Messengers of Peace

🔗 Connections

Sector

Region

Guideline Year

Language

Tags

Community Peace

Official Websites

Brand Guidelines

2012

Brand Summary

Mission

Messengers of Peace is a 10-year global initiative for all member countries of the World Organization of the Scout Movement to involve individual Scouts as well as National Scout Organizations in peace-building activities [^1].

Core Values

peace
unity
integrity
engagement
collective rights
ethical standards

Target Audience

Individual Scouts, National Scout Organizations, and National Scout Associations in all WOSM regions [^2].

Personality Traits

hopeful
faithful
engaged
dynamic
inclusive

Visual Identity Overview

The visual identity centers on a stylized dove with an olive branch, a fleur-de-lis emblem, and a color palette of purple and green. The design emphasizes peace, harmony, and unity, with consistent logo usage, minimum size requirements, and options for positive and negative versions. Secondary elements include colorful waves and swirls symbolizing interwoven connections and movement [^3].

Categories

Brand Imagery

NSOs and NSAs are required to use the official graphic elements issued by the World Scout Bureau in support of the Messengers of Peace initiative.
This Identity Guide promotes consistent use and presentation of the Messengers of Peace design. Original graphic files are available in a variety of formats from the World Scout Bureau Central Office.
The Messengers of Peace Logo, including its stylised dove and olive branch elements, is a registered trademark of World Scout Bureau Inc.
Our member organizations have access to professional graphic support, whether to produce a localised language version or to assist with a specific implementation. The underlying goal in providing these types of services at no charge to our member organizations is to ensure that the integrity of our original designs, whether in terms of proportions or colours, are respected without introducing complications around compliance as a barrier to their proper adoption and use.
The Messengers of Peace dove portrays a special symbolism in its flight: in addition to the olive branch it carries as a universally recognizable token of peace, the outline of the right wing is created by using a stylized representation of the Arabic translation of “Messengers of Peace”
This colour version of the logo may only be used against a white background. No other background colour is acceptable.
CMYK: C79 M94 Y0 K0, Pantone®: PMS 527 C, RGB: R98 G37 B153
CMYK: C87 M0 Y86 K0, Pantone®: PMS 7482 C, RGB: R0 G157 B78
CMYK: C100 M73 Y0 K2, Pantone®: PMS Reflex Blue C, RGB: R0 G76 B153
World Scout Emblem has minimum height 5 mm
Taking as a reference the artwork without the fonts, the logo should not be reproduced in a size less than 2.5 cm in width. The aim is to make sure that the size and method of reproduction allows for a reasonable quality image of the World Scout Emblem.
A single colour version may be used in reproductions in which the full colour version of the logo is difficult to reproduce.
It is possible to use the logo in negative version (white) on a black or other dark contrast background. On the right it is illustrated using the green of the full colour logo.

Color Palette

This colour version of the logo may only be used against a white background. No other background colour is acceptable.
The Messengers of Peace Colours CMYK Pantone® RGB ■ C79 M94 Y0 K0 PMS 527 C R98 G37 B153 ■ C87 M0 Y86 K0 PMS 7482 C R0 G157 B78 ■ C100 M73 Y0 K2 PMS Reflex Blue C R0 G76 B153
A single colour version may be used in reproductions in which the full colour version of the logo is difficult to reproduce.
It is possible to use the logo in negative version (white) on a black or other dark contrast background. On the right it is illustrated using the green of the full colour logo.

