Mustang Cup

📋 1 Guidelines

🔗 Connections

Sector

Sports

Region

Usa

Guideline Year

2025

Language

English

Tags

Sport

Official Websites

Brand Guidelines

2025

Brand Summary

Mission
  • To provide a consistent, professional, and instantly recognizable brand identity for the Mustang Cup, reflecting Ford’s racing heritage, innovation, and performance, and ensuring all teams and drivers apply the brand accurately and consistently in every application [^1].
Core Values
  • heritage
  • innovation
  • performance
  • consistency
  • professionalism
Target Audience
  • Motorsport teams, drivers, and enthusiasts participating in or following the Mustang Cup series, with a focus on those who value high-performance racing and brand integrity [^2].
Personality Traits
  • dynamic
  • competitive
  • energetic
  • modern
  • sleek
Visual Identity Overview
  • The visual identity centers on bold, modern logo designs featuring stylized horse imagery, racing stripes, and a color palette of Ford Blue, Performance Red, Light Gray, and White. The style emphasizes speed, movement, and clarity, with strict rules for logo usage, color contrast, and typography to ensure brand consistency across all applications [^3].

Categories

Brand Imagery
  • The image should feature a racing track or a stadium environment at sunset or dusk, with a prominent white race car, possibly a sports or prototype model, positioned centrally. Superimposed on the scene in large, bold, modern font should be the Mustang logo, which includes a stylized horse figure, and the text ‘MUSTANG CUP’ arranged in two lines, with ‘MUSTANG’ larger and above ‘CUP’. Below this, in slightly smaller but still prominent font, the phrase ‘2025 BRAND GUIDELINES’ should be displayed. A red horizontal line acts as a separator beneath the Mustang branding and above the guidelines text. In the bottom right corner, the Ford Performance logo, featuring the word ‘FORD’ in uppercase with ‘PERFORMANCE’ underneath in smaller font, should be present. Additional details might include a faint background of a grandstand or audience, with a stylized, sleek aesthetic emphasizing speed, performance, and branding consistency. The overall color scheme would feature dark, bluish tones reflective of the evening lighting, contrasted with bright white and red accents for text and graphical elements.
  • The image should feature a stylized silhouette of a running horse, depicted in a dark blue color, with a dynamic posture suggesting speed and movement, placed prominently at the top center. Beneath the horse, there should be a series of four wavy, horizontal lines that represent motion or a dynamic flow. These lines are in different colors: the top line is red and slightly thicker, the second line is white and thinner, the third line is dark blue matching the horse’s silhouette, and the bottom line is again dark blue, slightly thicker than the second line but thinner than the top red line. The lines have a flowing, wave-like shape with slight curves and tapering ends, oriented from left to right, suggesting forward momentum. The background should be plain or minimal to emphasize the silhouette and the lines without additional distractions.
  • The image features two distinct logo designs inspired by the Mustang model. The first logo, labeled ‘Fig. 3a’, displays the word ‘MUSTANG’ in uppercase, stylized, bold, black letters positioned above a detailed, monochromatic depiction of a horse’s head facing forward, enclosed within an irregular, shield-like outline with sharp edges, all in black and white. The horse’s head is depicted with a fierce expression, prominent facial features, and a flowing mane. Below this, the words ‘DARK HORSE’ are written in uppercase, black letters, centered beneath the horse illustration. The second logo, labeled ‘Fig. 3b’, presents a dynamic silhouette of a galloping horse in profile, facing to the right, with an elongated, flowing mane, muscular body, and tail, rendered entirely in black, set against a plain white background. The overall scene appears to be an instructional or illustrative page comparing Mustang logo variations, with minimal additional elements or background scenery, focusing solely on the logo designs.
  • The image should feature a large silhouette of a running or galloping horse positioned prominently at the top center, colored in dark blue. Below the horse, there should be four horizontal, stylized stripes or bars, each with a slight wave or curve, arranged from top to bottom. The top stripe should be red, followed by a white stripe, then a light gray stripe, and the bottom stripe in dark blue. The stripes should be evenly spaced and extend across the width of the image, with their edges smoothly curved and the topmost stripe slightly overlapping the next. The design should be simple, bold, and use solid colors with no additional textures or patterns, creating a clean and modern look.
Color Palette
  • The Mustang Cup utilizes a modern day take on the original tri-bar color palette. Using Ford Blue to recognize the heritage of Mustang in its 60th anniversary year; Ford Performance Red from the Blue Oval’s high performance arm and Light Gray from the Ford Motor Company palette.
