Médecins Sans Frontières

🔗 Connections

Sector

Region

Guideline Year

Language

Tags

Featured Health Ngo

Official Websites

Brand Guidelines

2014

Brand Summary

Mission

To establish a united and clear logo system across the entire organisation, ensuring consistent, robust, and recognizable identification for Médecins Sans Frontières (Doctors Without Borders) worldwide, supporting humanitarian medical aid and reinforcing the brand’s global stature and security in the field [^1].

Core Values

consistency
clarity
protection
distinction
global identity
humanitarianism
collaboration

Target Audience

Global public, local populations in need, civil and armed authorities, field actors, and all MSF staff and partners involved in humanitarian medical aid [^2].

Personality Traits

united
high-profile
distinctive
robust
user-friendly
compassionate
professional

Visual Identity Overview

The visual identity centers on the International Logo, featuring a stylized running person graphic in red and a custom French logotype in black. The logo system includes International, Bilingual, Monolingual, and Running Person logos, all governed by strict rules for usage, exclusion zones, scaling, and color palette (red and black). The brand emphasizes consistency, clarity, and adaptability for different environments, with templates and high-resolution files available for various applications [^3].

Categories

Logo Usage

Consistency is very important, so when using our logo for either internal or external viewing, it should always be the same.
The International Logo can be used anywhere and should be used in all field situations.
Never use the Bilingual or Monolingual Logos outside of your home society. They should not be used in the field.
To ensure that we maintain a consistent and robust logo system our International Logo should always appear as it is below. It should never be adapted or changed in any way.
Our International Logo is constructed of two elements, the running person graphic and the French logotype. These elements are designed to work in harmony and should never be separated, otherwise the integrity and impact of the logo will be weakened.
The International Logo can be used on any publications including activity reports, annual reports, reviews and fundraising campaigns. It can be used at an international or national level.
It can be used on vehicles and signage in all field situations.
It can be used on international or national websites and on all online and digital media.
It can be used in all field situations including on field packs, flags, tents, T-shirts and aid packages.
Always use the International Logo in all field situations.
Never use the Bilingual or Monolingual logos in the field.
A local translation can be added under the International Logo where appropriate (see page 14 for more details).
To protect the logo’s integrity and clarity, an exclusion (or clear) zone has been created around its edges. This is indicated in the graphic below by the grey hashed area around the logo.
Under absolutely no circumstances should any text or graphics be placed on or inside the exclusion zone. This is in order not to undermine the trademark registration of the International Logo.
The running person’s head is used as a reference to the size of the exclusion zone.
At the top and bottom of the logo, there should be a minimum clear space which is no less than the height of the running person’s head.
The minimum clear space either side of the logo should be no less than the width of the running person’s head.
The logotype has been custom-made for us and is an integral part of the logo. Because of this, it always needs to be used with the running person graphic. Under no circumstances should any other conventional font be used alongside the running person graphic, instead of the logotype.
The logotype should never be confused with a normal font, it does not actually exist as an entire font and should never be used in body copy (the main text) of any publications or reports etc. It should never be separated from the running person graphic.
Never replace the logotype with any other font, not even with Stone Sans.
Never change the logo colours. The running person graphic should be red and the logotype black.
Never tint the logo as the colours will look washed out (see page 46 for more details regarding the colours).
Never add a key line around either the running person graphic or logotype. There is a logo available with the logotype in white for use on dark backgrounds (see the MSF Guidelines document for more details on using the logo on backgrounds).
Never adapt or change the ayout or positioning of the running person graphic.
If you need to include a local translation, always use the above layout, never adapt a Bilingual Logo.
Templates for adding local translations to the International Logo are available to download from the MSF Logo library.
To ensure that the local translation is placed in the correct position, an exclusion (or clear) zone has been created around its edges. It is very similar to the exclusion zone on the International Logo (see page 10 for more details).
The local translation should always be placed underneath the logo and aligned to the right (use the ‘S’ of ‘FRONTIERES’ as a vertical guide). The local translation should ideally run over one line and never be wider than the logo, if necessary you can reduce the size of the translation text to fit (see page 17 for more details).
The translation should be placed the equivalent of one running person’s head-height from the bottom of the logo.
Use the font Stone Sans bold italic and set it all in capitals, keeping the colour in black.
The type-size of the additional letters where possible should be the same height as the logotype. The above example uses the ‘F’ from ‘FRONTIERES’ to measure the height.
If you find the text is wider than the logo it can be made smaller to fit. If the translation text is so long that it becomes very small on a single line then it can be split over two lines.
If the local translation is too long to fit onto a single line, then the type can be made smaller to fit. Always be aware that the translation text should never be wider than the logo. In exceptional situations, when the translation becomes very small, you should call on a professional agency.
But never make it too small or it will become hard to read. It should never be smaller than half the height of the logotype. A easy way to measure this is by using the half the “F” of frontiers as a guide.
If you need to double-check your local translation logo then contact our communications team at MSF International, and if need be they will be able to organise a professional agency to help you.
If the font of the local translation is very short or looks too small it may need to be made bigger. If the translation does not extend to the left as far as the running person graphic’s right hand then it can be made larger than the logotype ‘F’.
As the translation is very short it has been made larger. It now aligns to the far right side of the running person graphic, as indicated by the dotted line.
As previously, the local translation is placed underneath the logo and aligned to the right.
The local translation, as before, should be placed the equivalent of one running person’s head-height from the bottom of the logo and it should be always set in black.
