Metropolitan Community College

Official Websites

• https://www.mccneb.edu
• http://www.mccneb.edu

Brand Guidelines

2020

Brand Summary

Mission

• Metropolitan Community College delivers relevant, student-centered education to a diverse community of learners [^1].

Core Values

• quality
• affordability
• accessibility
• collaboration
• technology
• flexibility
• responsiveness to industry and learning needs
• diversity
• student-centeredness [^2]

Target Audience

• Residents of Dodge, Douglas, Sarpy, and Washington counties; a diverse community of learners; students seeking affordable and quality education [^3].

Personality Traits

• authentic
• collaborative
• approachable
• consultative
• responsive
• relevant

Visual Identity Overview

• The visual identity is composed of geometric shapes, primarily blue tones, with a modern, clean, and professional appearance. The brand uses a consistent palette of blues, clear logo lockups, and supporting graphics built from triangles and cubes. The visual style emphasizes clarity, depth, and modularity, with strict guidelines for logo usage, color, typography, and supporting graphics [^5].

Categories

Brand Imagery

• The MCC graphic pattern should be used sparingly as a supporting element in print or digitally only when four-color printing or RGB mode is available. The pattern is meant to be organic, changing for every application. It consists of triangles of varied sizes. Triangles should double as an incremental baseline. The size of triangles should be based off the size of the trademark in relation to the pattern. Use only the CMYK/RGB blue spectrum.
• Organic graphic pattern built with triangles of varied size
• Triangles of the same color should not touch
• Triangles should vary in size
• Do not build patterns with traingles that do not match the shape and direction of the triangles found in the logo.
• Whenever possible, use professional photographers and feature actual Metropolitan Community College students. Whether the source is custom or stock, photography used to represent Metropolitan Community College should be kept as consistent looking as possible.
• Blue tone
• Photography should use primarily cool or neutral tones.
• Avoid warm tones when possible.
• Students, faculty and staff should appear happy and engaged. Photos should show one or more of the following characteristics: narrative, engagement with the viewer, diversity, dynamic composition, subject(s) interacting with each other and/or environment, people and activities. Photos should tell the story and positively represent the MCC community.
• Avoid showing questionable or negative expressions in image subjects.

Color Palette

• Below are the colors found in each version of the logo. When possible, use these colors to represent Metropolitan Community College. The logo was designed to incorporate a wide range of blues. When using a single color to represent the College, Pantone 2935 U is ideal. When budget or substrate choice limit color options, the closest standard blue to PMS 2935 may be used. When in doubt regarding color selection, default to solid black for both logo use. Solid black should always be used for body copy,
• BLUE 1 CMYK 100% 60% 0% 0% RGB 0 102 179 HEX #0066b3 LAB 42 -2 -49 PANTONE 2935 U
• BLUE 2 CMYK 100% 45% 0% 0% RGB 0 119 192 HEX #0077c0 LAB 48 -8 -47 PANTONE 3005 U
• BLUE 3 CMYK 100% 15% 0% 0% RGB 0 155 223 HEX #009bdf LAB 60 -17 -45 PANTONE 299 U
• BLUE 4 CMYK 100% 0% 0% 0% RGB 0 174 239 HEX #00aeef LAB 66 -21 -44 PANTONE 2995 U
• When typesetting our web domain, do not include “www”. When the CMYK/RGB logo is being used, set the web domain in Blue 4 (see page 37). When using the Pantone 2935 U logo, use 50% Pantone 2935 U. When using the grayscale logo, use 75% black. When using the solid Pantone 2935 U logo, use solid Pantone 2935 U. When using the black logo, use solid black. When using the white logo, use solid white.
• PANTONE 2935 U CMYK 0% 35% 100% 0% RGB 252 175 23 HEX #135eab LAB 39 1 -48 PANTONE 2935 U
• The official seal uses Pantone 2945 U and gold. The gold as defined below may only be used for the official seal.
• GOLD CMYK 11% 11% 44% 0% RGB 228 215 158 HEX #e4d79e LAB 86 -2 29
• Each of the key areas of the College may use a specific supporting color in collateral materials, in order to provide a consistent visual distinction. Each area should use their supporting color sparingly — as an accent rather than broadly — and the standard blues should be used as the primary College colors on all communications. (A good ratio to work towards on average is 10:1, blue(s) to supporting color.) When using shades of the supporting colors, use only 100%, 85%, 65%, or 50%.
• STUDENT AFFAIRS CMYK 0% 60% 100% 0% RGB 245 130 32 HEX #f58220 LAB 67 40 67 PANTONE 144 U
• ONLINE LEARNING CMYK 0% 75% 15% 0% RGB 240 103 147 HEX #f06793 LAB 62 56 3 PANTONE 212 U
• ACADEMIC AFFAIRS CMYK 5% 20% 100% 0% RGB 243 199 22 HEX #F3C716 LAB 82 5 79 PANTONE 108 U
• CONTINUING EDUCATION CMYK 65% 10% 90% 0% RGB 102 173 83 HEX #66ad53 LAB 65 -37 38 PANTONE 369 U
• WORKFORCE INNOVATION DIVISION CMYK 82% 98% 0% 12% RGB 88 44 131 HEX #582C83 LAB 26 32 -46 PANTONE 268 C
• When using shades of the supporting colors, use only 100%, 85%, 65%, or 50%.
• Programs of study at the College are highlighted using the color palette established by Nebraska Career Education. Nebraska public school districts use the NCA palette within their guidance and career counseling practices, so the color selection is intentional and follows the student journey as they gravitate towards their area of interest.

