Official Websites

• https://motorex.com
• https://www.motorexusa.com
• http://www.motorex.com

Brand Guidelines

2021

Brand Summary

Mission

• To enable a strong, uniform brand presence through consistent application of core fonts, elements, and colours, supporting efficient communication and merchandising for MOTOREX [^1].

Core Values

• Consistency
• Visibility
• Recognition
• Quality Standards
• Strategic Sponsoring

Target Audience

• Distributors, merchandising partners, vehicle sponsors, and retail environments including showrooms, shops, and trade fairs [^2].

Personality Traits

• Professional
• Reliable
• Striking
• Minimalistic
• Distinctive

Visual Identity Overview

• The visual identity centers on the MOTOREX logo, corporate green and yellow colors, clean layouts, and strict logo usage rules. The brand is visually striking, minimalistic, and consistent across vehicles, merchandising, POS, and events [^3].

Categories

Brand Imagery

• The brand logo should be shown on as neutral a background as possible. The logo should be presented horizontally and as big as possible. It should be used at all levels of communication and should be positioned at the top right where possible.
• In exceptional cases, i.e. in the case of narrow formats, it may be placed centrally.
• There are no format or size restrictions on the sponsoring logo. For merchandising articles, the brand logo (i.e. incl. claim “Oil of Switzerland”) should be used; due to space limitations the sponsoring logo may also be used in exceptional cases.
• Position at the top right or centred at the top Protection zone on the left, right: 0.5 x width Protection zone at the bottom: 1.0 x height
• MOTOREX Stickers available in 120 × 62 mm, 240 × 124 mm, 480 × 247 mm, 600 × 309 mm, 840 × 435 mm
• Sponsoring Stickers available in 145 × 25 mm, 205 × 45 mm, 320 × 55 mm, 440 × 75 mm, 690 × 130 mm
• Window Stickers available in A5 (210 × 149 mm) and A6 (149 × 105 mm)
• Window Stickers Inscription as agreed Available in three widths: 10 cm, 20 cm, 40 cm
• The brand logo must not be placed on colourful backgrounds. When the logo is placed on an image, the area under it should have no text or be plain coloured.
• The brand logo may not be recoloured or placed as a negative logo on coloured backgrounds. In particular, the brand element of the “drop” must not be detached and must be in the logo colours.
• The brand logo must not be modified. Shadows, outlines, changes to the logo and basic rectangular shape are not permitted.
• The brand logo may not be cut or altered in proportion.

Color Palette

• The main and logo colours are used to identify and be distinctive. The corporate colour green is thereby decisive for the communication of MOTOREX. Over an area, it can be shown as a green gradation.
• Corporate colour green (online & print) PANTONE 3285 C PANTONE 3275 U* CMYK 100 C, 56 Y RGB 0 R, 164 G, 146 B / #00a492 * if technically possible: 50% P3275 U & 50% P3285 U
• Corporate colour green (for surfaces indoors & outdoors) NCS S 2060-B80G RAL: No suitable colour available
• Corporate colour green (for metal/plastic) Manufacturer STANDOX Colour code: 815241 (template number) Colour tone name: MOTOREX GREEN
• Manufacturer SPIESS HECKER: Colour code: 841152 (template number) Colour tone name: MOTOREX GREEN
• Logo colour yellow (exclusive use in the logo) PANTONE 109 C PANTONE YELLOW U CMYK 15 M, 100 Y RGB 250 R, 205 G, 0 B / #facd00
• Green gradation Gradation: green to dark green Linear gradation The colour green predominates in the gradation Green (exclusively for green gradation) CMYK 100 C, 56 Y, 5 K RGB 0 R, 153 G, 137 B / #009989 PANTONE 3285 C + 5 K Dark green (exclusively for green gradation) CMYK 100 C, 56 Y, 50 K RGB 0 R, 99 G, 88 B / / #006358 PANTONE 3285 C + 50 K
• No colourful backgrounds The brand logo must not be placed on colourful backgrounds. When the logo is placed on an image, the area under it should have no text or be plain coloured.
• No changes in colour and no changes to the brand elements The brand logo may not be recoloured or placed as a negative logo on coloured backgrounds. In particular, the brand element of the “drop” must not be detached and must be in the logo colours.