Never place the local translation too close to the logo, as it compromises the exclusion zone. Keep it at least one running person’s head-heights from the bottom of the logo.
Never try to make the local translation look like a Bilingual Logo. A red line should not be added and the translation needs to be further away from the logo.
Don’t change the font, or colour and the local translation needs to be all capitals. The font should be Stone Sans bold italic, Dokta I Nogat Banis typed in capitals and in black.
The local translation is too wide. If you have a long translation, make sure that it is does not stretch wider than the logo.
Never use the Bilingual or Monolingual Logos in the field.
Never place the translation logotype above the French logotype. It should always appear below the red line.
Never replace the logotype with your own font. If you need a version of your national Bilingual Logo, never try to create it yourself, they are all available to download.
The French logotype should always be at the top with the translation below. They should always be the same font size, and appear as one language per line.
To protect the integrity and clarity of the Bilingual Logo, there is an exclusion (or clear) zone around its edges. This works in the same way as the International Logo exclusion zone. This is indicated in the graphic below by the grey hashed area around the logo.
Under no circumstances should any text or graphics be placed on or inside the exclusion zone.
The running person’s head is used as a measure for the exclusion zone.
At the top and bottom of the logo, there should be a clear space which is no less than the height of the running person’s head.
The minimum clear space on either side of the logo should be no less than the width of the running person’s head.
Never replace the logotype with any other font, not even Stone Sans like in the second version shown here.
Never try and create a logo yourself. High resolution versions of all the Bilingual Logos are available on the MSF Logo Library.
Never put the translation logotype at the top and the French logotype below.
Never scale the running person graphic (larger or smaller) so that it is out of proportion with the logotype. Both the running person graphic and the logotype are designed to work in balance; if either of these are changed, then it affects the harmony of the logo.
Use of the Monolingual Logo is limited. New countries will be not able to adopt its use and instead they will need to use the relevant Bilingual Logo.
Never use these logos in the field. They are for national use only.
Never recreate this logo in any other language. It is available in two languages (Dutch and Spanish) only.
To protect the integrity and clarity of the Monolingual Logo, there is an exclusion (or clear) zone around its edges. This works in the same way as the International Logo exclusion zone. This is indicated in the graphic below by the grey hashed area around the logo.
The running person’s head is used as a reference to establish the size of the exclusion zone.
Never try to create a logo yourself, they are available to download from the MSF Logo Library.
Never change the logo colours, the running person graphic should be red and the logotype black.
Never place a local translation under the Monolingual Logo. It should never be used in the field, so there is no need to do this.
The Running Person Logo is for use as a secondary, support logo. It can be used as an icon background or supporting device.
To ensure that we maintain a consistent and firm identity, the Running Person Logo should never be used on its own. Whenever you use this support logo make sure that there is another full MSF Logo (International, Bilingual or Monolingual Logo) placed somewhere on the same document or product. The full logo does not have to appear on every individual page. For example, a brochure may feature the full logo on the front cover, with the Running Person Logo alone on the inside pages.
Never use this logo in combination with any other slogans or partners’ logos, as it is designed purely for the purpose of supporting our MSF Logos.
The Running Person Logo has a distinctive right foot, as it is designed to work without the logotype (see page 11 for more details regarding the running person graphic).
When using the Running Person Logo, it is very important that you consider the integrity and clarity of the logo. There is an exclusion (or clear) zone around its edges. This exclusion zone is different from the other logos because it follows the shape of the running person, which makes it much more flexible and allows you to place elements much closer to the logo.
Never combine the Running Person Logo with any other slogan or partner’s logos (see Part 2, page 3 for more details regarding use of slogans and partners’ logos).
Never use the Running Person Logo on its own. Either an International, Bilingual or Monolingual Logo should also be on this cover.
Always remember to include either the International, Bilingual or Monolingual Logos on the document as well.
Never place images or graphics inside the Running Person Logo.
Never use the logo smaller than 8 mm.
If under exceptional circumstances you need to use a logo smaller than this, (on a pin badge for example) then you can use the Running Person Logo instead.
One really important thing to remember when you are re-sizing the logo is never to squash or stretch the logo! When you are scaling a logo always remember to check that it is still in the correct proportion.
The full colour logo should be used wherever possible. This should always consist of the running person graphic in red and the logotype in black.
Never change any of the logo colours, it should always appear in red and black as above.
The running person graphic should always be red.
Never put an outline around the logo.
Never change the logotype to red, it should always be black.
Wherever possible try to use the full colour logo. However, on some occasions you may need to use the logo against a dark background or photograph. For these instances, a red and white version has been created. This should always consist of the running person graphic in red and the logotype in white.
On some occasions you may need to use the logo in a single colour format. This normally occurs when you are restricted to a single colour print, or if you want the logo to be much clearer when faxed or photocopied.
For these instances there is a one colour black version of the logo. When you are using the logo in a single colour, it should always appear in black and never in any other colour.
Our primary colour palette consists of the same red and black that are used on all our logos. These two colours are at the heart of our organisation’s look and are essential to our character. They should never be altered or adapted in any way.
Try to keep a close watch on the reproduction of the red. Variants can easily creep in and this will weaken our overall visual identity.
Always be careful if you change a logo from one colour type to another (RGB to CMYK for example). Depending on the software used the colours can change incorrectly and look wrong!
RED: Pantone 032C BLACK: Pantone Black C
RED: C0 M100 Y100 K0 BLACK: C0 M0 Y0 K100
RED: R238 G0 B0 BLACK: R0 G0 B0
RED: #EE0000 BLACK: #000000

