Mvix

📋 1 Guidelines

🔗 Connections

Sector

Software Hardware

Region

Usa

Guideline Year

2019

Language

English

Tags

Corporate

Official Websites

Brand Guidelines

2019

Brand Summary

Mission
  • To provide content-rich digital signage solutions [^1].
Core Values
  • integrity
  • community
  • choice
  • innovation [^2]
Target Audience
  • Clients and partners seeking digital signage solutions, including marketing decision makers, IT influencers, gatekeepers, and facilities/operations influencers [^3].
Personality Traits
  • sincere
  • curious
  • competent
  • friendly & helpful [^4]
Visual Identity Overview
  • The visual identity features circuit-inspired patterns, gradients of blue and purple, clean layouts, and modern typography, emphasizing a technological and digital theme [^5].

Categories

Brand Voice
  • Our brand voice conveys the overarching personality of our brand. It remains consistent throughout all the content that we produce.
  • The brand voice directly reflects our brand personality, while messages convey information and feelings that connect our positioning to our audiences. Our voice is straightforward, semi-formal, empathetic and positive-leaning, but not blunt or too cheery.
  • The preferred communication is to use a short headline followed by similarly short body copy, and include imagery that carries most of the weight of the messaging.
  • Tone is how we use our voice in various situations. Unlike Voice, Tone can change depending on the situation.
  • Our buyer personas and where they’re at in the buyer’s journey will dictate the tone to be used in the content produced. The personas include marketing decision makers, IT influencers, gatekeepers (e.g. interns and secretaries) and facilities/ operations influencers.
  • We adopt different tones to convey different attitudes to the buyer personas at different stages e.g. informational, friendly and trustworthy when targeting gatekeepers, technical/subdued when targeting IT influencers etc
Color Palette
  • The purpose of transparent colors is for overlaying on photographs or other similar graphic components. Use solid colors if there are no other background elements.
  • Background colors can be used for large areas in the design where a large portion of text and image content is to be inserted.
  • RGB: R37 G37 B37
  • CMYK: C71 M65 Y64 K70
  • Pantone: 419 C
  • HEX: #252525
  • RGB: R1 G24 B117
  • CMYK: C100 M96 Y22 K18
  • Pantone: 2748 C
  • HEX: #011875
  • Brand accent colors can used for shapes, patterns, titles, and text.
  • RGB: R234 G133 B55 CMYK: C5 M57 Y89 K0 Pantone: 1575 C HEX: #EA8537
  • RGB: R111 G207 B244 CMYK: C50 M0 Y1 K0 Pantone: 0821 C HEX: #6FCFF4
  • RGB: R96 G52 B141 CMYK: C77 M96 Y5 K0 Pantone: 268 C HEX: #60348D
  • RGB: R239 G192 B46 CMYK: C6 M23 Y93 K0 Pantone: 1235 C HEX: #EFC02E
  • RGB: R34 G117 B180 CMYK: C85 M50 Y5 K0 Pantone: 2383 C HEX: #2275B4
  • RGB: R237 G21 B128 CMYK: C1 M98 Y12 K0 Pantone: 213 C HEX: #ED1580
  • Gradients: For use in accent elements only and NOT as backgrounds.
  • CMYK: C5 M57 Y89 K0 – C6 M23 Y93 K0 RGB: R234 G133 B55 – R239 G192 B46 HEX: #EA8537 – #EFC02E Pantone: 1575 C – 1235 C
  • CMYK: C85 M50 Y5 K0 – C77 M96 Y5 K0 RGB: R34 G117 B180 – R96 G52 B141 HEX: #2275B4 – #60348D Pantone: 2383 C – 268 C
  • CMYK: C5 M57 Y89 K0 – C1 M98 Y12 K0 RGB: R234 G133 B55 – R237 G21 B128 HEX: #EA8537 – #ED1580 Pantone: 1575 C – 213 C
  • The background color overlayed on photograph is 80% opacity.
Typography
  • Montserrat is the preferred typeface for most major brand touch points. It is appropriate for all headlines and copy that is short in length.
  • For body copy, Nunito Sans is our preferred typeface.
  • Typography should be set flush left. This provides the eye a constant starting point for each line, making text easier to read.
  • Heading 1 Montserrat Bold Size: 44pt Leading: 53pt Preferably All Caps
  • Heading 2 Montserrat Bold Size: 30pt Leading: 38pt Preferably All Caps
  • Heading 3 Montserrat Regular Size: 26pt Leading: 33pt All Caps / Lowercase
  • Heading 4 Montserrat SemiBold Size: 18pt Leading: 22pt
  • Heading 5 Montserrat Bold Size: 14pt Leading: 18pt All Caps / Lowercase
  • Heading 6 Montserrat Bold Size: 12pt Leading: 16pt All Caps / Lowercase
  • Lead Paragraph Nunito Sans ExtraLight Size: 18pt Leading: 23pt
  • Body 1 Nunito Sans Light Size: 11pt Leading: 14pt
  • Body 2 Nunito Sans Regular Size: 11pt Leading: 14pt
  • Caption Nunito Sans Regular Size: 8pt Leading: 11pt
  • Lists Nunito Sans Regular Size: 11pt Leading: 18pt
  • White space affects how the user focuses their attention on the content. It makes it easier to know what to read and where to begin.
  • Comfortable line length allows the user’s eyes to flow easily from the end of one line to the beginning of the next.
Logo Usage
  • If there are design elements or text around the logo, there must be enough padding so that the design does not look crowded.
  • Horizontally, there should be at least 15% padding.
  • Vertically, there should be at least 20% padding.
  • Primary Logo On-Screen Use: H: 20px, W: 60px Printing: H: 0.23", W: 0.7" Printing on fabric: H: 1.5", W: 4.5"
  • Logo with Tag Line On-Screen Use: H: 27px, W: 60px Printing: H: 0.32", W: 0.7" Printing on fabric: H: 3.5", W: 7.5"
