Moldova

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Brand Guidelines

2019

Brand Summary

Mission

To position Moldova as a place where any idea, initiative, and investment comes to life and bears fruit, emphasizing growth, unity, and development rooted in tradition and innovation [^1].

Core Values

growth
unity
tradition
innovation
hospitality
authenticity
development
connectivity
cultural heritage
welcoming spirit
diversity

Target Audience

Investors, tourists, and international partners seeking authentic experiences, cultural richness, and opportunities in a modern, connected, and hospitable environment [^2].

Personality Traits

welcoming
generous
authentic
innovative
connected
vibrant
professional
clear
modern

Visual Identity Overview

The visual identity centers on a stylized tree of life motif, combining vibrant, interconnected geometric shapes and symbols representing growth, connectivity, tradition, and modernity. The color palette is diverse and bold, with multicolored branches and icons, and the logo is adaptable for various backgrounds and applications. Ornamentation and visual style draw from folk art and technological motifs, creating a unique blend of heritage and innovation [^3].

Categories

Color Palette

The color palette of the logo is composed of eight basic colors:

C 64

C 78

C 75

C 50

M 78

M 100

M 83

M 50

Y 87

Y 84

Y 100

Y 64

Y 50

K 33

K 45

K 100

R 230

R 213

148

185

R 52

R 27

G 93

G 135

G 108

G 115

B 49

B 47

118

B 29

B 80

B 150

Pantone 166

Pantone 1795

Pantone 221

Pantone 674

Pantone 363

Pantone 342

Pantone 633

Pantone Black

Pantone 1915

Pantone 166

Pantone 363

Pantone 633

Pantone Black

Pantone colors for the logo version in 6 colors:

Typography

Circe from ParaType .
The font for the Moldovan brand was chosen in such a way, to be a modern, clear and professional one . The Circe font is used in the following two variations: Light and Bold . It is suitable for both titles, as well as regular text .

Logo Usage

It is recommended to be used on all supports
The Moldovan logo can be used in different variations:
Horizontal version Recommended for use in small spaces For example, when the logo appears next to a number of other logos
Laconic version Recommended for use in sizes up to 7-20mm high or on materials that cannot bear the full logo
Multicolored basic version It is used on black or white background. It is preferable to use the logo on the black background, where possible.
The logo is available in three color ranges For different application modes on different supports.
Simplified version of 6 colors It is used For limited color printing.
Monochrome version It is used to place the logo on a color background.
In order to correctly place the logo, you must observe the field protection rules -the Free space around the logo. It is inadmissible to use any elements in the minimum Free space. The field of protection ensures a better perception of the logo. It is recommended to use the Free space in larger proportions than the protection field.
The basic and horizontal version of the logo The protection field is equivalent to 1/5 of the logo width, regardless of the size of the logo.
Small size version The protection field is equivalent to 1/3 of the logo width, regardless of the size of the logo.
Inappropriate use of the logo may negatively affect its integrity and structure. Carefully Follow the guidelines and instructions For using the logo in order to get the best results.
It is not allowed to use the Logo or its elements to create other Logos.
It is not allowed the existence of two Trees in the same context or on the same support.

Visual Style

The Moldovan logo can be used in different variations: Horizontal version Recommended for use in small spaces For example, when the logo appears next to a number of other logos Laconic version Recommended for use in sizes up to 7-20mm high or on materials that cannot bear the full logo
Multicolored basic version It is used on black or white background. It is preferable to use the logo on the black background, where possible.
The logo is available in three color ranges For different application modes on different supports.
Simplified version of 6 colors It is used For limited color printing.
Monochrome version It is used to place the logo on a color background.
In order to correctly place the logo, you must observe the field protection rules -the Free space around the logo. It is inadmissible to use any elements in the minimum Free space. The field of protection ensures a better perception of the logo. It is recommended to use the Free space in larger proportions than the protection field.
The protection field is equivalent to 1/5 of the logo width, regardless of the size of the logo.
The protection field is equivalent to 1/3 of the logo width, regardless of the size of the logo.
Inappropriate use of the logo may negatively affect its integrity and structure. Carefully Follow the guidelines and instructions For using the logo in order to get the best results.
It is not allowed to use the Logo or its elements to create other Logos.
It is not allowed the existence of two Trees in the same context or on the same support.
The color palette of the logo is composed of eight basic colors:
Pantone colors for the logo version in 6 colors:
Circe from ParaType . The font for the Moldovan brand was chosen in such a way, to be a modern, clear and professional one . The Circe font is used in the following two variations: Light and Bold . It is suitable for both titles, as well as regular text .
There are Four versions of ornament -multicolor with transparency, multicolor, 6 colors and monochrome.
The ornament can be used in whole or segmented. The basic rule to be observed in the segmentation is the position of the vertical central line that cannot be cut
The central line cannot be partially or hatf-sectioned.
It is not allowed to rotate the ornament It is not allowed to distort the shape and and segment it. the proportions of the ornament.
It is Formed From the elements of the logo and consists of three parts: base, top and bottom. Using only the base part, you can create an infinite Frieze. United together, all three parts Form a fixed length Frieze.
The neck cannot be oriented From top to bottom.
Stand executed in black For all vertical surfaces.
Stand executed in black For all horizontal surfaces.
For inscriptions to use natural materials (stone, wood, grass).
It is not allowed to use the white color in the background.
For large flags it is preferred the white background
For small flags can be used the black background

