not directly related to intercollegiate athletics.
  • The athletics monogram must never replace the university logo as the official university signature in non-athletics visual materials, including publications, stationery, advertising merchandise or electronic media.
  • The monogram may be reproduced only from an original digital file (.ai, Adobe Illustrator, .eps or JPEG formats).
  • The monogram and/or its elements must not be photocopied, scanned, recreated, reproportioned or altered in any way.
  • Reproduction of the athletics monogram must adhere to color, size and spacing specifications.
  • The athletics monogram used on merchandise for resale may be color matched to the garment per the discretion of the merchandise buyer.
  • Any other use of the monogram must be approved by the department of intercollegiate athletics.
  • A “safe area” should always exist around the logo to allow for maximum legibility. No elements such as typography, other logos, or graphics should intrude over the safe area. The safe area is equal to the space below the area where the M and the U intersect. (Photos and colors can appear beneath the logo so long as the logo remains easily visible and recognizable.)
Color Palette
  • The color examples below are reference only and are not intended to match printed colors. Please consult a Pantone™ color swatch book for accurate printed color representations.
  • Marquette Blue Pantone 281 (PMS) C100, M72,Y0, K32 Hex #003366
  • Marquette Gold Pantone 123 (PMS) C0, M24,Y100, K0 Hex #FFCC00
  • Do Not change color of the logos or add screens, always use approved colors.
Typography
  • Marquette has a limited number of licenses to use the Universe and Bank Gothic fonts. However, these fonts may be downloaded from Adobe.com for a nominal charge.
  • The font families of Univers and Bank Gothic are standard fonts of the Marquette University Athletics Department. Consistent use of these typographic standards by the Marquette community will help strengthen our athletics branding through visual continuity.
  • Universe 53 Extended Headlines
  • Universe 65 Bold Headlines and Subheads
  • Universe 55 Body Copy
  • Universe 45 Light Alternate Body Copy (not for use in reverse or online applications)
  • Bank Gothic Medium Headlines
  • Bank Gothic Light Headlines and Subheads (not for use as body copy)
  • MARQUETTE SOLID Display Font (for use in all caps, as specialty font only)
  • Pantone 124 When creating text in gold over a white background C7, M34,Y100, K0 or when reversing text out of gold, Pantone 124 Gold Hex #ECAC00 must be used to achieve the appropriate contrast.
Visual Style
  • The color examples below are reference only and are not intended to match printed colors. Please consult a Pantone™ color swatch book for accurate printed color representations.
  • Marquette Blue Pantone 281 (PMS) C100, M72,Y0, K32 Hex #003366
  • Marquette Gold Pantone 123 (PMS) C0, M24,Y100, K0 Hex #FFCC00
  • The athletics monogram must be used in its entirety.
  • The monogram may not be used by intramural sports teams or divisions of the university not directly related to intercollegiate athletics.
  • The athletics monogram must never replace the university logo as the official university signature in non-athletics visual materials, including publications, stationery, advertising merchandise or electronic media.
  • The monogram may be reproduced only from an original digital file (.ai, Adobe Illustrator, .eps or JPEG formats).
  • The monogram and/or its elements must not be photocopied, scanned, recreated, reproportioned or altered in any way.
  • Reproduction of the athletics monogram must adhere to color, size and spacing specifications.
  • The athletics monogram used on merchandise for resale may be color matched to the garment per the discretion of the merchandise buyer.
  • Any other use of the monogram must be approved by the department of intercollegiate athletics.
  • A “safe area” should always exist around the logo to allow for maximum legibility. No elements such as typography, other logos, or graphics should intrude over the safe area. The safe area is equal to the space below the area where the M and the U intersect. (Photos and colors can appear beneath the logo so long as the logo remains easily visible and recognizable.)
Layout And Composition
  • The Marquette athletics monogram was designed for the express use of the departments of Intercollegiate Athletics and Recreational Sports. Only varsity and recognized club athletics teams, communication pertaining directly to athletics teams, and approved merchandise may use the athletics monogram.
  • The athletics monogram must be used in its entirety.
  • The monogram may not be used by intramural sports teams or divisions of the university not directly related to intercollegiate athletics.
  • The athletics monogram must never replace the university logo as the official university signature in non-athletics visual materials, including publications, stationery, advertising merchandise or electronic media.
  • The monogram may be reproduced only from an original digital file (.ai, Adobe Illustrator, .eps or JPEG formats).
  • The monogram and/or its elements must not be photocopied, scanned, recreated, reproportioned or altered in any way.
  • Reproduction of the athletics monogram must adhere to color, size and spacing specifications.
  • The athletics monogram used on merchandise for resale may be color matched to the garment per the discretion of the merchandise buyer.
  • Any other use of the monogram must be approved by the department of intercollegiate athletics.
  • A “safe area” should always exist around the logo to allow for maximum legibility. No elements such as typography, other logos, or graphics should intrude over the safe area. The safe area is equal to the space below the area where the M and the U intersect. (Photos and colors can appear beneath the logo so long as the logo remains easily visible and recognizable.)
  • Do Not stretch or compress the logos in any way, always scale proportionately.
  • Do Not crop, angle or skew the logos, always use logos in their entirety.
  • Do Not change color of the logos or add screens, always use approved colors.
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