Official Websites
Brand Guidelines
2009
Brand Summary
Mission
- The Mellanox Technologies signature is used to represent the organization in all its activities. This signature is the foundation to our identity and exists on a wide variety of media and marketing materials [^1].
Target Audience
- Technical and corporate audiences, including customers and partners in high-performance computing, networking, and data center environments [^2].
Personality Traits
- professional
- technical
- modern
- clean
Visual Identity Overview
- The visual identity centers on a stylized bridge logo, consistent use of corporate fonts (Univers LT, Arial, Helvetica, Bank Gothic BT), a defined color palette (PMS 274 Blue, 60% Black, secondary colors), strict logo usage rules, and clean, technical layouts for documents and marketing materials [^3].
Categories
Logo Usage
- The Mellanox Technologies signature is used to represent the organization in all its activities. This signature is the foundation to our identity and exists on a wide variety of media and marketing materials.
- The Signature consists of two elements: 1. the symbol 2. the logotype
- Because the signature is a registered trademark, the relationship between theese elements should never be altered. This ensure legal protectability, builds recognition and reinforces our positioning.
- PMS 274 Blue
- 60% Black
- 100% Black
- The logo should always be surrounded by an adequate amount of clear space in order to set it off from other elements.
- The gray area (see illustration at left) indicates the minimum amount of clear space that must surround the signature in all applications. No other elements should infringe in the clear space.
- Exceptions require approval prior to use.
- Minimuim clear space is specified in units of “X.” X equals the height of the “x” in Mellanox.
- No smaller than 1”
- This is the official corporate logo.
- The Logo should be used as a single unit. The logotype should never be used alone, but should always have the the logomark (bridge).
- The signature or logotype should NEVER by used separately.
- Do not rearrange or stack the logomark and logotype.
- Do not change the colors of the logo or logotype.
- Do not tilt or skew logo.
- Do not enlarge or shrink the logo or the logotype separately.
- Do not place logo on a background or backgrounds with conflicting colors.
- White is the recommended background.
Color Palette
- PMS 274 Blue
- 60% Black
- 100% Black
- Do not change the colors of the logo or logotype.
- Always use corporate fonts and colors.
SECONDARY CORPORATE COLORS
| COLOR | CYAN | MAGENTA | YELLOW | BLACK |
| PMS 158 ORANGE | 0 | 61 | 97 | 0 |
| PMS 130 GOLD | 0 | 30 | 100 | 0 |
| 30% BLACK | 0 | 0 | 0 | 30 |
OTHER COLORS
| COLOR | CYAN | MAGENTA | YELLOW | BLACK |
| PMS 295 BLUE | 100 | 57 | 0 | 40 |
| PMS 535 BLUE | 42 | 27 | 7 | 0 |
| PMS 371 GREEN | 43 | 0 | 100 | 56 |
| PMS 384 GREEN | 18 | 0 | 100 | 31 |
| PMS 194 RED | 0 | 100 | 64 | 33 |
| COLOR | RED | GREEN | BLUE |
| PMS 295 BLUE | 0 | 69 | 124 |
| PMS 535 BLUE | 149 | 169 | 202 |
| PMS 371 GREEN | 79 | 111 | 25 |
| PMS 384 GREEN | 159 | 166 | 23 |
| PMS 194 RED | 171 | 6 | 53 |
SUGGESTED COLOR COMBINATIONS
| PMS 274 | PMS 535 |
| PMS 158 | 60% BLACK |
| PMS 274 | PMS 158 |
| PMS 130 | 60% BLACK |
| PMS 371 PMS 195 | OMS 295 PMS 130 |
| PMS 371 | PMS 295 |
| 60% BLACK | PMS 158 |
Typography
- Univers LT (True Type Version) is the primary fonts used on all corporate materials.
- Arial or Helvetica may be substituted for Univers for online applications and Powerpoint
- Univers LT 39 Thin Ultra Condensed
- univers lT 45 light
- Univers LT 45 Light Oblique
- Univers LT 47 Condensed Light
- Univers LT 47 Condensed Light Oblique
- Univer LT 53 Extended
- Univers LT 53 Extended Oblique
- Univers LT 55 Roman
- Univers LT 55 Oblique
- Univers LT 57 Condensed
- Univers LT 57 Condensed Oblique
- Univers LT 59 Ultra Condensed
- Univers LT 63 Bold Extended
- Univers LT 63 Bold Extended Oblique Univers LT 65 Bold
- Univers LT 65 Bold Oblique
- Univers LT 67 Bold Condensed
- Univers LT 67 Bold Condensed Oblique
- Univers LT 73 Black Extended
- Univers LT 73 Black Extended Oblique Univers LT 75 Black
- Univers LT 75 Black Oblique
- Univer LT 85 Extra Black
- Univers LT 85 Extra Black Oblique
- Univers LT 93 Extra Black Extended
- Univers LT 95 Extra Black Extended Oblique
- Bank Gothic BT LIGHT Bank Gothic BT Medium
- Bank Gothic BT LIGHT Bank GothiC BT Medium
- Bank Gothic BT LIGHT
- Bank Gothic BT typeface is primarily used for Speciality Headlines and Subheads larger than 11 pt.
