Misfits

Official Websites

• https://www.misfits.net.in

Brand Guidelines

2024

Brand Summary

Mission

• To provide clear standards for representing the Misfits brand both internally and externally, ensuring a professional and approachable identity [^1].

Core Values

• approachability
• friendliness
• playfulness
• clarity
• consistency

Target Audience

• A broad audience, including youth and community groups, with a focus on casual, fun, and inclusive branding [^2].

Personality Traits

• friendly
• playful
• approachable
• informal
• energetic

Visual Identity Overview

• The Misfits brand uses a cartoon-style mascot and logo, bold blue as the main color, playful rounded typography, and vibrant color palettes. Visuals emphasize clean layouts, safe space around logos, and energetic elements like stripes and expressive mascot faces [^3].

Categories

Brand Imagery

• Primary logo lockup option is to be used exclusively against a white background. Please refrain from adding any form of drop shadow to it.
• Plenty of safe space is required to ensure the legibility of the logo while separating it from graphical elements.
• The “Primary Logo Sticker+ Outline Lockup” is specifi­cally tailored for use on a white background. However, it can also be applied against light or bright colors, provid­ed they do not clash with the blue outline.
• The “Primary Logo Sticker Lockup” serves as the primary repre­sentation of the brand and will be prominently featured. This dec­orative or sticker-like logo lockup offers exceptional visibility and injects additional character. The “Sticker Version” can be en­hanced with drop shadows to heighten its appeal further.
• When applied against a white background, the “Primary Logo Sticker Lockup” will appear as the standard “Primary Logo Lockup.” Alternatively, for enhanced character, it’s recommended to use the “Primary Logo Sticker+ Outline Lockup” when not against a white background.
• Ensure the legibility of the logo is not compromised. For more detailed usage instructions for each logo type, please refer to pages 3-8.
• EXCEPTION: Safe Space Guidelines are invalidated when using the Logo to create any form of art. However, this condition applies only if the logo is of decent size. The logo can be slightly tilted, ensuring legibility is not compromised. Drop shadows and texturing are permissible, but under no circumstances should the logo be distorted or have its color changed.
• Do not alter the color of the logo.
• Do not distort the logo under any circumstances.
• The Mascot size chart should be consulted when illustrating the mascot.
• Different expressions of the mascot can be utilized either with the full-body mascot illustration or independently as Misfits emojis.
• Sticker versions of Misfits emojis can be enhanced by pairing them with drop shadows to increase their appeal.
• Refer to the size chart when illustrating. Always use a black stroke as the outline in the Mascot. Employ a darker tone to create shadows, enhanc­ing the Mascot’s three-dimensional appearance. Non-stroke illustration styles can be integrated with the Mascot’s art style, as demonstrated in Example A.
• Maintain the color of the Mascot; refrain from altering it. Both vector and raster illustration styles are acceptable, ensuring consistent stroke size and smooth lines.
• When designing another character, do not adhere to the size chart; in­stead, create your own. Feel free to adjust size, weight, and hair/wave characteristics. Add accessories or distinctive features as desired. New characters may or may not feature a letter on their chest.
• Additional expressions can be created by editing existing expressions or designing new ones, ensuring consistency in stroke thickness and soft­ness.
• Further accessories or elements can be added to heads and used as Mis­fits emojis or incorporated into the Mascot illustrations, as illustrated in Example 8.

Color Palette

• Primery colour palette
• | 1e7acc | fabb22 | | 000000 | ffffff | f2f2f2 | | 191c20 |
• Secondary colour palette
• | 000000 191c20 | 1e7acc | fabb22 | de3850 | | ffffff | f2f2f2 | 05706a | f48442 | lac3ea | 4e2c76 |
• Misfits crayon box (These contain primer secondary and shades)
• Shades of the colors from the Misfits-crayon-box palettes can be included when using them.
• Other background colors from the palette can be incorporated.

Typography

• Captura Now for Headings and subheadings.
• Lato for Body Copy.
• Lato Thin </> The quick brown fox jumps over the lazy dog Lato Thin Italic /> The quick brown fox jumps over the lazy dog Lato Light /> The quick brown fox jumps over the lazy dog Lato Light Italic </> The quick brown fox jumps over the lazy dog Lato Regular </>
• The quick brown fox jumps over the lazy dog Lato Italic </>
• Captura Now Extra Bold Is used here for Heading and Captura NON Regular Italic for subheading. Lato Regular Is used here for body copy

Logo Usage

• Primary logo lockup option is to be used exclusively against a white background. Please refrain from adding any form of drop shadow to it.
• Plenty of safe space is required to ensure the legibility of the logo while separating it from graphical elements.
• The “Primary Logo Sticker+ Outline Lockup” is specifi­cally tailored for use on a white background. However, it can also be applied against light or bright colors, provid­ed they do not clash with the blue outline.
• The “Primary Logo Sticker Lockup” serves as the primary repre­sentation of the brand and will be prominently featured. This dec­orative or sticker-like logo lockup offers exceptional visibility and injects additional character. The “Sticker Version” can be en­hanced with drop shadows to heighten its appeal further.
• When applied against a white background, the “Primary Logo Sticker Lockup” will appear as the standard “Primary Logo Lockup.” Alternatively, for enhanced character, it’s recommended to use the “Primary Logo Sticker+ Outline Lockup” when not against a white background.
• Ensure the legibility of the logo is not compromised. For more detailed usage instructions for each logo type, please refer to pages 3-8.
• EXCEPTION: Safe Space Guidelines are invalidated when using the Logo to create any form of art. However, this condition applies only if the logo is of decent size. The logo can be slightly tilted, ensuring legibility is not compromised. Drop shadows and texturing are permissible, but under no circumstances should the logo be distorted or have its color changed.
• Do not alter the color of the logo.
• Do not distort the logo under any circumstances.