Typography

• The following versions of the Intro typeface have been approved for general campus use. As the primary typeface, Intro should be used before Adobe Garamond Pro.
• To obtain fonts for use Contact: Metropolitan Community College Office of Marketing, Brand and Communication Phone: 531-MCC-2414 Email: marketing@mccneb.edu
• The following versions of Adobe Garamond Pro have been approved for campus use. As the secondary typeface, Adobe Garamond Pro should be used for official college documents such as diplomas, transcripts and certificates.
• As an alternative, when Intro is not available, use Arial. When Adobe Garamond Pro is not available, use Times New Roman.
• Cylburn Regular has been approved for campus use. Cylburn should be used only for special occasions, such as certificates and announcements.
• Email signatures should be set in Arial, 10-pt or 12-pt size, black (no additional colors).
• There should be no color, picture or pattern used in the background. The email background should be white only.
• Please refrain from including personal inspirational quotes.
• There is one line space between the upper text block (with your name, title, and department) and the bottom text block (with your contact information). If you choose to use the Lockup in your signature, there is one line space between the Lockup and the text block containing contact information.
• The Lockup is the only approved graphical element in email signatures.
• Official email signatures should be set in black and follow the template below. The Confidentiality Notice should be set in 50% black.
• [Arial Bold 12 pt] Employee Name [Arial Regular 10 pt] Employee Title Corresponding department name Metropolitan Community College P.O. Box 3777 | Omaha, NE | 68103-0777 Phone: 531-MCC-XXXX | Fax: 402-XXX-XXXX [Arial Regular 8 pt] Confidentiality notice: This email message, including any attachment(s), is for the sole use of the intended recipient(s) and may contain confidential and privileged information. Any unauthorized review, use, disclosure or distribution is prohibited. Any retransmission or use of this information may be in violation of the law. If you received this in error, contact the sender and delete the material from any computer.

Logo Usage

• The horizontal logo lockup serves as official master brand to the College.
• Use only the approved lockups outlined in the following pages.
• Always use original files of the lockup. The lockup can be obtained from the Office of Marketing, Brand and Communication
• Do not attempt to recreate the lockup manually.
• Do not attempt to use any mark, other than the prescribed trademark and typography.
• Both the trademark and typography must not be reduced past their minimum size requirements as outlined in this brand standards guide.
• As the primary logo, whenever possible, use the horizontal lockup. “Horizontal” refers to the horizontal stacking of the trademark and typesetting.
• As the secondary logo, use the vertical lockup only when the horizontal application is not ideal. “Vertical” refers to the vertical stacking of the trademark and typesetting.
• The trademark should be used sparingly and only when it is clear that the message is originating from Metropolitan Community College.
• When designing in proximity to the Metropolitan Community College logo, it is important to allow adequate clearspace around the logo. For each version of the logo, no additional design element should be placed within 1x (half the width of the icon) of the logo. Avoid applications of the logo where the trademark is smaller than 0.25”.
• The CMYK / RGB version of the horizontal logo is ideal. When four-color printing is not available, select the appropriate alternate version of the horizontal logo.
• Do not horizontally or vertically stretch
• Do not warp the logo in any way
• Do not skew
• Do not alter colors or opacity
• Do not add special effects
• Do not recreate the icon or typesetting
• Do not place logos on backgrounds (excluding white version)
• Do not outline the logo
• When including our website and phone number along side the logo, use one of the following approved versions. The horizontal primary block logo should be used before any other version. Follow the rules on page 17 to avoid improper use.
• When adding the postal address to the primary block, use one of the following approved versions. The horizontal primary plus block logo should be used before any other version. Follow the rules established by the horizontal logo guidelines to avoid improper use.
• White logo on solid blue background
• White logo on photographic background with even contrast area behind logo.
• Do not use non-white versions of logo on any background
• White logo on solid black background
• Do not place the logo on photo backgrounds.
• Do not place the logo on a patterned background
• The CMYK / RGB version of the vertical logo is ideal. When four-color printing is not available, select the appropriate alternate version of the vertical logo.
• Do not stretch or skew
• Do not alter colors or opacity.
• When including our website and phone number along side the logo, use one of the following approved versions. The horizontal version of the block logo should be used before the vertical version. Follow the rules on page 22 to avoid improper use.
• The CMYK / RGB version of the icon is ideal. When four-color printing is not available, select the appropriate alternate version of the icon.
• Do not recreate the icon
• When typesetting our web domain, do not include “www”. When the CMYK/RGB logo is being used, set the web domain in Blue 4 (see page 37). When using the Pantone 2935 U logo, use 50% Pantone 2935 U. When using the grayscale logo, use 75% black. When using the solid Pantone 2935 U logo, use solid Pantone 2935 U. When using the black logo, use solid black. When using the white logo, use solid white.
• In extreme cases, the logo may need to be printed with M icon at 0.25” wide or smaller. When this is unavoidable, use one of the following approved versions. The vertical logo is not approved at this size. Follow the rules established on page 17 to avoid improper use.

Visual Style

• The MCC graphic pattern should be used sparingly as a supporting element in print or digitally only when four-color printing or RGB mode is available. The pattern is meant to be organic, changing for every application. It consists of triangles of varied sizes. Triangles should double as an incremental baseline. The size of triangles should be based off the size of the trademark in relation to the pattern. Use only the CMYK/RGB blue spectrum.
• Triangles of the same color should not touch
• Triangles should vary in size
• Do not build patterns with traingles that do not match the shape and direction of the triangles found in the logo.
• When using supporting graphics in Metropolitan Community College communications, make sure to use simple (single-line weight if possible) graphics. Avoid complex graphics.
• Simple (single line weight) graphics
• Complex graphics built with gradients
• The Google Material icon set was chosen for it’s high quality of design, easy to understand icons, and widespread use. The icons are clear, simple, and scalable. When inserting icons into the site limit icon use to this set and this set alone to ensure consistency throughout the site.
• Use approved versions of social media icons and partner logos as defined by their outlet. Do not add shapes or change colors. If uncertain, please contact the Office of Marketing, Brand and Communication.
• Whenever possible, use professional photographers and feature actual Metropolitan Community College students. Whether the source is custom or stock, photography used to represent Metropolitan Community College should be kept as consistent looking as possible.
• Blue tone
• Photography should use primarily cool or neutral tones.
• Multiply 100%
• Soft Light 100%
• Screen 60%
• Avoid warm tones when possible.
• Students, faculty and staff should appear happy and engaged. Photos should show one or more of the following characteristics: narrative, engagement with the viewer, diversity, dynamic composition, subject(s) interacting with each other and/or environment, people and activities. Photos should tell the story and positively represent the MCC community.
• Avoid showing questionable or negative expressions in image subjects.

