Mimecast

Official Websites

• https://www.mimecast.com
• https://trust.mimecast.com
• https://www.mimecast.com/login
• https://mimecastsupport.zendesk.com/hc/en-us
• https://login-us.mimecast.com/partner/Common/Login
• http://www.mimecast.com

Brand Guidelines

2025

Brand Summary

Mission

• Mimecast’s mission is to provide a connected human risk management platform, emphasizing clarity, modernity, and professionalism in all brand communications and visual identity [^1].

Core Values

• consistency
• creativity
• clarity
• professionalism

Target Audience

• Internal team members and external collaborators involved in content creation, as well as customers and partners seeking risk management solutions [^2].

Personality Traits

• modern
• dynamic
• professional
• recognizable

Visual Identity Overview

• Mimecast’s visual identity features a clean, modern design with a dark blue and red color scheme, abstract geometric shapes, balanced layouts, and strong emphasis on logo consistency, color palette, and typography [^3].

Categories

Brand Imagery

• The image should feature a clean, modern design with a dark blue and red color scheme. In the top left corner, there should be a red rectangular logo with the word ‘mimecast’ in white lowercase letters. Below the logo, the title ‘Visual Brand Guidelines’ should be prominently displayed in large, white, sans-serif font, aligned to the left. Underneath the title, the version number ‘V1.3’ and the year ‘2023’ should be shown in smaller white text. On the right side of the image, there should be abstract geometric shapes, including large, curved segments in shades of blue and red, with some areas featuring vertical stripe patterns in darker blue and black. The background should have a gradient effect blending from dark blue on the left to a slightly lighter blue on the right, creating a sense of depth and professionalism. The overall layout should be balanced and visually appealing, emphasizing clarity and modernity, suitable for a branding guideline document cover or introductory page.
• The image should feature a dark background, predominantly dark blue or black, with two diagonal stripes crossing the image from the top left to the bottom right. The upper stripe should be in shades of blue, varying from a lighter blue at the top to a slightly darker blue as it moves downward. The lower stripe should be in shades of red, starting with a bright red at the top and transitioning into deeper red tones towards the bottom. Both stripes should be semi-transparent, allowing the background and the overlapping sections to show through. The overall composition should be dynamic, with the diagonal lines suggesting motion or direction, and the background subtly gradient to emphasize depth and contrast.

Color Palette

• Color Palette Primary Colors
• WHITE CMYK 0, 0, 0, 0
• DEEP NAVY HEX 010041 RGB 1, 0, 65 98,100, 0, 75 CMYK PANTONE 289c
• AZURE BLUE HEX 076DDD RGB 7, 109, 221 CMYK 100, 40, 0, 0 PANTONE 285c
• SCARLET RED HEX DB333E RGB 219, 51,62 CMYK 8, 94, 79, 1 PANTONE 032c
• GRAPHITE HEX 4E4F5F RGB 78, 79, 95 CMYK 70, 63, 44, 27 PANTONE 432c
• The primary colors can be complemented by various secondary colors. However, these secondary colors should not replace the Mimecast primary colors, which must be included in all forms of media.
• Secondary colors are often used when needing to show more variation within illustrations or diagrams.
• The ratio in which we use our colors should always lean on white or deep navy as the base colors with scalet red, azure blue and graphite being accent colors.
• Our gradients are made up of the primary and secondary brand colors. The only colors that we do not use in gradient mixes are graphite, titanium, cyber grey, and shadow white.
• When mixing or cropping, please ensure that we don’t create large fields of purple or violet as those are not part of our color palette.

Typography

• Neo Sans is our primary font and is available through Adobe Fonts which requires an active Adobe Creative Cloud licence to access.
• Black and Bold versions are typically used for headlines under 8 words or less.
• Regular and Light are used for subheadings and in some situations can be used in headings 3 words or less and when used at a large ratio in layout.
• Open Sans is our secondary font and is available through Adobe Fonts which requires an active Adobe Creative Cloud licence to access.
• The most common use of Open Sans Regular is for body copy. Tracking for body copy is set at -10. Please ensure that body copy doesn’t get any smaller than 11pt.
• The secondary use of Open Sans Regular and Light is for our sub-headings.
• In some instances Open Sans can be used as a headline font in its Bold and Extra Bold versions.
• Things to avoid with our typography: Using italic versions of Neo Sans and Open Sans in headlines and sub-headings. Using a headline font for something other than a headline.
• Open Sans Regular is the font we use for body copy in our collateral. We never use a font size smaller than 11 pt for body copy.

