Morgan State University

Official Websites

• https://www.morgan.edu
• http://www.morgan.edu

Brand Guidelines

2011

Brand Summary

Mission

• Growing the Future, Leading the World.

Core Values

• tradition
• uniformity
• excellence
• school spirit

Target Audience

• Students, alumni, academic and administrative staff, public relations, and the broader university community.

Personality Traits

• energetic
• fierce
• dynamic
• professional

Visual Identity Overview

• The visual identity is built around bold, dynamic layouts featuring the Morgan Bear mascot and the university’s iconic architectural symbols. The color palette is strictly defined with Morgan Blue, Morgan Orange, Morgan Brown, Morgan Gold, black, and white. Logos are used in specific color combinations and layouts, with clear guidelines for safe zones, minimum sizes, and background contrast. Typography is consistent, using specified fonts and styles for university and athletic marks, and all visual elements emphasize clarity, strength, and institutional pride.

Categories

Brand Imagery

• Color is one of the most important elements of the Morgan State University identity system. The colors on the right are the official colors for Morgan State. Morgan State logos should not be reproduced in any other colors. If these colors are not available, the logos should be printed in all black or reversed in white (whichever offers the best contrast).
• In addition to the official school colors shown above, the Morgan State identity system utilizes brown and gold as important support colors. Brown is used as the color of the bear and gold is used as an additional outline color.
• In addition to the colors shown above, the Morgan State identity system utilizes black and white as important support colors. Black and white help to add contrast to Morgan Blue and Morgan Orange. When the official colors are not available, most Morgan State logos and art may be printed in all black or reversed in all white (whichever offers the best contrast).
• Morgan Blue in lieu of which use Pantone® 288 Process Equivalent: 100C–65M–30K
• Morgan Orange in lieu of which use Pantone 1655 Process Equivalent: 65M–87Y
• Morgan Brown in lieu of which use Pantone 728 Process Equivalent: 18M–43Y–11K
• Morgan Gold in lieu of which use Pantone 136 Process Equivalent: 27M–79Y
• All artwork and variations are available in Macintosh and IBM digital file format.
• Note: Use tower (below) without type only as a support image—not as primary identity.
• Each of the alternate logo versions at right can be used in the all-black and all-Morgan Blue variations as shown above.
• The MSU identity can be customized for a specific school as shown below. Use only these two versions of the logo when adding School name type Spacing custom text.
• School name type size is equal to 1/3 height of “Morgan State University” type. Spacing between all lines of text is equal (x). Font: Weiss Bold, all caps Justified to width of logo.
• School name type size is equal to 1/2 height of “State University” type. Spacing between all lines of text is equal (x). Font: Weiss Bold, all caps Justified to width of logo.

Color Palette

• Color is one of the most important elements of the Morgan State University identity system. The colors on the right are the official colors for Morgan State. Morgan State logos should not be reproduced in any other colors. If these colors are not available, the logos should be printed in all black or reversed in white (whichever offers the best contrast).
• In addition to the official school colors shown above, the Morgan State identity system utilizes brown and gold as important support colors. Brown is used as the color of the bear and gold is used as an additional outline color.
• In addition to the colors shown above, the Morgan State identity system utilizes black and white as important support colors. Black and white help to add contrast to Morgan Blue and Morgan Orange. When the official colors are not available, most Morgan State logos and art may be printed in all black or reversed in all white (whichever offers the best contrast).
• Morgan Blue in lieu of which use Pantone® 288 Process Equivalent: 100C-65M-30K
• Morgan Orange in lieu of which use Pantone 1655 Process Equivalent: 65M-87Y
• Morgan Brown in lieu of which use Pantone 728 Process Equivalent: 18M-43Y-11K
• Morgan Gold in lieu of which use Pantone 136 Process Equivalent: 27M-79Y
• Pantone® is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide 1000.
• Morgan State logos should not be reproduced in any other colors.
• If these colors are not available, the logos should be printed in all black or reversed in white (whichever offers the best contrast).
• Use the swatches on the right to compare to your printing projects.
• Never switch colors. Never resize elements. Never change typefaces. Never use unapproved color combinations.