  • To easily distinguish between the two classes within Mustang Cup (Dark Horse and Dark Horse Legends), Ford Performance Red and Ford Skyview are respectively employed.
  • Mustang Cup drivers and teams are prohibited from mimicking the race car, transporter and uniform designs of the Ford Multimatic Motorsports GT3 team (Appendix A).
  • Primary palette FORD BLUE FORD PERFORMANCE LIGHT GRAY RED HEX: #00095B HEX: #D50032 HEX: #EOEOEO RGB: 0, 9, 91 RGB: 213, 0, 50 RGB: 224,224,224 CMYK: 100, 85, 0, 30 CMYK: 0, 100, 72, 0 CMYK: 0, 0, 0, 12 Pantone® 294C Pantone® 199C Pantone® Cool Gray 1 C Dark Horse Class Secondary palette FORD SKYVIEW WHITE HEX: #066FEF HEX: #FFFFFF RGB: 6, 111, 239 RGB: 255,255,255 CMYK: 85, 45, 0, 0 CMYK: 0, 0, 0, 0 Pantone® 2172C Pantone® White Dark Horse Legends Class
Typography
  • Use of the Ford F-1 font is not permitted for Mustang Cup competitors and teams. Instead, whatever typeface associated with the team or brand should be used.
  • Use of the Ford F-1 font is reserved strictly for Ford Performance official communication, packaging, labels and parts specific to Ford Performance. Any unauthorized or unlicensed use will be considered an infringement of our intellectual property rights, and action may be taken to protect those rights.
  • Driver’s name and national flag: White or black only*, Arial Bold CAPS font Flag forward-most
  • Numbers in white, Arial Bold
  • Windshield number: White, Arial Bold font
  • Car number: White or black only*, Arial Bold font
Logo Usage
  • The primary version of every logo should be used in almost all circumstances, unless a mono version is required as per the following pages.
  • Only use the authorized file versions of the logo exactly as supplied. Do not distort, alter, reconfigure the arrangement or colors of the logo elements in any way.
  • When using the logo over color, imagery, patterns or textures please ensure maximum legibility is maintained.
  • Primary -Full color [Fig. 1]
  • Where possible, the full color iteration of the logo should always be used.
  • Mono -Ford blue [Fig. 2]
  • A mono blue version of the logo is provided for times when the primary logo becomes illegible against the background.
  • Mono -White [Fig. 3]
  • The mono white version of the logo is provided for times when the primary logo becomes illegible against the background.
  • Care should be taken to select a contrasting logo colorway to the background on which it is being applied to ensure maximum legibility.
  • Depending on available space, either the stacked or horizontal version can be used.
  • Secondary-Negative [Fig. 2]
  • A reverse version of the primary logo is provided for times when placing on a white or light colored background is not possible.
  • Depending on available space, either the stacked or horizontal version can be used Mono configuration [Fig. 3 and 4]
  • The one-color iterations of the Ford Performance logo (black, white) should only be used where the use of color versions is not possible.
  • A clearspace equal to the height of ‘Performance’ should be adhered at all times.
  • To maintain consistency across Ford Performance single-make series, the Mustang Cup branding aligns with the pre-existing Mustang Challenge.
Tone And Messaging
  • Brand identity is fundamental to any business. It is far more than a logo. It is a look and feel instantly distinguishable in any application and should mirror the brand’s values -the outward reflection of our company’s image. The effectiveness of the corporate identity depends upon consistency, and that means applying the identity in the same manner in every application.
  • The following Brand Guidelines have been designed to assist all Mustang Cup teams and drivers in applying the brand consistently and accurately, as simply as possible by giving precise and comprehensive guidance on brand rules that must be followed, how assets should be used and where individuality may be expressed. This ensures Ford is presented in the correct manner, therefore strengthening the brand identity and projecting a professional image.
Brand Values
  • Brand identity is fundamental to any business. It is far more than a logo. It is a look and feel instantly distinguishable in any application and should mirror the brand’s values - the outward reflection of our company’s image. The effectiveness of the corporate identity depends upon consistency, and that means applying the identity in the same manner in every application.
Visual Style
  • Only use the authorized file versions of the logo exactly as supplied. Do not distort, alter, reconfigure the arrangement or colors of the logo elements in any way. When using the logo over color, imagery, patterns or textures please ensure maximum legibility is maintained.
  • Where possible, the full color iteration of the logo should always be used.
  • A mono blue version of the logo is provided for times when the primary logo becomes illegible against the background.
  • The mono white version of the logo is provided for times when the primary logo becomes illegible against the background.
