Meeyas

📋 1 Guidelines

🔗 Connections

Sector

Jewellery

Region

Nigeria

Guideline Year

2024

Language

English

Tags

Arts and crafts

Official Websites

Brand Guidelines

2024

Brand Summary

Mission
  • To bridge traditional craftsmanship with contemporary design, offering unique, accessible luxury for the modern, style-conscious individual and inspiring confidence and elegance in every piece created [^1].
Core Values
  • Authenticity
  • Artistry
  • Modern Design
  • Quality
  • Refinement
  • Innate Expression
  • Individuality
  • Accessible Luxury
  • Craftsmanship
  • Sophistication
  • Style
  • Timelessness
  • Grace
  • Elegance
  • Signature Pieces [^2]
Target Audience
  • Younger, style-conscious individuals seeking unique yet accessible luxury pieces [^3].
Personality Traits
  • Elegant
  • Sophisticated
  • Authentic
  • Modern
  • Empowering
  • Exclusive
  • Confident but Humble
  • Warm but Polished
  • Descriptive and Sensory [^4]
Visual Identity Overview
  • A harmonious blend of tradition and modernity, featuring a unique wordmark logo, a refined color palette (greens, black, beige, white), elegant serif and sans-serif typography, sophisticated product photography, and layouts emphasizing clarity, minimalism, and luxury [^5].