Iconography

• The Google Material icon set was chosen for it’s high quality of design, easy to understand icons, and widespread use. The icons are clear, simple, and scalable. When inserting icons into the site limit icon use to this set and this set alone to ensure consistency throughout the site.
• Google Material Icon Set: http://google.github.io/material-design-icons/
• Use approved versions of social media icons and partner logos as defined by their outlet. Do not add shapes or change colors. If uncertain, please contact the Office of Marketing, Brand and Communication.

Layout And Composition

• When designing in proximity to the Metropolitan Community College logo, it is important to allow adequate clearspace around the logo. For each version of the logo, no additional design element should be placed within 1x (half the width of the icon) of the logo. Avoid applications of the logo where the trademark is smaller than 0.25”.
• The master brand is always on the left or on top, partner logo is always on the right or on the bottom. Maintain the proper clear space around each logo.
• Both logos should be scaled to same visual size.
• Both logos should be separated by equal distance.
• No other dividers between logos or additional design elements can be added.
• Partner logo cannot be larger than the MCC logo.
• Every attempt should be made to follow partner logo use guidelines in creating a cobranded treatment.
• The MCC graphic pattern should be used sparingly as a supporting element in print or digitally only when four-color printing or RGB mode is available. The pattern is meant to be organic, changing for every application. It consists of triangles of varied sizes. Triangles should double as an incremental baseline. The size of triangles should be based off the size of the trademark in relation to the pattern. Use only the CMYK/RGB blue spectrum.
• Triangles of the same color should not touch
• Triangles should vary in size
• Do not build patterns with traingles that do not match the shape and direction of the triangles found in the logo.
• When using supporting graphics in Metropolitan Community College communications, make sure to use simple (single-line weight if possible) graphics. Avoid complex graphics.
• When inserting icons into the site limit icon use to this set and this set alone to ensure consistency throughout the site.
• Use approved versions of social media icons and partner logos as defined by their outlet. Do not add shapes or change colors.

Brand Architecture

• Like a family tree, the College’s brand architecture is a hierarchy of related brands, stemming from the master brand. The illustration below describes the master brand’s relationship to sub-brands and co-brands.
• The primary objective of brand architecture is to provide clarity about the MCC brand and to help standardize its application. We’ve strategically evolved the College’s identity system for a more cohesive image and experience, and created functional standards for developing logo lockups and other visual applications.
• We’ve created a system that: 1. Is uniform across all the institution’s diverse entities. 2. Helps centers, departments, divisions, programs and offices to create lockups that clearly identify their relationship with the College. 3. Works flexibly with various applications and size constraints. 4. Allows for multiple layers of information. 5. Shows how independent entities relate to the College.
• Subsidiary logos follow the structure of the horizontal logo. “Metropolitan Community College” is typeset in sentence case at the same font size as “Community College” in the horizontal logo, followed by the subsidiary name typeset in all caps at the same font size as “METROPOLITAN” in the horizontal logo.
• Subsidiary logos are created for centers, departments, programs and proprietary College technology.
• There are three approved structures for subsidiary logos. “2 over 1” subsidiary logo “1 over 2” subsidiary logo “1 over 1” subsidiary logo Do not use a “2 over 2” subsidiary logo
• Typesetting of a subsidiary logo should be sourced from and approved by the Office of Marketing, Brand and Communication.
• Start with the icon and pipe at 1” tall. X (.75” or 3/4 the width of the icon) is the the distance between the icon and the typesetting. The pipe is centered between the icon and the typesetting. The typesetting should center horizontally with the icon and pipe.
• A: “Metropolitan Community College” should be typeset in Intro Regular at 13 pt. with 13.5 line spacing. B: The first line of the subsidiary name should be set in Intro Regular at 24 pt. with 10 pt. line spacing. C: The second line of the subsidiary name should be set in Intro Regular at 24 pt. with 21.5 pt. line spacing.
• The maximum width for a subsidiary logo is 7x (x = the width of the icon). If the subsidiary name runs beyond the width of 7 x, it should break as evenly as possible to two lines.
• In addition to the rules established for the horizontal (primary) logo, please observe the following: Do not break the lines at highly uneven lengths Do not use the vertical version of the logo for a subsidiary logo Do not allow the line lengths to become too long Do not break the college name AND subsidiary name Do not typeset Metropolitan Community College in all caps or set the subsidiary name in upper and lowercase. Do not typeset a subsidiary logo in a different font
• Subsidiary logos under the brand architecture are created for campuses, centers, locations, areas, departments, programs and proprietary College technology. The subsidiary framework allows the unit to be clearly identified to the College.
• As a framework, MCC follows the Higher Learning Commission’s standards when defining its units. The following glossary serves as a resource on subsidiary naming conventions: Main Campus — the home location of the institution. The main campus also has all four of the attributes listed in the branch campus definition. Fort Omaha Campus is our main campus. Campus/Branch Campus — a location of the College that is geographically separate and independent of the main campus. To be independent of the main campus, the location meets all four of the following attributes: 1. Is permanent in nature 2. Offers courses in educational programs leading to a degree, certificate or other recognized educational credential. 3. Has its own faculty and administrative or supervisory organization. 4. Has its own budgetary and hiring authority. Elkhorn Valley Campus and South Omaha Campus are our branch campuses. Additional Location — a geographic place separate from any main or branch campus, where instruction takes place and students can do one or more of the following: • Complete 50 percent or more of the courses leading to a degree program. • Complete 50 percent or more of the courses leading to a Title IV eligible certificate. • Complete a degree program that they began at another institution even if the degree completion program provides less than 50 percent of the courses leading to a degree program. Fremont Area Center, Applied Technology Center, and Sarpy Center are our additional locations. Center — term used to describe: a) an additional location as previously defined (e.g., Fremont, Sarpy and Applied Technology Center); b) a focused academic building or space within an existing main or branch campus (CEC, CAET, CASC, ITC); c) a focused academic or student support space (Academic Success Center, Writing Center, Math Center, Career Services Center). Area or Division — term used to describe a grouping of academic programs managed by a Dean or Associate Dean. Institute (legacy) — term used to describe: a) an organization founded to promote a cause (Institute for Cultural Connections, Institute for Faculty Excellence); b) a designation for the instruction of scientific, creative, and technical subjects, and the building or buildings housing such an institution (Institute for the Culinary Arts); c) an intensive facilitator-led workshop or seminar on a specific subject (New Faculty Institute, Adjunct Faculty Institute). NOTE: Institutes at MCC are legacy organizations. With the fall of for-credit educational institutions such as ITT Technical Institute, the term has fallen out of favor and its use is discouraged. Academy — term used to describe a participant-driven learning or development activity: Assessment Academy, Leadership Academy, Curriculum Academy, Project Management Academy.

