Official Websites

• https://www.channel4.com
• https://www.channel4.com/now/m4
• http://www.channel4.com/more4

Brand Guidelines

2011

Brand Summary

Mission

• To create on and off air communications that are exciting and allow for a high degree of creative flexibility, while maintaining a consistent brand identity.

Core Values

• creative flexibility
• consistency
• visual harmony

Target Audience

• Designers and producers responsible for More4 brand communications, both print and digital.

Personality Traits

• modern
• vibrant
• flexible
• bold

Visual Identity Overview

• The More4 brand is defined by a colorful geometric logo, a bespoke typeface (Omnes), a broad color palette, and strict rules for logo usage, isolation, and typography. The visual style emphasizes geometric shapes, vibrant colors, and clear spatial boundaries, supporting both print and digital applications.

Categories

Logo Usage

• The primary background for the More4 logo is Breeze. It can also be used on Elephant in some executions. The values for these colours can be found on page 10 of these guidelines.
• The More4 identity should always be surrounded by a minimum area of space. The area of isolation ensures that headlines, text or other visual elements do not encroach on the logo.
• The area is defined by using one cell of the logo which is referred to as x. A margin of clear space equivalent to x is drawn around the logo to create the invisible boundary of the area of isolation.
• This area of separation is a minimum and should be increased wherever possible.
• The same logo should be used on all communications except for the .ico file when the specific version should be used.
• There are no predetermined sizes for the More4 logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility.
• There is no preset maximum size for the More4 logo. Minimum sizes are as shown here.
• There is a specific file for Icos which is 16px by 16px
• When using the logo be aware the logo is not constructed in such a way that E is centered in an invisible cell. The E has been manually adjusted to create visual harmony.
• When using the More4 logo the following rules should be adhered to at all times.
• The logotype should never be manipulated, stretched, distorted or cropped.
• The relationship between the cells and More4 should never be changed.
• The logo brand colours should not be switched in their position. The supplied logos should be used at all times.
• The logo should never be have drop shadows or other graphic effects added
• The logo should never be placed on a brand colour, only background colours should be used.
• The logo typography should never be altered or replaced, The supplied logos should be used at all times.
• Take care when placing the logo over an image. It should never obscure the focus of the picture.
• The logo should not be altered in any way. This includes spacing and cell arrangement.

Color Palette

• The primary background for the More4 logo is Breeze. It can also be used on Elephant in some executions. The values for these colours can be found on page 10 of these guidelines.
• The logo brand colours should not be switched in their position. The supplied logos should be used at all times.
• The logo should never be placed on a brand colour, only background colours should be used.
• The More4 Colour palette has 15 logo colours and two background colours.
• Percentage tints can be used of any of these colours.
• Brand colour names & values
• Background names & values
• Type can be set in any colour from the More4 colour palette.

Typography

• The More4 identity uses a bespoke cut of the typeface Omnes which comes in two weights.
• More4 Omnes is supplied in the Open Type format and is supported by PC and Mac. You should always use this version.
• More4 Omnes Medium abcdefghijklmnopqrstuvwxyzßæoe•AB CDEFGHIJKLMNOPQRSTUVWXYZÆOE &0123456789*#@+<=>’”÷±%‰⁄?£$€ ƒ¥¢,.:;…“”‘’«»‹›·‚„!?¿¡(/)[]{|}®©TMÄÅÂÁÃÀÇÉÊË ÈÍÎÏÌÑØÓÔÒÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñøóòôöõ úùûüÿ†‡§ao¬•¶ı°`~^ˆ???? •-–—_
• More4 Omnes Regular abcdefghijklmnopqrstuvwxyzßæoe•ABCDEFGHIJK LMNOPQRSTUVWXYZÆOE&0123456789*#@+<=>’ ”÷±%‰⁄?£$€ƒ¥¢,.:;…“”‘’«»‹›·‚„!?¿¡(/)[]{|}®©TMÄÅ ÂÁÃÀÇÉÊËÈÍÎÏÌÑØÓÔÒÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñ øóòôöõ úùûüÿ†‡§ao¬•¶ı°`~^ˆ???? •-–—_
• Typographic design should be applied using the following parameters:

• Weight More 4 communications use both weight of More4 Omnes Regular should be used for all body copy and Medium where appropriate for titling and other uses.

