Meet in Ireland

📋 1 Guidelines

🔗 Connections

Sector

Tourism

Region

Ireland

Guideline Year

2017

Language

English

Tags

Tourism

Official Websites

Brand Guidelines

2017

Brand Summary

Mission
  • To present Ireland as a world-class destination for meetings, incentive travel, and conferences, engaging and energising delegates from around the world to excel by their visit here [^1].
Core Values
  • supportive
  • welcoming
  • energetic
  • engaged
  • innovative
  • hard-working
  • approachable
  • professional
  • straightforward
  • creative
  • passionate
  • tenacious
  • friendly
  • authenticity
  • sincerity
  • confidence
  • informative
  • pro-active
Target Audience
  • Global business tourism operators, delegates, and clients seeking immersive, engaging, and energising experiences for meetings, incentives, and conferences in Ireland [^2].
Personality Traits
  • approachable
  • informative
  • hard-working
  • pro-active
  • easy to contact
  • professional
  • straightforward
  • personable
  • informal
  • competent
  • tenacious
  • enthusiastic
  • confident
  • friendly
  • creative
  • passionate
  • genuine
Visual Identity Overview
  • The visual identity is fresh, energetic, and distinctly Irish, featuring bright and action-based imagery, a primary color palette of greens and grey, secondary vibrant colors, consistent typography (ITC Lubalin Graph Std, Bliss, Arial for print; Raleway for web), and a recognizable shamrock logo. Visual style emphasizes natural, lively, and authentic scenes, avoiding staged or generic imagery [^3].