Co Branding

• Cobranding is the purposeful linking of two or more brands for mutual benefit. Cobranding encompasses a wide range of marketing activities including, partnerships, promotions, and sponsorships. The placement of logos communicates brand dominance. The master brand is always on the left or on top, partner logo is always on the right or on the bottom. Maintain the proper clear space around each logo.
• When the master brand appears in a cobranding treatment, the following apply: a. Metropolitan Community College is the dominant or lead brand. b. The cobranded treatment should not appear more than once on a single page or screen. c. Only the Office of Marketing, Brand and Communication can supply approved cobranded treatments.
• COBRAND COMPOSITION: 1. The default is to use the primary MCC horizontal lockup in full color on a white background. 2. Both logos should be scaled to same visual size. 3. Both logos should be separated by equal distance. 4. No other dividers between logos or additional design elements can be added. 5. Partner logo cannot be larger than the MCC logo. 6. Every attempt should be made to follow partner logo use guidelines in creating a cobranded treatment.

Marketing Technology

• • Marketing technology

Content Strategy

• • Content strategy

Vendor Management

• • Vendor management

Marketing Research

• • Marketing research

Online Content Production And Accessibility

• Online content production and accessibility
• The Google Material icon set was chosen for it’s high quality of design, easy to understand icons, and widespread use. The icons are clear, simple, and scalable. When inserting icons into the site limit icon use to this set and this set alone to ensure consistency throughout the site.
• Google Material Icon Set: http://google.github.io/material-design-icons/
• Use approved versions of social media icons and partner logos as defined by their outlet. Do not add shapes or change colors. If uncertain, please contact the Office of Marketing, Brand and Communication.

Photography Guidelines

• Whenever possible, use professional photographers and feature actual Metropolitan Community College students. Whether the source is custom or stock, photography used to represent Metropolitan Community College should be kept as consistent looking as possible.
• Photography should use primarily cool or neutral tones.
• Avoid warm tones when possible.
• Students, faculty and staff should appear happy and engaged. Photos should show one or more of the following characteristics: narrative, engagement with the viewer, diversity, dynamic composition, subject(s) interacting with each other and/or environment, people and activities. Photos should tell the story and positively represent the MCC community.
• Avoid showing questionable or negative expressions in image subjects.
• The following guidelines apply when taking photos/videos of individuals (faculty/staff/students/visitors) for use in print materials (ads, newsletters, programs, brochures, posters, etc.), digital materials (websites, social media, etc.) or other materials used to promote Metropolitan Community College (“MCC” or “College”) and/or any MCC department or organization.
• These guidelines apply to photography/videography supplied by the Office of Marketing, Brand and Communications, as well as faculty, staff, students, and third-party photographers/videographers contracted by the College. It is the role of the department conducting photography/videography to ensure that these guidelines are being followed.
• The appropriate Metropolitan Community College Photography/Videography Release form must be signed by the subject and maintained by the department ordering the photographs or video. If the subject is 18 years old or younger his or her parent or guardian will also need to sign the form. The department ordering the photography/videography shall compile and maintain a file of completed Photography/Videography Release forms.
• The department shall send a copy or scan ofthe Photography/Videography Release file to the Office of Marketing, Brand and Communications. It is the responsibility of the department securing the signed MCC Photography/Videography Release forms to maintain the originals as backup documentation.
• Photography/Videography Release forms are good for seven years following the signature date. It is important to retain the release form for seven years.
• Group and crowd shots, where individuals are not easily identifiable, do not require specific permission from individuals appearing in the image.
• Out of courtesy, where possible, provide notice to the event participants or crowd. This can be done by: Including a notice on event materials (invitations, programs, etc.) with the following language: ‘Metropolitan Community College will be taking photos/video at this event for use in advertising and other promotional materials, whether in print, electronic, or other media.’ And/or by posting signs at the entrance of the event stating: “Photography/videography in process. Photos/videos may be used for advertising and other promotional materials, whether, print, electronic, or other media.”
• If you plan to attach the name of an event participant to a particular photograph or in a video, a MCC Photography/ Videography Release form must be signed by the identified person and kept by the department.
• Private events or invitation-only events when a registration or RSVP is required should include the following opt-out language on the registration or RSVP form: “Metropolitan Community College will be taking photos/video at this event for use in advertising and other promotional materials, whether in print, electronic, or other media. Please check this box __ if you do not authorize that you [or your child) be photographed or videotaped at this event [or camp].”
• The addition of the photography/videography opt-out is extremely important for private events or programs that include minors. It is important (especially in the case of non-public events involving minors aged 18 and younger), that the parent or guardian signs the form.
• It will be the responsibility of the event or camp lead to know who can and cannot be photographed/filmed and remove them from the view of the camera when photography/videotaping is taking place.
• Out of courtesy, where possible, promotional materials or invitations should include a photography/videography disclosure. This can be done by including a notice on event materials (invitations, programs, etc.) with the following language. “Metropolitan Community College will be taking photos/video at this event for use in advertising and other promotional materials, whether in print, electronic, or other media.”