Color Palette

Our primary colour palette consists of the same red and black that are used on all our logos. These two colours are at the heart of our organisation’s look and are essential to our character. They should never be altered or adapted in any way.
Spot (Pantone): 032 C (Red), Black C (Black)
CMYK: C0 M100 Y100 K 0 (Red), C0 M0 Y0 K 100 (Black)
RGB: R 238 G 0 B 0 (Red), R0 G0 B0 (Black)
Websafe RGB (hexadecimal): #EE0000 (Red), #000000 (Black)
Try to keep a close watch on the reproduction of the red. Variants can easily creep in and this will weaken our overall visual identity.
Always be careful if you change a logo from one colour type to another (RGB to CMYK for example). Depending on the software used the colours can change incorrectly and look wrong!
Never change any of the logo colours, it should always appear in red and black as above.
The running person graphic should always be red.
Never put an outline around the logo.
Never change the logotype to red, it should always be black.
The full colour logo should always consist of the running person graphic in red and the logotype in black.
Wherever possible try to use the full colour logo. However, on some occasions you may need to use the logo against a dark background or photograph. For these instances, a red and white version has been created. This should always consist of the running person graphic in red and the logotype in white.
On some occasions you may need to use the logo in a single colour format. This normally occurs when you are restricted to a single colour print, or if you want the logo to be much clearer when faxed or photocopied. For these instances there is a one colour black version of the logo. When you are using the logo in a single colour, it should always appear in black and never in any other colour.