Categories

Brand Voice
  • Our identity resonates with the brand’s ethos of elegance, sophistication, and authenticity while connecting with a younger, style-conscious audience. It balances refined luxury with approachable warmth, ensuring every communication feels aspirational yet relatable.
  • Maintain a welcoming and personable tone, but avoid casual slang or overly technical jargon.
  • Use vivid language to evoke emotions and paint a picture of the brand’s craftsmanship and beauty.
  • Use refined and polished language that reflects the brand’s sophistication.
  • Speak with honesty and sincerity to build trust and relatability.
  • Infuse contemporary expressions that align with a youthful, style-conscious audience.
  • Inspire confidence and individuality through your messaging.
  • Create a sense of belonging to an elite and tasteful community without being overly formal.
  • Be assertive about the brand’s quality and mission without sounding boastful.
Brand Imagery
  • The product expressions for our jewelry should evoke emotions of sophistication, aspiration, and exclusivity, ensuring every photograph aligns with the brand’s refined identity.
  • The photography serves as the focal point, while the accompanying text enhances the narrative, guiding the audience to appreciate not just the jewellery but the experience, meaning, and craftsmanship behind each piece. This combination reinforces our brand’s elegance, sophistication, and exclusivity across all touchpoints.
Color Palette
  • All elements within the Meeyas Jewels brand guidelines including logos, typography, color palettes, imagery, and proprietary designs are the exclusive property of Meeyas Jewels. These materials are protected by copyright, trademark, and other applicable laws.
  • Altering the logo, typography, colors, or other design elements.
  • The brand guidelines are intended for use by employees, contractors, partners, and approved stakeholders to maintain a consistent brand identity across all platforms. All materials must be used precisely as described within the guidelines to ensure alignment with Meeyas Jewels’s brand standards. Modifications or adaptations of any brand elements without prior approval are not permitted.
  • Any misuse or improper application of Meeyas Jewels’s brand assets is strictly prohibited, including but not limited to: Altering the logo, typography, colors, or other design elements.
  • Consistency in the application of brand assets across all platforms ensures the protection and promotion of Meeyas Jewels’s reputation.
  • This is our full color palette, weighted in order of importance. Colors on packaging, marketing and interiors bring to life the true essence of Meeyas Jewels
  • This colour system is easy to understand and use. It’s not a limit to colors combination possibilities, it is a guide to help us maintain consistency regardless of how it is explored in usage.
  • #8FA568
  • #000000
  • #B9D88350
  • #FFF4D8
  • DO NOT use third party colors
Typography
  • Meet the typeface for Titles Distrampler
  • Meet the typeface for Body text Helvetica Light regular Neue
  • Headline: Distrampler - UPPERCASE Luxury Living
  • Body: Helvetica Neue Light
  • Button: Helvetica Neue Regular Reach out today
Logo Usage
  • Our logo is a word-mark and our brand’s most important element. It is a unique and bold signifier of Meeyas Jewels.
  • The logo typeface has been slightly altered to have a unique logo typeface
  • Logo adaptation on different backgrounds
  • The elements in this piece of communication to determine the right color placement of the brand logo for maximum contrast and clarity.
  • Wordmark clearspace
  • Clearspace is the minimum distance between the wordmark and other visual and verbal elements.
  • Make room for our logo in comms, it should have space to breathe.
  • 80px
  • Minimum width size 120px
  • Examples of improper usage are demonstrated to provide essential guidance. It is important that the logo is never altered in anyway and always presented consistently. It is important that the logo appears in and on the approved colors with no visual effects applied.
  • DO NOT outline the logo
  • DO NOT distort the logo
  • DO NOT rotate the logo
  • DO NOT alter the kerning or recreate our logo
  • DO NOT create holding shapes for the logo
  • DO NOT place images over the logo
  • DO NOT use shadows or other effects on the logo
  • DO NOT use third party colors
  • Logo Placement in print
  • Logo placement in digital
Tone And Messaging
  • Our identity resonates with the brand’s ethos of elegance, sophistication, and authenticity while connecting with a younger, style-conscious audience. It balances refined luxury with approachable warmth, ensuring every communication feels aspirational yet relatable.
  • Maintain a welcoming and personable tone, but avoid casual slang or overly technical jargon.
  • Use vivid language to evoke emotions and paint a picture of the brand’s craftsmanship and beauty.
  • Use refined and polished language that reflects the brand’s sophistication.
  • Speak with honesty and sincerity to build trust and relatability.
  • Infuse contemporary expressions that align with a youthful, style-conscious audience.
  • Inspire confidence and individuality through your messaging.
  • Create a sense of belonging to an elite and tasteful community without being overly formal.
  • Be assertive about the brand’s quality and mission without sounding boastful.
Brand Values
  • At Meeyas Jewels, our brand reflects a harmonious blend of tradition and modernity, designed to inspire confidence and elegance in every piece we create. This guideline serves as a roadmap to ensure consistency, authenticity, and alignment with our core values across all touchpoints.
  • Born from a passion for quality and a love for artistry, Meeyas Jewels represents the vision of Mayomi Ogendegbe to bridge traditional craftsmanship with contemporary design. Inspired by her experience and a legacy of dedication, the brand is committed to offering unique, accessible luxury for the modern, style- conscious individual. Our Purpose This document outlines the foundational elements of our brand—our mission, visual identity, voice, and values. By adhering to these principles, we ensure a cohesive expression of Meeyas Jewels that resonates with our audience and reinforces our position as a beacon of timeless elegance. How to Use This Guide Whether you are crafting a marketing campaign, designing packaging, or engaging with customers, this guide will provide clear directions to maintain the integrity and excellence that define Meeyas Jewels. Together, we uphold the standards that make us distinct.
  • Meeyas Jewels, the brainchild of Mayomi Ogendegbe, was born from a vision to bridge traditional craftsmanship with modern design. Drawing on her experience at Jewellery Affair and inspired by her mother’s unwavering dedication to quality and elegance in jewellery, Mayomi recognized an opportunity to create a brand that resonates with a younger, style-conscious audience seeking unique yet accessible luxury pieces.
  • Authenticity Artistry Modern Design Quality Refinement
  • Innate Expression
  • Individuality
  • Accessible Luxury
  • Craftsmanship
  • Sophistication
  • Style
  • Timelessness
  • Grace
  • Elegance
  • Signature Pieces
Visual Style
  • All materials must be used precisely as described within the guidelines to ensure alignment with Meeyas Jewels’s brand standards. Modifications or adaptations of any brand elements without prior approval are not permitted.
  • Any misuse or improper application of Meeyas Jewels’s brand assets is strictly prohibited, including but not limited to: Altering the logo, typography, colors, or other design elements.
  • Consistency in the application of brand assets across all platforms ensures the protection and promotion of Meeyas Jewels’s reputation.
  • The overall design emphasizes clarity and hierarchy, suitable for the beginning of a chapter or section of a book or report.
  • Our logo is a word-mark and our brand’s most important element. It is a unique and bold signifier of Meeyas Jewels.
  • The logo typeface has been slightly altered to have a unique logo typeface
  • The elements in this piece of communication to determine the right color placement of the brand logo for maximum contrast and clarity.
  • Clearspace is the minimum distance between the wordmark and other visual and verbal elements.
  • Make room for our logo in comms, it should have space to breathe.
  • 80px
  • Minimum width size 120px
  • It is important that the logo is never altered in anyway and always presented consistently. It is important that the logo appears in and on the approved colors with no visual effects applied.
  • DO NOT outline the logo
  • DO NOT distort the logo
  • DO NOT rotate the logo
  • DO NOT alter the kerning or recreate our logo
  • DO NOT create holding shapes for the logo
  • DO NOT place images over the logo
  • DO NOT use shadows or other effects on the logo
  • DO NOT use third party colors
  • This is our full color palette, weighted in order of importance. Colors on packaging, marketing and interiors bring to life the true essence of Meeyas Jewels
  • This colour system is easy to understand and use. It’s not a limit to colors combination possibilities, it is a guide to help us maintain consistency regardless of how it is explored in usage.
  • #8FA568
  • #000000
  • #B9D88350
  • #FFF4D8
  • Meet the typeface for Titles Distrampler
  • Meet the typeface for Body text Helvetica Light regular Neue
  • Headline: Distrampler - UPPERCASE Luxury Living
  • Body: Helvetica Neue Light
  • Button: Helvetica Neue Regular Reach out today
  • The product expressions for our jewelry should evoke emotions of sophistication, aspiration, and exclusivity, ensuring every photograph aligns with the brand’s refined identity.
  • The photography serves as the focal point, while the accompanying text enhances the narrative, guiding the audience to appreciate not just the jewellery but the experience, meaning, and craftsmanship behind each piece. This combination reinforces our brand’s elegance, sophistication, and exclusivity across all touchpoints.
Layout And Composition
  • Clearspace is the minimum distance between the wordmark and other visual and verbal elements.
  • Make room for our logo in comms, it should have space to breathe.
  • 80px
  • Minimum width size 120px
  • DO NOT outline the logo
  • DO NOT distort the logo
  • DO NOT rotate the logo
  • DO NOT alter the kerning or recreate our logo
  • DO NOT create holding shapes for the logo
  • DO NOT place images over the logo
  • DO NOT use shadows or other effects on the logo
  • DO NOT use third party colors
Co Branding
  • Sometimes we nedd to show our logo alongside another company, for example in a co-branded campaign.
  • MEEYAS 40PX MEEYAS access 40PX
🐛 Report