Video Guidelines

• The following guidelines apply when taking photos/videos of individuals (faculty/staff/students/visitors) for use in print materials (ads, newsletters, programs, brochures, posters, etc.), digital materials (websites, social media, etc.) or other materials used to promote Metropolitan Community College (“MCC” or “College”) and/or any MCC department or organization.
• These guidelines apply to photography/videography supplied by the Office of Marketing, Brand and Communications, as well as faculty, staff, students, and third-party photographers/videographers contracted by the College. It is the role of the department conducting photography/videography to ensure that these guidelines are being followed.
• Formal photography and/or videography shoots: 1. The appropriate Metropolitan Community College Photography/Videography Release form must be signed by the subject and maintained by the department ordering the photographs or video. If the subject is 18 years old or younger his or her parent or guardian will also need to sign the form. The department ordering the photography/videography shall compile and maintain a file of completed Photography/Videography Release forms.
• 2. The department shall send a copy or scan ofthe Photography/Videography Release file to the Office of Marketing, Brand and Communications. It is the responsibility of the department securing the signed MCC Photography/Videography Release forms to maintain the originals as backup documentation.
• 3. Photography/Videography Release forms are good for seven years following the signature date. It is important to retain the release form for seven years.
• Public College event or crowd photography/videography (e.g., Commencement, SCHOLAR RECEPTIONS): 1. Group and crowd shots, where individuals are not easily identifiable, do not require specific permission from individuals appearing in the image.
• 2. Out of courtesy, where possible, provide notice to the event participants or crowd. This can be done by: a. Including a notice on event materials (invitations, programs, etc.) with the following language: ‘’Metropolitan Community College will be taking photos/video at this event for use in advertising and other promotional materials, whether in print, electronic, or other media.” b. And/or by posting signs at the entrance of the event stating: “Photography/videography in process. Photos/videos may be used for advertising and other promotional materials, whether, print, electronic, or other media.”
• 3. If you plan to attach the name of an event participant to a particular photograph or in a video, a MCC Photography/ Videography Release form must be signed by the identified person and kept by the department.
• Non-public College event or program (e.g., Summer Camps, Dual Enrollment): 1. Private events or invitation-only events when a registration or RSVP is required should include the following opt-out language on the registration or RSVP form: “Metropolitan Community College will be taking photos/video at this event for use in advertising and other promotional materials, whether in print, electronic, or other media. Please check this box __ if you do not authorize that you [or your child) be photographed or videotaped at this event [or camp].”
• a. The addition of the photography/videography opt-out is extremely important for private events or programs that include minors. It is important (especially in the case of non-public events involving minors aged 18 and younger), that the parent or guardian signs the form.
• b. It will be the responsibility of the event or camp lead to know who can and cannot be photographed/filmed and remove them from the view of the camera when photography/videotaping is taking place.
• Out of courtesy, where possible, promotional materials or invitations should include a photography/videography disclosure. This can be done by including a notice on event materials (invitations, programs, etc.) with the following language. “Metropolitan Community College will be taking photos/video at this event for use in advertising and other promotional materials, whether in print, electronic, or other media.”
• All photographs/videos taken by the Office of Marketing, Brand and Communications or by contracted photographers/videographers remain the exclusive property of Metropolitan Community College. The College shall have and maintain the exclusive right to exercise any and all rights granted by the United States Copyright Act and Nebraska state law, including, but not limited to, the right to reproduce, display, distribute, and transmit the work throughout the world, in all known or future media and to create derivative works, in perpetuity.
• If hiring a third-party photographer/videographer, it will be the responsibility of the contracting department to notify the contractor of MCC’s copyright policies. Contracted photographers/videographers shall waive and release any claim to ownership or control of photos/videos created in service of the College.
• Photos taken by faculty, staff, or students not originally intended for College use must have the owner’s written consent prior to being featured in MCC print or electronic promotional materials.
• Any contact by print or news media, or requests for College owned photos/videos, should be immediately reported to the Office of Marketing, Brand and Communications, at 531-MCC-2358. You may also share the Office of Marketing, Brand and Communications contact information with members of the media at any time.
• For questions about photography or videography, contact the Office of Marketing, Brand and Communications at 531-MCC-2414 or marketing@mccneb.edu.