Logo Usage

The Messengers of Peace Logo, including its stylised dove and olive branch elements, is a registered trademark of World Scout Bureau Inc.
NSOs and NSAs are required to use the official graphic elements issued by the World Scout Bureau in support of the Messengers of Peace initiative.
This Identity Guide promotes consistent use and presentation of the Messengers of Peace design. Original graphic files are available in a variety of formats from the World Scout Bureau Central Office.
The Messengers of Peace dove portrays a special symbolism in its flight: in addition to the olive branch it carries as a universally recognizable token of peace, the outline of the right wing is created by using a stylized representation of the Arabic translation of “Messengers of Peace”
This colour version of the logo may only be used against a white background. No other background colour is acceptable.
CMYK: C79 M94 Y0 K0, Pantone®: PMS 527 C, RGB: R98 G37 B153
CMYK: C87 M0 Y86 K0, Pantone®: PMS 7482 C, RGB: R0 G157 B78
CMYK: C100 M73 Y0 K2, Pantone®: PMS Reflex Blue C, RGB: R0 G76 B153
World Scout Emblem has minimum height 5 mm
A single colour version may be used in reproductions in which the full colour version of the logo is difficult to reproduce.
Taking as a reference the artwork without the fonts, the logo should not be reproduced in a size less than 2.5 cm in width. The aim is to make sure that the size and method of reproduction allows for a reasonable quality image of the World Scout Emblem.
It is possible to use the logo in negative version (white) on a black or other dark contrast background. On the right it is illustrated using the green of the full colour logo.

Visual Style

NSOs and NSAs are required to use the official graphic elements issued by the World Scout Bureau in support of the Messengers of Peace initiative.
This Identity Guide promotes consistent use and presentation of the Messengers of Peace design. Original graphic files are available in a variety of formats from the World Scout Bureau Central Office.
Our member organizations have access to professional graphic support, whether to produce a localised language version or to assist with a specific implementation. The underlying goal in providing these types of services at no charge to our member organizations is to ensure that the integrity of our original designs, whether in terms of proportions or colours, are respected without introducing complications around compliance as a barrier to their proper adoption and use.
The Messengers of Peace Logo, including its stylised dove and olive branch elements, is a registered trademark of World Scout Bureau Inc.
The Messengers of Peace dove portrays a special symbolism in its flight: in addition to the olive branch it carries as a universally recognizable token of peace, the outline of the right wing is created by using a stylized representation of the Arabic translation of “Messengers of Peace”
This colour version of the logo may only be used against a white background. No other background colour is acceptable.
CMYK: C79 M94 Y0 K0, Pantone®: PMS 527 C, RGB: R98 G37 B153
CMYK: C87 M0 Y86 K0, Pantone®: PMS 7482 C, RGB: R0 G157 B78
CMYK: C100 M73 Y0 K2, Pantone®: PMS Reflex Blue C, RGB: R0 G76 B153
World Scout Emblem has minimum height 5 mm
Taking as a reference the artwork without the fonts, the logo should not be reproduced in a size less than 2.5 cm in width. The aim is to make sure that the size and method of reproduction allows for a reasonable quality image of the World Scout Emblem.
A single colour version may be used in reproductions in which the full colour version of the logo is difficult to reproduce.
It is possible to use the logo in negative version (white) on a black or other dark contrast background. On the right it is illustrated using the green of the full colour logo.

Layout And Composition

NSOs and NSAs are required to use the official graphic elements issued by the World Scout Bureau in support of the Messengers of Peace initiative.
This Identity Guide promotes consistent use and presentation of the Messengers of Peace design. Original graphic files are available in a variety of formats from the World Scout Bureau Central Office.
The Messengers of Peace Logo, including its stylised dove and olive branch elements, is a registered trademark of World Scout Bureau Inc.
Our member organizations have access to professional graphic support, whether to produce a localised language version or to assist with a specific implementation. The underlying goal in providing these types of services at no charge to our member organizations is to ensure that the integrity of our original designs, whether in terms of proportions or colours, are respected without introducing complications around compliance as a barrier to their proper adoption and use.
The Messengers of Peace dove portrays a special symbolism in its flight: in addition to the olive branch it carries as a universally recognizable token of peace, the outline of the right wing is created by using a stylized representation of the Arabic translation of “Messengers of Peace” Integrity of the design
This colour version of the logo may only be used against a white background. No other background colour is acceptable.
World Scout Emblem has minimum height 5 mm
Taking as a reference the artwork without the fonts, the logo should not be reproduced in a size less than 2.5 cm in width. The aim is to make sure that the size and method of reproduction allows for a reasonable quality image of the World Scout Emblem.
A single colour version may be used in reproductions in which the full colour version of the logo is difficult to reproduce.
It is possible to use the logo in negative version (white) on a black or other dark contrast background. On the right it is illustrated using the green of the full colour logo.