Visual Style

• Primary logo lockup option is to be used exclusively against a white background. Please refrain from adding any form of drop shadow to it.
• Plenty of safe space is required to ensure the legibility of the logo while separating it from graphical elements.
• The “Primary Logo Sticker+ Outline Lockup” is specifi­cally tailored for use on a white background. However, it can also be applied against light or bright colors, provid­ed they do not clash with the blue outline.
• The “Primary Logo Sticker Lockup” serves as the primary repre­sentation of the brand and will be prominently featured. This dec­orative or sticker-like logo lockup offers exceptional visibility and injects additional character. The “Sticker Version” can be en­hanced with drop shadows to heighten its appeal further.
• When applied against a white background, the “Primary Logo Sticker Lockup” will appear as the standard “Primary Logo Lockup.” Alternatively, for enhanced character, it’s recommended to use the “Primary Logo Sticker+ Outline Lockup” when not against a white background.

Iconography

• Primary logo lockup option is to be used exclusively against a white background. Please refrain from adding any form of drop shadow to it.
• Plenty of safe space is required to ensure the legibility of the logo while separating it from graphical elements.
• The “Primary Logo Sticker+ Outline Lockup” is specifi­cally tailored for use on a white background. However, it can also be applied against light or bright colors, provid­ed they do not clash with the blue outline.
• The “Primary Logo Sticker Lockup” serves as the primary repre­sentation of the brand and will be prominently featured. This dec­orative or sticker-like logo lockup offers exceptional visibility and injects additional character. The “Sticker Version” can be en­hanced with drop shadows to heighten its appeal further.
• When applied against a white background, the “Primary Logo Sticker Lockup” will appear as the standard “Primary Logo Lockup.” Alternatively, for enhanced character, it’s recommended to use the “Primary Logo Sticker+ Outline Lockup” when not against a white background.

Layout And Composition

• Primary logo lockup option is to be used exclusively against a white background. Please refrain from adding any form of drop shadow to it.
• Plenty of safe space is required to ensure the legibility of the logo while separating it from graphical elements.
• The “Primary Logo Sticker+ Outline Lockup” is specifi­cally tailored for use on a white background. However, it can also be applied against light or bright colors, provid­ed they do not clash with the blue outline.
• The “Primary Logo Sticker Lockup” serves as the primary repre­sentation of the brand and will be prominently featured. This dec­orative or sticker-like logo lockup offers exceptional visibility and injects additional character. The “Sticker Version” can be en­hanced with drop shadows to heighten its appeal further.
• When applied against a white background, the “Primary Logo Sticker Lockup” will appear as the standard “Primary Logo Lockup.” Alternatively, for enhanced character, it’s recommended to use the “Primary Logo Sticker+ Outline Lockup” when not against a white background.

Mascot Guidelines

• The Mascot size chart should be consulted when illustrating the mascot.
• Refer to the size chart when illustrating. Always use a black stroke as the outline in the Mascot. Employ a darker tone to create shadows, enhanc­ing the Mascot’s three-dimensional appearance. Non-stroke illustration styles can be integrated with the Mascot’s art style, as demonstrated in Example A.
• Maintain the color of the Mascot; refrain from altering it. Both vector and raster illustration styles are acceptable, ensuring consistent stroke size and smooth lines.
• When designing another character, do not adhere to the size chart; in­stead, create your own. Feel free to adjust size, weight, and hair/wave characteristics. Add accessories or distinctive features as desired. New characters may or may not feature a letter on their chest.
• Additional expressions can be created by editing existing expressions or designing new ones, ensuring consistency in stroke thickness and soft­ness.
• Further accessories or elements can be added to heads and used as Mis­fits emojis or incorporated into the Mascot illustrations, as illustrated in Example 8.

Emoji Guidelines

• Different expressions of the mascot can be utilized either with the full-body mascot illustration or independently as Misfits emojis.
• Sticker versions of Misfits emojis can be enhanced by pairing them with drop shadows to increase their appeal.
• Further accessories or elements can be added to heads and used as Misfits emojis or incorporated into the Mascot illustrations, as illustrated in Example 8.

Mockup Guidelines

• The “Primary Logo Sticker + Outline Lockup” is specifically tailored for use on a white background. However, it can also be applied against light or bright colors, provided they do not clash with the blue outline.
• The “Primary Logo Sticker Lockup” serves as the primary representation of the brand and will be prominently featured. This decorative or sticker-like logo lockup offers exceptional visibility and injects additional character. The “Sticker Version” can be enhanced with drop shadows to heighten its appeal further.
• When applied against a white background, the “Primary Logo Sticker Lockup” will appear as the standard “Primary Logo Lockup.” Alternatively, for enhanced character, it’s recommended to use the “Primary Logo Sticker+ Outline Lockup” when not against a white background.