Photo Release Guidelines

• The following guidelines apply when taking photos/videos of individuals (faculty/staff/students/visitors) for use in print materials (ads, newsletters, programs, brochures, posters, etc.), digital materials (websites, social media, etc.) or other materials used to promote Metropolitan Community College (“MCC” or “College”) and/or any MCC department or organization.
• These guidelines apply to photography/videography supplied by the Office of Marketing, Brand and Communications, as well as faculty, staff, students, and third-party photographers/videographers contracted by the College. It is the role of the department conducting photography/videography to ensure that these guidelines are being followed.
• Formal photography and/or videography shoots: 1. The appropriate Metropolitan Community College Photography/Videography Release form must be signed by the subject and maintained by the department ordering the photographs or video. If the subject is 18 years old or younger his or her parent or guardian will also need to sign the form. The department ordering the photography/videography shall compile and maintain a file of completed Photography/Videography Release forms.
• 2. The department shall send a copy or scan ofthe Photography/Videography Release file to the Office of Marketing, Brand and Communications. It is the responsibility of the department securing the signed MCC Photography/Videography Release forms to maintain the originals as backup documentation.
• 3. Photography/Videography Release forms are good for seven years following the signature date. It is important to retain the release form for seven years.
• Public College event or crowd photography/videography (e.g., Commencement, SCHOLAR RECEPTIONS): 1. Group and crowd shots, where individuals are not easily identifiable, do not require specific permission from individuals appearing in the image.
• 2. Out of courtesy, where possible, provide notice to the event participants or crowd. This can be done by: a. Including a notice on event materials (invitations, programs, etc.) with the following language: ‘’Metropolitan Community College will be taking photos/video at this event for use in advertising and other promotional materials, whether in print, electronic, or other media.” b. And/or by posting signs at the entrance of the event stating: “Photography/videography in process. Photos/videos may be used for advertising and other promotional materials, whether, print, electronic, or other media.”
• 3. If you plan to attach the name of an event participant to a particular photograph or in a video, a MCC Photography/ Videography Release form must be signed by the identified person and kept by the department.
• Non-public College event or program (e.g., Summer Camps, Dual Enrollment): 1. Private events or invitation-only events when a registration or RSVP is required should include the following opt-out language on the registration or RSVP form: “Metropolitan Community College will be taking photos/video at this event for use in advertising and other promotional materials, whether in print, electronic, or other media. Please check this box __ if you do not authorize that you [or your child) be photographed or videotaped at this event [or camp].”
• a. The addition of the photography/videography opt-out is extremely important for private events or programs that include minors. It is important (especially in the case of non-public events involving minors aged 18 and younger), that the parent or guardian signs the form.
• b. It will be the responsibility of the event or camp lead to know who can and cannot be photographed/filmed and remove them from the view of the camera when photography/videotaping is taking place.
• Out of courtesy, where possible, promotional materials or invitations should include a photography/videography disclosure. This can be done by including a notice on event materials (invitations, programs, etc.) with the following language. “Metropolitan Community College will be taking photos/video at this event for use in advertising and other promotional materials, whether in print, electronic, or other media.”

Location Release Guidelines

• Permission is hereby granted to METROPOLITAN COMMUNITY COLLEGE (“MCC” or “College”) to use the property located at (Building / Location Name and Physical Address) consisting of (Clarify what this should include – type of programs? composition of shots?) for the purpose of photographing and/or recording scenes for the above program produced by METROPOLITAN COMMUNITY COLLEGE, or its agents for promotional use by the College.
• Permission includes the right to bring personnel and equipment onto the property and to remove them after completion of the work. The permission herein granted shall include the right, but not the obligation, to photograph the actual name connected with the premises and to use such name in the program(s). MCC agrees to leave the premises in the same or better condition than before its use, normal wear and tear excluded.
• The undersigned hereby gives to , its assigns, agents, licensees, affiliates, clients, principals and representatives the absolute right and permission to copyright, use, exhibit, display, print, reproduce, televise, broadcast and distribute, for any lawful purpose, in whole or in part, through any means without limitation, any scenes containing the above described premises, all without inspection or further consent or approval by the undersigned of the finished product or of the use to which it may be applied.
• hereby agrees to hold the undersigned harmless of and free from any and all liability and loss which METROPOLITAN COMMUNITY COLLEGE, and/or its agents, may suffer for any reason, except that directly caused by the negligent acts or deliberate misconduct of the owner of the premises or its agents.
• The undersigned hereby warrants and represents that the undersigned has full right and authority to solely enter into this agreement concerning the above described premises, and that the undersigned hereby agrees to indemnify, defend and hold harmless METROPOLITAN COMMUNITY COLLEGE, and/or its agents, from and against any and all loss, liability, costs, damages or claims of any nature arising from, growing out of, or concerning the use of the above described premises except those directly caused by the negligent acts or deliberate misconduct of METROPOLITAN COMMUNITY COLLEGE, or its agents.
• By: Signature of Authorized Property Representative Date: Title:

Disclosures And Statements

• Gainful Employment disclosure statements must be included on all promotional material for MCC certificate programs. To ensure MCC stays in compliance with Federal Guidelines, the Office of Marketing, Brand and Communication must be notified on all request for materials that are program specific and/or mention certificate programs.
• The following statement must be used for all TV, radio, and marketing materials that mention College certificate programs: Gainful Employment Disclosure: “For more information about educational cost, median loan debt, and other important information related to this program, please visit our website at mccneb.edu/programpage”
• The long version of the College’s nondiscrimination statement must appear on most collateral pieces with few exceptions. The short version of the statement may be used when space restrictions will not allow the full statement to be readable.
• Short Version Metropolitan Community College affirms a policy of equal education, employment opportunities and nondiscrimination in providing services to the public. To read our full policy statement, visit mccneb.edu/nondiscrimination
• Long Version Metropolitan Community College does not discriminate on the basis of race, color, national origin, genetic information, religion, sex, sexual orientation, gender identity, transgender status, marital status, age, pregnancy, disability, current or prior military service, protected veteran status or membership in any other class that is protected under local, state or federal law or regulation in admission or access to its programs and activities or in its treatment or hiring of employees. The College complies with Title VI of the Civil Rights Act of 1964, the Civil Rights Act of 1990, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Title II of the Americans with Disabilities Act of 1990, the Age Discrimination Act of l975 and related Executive Orders 11246 and 11375, and all amendments to the above.
• Short Version Metropolitan Community College afirma una póliza de igualdad en la educación, oportunidades de empleo y libre de discriminación al ofrecer servicios al público. Para leer nuestra póliza en su totalidad, visita mccneb.edu/nondiscrimination.
• Long Version Metropolitan Community College no discrimina por razón de raza, color, origen nacional, información genética, religión, sexo, orientación sexual, identidad de género, estatus transgénero, estado marital, embarazo, discapacidad, servicio militar actual o previo, estatus protegido como veterano o participación en cualquier otra clase que esté protegida bajo leyes locales, estatales o federales o regulación que limite el acceso o admisión a sus programas o actividades o en el trato y contratación de empleados. El Colegio cumple con el Título VI del Acta de Derechos Civiles de 1964, el Acta de Derechos Civiles del 1990 y el Título IX de la Enmienda de Educación del l972, la Sección 504 del Acta de Reabilitación del 1973, Título II del Acta para Americanos Discapacitados del 1990, el Acta de Discriminación por Edad del 1975 y las Órdenes Ejecutivas 11246 y 11375 y todas las enmiendas a los artículos previamente mencionados.