Merchandise Guidelines

NSOs and NSAs are required to use the official graphic elements issued by the World Scout Bureau in support of the Messengers of Peace initiative.
The Messengers of Peace Logo, including its stylised dove and olive branch elements, is a registered trademark of World Scout Bureau Inc.
By virtue of their membership of WOSM, National Scout Organizations, and by extension National Scout Associations, are entitled to use the Messengers of Peace design for non-commercial purposes, as outlined in the general terms for noncommercial use on page 4.
NSAs/NSOs that join the Messengers of Peace initiative are able to download the artwork from World Scouting’s website: http://scout.org
This colour version of the logo may only be used against a white background. No other background colour is acceptable.
CMYK: C79 M94 Y0 K0; Pantone®: PMS 527 C; RGB: R98 G37 B153
CMYK: C87 M0 Y86 K0; Pantone®: PMS 7482 C; RGB: R0 G157 B78
CMYK: C100 M73 Y0 K2; Pantone®: PMS Reflex Blue C; RGB: R0 G76 B153
World Scout Emblem has minimum height 5 mm
Taking as a reference the artwork without the fonts, the logo should not be reproduced in a size less than 2.5 cm in width. The aim is to make sure that the size and method of reproduction allows for a reasonable quality image of the World Scout Emblem.
A single colour version may be used in reproductions in which the full colour version of the logo is difficult to reproduce.
It is possible to use the logo in negative version (white) on a black or other dark contrast background. On the right it is illustrated using the green of the full colour logo.
The World Messengers of Peace ring badge is only available to NSOs/ NSAs for purchase from the Official World Scout Shop. Just like the World Scout Emblem Badge, the new ring badge is a commercial item which may only be reproduced locally by NSOs which have been granted a commercial licence in advance for that purpose.
Use of logos and other graphic elements associated with projects or programmes promoted by WOSM are subject to general licence terms for non-commercial and commercial use as outlined below. The World Scout Emblem features in all official WOSM logos and the general license terms for its use must therefore be respected, as defined in the World Scouting Brand Manual.
Non-commercial use of WOSM’s designs covers those cases where the items on which our designs appear are not offered for sale.
Provided that the items are not being offered for sale, examples of non-commercial use of our brands includes reproduction on educational material, training material, general NSO management materials, Scout publications or other promotional material. Such applications will not usually require a member organization of WOSM to acquire a non-commercial license.
However, a product specific non-commercial license must be obtained in advance before any WOSM design can be displayed on any of the following categories of items’: • clothing, badges, leather goods, metal pin badges • flags, tents, rucksacks, camping, outdoor and adventure equipment • computer hardware and software
even when the items are not going to be offered for sale.
Commercial use of WOSM’s graphic designs covers those cases where the items on which our designs appear are offered for sale. Irrespective of whether the selling price is established with the intention to generate a profit or only to cover production and distribution costs, it is the act of “offering for sale” that defines this as a commercial use for the purposes of the licensing scheme.
The reproduction of our brands or logos on any item being offered for sale is subject to obtaining a unique product specific commercial license for each item. We do not issue single commercial licenses covering multiple products. Quality of products and ethical standards of production must be assured in every case before a commercial license can be issued.
Royalties of 5% calculated on sales value will be collected on all items bearing WOSM’s brands or logos.
In implementing the relevant World Scout Conference resolutions and decisions of the World Scout Committee, the production and sale of any item featuring the World Scout Emblem (collectively termed the official World Scout items), including World Scout Emblem Badges, World Scout Flags and World Scout pin badges, is exclusively reserved to the Official World Scout Shop, except in specific cases where a commercial license has been issued.

