MGM+

Official Websites

• https://mgmplus.com
• http://www.mgmplus.com

Brand Guidelines

2022

Brand Summary

Visual Identity Overview

• The MGM+ brand visual identity is centered around a premium, luxurious, and modern aesthetic. The logo is consistently presented in a three-dimensional, metallic gold finish with reflective and shiny surface qualities. The font is bold, stylistic, and often features sharp edges and a slight bevel, conveying a cinematic and entertainment-focused style. The logo is used against plain, neutral backgrounds (white, light gray, or black) to emphasize its metallic qualities and ensure high contrast. Guidelines specify acceptable color palettes (gold, black, white, silver), logo variations (3D, gradient, solid, black & white), and strict rules for logo placement, clear space, and background usage. The overall visual style is minimalistic, elegant, and focused on clarity and branding impact, with no additional imagery or decorative elements allowed. The brand prioritizes consistency and high-end presentation in all logo applications.

Categories

Logo Usage

• 3D gold on dark background
• 3D gold on light background
• Gold gradient on dark background
• Gold gradient on light background

Color Palette

• White Hex: #FFFFFF RGB: 255, 255, 255 CMYK: 0, 0, 0, 0
• Black Hex: #000000 RGB: 0, 0, 0 CMYK: 50,50,50,100
• Silver Hex: #ECEDEB RGB: 236, 237, 235 CMYK: 6, 4, 5, 0
• Gold Light CMYK: 13, 20, 62, 0 RGB: 224, 196, 121 HEX: e0c479
• Gold Medium CMYK: 23, 29, 77, 1 RGB: 199, 170, 89 HEX: c7aa59
• Pantone Metallic PMS 8641 C Pantone Coated PMS 7557 C Pantone Uncoated PMS 7557 U
• Gold Dark CMYK: 39,49,96, 19 RGB: 141, 111, 47 HEX: 8d6f2f
• White, Block, Charcoal and Light Silver ore the only acceptable background colors for the gradient logo Never use the MGM+ gold gradient logo on a solid color background.

Visual Style

• The image should prominently display the text ‘MGM+’ in a three-dimensional, metallic gold finish, with reflective and shiny surface qualities. The font should be bold and stylistic, with sharp edges and a slight bevel, conveying a premium and luxurious aesthetic. The plus sign is positioned immediately after the letters, matching the same reflective gold style, and is slightly smaller but clearly visible. The background should be plain and neutral, likely white or light-colored, to emphasize the metallic text. The lighting should create highlights and subtle shadows on the text, enhancing the three-dimensional effect and giving the logo a polished, high-end appearance. No additional elements or imagery are necessary; the focus remains solely on the text, capturing a modern cinematic or entertainment branding style.
• 3D gold on dark background
• 3D gold on light background
• Gold gradient on dark background
• Gold gradient on light background

Layout And Composition

• 3D gold on dark background
• 3D gold on light background
• Gold gradient on dark background
• Gold gradient on light background

Additional Properties