Gainful Employment Disclosure

• The Gainful Employment program was created to help ensure that students who receive federal financial aid for a degree are receiving education that is equitable to its cost. The ultimate goal is for the student to be able to obtain a position in line with their loan repayments without causing excess hardship in repayment.
• Gainful Employment rules set standards and outcome minimums related to student debt levels for Gainful Employment approved programs. NOT meeting the minimum Federal requirements risks losing ALL federal financial aid for the College.
• Gainful Employment disclosure statements must be included on all promotional material for MCC certificate programs. To ensure MCC stays in compliance with Federal Guidelines, the Office of Marketing, Brand and Communication must be notified on all request for materials that are program specific and/or mention certificate programs.
• The following statement must be used for all TV, radio, and marketing materials that mention College certificate programs:
• Gainful Employment Disclosure: “For more information about educational cost, median loan debt, and other important information related to this program, please visit our website at mccneb.edu/programpage”

Nondiscrimination And Equal Opportunity Statement

• The long version of the College’s nondiscrimination statement must appear on most collateral pieces with few exceptions. The short version of the statement may be used when space restrictions will not allow the full statement to be readable.
• Short Version Metropolitan Community College affirms a policy of equal education, employment opportunities and nondiscrimination in providing services to the public. To read our full policy statement, visit mccneb.edu/nondiscrimination
• Long Version Metropolitan Community College does not discriminate on the basis of race, color, national origin, genetic information, religion, sex, sexual orientation, gender identity, transgender status, marital status, age, pregnancy, disability, current or prior military service, protected veteran status or membership in any other class that is protected under local, state or federal law or regulation in admission or access to its programs and activities or in its treatment or hiring of employees. The College complies with Title VI of the Civil Rights Act of 1964, the Civil Rights Act of 1990, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Title II of the Americans with Disabilities Act of 1990, the Age Discrimination Act of l975 and related Executive Orders 11246 and 11375, and all amendments to the above.
• CONTACTS: Concerning Title VI (race), Title IX (gender equity), Section 504 (disability), Americans with Disabilities Act/Program and Services Accessibility and age, contact: Julie Langholdt – Dean of Student Advocacy and Accountability: 531-622-2202, jlangholdt@mccneb.edu (students); Missy Beber – Associate Vice President of Human Resources: 531-622-2236, mlbeber@mccneb.edu (employees); Bernie Sedlacek – Director of Facilities Management, Planning, and Construction: 531-622-2529, bsedlacek@mccneb.edu (accessibility); or United States Department of Education Assistant Secretary for Civil Rights – Office for Civil Rights (OCR):1-800-421-3481, ocr@ed.gov.
• Concerning hiring and employment-related complaints of discrimination or harassment based on race, color, national origin, genetic information, religion, sex, sexual orientation, gender identity, transgender status, marital status, age, pregnancy, disability, current or prior military service, protected veteran status or membership in any other class that is protected under local, state or federal law or regulation, or affirmative action or diversity issues, contact: Associate Vice President for Equity and Inclusion: 531-622-2649, cgooch@mccneb.edu
• The address for all of the above individuals is as follows: Metropolitan Community College 30th and Fort streets P.O. Box 3777 Omaha, NE 68103-0777
• Short Version Metropolitan Community College afirma una póliza de igualdad en la educación, oportunidades de empleo y libre de discriminación al ofrecer servicios al público. Para leer nuestra póliza en su totalidad, visita mccneb.edu/nondiscrimination.
• Long Version Metropolitan Community College no discrimina por razón de raza, color, origen nacional, información genética, religión, sexo, orientación sexual, identidad de género, estatus transgénero, estado marital, embarazo, discapacidad, servicio militar actual o previo, estatus protegido como veterano o participación en cualquier otra clase que esté protegida bajo leyes locales, estatales o federales o regulación que limite el acceso o admisión a sus programas o actividades o en el trato y contratación de empleados. El Colegio cumple con el Título VI del Acta de Derechos Civiles de 1964, el Acta de Derechos Civiles del 1990 y el Título IX de la Enmienda de Educación del l972, la Sección 504 del Acta de Reabilitación del 1973, Título II del Acta para Americanos Discapacitados del 1990, el Acta de Discriminación por Edad del 1975 y las Órdenes Ejecutivas 11246 y 11375 y todas las enmiendas a los artículos previamente mencionados.
• CONTACTS: Para más información en relación a Título VI (raza), Título IX (equidad de género), Sección 504 (discapacidad), Acta para Americanos Discapacitados/Accesibilidad a Servicios y Programas y edad, comunícate con: Julie Langholdt – Decana de Responsabilidad y Apoyo Estudiantíl: 531-622-2202, jlangholdt@mccneb.edu (estudiantes); Missy Beber – Vice Presidenta Asociada de Recursos Humanos: 531-622-2236, mlbeber@mccneb.edu (empleados); Bernie Sedlacek – Director de Administración de Facilidades, Planificación y Construcción: 531-622-2529, bsedlacek@mccneb.edu (accessibilidad); o Departamento de Educación de los Estados Unidos, Secretaria Asistente de Derechos Humanos: 1-800-421-3481, ocr@ed.gov.
• En relación a la contratación de empleados y querellas relacionadas con empleo o de discriminación o acoso que estén basadas en raza, color, origen nacional, información genética, religión, sexo, orientación sexual, identidad de género, estatus de transgénero, estado marital, embarazo, discapacidad, servicio militar actual o previo, estatus protegido como veterano o participación en cualquier otra clase que esté protegida bajo leyes locales, estatales o federales o regulación, o acción afirmativa en cuestión de diversidad, comunícate con:Cynthia Gooch-Grayson Vice Presidenta Asociada de Equidad e Inclusión: 531-622-2649, cgooch@mccneb.edu
• La dirección postal para todos los individuos mencionados anteriormente es: Metropolitan Community College 30th and Fort streets P.O. Box 3777 Omaha, NE 68103-0777