Typography

The logotype has been custom-made for us and is an integral part of the logo. Because of this, it always needs to be used with the running person graphic. Under no circumstances should any other conventional font be used alongside the running person graphic, instead of the logotype.
The logotype should never be confused with a normal font, it does not actually exist as an entire font and should never be used in body copy (the main text) of any publications or reports etc. It should never be separated from the running person graphic.
We have a set of secondary fonts which can be used in documents, publications and online (see the MSF Guidelines document for more details).
Because our logotype is very distinctive it is very quick and easy to check if it has been replaced with an incorrect font.
the logotype is italic (slanted right).
the letters are bold and close together making it strong and robust looking.
very the ‘R’ distinctive is and easy to recognise.
Never replace the logotype with any other font, not even with Stone Sans.
Never change the logo colours. The running person graphic should be red and the logotype black.
Never tint the logo as the colours will look washed out (see page 46 for more details regarding the colours).
Never add a key line around either the running person graphic or logotype. There is a logo available with the logotype in white for use on dark backgrounds (see the MSF Guidelines document for more details on using the logo on backgrounds).
Never adapt or change the ayout or positioning of the running person graphic.
The local translation should always be placed underneath the logo and aligned to the right (use the ‘S’ of ‘FRONTIERES’ as a vertical guide). The local translation should ideally run over one line and never be wider than the logo, if necessary you can reduce the size of the translation text to fit (see page 17 for more details).
The translation should be placed the equivalent of one running person’s head-height from the bottom of the logo.
Use the font Stone Sans bold italic and set it all in capitals, keeping the colour in black.
The type-size of the additional letters where possible should be the same height as the logotype. The above example uses the ‘F’ from ‘FRONTIERES’ to measure the height.
If you find the text is wider than the logo it can be made smaller to fit. If the translation text is so long that it becomes very small on a single line then it can be split over two lines.
But never make it too small or it will become hard to read. It should never be smaller than half the height of the logotype. A easy way to measure this is by using the half the “F” of frontiers as a guide.
If the font of the local translation is very short or looks too small it may need to be made bigger. If the translation does not extend to the left as far as the running person graphic’s right hand then it can be made larger than the logotype ‘F’.
As the translation is very short it has been made larger. It now aligns to the far right side of the running person graphic, as indicated by the dotted line.
As previously, the local translation is placed underneath the logo and aligned to the right.
The local translation, as before, should be placed the equivalent of one running person’s head-height from the bottom of the logo and it should be always set in black.
Don’t change the font, or colour and the local translation needs to be all capitals. The font should be Stone Sans bold italic, Dokta I Nogat Banis typed in capitals and in black.
Never replace the logotype with any other font, not even Stone Sans like in the second version shown here.
Never try and create a logo yourself. High resolution GA.aecws sans monienes versions of all the Bilingual ocroRs wirHoUT BORDERS Logos are available on the MSF Logo Library.
Never put the translation logotype at the top and the French logotype below.
Never scale the running person graphic (larger or smaller) so that it is out of proportion with the logotype. Both the running person graphic and the logotype are LMFPF©INS SANS FRONTIERES • designed to work in balance; ARZTE OHNE GRENZEN if either of these are changed, then it affects the harmony of the logo.
Never try to create a logo yourself, they are available to download from the MSF Logo Library.
Never change the logo colours, the running person graphic should be red and the logotype black.
Never place a local translation under the Monolingual Logo. It should never be used in the field, so there is no need to do this.
Never use the logo smaller than 8 mm.
If under exceptional circumstances you need to use a logo smaller than this, (on a pin badge for example) then you can use the Running Person Logo instead.
One really important thing to remember when you are re-sizing the logo is never to squash or stretch the logo! When you are scaling a logo always remember to check that it is still in the correct proportion.
Also be aware of the quality of the logo. If you are enlarging it, you may find that it starts to look blurred or bit-mapped if the resolution is not high enough.
Whenever you are working in Word, Powerpoint or any other application, remember to hold down the key when scaling the logo, as this will keep it in the correct proportion. You can also check that the x and y scale percentages are the same.
With the Bilingual and Monolingual Logos, because they have varying translations, it is always a good idea to use the running person graphic as a point of reference when scaling. If this graphic looks distorted, then the logo has been scaled incorrectly!
The full colour logo should be used wherever possible. This should always consist of the running person graphic in red and the logotype in black.
Never change any of the logo colours, it should always appear in red and black as above. Below are some common examples of what should not be done.
The running person graphic should always be red.
Never put an outline around the logo.
Never change the logotype to red, it should always be black.
Wherever possible try to use the full colour logo. However, on some occasions you may need to use the logo against a dark background or photograph. For these instances, a red and white version has been created. This should always consist of the running person graphic in red and the logotype in white.
On some occasions you may need to use the logo in a single colour format. This normally occurs when you are restricted to a single colour print, or if you want the logo to be much clearer when faxed or photocopied.
For these instances there is a one colour black version of the logo. When you are using the logo in a single colour, it should always appear in black and never in any other colour.
Our primary colour palette consists of the same red and black that are used on all our logos. These two colours are at the heart of our organisation’s look and are essential to our character. They should never be altered or adapted in any way.
Try to keep a close watch on the reproduction of the red. Variants can easily creep in and this will weaken our overall visual identity.
Always be careful if you change a logo from one colour type to another (RGB to CMYK for example). Depending on the software used the colours can change incorrectly and look wrong!