Logo Usage

• Our company logo is a key element of our brand identity and should be used consistently to maintain brand recognition and integrity. Here are the guidelines for its proper use:
• Clear Space: Always maintain a minimum clear space around the logo to ensure it stands out. This space should be free of any text, graphics, or other elements.
• Size: Ensure the logo is always legible. Avoid scaling it down too much or enlarging it to the point where it loses quality. Follow the minimum and maximum size guidelines provided.
• Color: Use the logo in its approved color variations only. Do not alter the mlors or apply any effects like gradients, shadows, or patterns that are not part of the official brand guidelines.
• Backgrounds: Place the logo on backgrounds that provide sufficient contrast. Avoid busy or cluttered backgrounds that can obscure the logo.
• Orientation: Do not rotate, flip, or otherwise change the orientation of the logo. It should always be displayed in its original, upright position.
• Proportions: Maintain the logo’s original proportions. Do not stretch, mmpress, or distort it in any way.
• File Formats: Use the appropriate file format for different applications (e.g., PNG for web, EPS for print). Ensure the logo is always used in high resolution.
• By adhering to these guidelines, we ensure that our logo remains a strong and recognizable symbol of our brand.
• The Why: Logos need to be used in many different situations. Because of this we have created an alternate version of the Mimecast logo that acts like a callout.
• The When: In instances where there is a busy background or an abundance of similar color text and logo (e.g., white on a dark background) we use our this “Tab” Version of our logo.
• The “Tab” only appears in our brand red color and the Mimecast wordmark will always be white.
• When deciding whether to use the Solo Word mark or Tab Version take a look at use case and scenario.

Visual Style

• The image should feature a clean, modern design with a dark blue and red color scheme. In the top left corner, there should be a red rectangular logo with the word ‘mimecast’ in white lowercase letters. Below the logo, the title ‘Visual Brand Guidelines’ should be prominently displayed in large, white, sans-serif font, aligned to the left. Underneath the title, the version number ‘V1.3’ and the year ‘2023’ should be shown in smaller white text. On the right side of the image, there should be abstract geometric shapes, including large, curved segments in shades of blue and red, with some areas featuring vertical stripe patterns in darker blue and black. The background should have a gradient effect blending from dark blue on the left to a slightly lighter blue on the right, creating a sense of depth and professionalism. The overall layout should be balanced and visually appealing, emphasizing clarity and modernity, suitable for a branding guideline document cover or introductory page.
• The image should feature a dark background, predominantly dark blue or black, with two diagonal stripes crossing the image from the top left to the bottom right. The upper stripe should be in shades of blue, varying from a lighter blue at the top to a slightly darker blue as it moves downward. The lower stripe should be in shades of red, starting with a bright red at the top and transitioning into deeper red tones towards the bottom. Both stripes should be semi-transparent, allowing the background and the overlapping sections to show through. The overall composition should be dynamic, with the diagonal lines suggesting motion or direction, and the background subtly gradient to emphasize depth and contrast.

Layout And Composition

• Always maintain a minimum clear space around the logo to ensure it stands out. This space should be free of any text, graphics, or other elements.
• Ensure the logo is always legible. Avoid scaling it down too much or enlarging it to the point where it loses quality. Follow the minimum and maximum size guidelines provided.
• Place the logo on backgrounds that provide sufficient contrast. Avoid busy or cluttered backgrounds that can obscure the logo.
• Do not rotate, flip, or otherwise change the orientation of the logo. It should always be displayed in its original, upright position.
• Maintain the logo’s original proportions. Do not stretch, compress, or distort it in any way.
• Use the appropriate file format for different applications (e.g., PNG for web, EPS for print). Ensure the logo is always used in high resolution.
• When deciding whether to use the Solo Word mark or Tab Version take a look at use case and scenario.
• Always maintain a minimum clear space around the logo to ensure it stands out.

Brand Architecture

• From the partnerships, programs, to product names and acquisitions, the Mimecast logo can appear in combination with many other logos and lockups.
• This page illustrates the range of uses and how we balance the relationships between elements.
• Events: Because event naming can be long and detailed we tend to use the “tab” logo as it acts like a cherry on top, acting as secondary punctuation to the overall logo.
• Products: The Mimecast platform is made up of many different products. When focusing in on specific products we couple the word mark along with the product name separated by a red vertical line.
• Acquisitions: We represent acquired companies and technologies with the phrasing “now part of Mimecast.”
• Programs: Mimecast program logos are treated in a very similar way to event logos and use the “tab” logo.
• Partnerships: With a broad range of technology alliance partners, Mimecast teams up with a “+” symbol. We always try and visually balance both brands which will dictate size and relationship.

Co Branding

• From the partnerships, programs, to product names and acquisitions, the Mimecast logo can appear in combination with many other logos and lockups.
• This page illustrates the range of uses and how we balance the relationships between elements.
• Events: Because event naming can be long and detailed we tend to use the “tab” logo as it acts like a cherry on top, acting as secondary punctuation to the overall logo.
• Products: The Mimecast platform is made up of many different products. When focusing in on specific products we couple the word mark along with the product name separated by a red vertical line.
• Acquisitions: We represent acquired companies and technologies with the phrasing “now part of Mimecast.”
• Programs: Mimecast program logos are treated in a very similar way to event logos and use the “tab” logo.
• Partnerships: With a broad range of technology alliance partners, Mimecast teams up with a “+” symbol. We always try and visually balance both brands which will dictate size and relationship.

Brand Partnerships

• Partnerships: With a broad range of technology alliance partners, Mimecast teams up with a “+” symbol. We always try and visually balance both brands which will dictate size and relationship.
• PARTNERSHIP LOCKUP mimecast + ROWDSTRIKE

Additional Properties