Business System Guidelines

• COLLEGE BUSINESS SYSTEM
• The College’s non-emergency telephone number format 531-MCC-XXXX. Use the vanity letters “MCC” instead of “622” for all marketing tactics (print marketing materials, digital, TV, radio and/or website). This rule applies to all Metropolitan Community College Departments except for emergency departments such as the MCC Police Department and Disabilty Support Services which will use the 402-622-XXXX telephone number format.
• MCC fax number format is 402-403-XXXX.
• To order business cards, visit the Forms Bank: https://myway.mccneb.edu/employees/Pages/Forms-List.aspx and select “business card order form.”
• The standard for MCC business cards is shown below.
• Adding outside brands, logos, marks or artwork to the MCC business card standard is forbidden. Allowing other marks to appear makes it challenging to draw clear distinctions between what constitutes alignment with a mission, versus an outright endorsement or paid placement. Participation in College-supported programs or organizations (e.g., SkillsUSA) can be typeset as part of the individual’s title description. See example.
• Email signatures should be set in Arial, 10-pt or 12-pt size, black (no additional colors).
• There should be no color, picture or pattern used in the background. The email background should be white only.
• Please refrain from including personal inspirational quotes.
• There is one line space between the upper text block (with your name, title, and department) and the bottom text block (with your contact information). If you choose to use the Lockup in your signature, there is one line space between the Lockup and the text block containing contact information.
• The Lockup is the only approved graphical element in email signatures.
• Official email signatures should be set in black and follow the template below. The Confidentiality Notice should be set in 50% black.
• [Arial Bold 12 pt] Employee Name [Arial Regular 10 pt] Employee Title Corresponding department name Metropolitan Community College P.O. Box 3777 | Omaha, NE | 68103-0777 Phone: 531-MCC-XXXX | Fax: 402-XXX-XXXX [Arial Regular 8 pt] Confidentiality notice: This email message, including any attachment(s), is for the sole use of the intended recipient(s) and may contain confidential and privileged information. Any unauthorized review, use, disclosure or distribution is prohibited. Any retransmission or use of this information may be in violation of the law. If you received this in error, contact the sender and delete the material from any computer.

Telephone Number Format

• The College’s non-emergency telephone number format 531-MCC-XXXX. Use the vanity letters “MCC” instead of “622” for all marketing tactics (print marketing materials, digital, TV, radio and/or website). This rule applies to all Metropolitan Community College Departments except for emergency departments such as the MCC Police Department and Disabilty Support Services which will use the 402-622-XXXX telephone number format.
• MCC fax number format is 402-403-XXXX.

Business Card Guidelines

• To order business cards, visit the Forms Bank: https://myway.mccneb.edu/employees/Pages/Forms-List.aspx and select “business card order form.”
• The standard for MCC business cards is shown below.
• Adding outside brands, logos, marks or artwork to the MCC business card standard is forbidden. Allowing other marks to appear makes it challenging to draw clear distinctions between what constitutes alignment with a mission, versus an outright endorsement or paid placement. Participation in College-supported programs or organizations (e.g., SkillsUSA) can be typeset as part of the individual’s title description. See example.

Email Signature Guidelines

• Email signatures should be set in Arial, 10-pt or 12-pt size, black (no additional colors).
• There should be no color, picture or pattern used in the background. The email background should be white only.
• Please refrain from including personal inspirational quotes.
• There is one line space between the upper text block (with your name, title, and department) and the bottom text block (with your contact information). If you choose to use the Lockup in your signature, there is one line space between the Lockup and the text block containing contact information.
• The Lockup is the only approved graphical element in email signatures.
• Official email signatures should be set in black and follow the template below. The Confidentiality Notice should be set in 50% black.
• [Arial Bold 12 pt] Employee Name
• [Arial Regular 10 pt] Employee Title
• Corresponding department name
• Metropolitan Community College
• P.O. Box 3777 | Omaha, NE | 68103-0777
• Phone: 531-MCC-XXXX | Fax: 402-XXX-XXXX
• [Arial Regular 8 pt] Confidentiality notice: This email message, including any attachment(s), is for the sole use of the intended recipient(s) and may contain confidential and privileged information. Any unauthorized review, use, disclosure or distribution is prohibited. Any retransmission or use of this information may be in violation of the law. If you received this in error, contact the sender and delete the material from any computer.

Presentation Resources

• College faculty and staff are encouraged to use branded resources in their presentations both internally and when presenting to the community. Fact sheets, icons and branded correspondence templates and presentation resources can be found on MyWay under the department pages for the Office of Marketing, Brand and Communication.
• PowerPoint templates

Correspondence Templates

• Meeting Agenda templates
• Memo templates
• Fax templates
• Letterhead templates

Additional Properties