Logo Usage

• The brand logo should be shown on as neutral a background as possible. The logo should be presented horizontally and as big as possible. It should be used at all levels of communication and should be positioned at the top right where possible.
• In exceptional cases, i.e. in the case of narrow formats, it may be placed centrally.
• There are no format or size restrictions on the sponsoring logo. For merchandising articles, the brand logo (i.e. incl. claim “Oil of Switzerland”) should be used; due to space limitations the sponsoring logo may also be used in exceptional cases.
• Position: Free position, optimised to the means of communication
• Position and protection zone: Position at the top right or centred at the top Protection zone on the left, right: 0.5 x width Protection zone at the bottom: 1.0 x height
• MOTOREX Stickers available in 120 × 62 mm, 240 × 124 mm, 480 × 247 mm, 600 × 309 mm, 840 × 435 mm
• Sponsoring Stickers available in 145 × 25 mm, 205 × 45 mm, 320 × 55 mm, 440 × 75 mm, 690 × 130 mm
• Window Stickers available in A5 (210 × 149 mm) and A6 (149 × 105 mm)
• Window Stickers Inscription as agreed Available in three widths: 10 cm, 20 cm, 40 cm
• The brand logo must not be placed on colourful backgrounds. When the logo is placed on an image, the area under it should have no text or be plain coloured.
• The brand logo may not be recoloured or placed as a negative logo on coloured backgrounds. In particular, the brand element of the “drop” must not be detached and must be in the logo colours.
• The brand logo must not be modified. Shadows, outlines, changes to the logo and basic rectangular shape are not permitted.
• The brand logo may not be cut or altered in proportion.

Visual Style

• The brand logo should be shown on as neutral a background as possible. The logo should be presented horizontally and as big as possible. It should be used at all levels of communication and should be positioned at the top right where possible.
• In exceptional cases, i.e. in the case of narrow formats, it may be placed centrally.
• There are no format or size restrictions on the sponsoring logo. For merchandising articles, the brand logo (i.e. incl. claim “Oil of Switzerland”) should be used; due to space limitations the sponsoring logo may also be used in exceptional cases.
• Position at the top right or centred at the top Protection zone on the left, right: 0.5 x width Protection zone at the bottom: 1.0 x height
• MOTOREX Stickers available in 120 × 62 mm, 240 × 124 mm, 480 × 247 mm, 600 × 309 mm, 840 × 435 mm
• Sponsoring Stickers available in 145 × 25 mm, 205 × 45 mm, 320 × 55 mm, 440 × 75 mm, 690 × 130 mm
• Window Stickers available in A5 (210 × 149 mm) and A6 (149 × 105 mm)
• Window Stickers Inscription as agreed Available in three widths: 10 cm, 20 cm, 40 cm
• The brand logo must not be placed on colourful backgrounds. When the logo is placed on an image, the area under it should have no text or be plain coloured.
• The brand logo may not be recoloured or placed as a negative logo on coloured backgrounds. In particular, the brand element of the “drop” must not be detached and must be in the logo colours.
• The brand logo must not be modified. Shadows, outlines, changes to the logo and basic rectangular shape are not permitted.
• The brand logo may not be cut or altered in proportion.

Layout And Composition

• The brand logo should be shown on as neutral a background as possible. The logo should be presented horizontally and as big as possible. It should be used at all levels of communication and should be positioned at the top right where possible.
• In exceptional cases, i.e. in the case of narrow formats, it may be placed centrally.
• Position at the top right or centred at the top Protection zone on the left, right: 0.5 x width Protection zone at the bottom: 1.0 x height
• No colourful backgrounds The brand logo must not be placed on colourful backgrounds. When the logo is placed on an image, the area under it should have no text or be plain coloured.
• No changes in colour and no changes to the brand elements The brand logo may not be recoloured or placed as a negative logo on coloured backgrounds. In particular, the brand element of the “drop” must not be detached and must be in the logo colours.
• No modifications The brand logo must not be modified. Shadows, outlines, changes to the logo and basic rectangular shape are not permitted.
• No cutting The brand logo may not be cut or altered in proportion.