Categories

Brand Voice
  • Here at Meet in Ireland, our tone of voice should always be engaging. Our style is energising and reflects Ireland’s friendly character, so use conversational language that takes a personal, yet expert, approach.
  • By using light and lively language, Meet in Ireland can reinforce a sense of positive reassurance within our potential clients. Our tone is sophisticated (after all, we excel in the business tourism global marketplace) but a sincere friendliness means our voice remains authentically Irish.
  • The Meet in Ireland team includes MICE suppliers across Ireland, and our tone should reflect a broad pool of expertise. Throughout our communications, our audience should find us: ► approachable ► informative ► hard-working ► pro-active ► easy to contact ► professional ► straightforward
  • Meet in Ireland is a hard-working team, but our tone is never serious and stuffy. Use language that’s easy to understand, warm and enthusiastic (while remaining professional) to help clients feel relaxed, inspired and supported. Keep all messages concise and upbeat, a simplicity that is echoed in the wider Meet in Ireland planning process.
  • Finally, our tone of voice is always enthusiastic and genuine, to highlight our creativity, passion and sense of innovation. A useful way to think of our voice is to compare what it is to what it isn’t. Meet in Ireland’s voice is: ► personable but not casual ► informal but not silly ► competent but not overbearing ► tenacious but not bossy ► enthusiastic but not pushy ► confident but not arrogant
Brand Imagery
  • When selecting imagery, use bright and energetic photographs that obviously feature Irish locations and scenes. Focus on action-based imagery that showcases the many MICE activities available all over Ireland. When multiple images are used, please present a mix of wow destination shots (scenic and urban), business tourism offering images (specific to Ireland) and include images with and without people. When featuring images with people, feature healthy and vibrant looking men and women between the ages of 30-50.
  • When selecting imagery, don’t use staged, overly stylized or dated photography. Keep images bright and natural.Also, don’t feature generic meeting images such as boardrooms or flipcharts.
Color Palette
  • The primary colour palette consists of two shades of green, one light and one dark, and grey. Each shade is reflective of Tourism Ireland’s international Ireland brand.
  • The grey should be used sparingly so that it remains prominent as the colour associated with the Meet in Ireland brand font.
  • Pantone 417 C C: 33 M: 23 Y: 34 K: 66 R: 109 G: 111 B: 100 HTML: 6D6F64
  • Pantone 347 C C: 96 M: 0 Y: 99 K: 0 R: 0 G: 155 B: 72 HTML: 009B48
  • Pantone 369 C C: 73 M: 0 Y: 100 K: 0 R: 88 G: 166 B: 24 HTML: 58A618
  • The secondary palette consists of six bright colours. These are designed to add vibrancy when combined with the primary colour palette.
  • Pantone 513 C Pantone 1935 C Pantone 299 C Pantone 382 C Pantone 3262 C Pantone 7530 C C:58 M:100 Y:0 K:0 C: 0 M: 100 Y: 51 K: 6 C:86 M:8 Y:0 K:0 C:36 M:0 Y: 100 K:0 C:81 M:0 Y:36 K:0 C: 10 M: 18 Y:25 K:30 R: 142 G: 37 B: 141 R: 195 G:0 B:69 R:0 G: 161 B:222 R: 190 G:214 B: 0 R: 0 G: 192 B: 181 R:170 G:156 B:143 HTML: 8E258D HTML: C30045 HTML: 00A1 DE HTML: BED600 HTML: 00C0B5 HTML:AA9C8F
Typography
  • Typography is an integral part of any brand. Printed communications work best when the typography is consistent; that’s how we can reinforce the impact of the Meet in Ireland brand.
  • ITC Lubalin Graph Std is used for headings, subheadings and key messaging.
  • Bliss is suitable for general usage.
  • Arial is the secondary typeface and is used in instances where neither ITC Lubalin Graph Std or Bliss are available.
  • ITC Lubalin Graph Std Demi
  • ITC Lubalin Graph Std Book
  • Bliss Bold
  • Bliss Regular
  • Arial Regular
  • Raleway in regular and bold is used for all web typography.
  • Raleway Regular
  • Raleway Bold
Logo Usage
  • When using the Meet in Ireland logo, please ensure that you only use the master digital artwork supplied. You can find all our logos today on www.irelandscontentpool.com.
  • Minimum logo size is 25mm in width. In instances where a smaller size is required, try to maintain maximum legibility.
  • When placing the logo on an image, always ensure that there is good contrast between the background and logo, so that the logo is clearly visible.
  • As the logo is one of the most recognisable aspects of our brand, we must make sure its appearance stays consistent. Below are some examples of what not to do with the Meet in Ireland logo.
  • Do not change the colour of the logo.
  • Do not use the logo on a background that makes it difficult to see
  • Do not change the angle of the logo
  • Do not use the logo on a background where there is poor contrast between the background and the logo
  • Do not skew the logo
  • Do not scale the logo inappropriately
  • The Meet in Ireland logo is weighted equally with the Failte Ireland logo.
  • When co-branding, the Meet in Ireland icon is used as a tool to measure the required minimum distance between logos.
  • When stacked the logos should be aligned to the right. The “D” in Meet in Ireland logo should align with the “d” in the Failte Ireland logo.
  • The Meet in Ireland icon is used to measure the distance between the 2 logos.
  • Both logos should be right aligned. The Meet in Ireland icon is used to measure the distance between the 2 logos.
Tone And Messaging
  • Here at Meet in Ireland, our tone of voice should always be engaging. Our style is energising and reflects Ireland’s friendly character, so use conversational language that takes a personal, yet expert, approach.
  • By using light and lively language, Meet in Ireland can reinforce a sense of positive reassurance within our potential clients. Our tone is sophisticated (after all, we excel in the business tourism global marketplace) but a sincere friendliness means our voice remains authentically Irish.
  • The Meet in Ireland team includes MICE suppliers across Ireland, and our tone should reflect a broad pool of expertise. Throughout our communications, our audience should find us: ► approachable ► informative ► hard-working ► pro-active ► easy to contact ► professional ► straightforward
  • Meet in Ireland is a hard-working team, but our tone is never serious and stuffy. Use language that’s easy to understand, warm and enthusiastic (while remaining professional) to help clients feel relaxed, inspired and supported. Keep all messages concise and upbeat, a simplicity that is echoed in the wider Meet in Ireland planning process.