Logo Usage

• Morgan State logos should not be reproduced in any other colors. If these colors are not available, the logos should be printed in all black or reversed in white (whichever offers the best contrast).
• In addition to the official school colors shown above, the Morgan State identity system utilizes brown and gold as important support colors. Brown is used as the color of the bear and gold is used as an additional outline color.
• In addition to the colors shown above, the Morgan State identity system utilizes black and white as important support colors. Black and white help to add contrast to Morgan Blue and Morgan Orange. When the official colors are not available, most Morgan State logos and art may be printed in all black or reversed in all white (whichever offers the best contrast).
• Each of the alternate logo versions at right can be used in the all-black and all-Morgan Blue variations as shown above.
• Note: Use tower (below) without type only as a support image—not as primary identity.
• The MSU identity can be customized for a specific school as shown below. Use only these two versions of the logo when adding School name type Spacing custom text.
• School name type size is equal to 1/3 height of “Morgan State University” type. Spacing between all lines of text is equal (x).
• School name type size is equal to 1/2 height of “State University” type. Spacing between all lines of text is equal (x).
• Font: Weiss Bold, all caps Justified to width of logo
• It is important that the Morgan State University logos always have maximum contrast with their background. For light backgrounds, always use either all-black, all-Morgan Blue, or the two-color version. For dark backgrounds, always use the all­white version. When using the University logos on complex or distracting backgrounds, they should be placed within a solid, single color shape (eg., a box or a bar) to avoid confusion. Be sure that the shape does not intrude upon the logo’s safe zone. (See page 6.)
• All Blue on light backgrounds
• All White on simple dark backgrounds
• Two color on light backgrounds
• Complex backgrounds: always keep logo inside a solid shape no smaller than safe zone (see page 6)
• So that Morgan State University can maintain the design integrity of its identity logos and maximize each logo’s effectiveness as an identifier, it is mandatory that all logos be applied as indicated in this manual without modification.
• Never switch colors. Never resize elements. Never change typefaces. Never use unapproved color combinations.
• The logos are not to be altered in any way. Shown on the right are unacceptable uses of the Morgan State logos
• Never redraw parts. Never add shapes.
• Never distort shapes especially on the internet.
• Never use without the outline art on darker backgrounds.
• Never add a dropshadow.
• Never add inappropriate taglines.
• Never add space to artwork.
• Never realign or respace typography.
• Never use unapproved taglines.
• Never use without associated typography.
• Never reverse marks that include the bear image.
• Each of the Morgan State University logos has a minimum allowable size. In order to ensure clear reproduction and legibility, the logos may not be used any smaller than the sizes shown to the right.
• Each of the Morgan State logos has an established safe zone. This safe zone is intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the safe zone shown.
• The safe zone on the top and sides of all University logos is equal to the size of an element within the logo identified in the examples as “A”. The safe zone below the logo is 1 /2 times the height of A.
• The safe zone for the Morgan State athletic logos is equal to the size of an element within the logo identified in the examples as “B”, “C”, “D”, or “E”.

Visual Style

• Color is one of the most important elements of the Morgan State University identity system. The colors on the right are the official colors for Morgan State. Morgan State logos should not be reproduced in any other colors. If these colors are not available, the logos should be printed in all black or reversed in white (whichever offers the best contrast).
• In addition to the official school colors shown above, the Morgan State identity system utilizes brown and gold as important support colors. Brown is used as the color of the bear and gold is used as an additional outline color.
• In addition to the colors shown above, the Morgan State identity system utilizes black and white as important support colors. Black and white help to add contrast to Morgan Blue and Morgan Orange. When the official colors are not available, most Morgan State logos and art may be printed in all black or reversed in all white (whichever offers the best contrast).
• Morgan Blue in lieu of which use Pantone® 288 Process Equivalent: 100C-65M-30K
• Morgan Orange in lieu of which use Pantone 1655 Process Equivalent: 65M-87Y
• Morgan Brown in lieu of which use Pantone 728 Process Equivalent: 18M-43Y-11K
• Morgan Gold in lieu of which use Pantone 136 Process Equivalent: 27M-79Y
• All Black
• 2-Color Morgan Blue Morgan Orange
• Each of the alternate logo versions at right can be used in the all-black and all-Morgan Blue variations as shown above.
• All artwork and variations are available in Macintosh and IBM digital file format.
• Note: Use tower (below) without type only as a support image—not as primary identity.
• The MSU identity can be customized for a specific school as shown below. Use only these two versions of the logo when adding School name type Spacing School name type Spacing custom text.
• School name type size is equal to 1/3 height of “Morgan State University” type Spacing between all lines of text is equal (x) Font: Weiss Bold, all caps Justified to width of logo
• School name type size is equal to 1/2 height of “State University” type Spacing between all lines of text is equal (x) Font: Weiss Bold, all caps Justified to width of logo

Typography

• Fonts on letterhead are Weiss and Weiss Extra Bold, 10pt/1 1pt. Fonts on envelope and business cards are the same except 8pt/9pt.
• Fonts on letterhead are Futura Book and Futura Bold, 9pt/12pt. Fonts on envelope and business cards are the same except 7.5pt/8.5pt.
• School name type size is equal to 1/3 height of “Morgan State University” type. Spacing between all lines of text is equal [x]. Font: Weiss Bold, all caps Justified to width of logo
• School name type size is equal to 1/2 height of “State University” type. Spacing between all lines of text is equal [x]. Font: Weiss Bold, all caps Justified to width of logo
• Never realign or respace typography.

Additional Properties

Employees History