- Bank Gothic should not be used for body copy or type smaller than 12 pt
- It can be used in different colors, screened or reversed out of a background
- Bank Gothic BT Medium
Visual Style
- The Mellanox Technologies signature is used to represent the organization in all its activities. This signature is the foundation to our identity and exists on a wide variety of media and marketing materials.
- The Signature consists of two elements: 1. the symbol 2. the logotype
- Because the signature is a registered trademark, the relationship between theese elements should never be altered. This ensure legal protectability, builds recognition and reinforces our positioning.
- PMS 274 Blue
- 60% Black
- 100% Black
- The signature should always be surrounded by an adequate amount of clear space in order to set it off from other elements.
- The gray area (see illustration at left) indicates the minimum amount of clear space that must surround the signature in all applications. No other elements should infringe in the clear space.
- Exceptions require approval prior to use.
- Minimuim clear space is specified in units of “X.” X equals the height of the “x” in Mellanox.
- No smaller than 1”
- The Logo should be used as a single unit. The logotype should never be used alone, but should always have the the logomark (bridge).
- The signature or logotype should NEVER by used separately.
- Do not rearrange or stack the logomark and logotype.
- Do not change the colors of the logo or logotype.
- Do not tilt or skew logo.
- Do not enlarge or shrink the logo or the logotype separately.
- Do not place logo on a background or backgrounds with conflicting colors.
- White is the recommended background.
- Mellanox product or secondary logos should also be used with the same requirements as the corporate logo.
- They should always be surrounded by an adequate amount of clear space in order to set it off from other elements.
- The Logo should be used as a single unit.
Layout And Composition
- Because the signature is a registered trademark, the relationship between theese elements should never be altered. This ensure legal protectability, builds recognition and reinforces our positioning.
- These accepatable variations of the corporate logo should only be used when space or application dicatate its use.
- The hroizontal version is used as an EXCEPTION.
- The signature should always be surrounded by an adequate amount of clear space in order to set it off from other elements.
- The gray area (see illustration at left) indicates the minimum amount of clear space that must surround the signature in all applications. No other elements should infringe in the clear space.
- Exceptions require approval prior to use.
- Minimuim clear space is specified in units of “X.” X equals the height of the “x” in Mellanox.
- No smaller than 1”
- The Logo should be used as a single unit. The logotype should never be used alone, but should always have the the logomark (bridge).
- The signature or logotype should NEVER by used separately.
- Do not rearrange or stack the logomark and logotype.
- Do not change the colors of the logo or logotype.
- Do not tilt or skew logo.
- Do not enlarge or shrink the logo or the logotype separately.
- Do not place logo on a background or backgrounds with conflicting colors.
- White is the recommended background.
- Mellanox product or secondary logos should also be used with the same requirements as the corporate logo.
- They should always be surrounded by an adequate amount of clear space in order to set it off from other elements.
- The Logo should be used as a single unit.
Trademark Guidelines
- Because the signature is a registered trademark, the relationship between theese elements should never be altered. This ensure legal protectability, builds recognition and reinforces our positioning.
- A trademark is a word, phrase, logo, symbol or design, or a combination of these elements, used to identify or distinguish the goods and services of one company or individual from others.
- Using the trademark properly is necessary in order to demonstrate that a mark is used in commerce, which is a fundamental requirement for trademark ownership in the United States.
- It is very important to always use the marks as adjectives and always with the generic terms which they modify. A trademark should never be use it as a noun or a verb.
- Never use a mark in the plural form or the possessive form.
- Never hyphenate trademarks
- Generally, the mark must be used with the first or most prominent appearance of a trademark in a publication or document, but need not be used with each subsequent appearance. As a safeguard, use additional markings rather than fewer within a document.
- For publications containing third party trademarks, it is typical practice to provide a trademark attribution statement in small print at the end of the specific article. For example: ConnectX is a registered trademark of Mellanox Corporation. All other trademarks are the property of their respective owners.
Copyright Guidelines
- The notice should always contain: 1. The symbol © (the letter C in a circle), or the word “Copyright”; 2. The year of first publication of the work; and 3. The name of the owner of copyright in the work.
- EXAMPLE: © 2009 Mellanox Technologies.
Additional Properties
| Property | Value |
|---|
| Google Knowledge Graph Id | /g/11bc5mp4_c |
| Owned By | Mellanox Technologies |