Visual Style

To protect the logo’s integrity and clarity, an exclusion (or clear) zone has been created around its edges. This is indicated in the graphic below by the grey hashed area around the logo. Under absolutely no circumstances should any text or graphics be placed on or inside the exclusion zone. This is in order not to undermine the trademark registration of the International Logo. The running person’s head is used as a reference to the size of the exclusion zone. At the top and bottom of the logo, there should be a minimum clear space which is no less than the height of the running person’s head. The minimum clear space either side of the logo should be no less than the width of the running person’s head.
The logotype has been custom-made for us and is an integral part of the logo. Because of this, it always needs to be used with the running person graphic. Under no circumstances should any other conventional font be used alongside the running person graphic, instead of the logotype. The logotype should never be confused with a normal font, it does not actually exist as an entire font and should never be used in body copy (the main text) of any publications or reports etc. It should never be separated from the running person graphic.
Never replace the logotype with any other font, not even with Stone Sans. Never change the logo colours. The running person graphic should be red and the logotype black. Never tint the logo as the colours will look washed out (see page 46 for more details regarding the colours). Never add a key line around either the running person graphic or logotype. There is a logo available with the logotype in white for use on dark backgrounds (see the MSF Guidelines document for more details on using the logo on backgrounds). Never adapt or change the ayout or positioning of the running person graphic.
The local translation should always be placed underneath the logo and aligned to the right (use the ‘S’ of ‘FRONTIERES’ as a vertical guide). The local translation should ideally run over one line and never be wider than the logo, if necessary you can reduce the size of the translation text to fit (see page 17 for more details). The translation should be placed the equivalent of one running person’s head-height from the bottom of the logo. Use the font Stone Sans bold italic and set it all in capitals, keeping the colour in black. The type-size of the additional letters where possible should be the same height as the logotype. The above example uses the ‘F’ from ‘FRONTIERES’ to measure the height. If you find the text is wider than the logo it can be made smaller to fit. If the translation text is so long that it becomes very small on a single line then it can be split over two lines.
If the local translation is too long to fit onto a single line, then the type can be made smaller to fit. Always be aware that the translation text should never be wider than the logo. In exceptional situations, when the translation becomes very small, you should call on a professional agency. But never make it too small or it will become hard to read. It should never be smaller than half the height of the logotype. A easy way to measure this is by using the half the “F” of frontiers as a guide.
If the font of the local translation is very short or looks too small it may need to be made bigger. If the translation does not extend to the left as far as the running person graphic’s right hand then it can be made larger than the logotype ‘F’. As the translation is very short it has been made larger. It now aligns to the far right side of the running person graphic, as indicated by the dotted line. As previously, the local translation is placed underneath the logo and aligned to the right. The local translation, as before, should be placed the equivalent of one running person’s head-height from the bottom of the logo and it should be always set in black.
Never place the local translation too close to the logo, as it compromises the exclusion zone. Keep it at least one running person’s head-heights from the bottom of the logo. Never try to make the local translation look like a Bilingual Logo. A red line should not be added and the translation needs to be further away from the logo. Don’t change the font, or colour and the local translation needs to be all capitals. The font should be Stone Sans bold italic, Dokta I Nogat Banis typed in capitals and in black. The local translation is too wide. If you have a long translation, make sure that it does not stretch wider than the logo.
To protect the integrity and clarity of the Bilingual Logo, there is an exclusion (or clear) zone around its edges. This works in the same way as the International Logo exclusion zone. This is indicated in the graphic below by the grey hashed area around the logo. Under no circumstances should any text or graphics be placed on or inside the exclusion zone. The running person’s head is used as a measure for the exclusion zone. At the top and bottom of the logo, there should be a clear space which is no less than the height of the running person’s head. The minimum clear space on either side of the logo should be no less than the width of the running person’s head.
Never use the Bilingual or Monolingual Logos in the field.’ Never place the translation logotype above the French logotype. It should always appear below the red line. Never replace the logotype with your own font. If you need a version of your national Bilingual Logo, never try to create it yourself, they are all available to download.
The French logotype should always be at the top with the translation below. They should always be the same font size, and appear as one language per line.