Ornament Guidelines

There are Four versions of ornament -multicolor with transparency, multicolor, 6 colors and monochrome.
The ornament can be used in whole or segmented. The basic rule to be observed in the segmentation is the position of the vertical central line that cannot be cut
The central line cannot be partially or hatf-sectioned.
It is not allowed to rotate the ornament It is not allowed to distort the shape and and segment it. the proportions of the ornament.
It is Formed From the elements of the logo and consists of three parts: base, top and bottom. Using only the base part, you can create an infinite Frieze. United together, all three parts Form a fixed length Frieze.
The neck cannot be oriented From top to bottom.

Exhibition Stand Guidelines

1. Stand executed in black For all vertical surfaces.
1. Stand executed in black For all horizontal surfaces.
1. For inscriptions to use natural materials (stone, wood, grass).
1. It is not allowed to use the white color in the background.

Souvenir And Merchandise Guidelines

Eco bag, passport cover, key chain, clothes sticker, sticker to clean the smartphone.

Presentation Guidelines

Presentation of the title slide
Opening the new tourist season January, 2019
Presentation of the base slide
The distinct aspects of Moldova
Moldova is characterized as an authentic place, full of natural flavors of fruits and vegetables .
Moldova is the country of legendary wines, worldwide recognized .
Moldova is one of the most hospitable destinations with generous and welcoming people .

Intellectual Property Guidelines

Our logos, trademarks, and other Intellectual Properties mentioned in this guide are exclusive property or used under the license of the Investment Agency of the Republic of Moldova and are protected by copyright and trademark laws .
The use of any of the elements in the guide requires the proprietor’s consent in accordance with intellectual property rights . The Investment Agency of the Republic of Moldova reserves the right to withdraw, at any time and for any reason, the right to use intellectual property (subject to any other agreement concluded with the Investment Agency of the Republic of Moldova) .
Your use of this guide does not constitute the approval by the Investment Agency of any intellectual property other than that used by the Investment Agency of the Republic of Moldova in your material, products or services or any claim or representations contained in your materials, products or services . The Investment Agency of the Republic of Moldova is not responsible for any claims, actions or losses in connection with your material, goods or services . You are solely responsible for them and you must take all appropriate measures to ensure that the content and use of any material, product or service does not violate the applicable regulations, laws, or any third party rights .
This guide should be used in conjunction with those trademarks and images that you have accessed contractually . The images presented in this guide are not necessarily accessible to all parties due to variations in the contractual rights, and the use and possession of this guide does not give you any right, title or interest of intellectual property described in this guide .
The Investment Agency of the Republic of Moldova may modify or amend this guide at any time to the extent permitted by law . The Investment Agency of the Republic of Moldova is not responsible for the way of use of this guide . In order to ensure the integrity of all images, applications must be submitted for approval to the Investment Agency of the Republic of Moldova, following the rules set out in this guide or under any contract with the Investment Agency of the Republic of Moldova, prior to any use of the Intellectual Property right .
For any ambiguity regarding these issues, please contact the Investment Agency Team of the Republic of Moldova .
Note: The use of our logo during the year 2019 is free and does not imply any payment for the use of copyright; no contract need not be signed with the Investment Agency of the Republic of Moldova . The intention to use this logo only requires registration to the Investment Agency of the Republic of Moldova and full compliance with the rules indicated in this guide .