Merchandising

• The MOTOREX Merchandising Standard is the basis for all MOTOREX merchandising identifications and should be seen as a supplement to the existing CD Manual.
• This manual plays an advisory role in the implementation of sponsoring commitments for merchandising articles, on clothing and/or vehicles.
• The brand logo should be shown on as neutral a background as possible. The logo should be presented horizontally and as big as possible. It should be used at all levels of communication and should be positioned at the top right where possible.
• In exceptional cases, i.e. in the case of narrow formats, it may be placed centrally.
• There are no format or size restrictions on the sponsoring logo. For merchandising articles, the brand logo (i.e. incl. claim “Oil of Switzerland”) should be used; due to space limitations the sponsoring logo may also be used in exceptional cases.
• MOTOREX Stickers available in 120 × 62 mm, 240 × 124 mm, 480 × 247 mm, 600 × 309 mm, 840 × 435 mm
• Sponsoring Stickers available in 145 × 25 mm, 205 × 45 mm, 320 × 55 mm, 440 × 75 mm, 690 × 130 mm
• Position at the top right or centred at the top Protection zone on the left, right: 0.5 x width Protection zone at the bottom: 1.0 x height
• Window Stickers available in A5 (210 × 149 mm) and A6 (149 × 105 mm)
• Window Stickers Inscription as agreed Available in three widths: 10 cm, 20 cm, 40 cm
• The brand logo must not be placed on colourful backgrounds. When the logo is placed on an image, the area under it should have no text or be plain coloured.
• The brand logo may not be recoloured or placed as a negative logo on coloured backgrounds. In particular, the brand element of the “drop” must not be detached and must be in the logo colours.
• The brand logo must not be modified. Shadows, outlines, changes to the logo and basic rectangular shape are not permitted.
• The brand logo may not be cut or altered in proportion.
• The main and logo colours are used to identify and be distinctive. The corporate colour green is thereby decisive for the communication of MOTOREX. Over an area, it can be shown as a green gradation.
• Corporate colour green (online & print) PANTONE 3285 C PANTONE 3275 U* CMYK 100 C, 56 Y RGB 0 R, 164 G, 146 B / #00a492 * if technically possible: 50% P3275 U & 50% P3285 U
• Corporate colour green (for surfaces indoors & outdoors) NCS S 2060-B80G RAL: No suitable colour available
• Corporate colour green (for metal/plastic) Manufacturer STANDOX Colour code: 815241 (template number) Colour tone name: MOTOREX GREEN Manufacturer SPIESS HECKER: Colour code: 841152 (template number) Colour tone name: MOTOREX GREEN
• Logo colour yellow (exclusive use in the logo) PANTONE 109 C PANTONE YELLOW U CMYK 15 M, 100 Y RGB 250 R, 205 G, 0 B / #facd00
• Gradation: green to dark green Linear gradation The colour green predominates in the gradation Green (exclusively for green gradation) CMYK 100 C, 56 Y, 5 K RGB 0 R, 153 G, 137 B / #009989 PANTONE 3285 C + 5 K Dark green (exclusively for green gradation) CMYK 100 C, 56 Y, 50 K RGB 0 R, 99 G, 88 B / / #006358 PANTONE 3285 C + 50 K

Vehicles

• The brand logo should be shown on as neutral a background as possible. The logo should be presented horizontally and as big as possible. It should be used at all levels of communication and should be positioned at the top right where possible. In exceptional cases, i.e. in the case of narrow formats, it may be placed centrally.
• There are no format or size restrictions on the sponsoring logo. For merchandising articles, the brand logo (i.e. incl. claim “Oil of Switzerland”) should be used; due to space limitations the sponsoring logo may also be used in exceptional cases.
• Position at the top right or centred at the top Protection zone on the left, right: 0.5 x width Protection zone at the bottom: 1.0 x height
• MOTOREX Stickers available in 120 × 62 mm, 240 × 124 mm, 480 × 247 mm, 600 × 309 mm, 840 × 435 mm
• Sponsoring Stickers available in 145 × 25 mm, 205 × 45 mm, 320 × 55 mm, 440 × 75 mm, 690 × 130 mm
• Window Stickers available in A5 (210 × 149 mm) and A6 (149 × 105 mm)
• Window Stickers Inscription as agreed Available in three widths: 10 cm, 20 cm, 40 cm
• The brand logo must not be placed on colourful backgrounds. When the logo is placed on an image, the area under it should have no text or be plain coloured.
• The brand logo may not be recoloured or placed as a negative logo on coloured backgrounds. In particular, the brand element of the “drop” must not be detached and must be in the logo colours.
• The brand logo must not be modified. Shadows, outlines, changes to the logo and basic rectangular shape are not permitted.
• The brand logo may not be cut or altered in proportion.

Pos Guidelines

• POS INDOOR/OUTDOORS Showroom/Shop Indoors Showroom/Shop Outdoors

Trade Fairs And Events

• TRADE FAIRS/EVENTS Trade Fairs/Events Indoors Trade Fairs/Events Outdoors

• TRADE FAIRS

• TRADE FAIRS & EVENTS INDOORS

• Examples of MOTO LINE trade fair stand
• Examples of BIKE LINE trade fair stand

• TRADE FAIRS & EVENTS OUTDOORS

• Examples of BIKE LINE outdoor events
• Examples of FARMER LINE outdoor events

Additional Properties