• Style Manipulating the typeface is prohibited. Stretching, condensing, outlining and drop shadow must never be used.

• Spacing Type should be set at 100% word spacing and 0% letter spacing. In some circumstances it may be necessary to adjust the spacing between individual characters manually.

• Sizing The smallest size permitted is 4 point. This should only be for certain print uses such as credits. There is no upper size limit.

• Alignment More4 should be generally ranged left. Range right is used in some instances on screen.

• Leading Leading should always be set to +16.6%. So leading on 24pt type would be 28pt. Above 36pt leading can be adjusted manually. The ascenders and descenders in the typeface should never touch.

• Colour Type can be set in any colour from the More4 colour palette.

• The logo typography should never be altered or replaced, The supplied logos should be used at all times.

Visual Style

• The primary background for the More4 logo is Breeze. It can also be used on Elephant in some executions. The values for these colours can be found on page 10 of these guidelines.
• The More4 identity should always be surrounded by a minimum area of space. The area of isolation ensures that headlines, text or other visual elements do not encroach on the logo.
• The area is defined by using one cell of the logo which is referred to as x. A margin of clear space equivalent to x is drawn around the logo to create the invisible boundary of the area of isolation.
• This area of separation is a minimum and should be increased wherever possible.
• There are no predetermined sizes for the More4 logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility.
• There is no preset maximum size for the More4 logo. Minimum sizes are as shown here.
• There is a specific file for Icos which is 16px by 16px
• When using the logo be aware the logo is not constructed in such a way that E is centered in an invisible cell. The E has been manually adjusted to create visual harmony.
• When using the More4 logo the following rules should be adhered to at all times.
• The logotype should never be manipulated, stretched, distorted or cropped.
• The relationship between the cells and More4 should never be changed.
• The logo brand colours should not be switched in their position. The supplied logos should be used at all times.
• The logo should never be have drop shadows or other graphic effects added
• The logo should never be placed on a brand colour, only background colours should be used.
• The logo typography should never be altered or replaced, The supplied logos should be used at all times.
• Take care when placing the logo over an image. It should never obscure the focus of the picture.
• The logo should not be altered in any way. This includes spacing and cell arrangement.
• The More4 Colour palette has 15 logo colours and two background colours.
• Percentage tints can be used of any of these colours.
• The More4 identity uses a bespoke cut of the typeface Omnes which comes in two weights.
• More4 Omnes is supplied in the Open Type format and is supported by PC and Mac. You should always use this version.
• Typographic design should be applied using the following parameters:
• Regular should be used for all body copy and Medium where appropriate for titling and other uses.
• Manipulating the typeface is prohibited. Stretching, condensing, outlining and drop shadow must never be used.
• Type should be set at 100% word spacing and 0% letter spacing. In some circumstances it may be necessary to adjust the spacing between individual characters manually.
• The smallest size permitted is 4 point. This should only be for certain print uses such as credits. There is no upper size limit.
• More4 should be generally ranged left. Range right is used in some instances on screen.
• Leading should always be set to +16.6%. So leading on 24pt type would be 28pt.
• Above 36pt leading can be adjusted manually. The ascenders and descenders in the typeface should never touch.
• Type can be set in any colour from the More4 colour palette.

Print Guidelines

• There are no predetermined sizes for the More4 logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility.
• There is no preset maximum size for the More4 logo. Minimum sizes are as shown here.
• Print
• 15mm
• The smallest size permitted is 4 point. This should only be for certain print uses such as credits. There is no upper size limit.

Digital Guidelines

• There are no predetermined sizes for the More4 logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility.
• There is no preset maximum size for the More4 logo. Minimum sizes are as shown here.
• There is a specific file for Icos which is 16px by 16px
• Digital 30px

Brand Imagery

• Take care when placing the logo over an image. It should never obscure the focus of the picture.

Additional Properties