  • Care should be taken to select a contrasting logo colorway to the background on which it is being applied to ensure maximum legibility.
  • Only use the authorized file versions of the Ford Performance logo exactly as supplied. Do not distort, alter, reconfigure the arrangement or colors of the logo elements in any way.
  • Where possible, the full color iteration of the Ford Performance logo should always be used. Depending on available space, either the stacked or horizontal version can be used.
  • A reverse version of the primary logo is provided for times when placing on a white or light colored background is not possible. Depending on available space, either the stacked or horizontal version can be used.
  • The one-color iterations of the Ford Performance logo (black, white) should only be used where the use of color versions is not possible.
  • A clearspace equal to the height of ‘Performance’ should be adhered at all times.
  • Only use the authorized file versions of the Mustang model logo exactly as supplied. Do not distort, alter, reconfigure the arrangement or colors of the logo elements in any way.
  • The Mustang Dark Horse logo must only be used on the front fender of the race car, per homologation requirements -see page 09.
  • The Mustang Pony must only be used in the front grille of the race car, per homologation requirements -see page 09.
  • Only use the authorized file versions of the Ford Oval logo exactly as supplied. Do not distort, alter, reconfigure the arrangement or colors of the logo elements in any way.
  • Where capable, the iteration of the logo with the outer blue oval should be used.
  • A version of the logo without the outer blue oval is provided for times when placing on a white or light colored background is not possible.
  • Only use the authorized file versions of the United States Auto Club logo exactly as supplied. Do not distort, alter, reconfigure the arrangement or colors of the logo elements in any way.
  • Where possible, the full color iteration of the logo should always be used. Depending on available space, either the stacked or horizontal version can be used.
  • The one-color iterations of the United States Auto Club logo (black, white) should only be used where the use of color versions is not possible.
  • The Mustang Cup utilizes a modern day take on the original tri-bar color palette. Using Ford Blue to recognize the heritage of Mustang in its 60th anniversary year; Ford Performance Red from the Blue Oval’s high performance arm and Light Gray from the Ford Motor Company palette.
  • To easily distinguish between the two classes within Mustang Cup (Dark Horse and Dark Horse Legends), Ford Performance Red and Ford Skyview are respectively employed.
  • Primary palette FORD BLUE HEX: #00095B RGB: 0, 9, 91 CMYK: 100, 85, 0, 30 Pantone® 294C FORD PERFORMANCE RED HEX: #D50032 RGB: 213, 0, 50 CMYK: 0, 100, 72, 0 Pantone® 199C LIGHT GRAY HEX: #E0E0E0 RGB: 224,224,224 CMYK: 0, 0, 0, 12 Pantone® Cool Gray 1 C
  • Secondary palette FORD SKYVIEW HEX: #066FEF RGB: 6, 111, 239 CMYK: 85, 45, 0, 0 Pantone® 2172C WHITE HEX: #FFFFFF RGB: 255,255,255 CMYK: 0, 0, 0, 0 Pantone® White
  • Mustang Cup drivers and teams are prohibited from mimicking the race car, transporter and uniform designs of the Ford Multimatic Motorsports GT3 team (Appendix A).
  • Use of the Ford F-1 font is not permitted for Mustang Cup competitors and teams. Instead, whatever typeface associated with the team or brand should be used.
  • Use of the Ford F-1 font is reserved strictly for Ford Performance official communication, packaging, labels and parts specific to Ford Performance. Any unauthorized or unlicensed use will be considered an infringement of our intellectual property rights, and action may be taken to protect those rights.
Layout And Composition
  • Only use the authorized file versions of the logo exactly as supplied. Do not distort, alter, reconfigure the arrangement or colors of the logo elements in any way.
  • When using the logo over color, imagery, patterns or textures please ensure maximum legibility is maintained.
  • Where possible, the full color iteration of the logo should always be used.
  • A mono blue version of the logo is provided for times when the primary logo becomes illegible against the background.
  • The mono white version of the logo is provided for times when the primary logo becomes illegible against the background.
  • Care should be taken to select a contrasting logo colorway to the background on which it is being applied to ensure maximum legibility.
  • A clearspace equal to the height of ‘Performance’ should be adhered at all times.
  • Depending on available space, either the stacked or horizontal version can be used.
  • Do not place any logos or livery elements on the dark gray areas below the headlights (L -marked above).
  • Must remain dark gray, without logos or livery elements. Ford paint code: GXT / GXTEWHA “Tarnish Dark Anodized”
  • Do not: Use diagonal lines, color palette or general layout of the Ford works team truck (Appendix A)
  • *Care should be taken to use a contrasting color to the livery to ensure maximum legibility
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