Médecins du Monde
📋 1 Guidelines
Official Websites
Brand Guidelines
2022
Brand Summary
Mission
- Médecins du Monde is an independent movement of active militants, in France and internationally, who provide care, bear witness, and support social change. Their mission is to enable excluded people and their communities to access health, while fighting for universal access to care and advocating for health as a fundamental right [^1].
Core Values
- solidarity
- justice
- inclusion
- advocacy
- universal access to healthcare
- respect for human rights
- militancy
- independence
Target Audience
- Populations most vulnerable and excluded from healthcare, including homeless people, drug users, migrants, asylum seekers, squat residents, incarcerated individuals, isolated minors, sex workers, and residents of sensitive areas [^2].
Personality Traits
- militant
- dynamic
- strong
- inclusive
- compassionate
- professional
- advocacy-driven
Visual Identity Overview
- The visual identity is characterized by a strong, dynamic, and militant style inspired by activist posters. It uses bold typography (Anton Regular, Open Sans), a minimalistic and high-contrast color palette (navy blue, sky blue, orange, white), and prominent logo usage featuring a circular emblem with a dove and medical cross. Layouts are clean, professional, and emphasize clarity, with full-bleed photography and strict print guidelines. The brand consistently applies its logo, slogan, and colors across all print and digital materials [^3].
Categories
Brand Imagery
- Photographs are always used full-bleed, as much as possible on the full page, or in blocks at the bottom or top of the page.
- Copyright should be mentioned systematically, in white or black, whichever contrasts better with the photograph.
- Margin to be respected according to document. Typeface: 6 pt min.
Color Palette
- Two possible colours navy or sky blue NAVY BLUE Pantone or CMYK SKY BLUE Pantone or CMYK
Typography
- Name: Open Sans Extra bold -10 point Position: Open Sans Semibold -10 point
- Information: Open Sans Regular -8 point
- Slogan: Anton Regular -67 point Line spacing-66 point
- Open Sans Regular -8 point
Tone And Messaging
- SOIGNE AUSSI L’INJUSTICE
- Slogan: Anton Regular -67 point Line spacing-66 point
Visual Style
- Two possible colours navy or sky blue
- Standard size: 55mm x 85 mm
- NAVY BLUE Pantone or CMYK
- SKY BLUE Pantone or CMYK
- Name: Open Sans Extra bold -10 point Position: Open Sans Semibold -10 point
- Information: Open Sans Regular -8 point
- Standard size: 100mm x 150 mm
- Medecins du Monde logo: 17 mm , rotated to 9.5°.
- Slogan: Anton Regular -67 point Line spacing-66 point
- Open Sans Regular -8 point
Layout And Composition
- Two possible colours navy or sky blue Standard size: 55mm x 85 mm NAVY BLUE Pantone or CMYK SKY BLUE Pantone or CMYK Name: Open Sans Extra bold -10 point Position: Open Sans Semibold -10 point Information: Open Sans Regular -8 point
- Two possible colours navy or sky blue Standard size: 100mm x 150 mm Medecins du Monde logo: 17 mm , rotated to 9.5°. Pantone or CMYK SKY BLUE Pantone or CMYK Slogan: Anton Regular -67 point Line spacing-66 point Open Sans Regular -8 point
Print Guidelines
- Two possible colours navy or sky blue
- Standard size: 55mm x 85 mm
- NAVY BLUE Pantone or CMYK
- SKY BLUE Pantone or CMYK
- Name: Open Sans Extra bold -10 point Position: Open Sans Semibold -10 point
- Information: Open Sans Regular -8 point
- Standard size: 100mm x 150 mm
- Medecins du Monde logo: 17 mm , rotated to 9.5°.
- Slogan: Anton Regular -67 point Line spacing-66 point
- Open Sans Regular -8 point
Paper
- To be in accordance with Medecins du Monde’s ecological and environmental policy, recycled paper should be used,meeting the FSC standard.
- EXAMPLES: Uncoated paper: Nautilus® 100% recycled, naturally white FSC* standard. Coated paper: Cyclus Print® 100% recycled, naturally white, matt. * The Forest Stewardship Council FSC FSC FSC