Never replace the logotype with any other font, not even Stone Sans like in the second version shown here. Never try and create a logo yourself. High resolution versions of all the Bilingual Logos are available on the MSF Logo Library. Never put the translation logotype at the top and the French logotype below. Never scale the running person graphic (larger or smaller) so that it is out of proportion with the logotype. Both the running person graphic and the logotype are designed to work in balance; if either of these are changed, then it affects the harmony of the logo.
To protect the integrity and clarity of the Monolingual Logo, there is an exclusion (or clear) zone around its edges. This works in the same way as the International Logo exclusion zone. This is indicated in the graphic below by the grey hashed area around the logo. Under no circumstances should any text or graphics be placed on or inside the exclusion zone. The running person’s head is used as a reference to establish the size of the exclusion zone. At the top and bottom of the logo, there should be a minimum clear space which is no less than the height of the running person’s head. The minimum clear space either side of the logo should be no less than the width of the running person’s head.
Never replace the logotype with any other font, not even Stone Sans like in the second version shown here. Never try to create a logo yourself, they are available to download from the MSF Logo Library. Never change the logo colours, the running person graphic should be red and the logotype black. Never place a local translation under the Monolingual Logo. It should never be used in the field, so there is no need to do this.
When using the Running Person Logo, it is very important that you consider the integrity and clarity of the logo. There is an exclusion (or clear) zone around its edges. This exclusion zone is different from the other logos because it follows the shape of the running person, which makes it much more flexible and allows you to place elements much closer to the logo. Under no circumstances should any text or graphics be placed on or inside the exclusion zone.
Never combine the Running Person Logo with any other slogan or partner’s logos (see Part 2, page 3 for more details regarding use of slogans and partners’ logos).
Never use the Running Person Logo on its own. Either an International, Bilingual or Monolingual Logo should also be on this cover.
Never place images or graphics inside the Running Person Logo. Also, here, the wrong running person has also been used. Never use the running person graphic from the International Logo (this has no right foot). Always use the Running Person Logo (this has a right foot).
To keep a consistent look and feel, the logo should never be either too large or too small. Below is a basic guide which shows what size the logo should be on different documents (the logos below are actual size). If the logo is too small on a document it can look insignificant and get lost, but if too big it will look brash and unappealing. These simple rules apply to all of our logo range (International, Bilingual or Monolingual Logos). Always use the height of the running person as a reference as this is consistent across the entire logo range.
On A2 documents, logo height should be 50mm (2in) On A3 documents, logo height should be 38mm (1.5in) On A4 documents, logo height should be 25 mm (1 in) On A5 documents, logo height should be 19 mm (0.75 in) On A6 documents, logo height should be 13mm (0.5in) The Logo height should never be smaller than 8mm (0.3in) Never use the logo smaller than 8 mm. If under exceptional circumstances you need to use a logo smaller than this, (on a pin badge for example) then you can use the Running Person Logo instead.
One really important thing to remember when you are re-sizing the logo is never to squash or stretch the logo! When you are scaling a logo always remember to check that it is still in the correct proportion. Also be aware of the quality of the logo. If you are enlarging it, you may find that it starts to look blurred or bit-mapped if the resolution is not high enough.
The full colour logo should be used wherever possible. This should always consist of the running person graphic in red and the logotype in black. There are different versions of all our logos available to download from the MSF Logo Library, whether it is needed for printed materials, signage or online. If the full colour International Logo will not work, there are alternatives: the International Logo with white logotype and the single colour logo.
CMYK (four colour process) RED: C0 M100 Y100 KO BLACK: CO MO YO K100 Spot colour (two special colours) RED: Pantone 032C BLACK: Pantone Black C RGB (websafe) RED: #EEOOOO BLACK: #000000
Never change any of the logo colours, it should always appear in red and black as above. Below are some common examples of what should not be done. The running person graphic should always be red. Never put an outline around the logo. Never change the logotype to red, it should always be black.
Wherever possible try to use the full colour logo. However, on some occasions you may need to use the logo against a dark background or photograph. For these instances, a red and white version has been created. This should always consist of the running person graphic in red and the logotype in white.
On some occasions you may need to use the logo in a single colour format. This normally occurs when you are restricted to a single colour print, or if you want the logo to be much clearer when faxed or photocopied. For these instances there is a one colour black version of the logo. When you are using the logo in a single colour, it should always appear in black and never in any other colour.
Our primary colour palette consists of the same red and black that are used on all our logos. These two colours are at the heart of our organisation’s look and are essential to our character. They should never be altered or adapted in any way.