  • Finally, our tone of voice is always enthusiastic and genuine, to highlight our creativity, passion and sense of innovation. A useful way to think of our voice is to compare what it is to what it isn’t. Meet in Ireland’s voice is: ► personable but not casual ► informal but not silly ► competent but not overbearing ► tenacious but not bossy ► enthusiastic but not pushy ► confident but not arrogant
Brand Values
  • As a team, Meet in Ireland is defined by our supportive, welcoming and energetic approach to clients. As the first point of contact for many global business tourism operators, we’re responsible for presenting Ireland as a world-class destination for meetings, incentive travel and conferences.
  • The Meet in Ireland brand is designed to market and promote Ireland as a world-class destination for meetings, incentives and conferences.
  • We’re passionate about connecting with potential clients to showcase Ireland as an invigorating and immersive location; by using our brand effectively, we can demonstrate that delegates from around the world will feel engaged, energised, and, ultimately, inspired to excel by their visit here.
  • Our brand is not designed to be used to exclusively promote Dublin as a business tourism destination, as this falls under the remit of the Dublin Convention Bureau. Meet in Ireland should also not be used to promote sporting or cultural events in Ireland, as this scope of work belongs to Event Ireland.
  • Ireland’s immersive landscape, welcoming people, and innovative culture ensure that meetings, incentives and conferences held in Ireland are invigorating and immersive, inviting delegates to engage, energise and excel.
  • IMMERSIVE LANDSCAPE: Ireland contains a wealth of experiences, just waiting to be discovered by delegates. The Wild Atlantic Way is a coastal trail that neatly packages stunning scenery, exciting activities and local operators and beckons to those looking for adventure. For those eager to peel back the layers of time, Ireland’s Ancient East is an opportunity to experience thousands of years of history in a compact area. Ireland’s vibrant capital city, Dublin, is bursting with a range of unique experiences, an urban hub thriving alongside the great outdoors. With stunning views and surprising delights, Ireland’s landscape forms a truly impressive backdrop for any meetings, incentives, conferences and events (MICE).
  • IRISH WELCOME: In 2016, Dublin was voted the world’s third friendliest city on earth by Conde Nast Traveler, with Galway coming in at number six. Voters cited friendly locals, live music and charming vibes as some of the most impressive qualities and it’s all true: Irish people are warm, welcoming, and never afraid to share a witty story or joke. Ireland is frequently named one of the world’s friendliest countries in the world, and our expert Meet in Ireland team takes the famous Irish Welcome a step further -by going above and beyond to make sure every MICE is a resounding success.
  • CULTURE OF INNOVATION: Ireland has a long history as a haven for creativity and innovation, and what began centuries ago with scholars and writers continues today with a vibrant arts scene and world-famous tech community. Many of the largest global tech and pharma innovators are based here, and Dublin’s Tech Quarter has been transformed with the development of great places to eat and socialise. Delegates from around the world are guaranteed to feel energised and inspired as they tap into Ireland’s unique culture of innovation.
Visual Style
  • ITC Lubalin Graph Std is used for headings, subheadings and key messaging.
  • Bliss is suitable for general usage.
  • Arial is the secondary typeface and is used in instances where neither ITC Lubalin Graph Std or Bliss are available.
  • Raleway in regular and bold is used for all web typography.
  • The primary colour palette consists of two shades of green, one light and one dark, and grey. Each shade is reflective of Tourism Ireland’s international Ireland brand.
  • The grey should be used sparingly so that it remains prominent as the colour associated with the Meet in Ireland brand font.
  • Pantone 417 C C: 33 M: 23 Y: 34 K: 66 R: 109 G: 111 B: 100 HTML: 6D6F64
  • Pantone 347 C C: 96 M: 0 Y: 99 K: 0 R: 0 G: 155 B: 72 HTML: 009B48
  • Pantone 369 C C: 73 M: 0 Y: 100 K: 0 R: 88 G: 166 B: 24 HTML: 58A618
  • The secondary palette consists of six bright colours. These are designed to add vibrancy when combined with the primary colour palette.
  • Minimum logo size is 25mm in width. In instances where a smaller size is required, try to maintain maximum legibility.
  • When placing the logo on an image, always ensure that there is good contrast between the background and logo, so that the logo is clearly visible.
  • Do not change the colour of the logo.
  • Do not use the logo on a background that makes it difficult to see
  • Do not change the angle of the logo
  • Do not use the logo on a background where there is poor contrast between the background and the logo
  • Do not skew the logo
  • Do not scale the logo inappropriately
  • The Meet in Ireland logo is weighted equally with the Failte Ireland logo.
  • When co-branding, the Meet in Ireland icon is used as a tool to measure the required minimum distance between logos.
  • When stacked the logos should be aligned to the right. The “D” in Meet in Ireland logo should align with the “d” in the Failte Ireland logo.
  • The Meet in Ireland icon is used to measure the distance between the 2 logos.
  • Both logos should be right aligned. The Meet in Ireland icon is used to measure the distance between the 2 logos.
  • When selecting imagery, use bright and energetic photographs that obviously feature Irish locations and scenes. Focus on action-based imagery that showcases the many MICE activities available all over Ireland. When multiple images are used, please present a mix of wow destination shots (scenic and urban), business tourism offering images (specific to Ireland) and include images with and without people. When featuring images with people, feature healthy and vibrant looking men and women between the ages of 30-50.
  • When selecting imagery, don’t use staged, overly stylized or dated photography. Keep images bright and natural.Also, don’t feature generic meeting images such as boardrooms or flipcharts.
Co Branding
  • The Meet in Ireland logo is weighted equally with the Failte Ireland logo.
  • When co-branding, the Meet in Ireland icon is used as a tool to measure the required minimum distance between logos.
  • When stacked the logos should be aligned to the right. The “D” in Meet in Ireland logo should align with the “d” in the Failte Ireland logo.
  • Horizontal Co-branding: The Meet in Ireland icon is used to measure the distance between the 2 logos.
  • Stacked Co-branding: Both logos should be right aligned. The Meet in Ireland icon is used to measure the distance between the 2 logos.
🐛 Report