Licensing Guidelines

By virtue of their membership of WOSM, National Scout Organizations, and by extension National Scout Associations, are entitled to use the Messengers of Peace design for non-commercial purposes, as outlined in the general terms for noncommercial use on page 4.
We have introduced the unified concept of what is considered commercial or noncommercial use of any WOSM brand or logo on any item, based on the intent “to offer it for sale” or not, in order to simplify authorised use of our designs by our member organizations. These conditions are described in more detail on page 4.
The underlying objective of our licensing scheme is to define obligations and to promote and protect our members’ collective rights in relation to the use of WOSM’s designs. In particular, it is improper that some individuals may profit dishonestly by trading in WOSM’s designs without obtaining a commercial license and contributing royalties, a practise which directly disadvantages all our members.
Use of logos and other graphic elements associated with projects or programmes promoted by WOSM are subject to general licence terms for non-commercial and commercial use as outlined below. The World Scout Emblem features in all official WOSM logos and the general license terms for its use must therefore be respected, as defined in the World Scouting Brand Manual.
A clear, unequivocal distinction is made between the terms “non-commercial use” and “commercial use” in relation to all of WOSM’s designs.
Non-commercial use of WOSM’s designs covers those cases where the items on which our designs appear are not offered for sale.
Provided that the items are not being offered for sale, examples of non-commercial use of our brands includes reproduction on educational material, training material, general NSO management materials, Scout publications or other promotional material. Such applications will not usually require a member organization of WOSM to acquire a non-commercial license.
However, a product specific non-commercial license must be obtained in advance before any WOSM design can be displayed on any of the following categories of items’: • clothing, badges, leather goods, metal pin badges • flags, tents, rucksacks, camping, outdoor and adventure equipment • computer hardware and software even when the items are not going to be offered for sale.
Applications for non-commercial licences must be submitted to the World Scout Bureau Central Office:
Commercial use of WOSM’s graphic designs covers those cases where the items on which our designs appear are offered for sale. Irrespective of whether the selling price is established with the intention to generate a profit or only to cover production and distribution costs, it is the act of “offering for sale” that defines this as a commercial use for the purposes of the licensing scheme.
The reproduction of our brands or logos on any item being offered for sale is subject to obtaining a unique product specific commercial license for each item. We do not issue single commercial licenses covering multiple products. Quality of products and ethical standards of production must be assured in every case before a commercial license can be issued.
Royalties of 5% calculated on sales value will be collected on all items bearing WOSM’s brands or logos.
In implementing the relevant World Scout Conference resolutions and decisions of the World Scout Committee, the production and sale of any item featuring the World Scout Emblem (collectively termed the official World Scout items), including World Scout Emblem Badges, World Scout Flags and World Scout pin badges, is exclusively reserved to the Official World Scout Shop, except in specific cases where a commercial license has been issued.
The Official World Scout Shop manages commercial licensing arrangements, on behalf of the World Scout Bureau.
Applications for commercial licences must be submitted directly to the Official World Scout Shop, at least three months prior to production:

Language Guidelines

National Scout Organizations only may request the adoption of a recognized translation of the title “Messengers of Peace” in an additional language for their country by contacting the World Scout Bureau Central Office.
The World Scout Bureau may consult additional member countries that share the same language in order to achieve a consensus for the final translation.
In order to retain consistency and quality, the World Scout Bureau produces and issues the final artwork of all approved language versions of the Messengers of Peace Logo and badges. There is no charge made to the NSOs for providing this service.
All language versions are subject to the same general license terms for noncommercial or commercial use, as described on page 4.