  • Logo with Tag Line and Power Statement On-Screen Use: H: 27px, W: 175px Printing: H: 0.32", W: 2" Printing on fabric: H: 3.5", W: 21"
  • These are the acceptable logos to use to represent Mvix. The blue and black background can be overlayed on images but must have a minimum of 80% opacity.
  • Please note that the all-white power statement is to be used with the blue backgrunds only
Tone And Messaging
  • Our brand voice conveys the overarching personality of our brand. It remains consistent throughout all the content that we produce.
  • The brand voice directly reflects our brand personality, while messages convey information and feelings that connect our positioning to our audiences. Our voice is straightforward, semi-formal, empathetic and positive-leaning, but not blunt or too cheery.
  • The preferred communication is to use a short headline followed by similarly short body copy, and include imagery that carries most of the weight of the messaging.
  • Tone is how we use our voice in various situations. Unlike Voice, Tone can change depending on the situation.
  • Our buyer personas and where they’re at in the buyer’s journey will dictate the tone to be used in the content produced. The personas include marketing decision makers, IT influencers, gatekeepers (e.g. interns and secretaries) and facilities/ operations influencers.
  • We adopt different tones to convey different attitudes to the buyer personas at different stages e.g. informational, friendly and trustworthy when targeting gatekeepers, technical/subdued when targeting IT influencers etc
Brand Values
  • MISSION: To provide content-rich digital signage solutions
  • VISION: To help our clients tell stories, share knowledge and inspire their audiences through visual communication
  • INTEGRITY We are honest and transparent in all of our communication. We own any issues or mistakes and we will stick to our word.
  • COMMUNITY We hope to create a sense of belonging with our customers and partners. Sharing knowledge with these two groups creates a viable community that benefits all participants.
  • CHOICE Clients should have choices. We’re going to give you the tools and insight you need to help your organization communicate better. That may not always be through our product.
  • INNOVATION We are focused on always learning. We want to drive the growth of digital signage by implementing new ways of meeting the communication needs of customers. We’re okay with making mistakes as long as we learn from them and try not to repeat them.
Visual Style
  • Horizontally, there should be at least 15% padding.
  • Vertically, there should be at least 20% padding.
  • If there are design elements or text around the logo, there must be enough padding so that the design does not look crowded.
  • Primary Logo On-Screen Use H: 20px W: 60px Printing H: 0.23" W: 0.7" Printing on fabric H: 1.5" W: 4.5"
  • Logo with Tag Line On-Screen Use H: 27px W: 60px Printing H: 0.32" W: 0.7" Printing on fabric H: 3.5" W: 7.5"
  • Logo with Tag Line and Power Statement On-Screen Use H: 27px W: 175px Printing H: 0.32" W: 2" Printing on fabric H: 3.5" W: 21"
  • The blue and black background can be overlayed on images but must have a minimum of 80% opacity.
  • Please note that the all-white power statement is to be used with the blue backgrunds only
  • The purpose of transparent colors is for overlaying on photographs or other similar graphic components. Use solid colors if there are no other background elements.
  • Background colors can be used for large areas in the design where a large portion of text and image content is to be inserted.
  • Brand accent colors can used for shapes, patterns, titles, and text.
  • Gradients For use in accent elements only and NOT as backgrounds.
  • The background color overlayed on photograph is 80% opacity.
  • Montserrat is the preferred typeface for most major brand touch points. It is appropriate for all headlines and copy that is short in length.
  • For body copy, Nunito Sans is our preferred typeface.
  • Heading 1 Montserrat Bold Size: 44pt Leading: 53pt Preferably All Caps
  • Heading 2 Montserrat Bold Size: 30pt Leading: 38pt Preferably All Caps
  • Heading 3 Montserrat Regular Size: 26pt Leading: 33pt All Caps / Lowercase
  • Heading 4 Montserrat SemiBold Size: 18pt Leading: 22pt
  • Heading 5 Montserrat Bold Size: 14pt Leading: 18pt All Caps / Lowercase
  • Heading 6 Montserrat Bold Size: 12pt Leading: 16pt All Caps / Lowercase
  • Lead Paragraph Nunito Sans ExtraLight Size: 18pt Leading: 23pt
  • Body 1 Nunito Sans Light Size: 11pt Leading: 14pt
  • Body 2 Nunito Sans Regular Size: 11pt Leading: 14pt
  • Caption Nunito Sans Regular Size: 8pt Leading: 11pt
  • Lists Nunito Sans Regular Size: 11pt Leading: 18pt
  • Typography should be set flush left. This provides the eye a constant starting point for each line, making text easier to read.
  • White space affects how the user focuses their attention on the content. It makes it easier to know what to read and where to begin.
  • Comfortable line length allows the user’s eyes to flow easily from the end of one line to the beginning of the next.
  • The angled lines and straight lines can be used as decor in accent colors & gradients. They can be paired together or seperate.
  • Branching lines can be used as decor in accent colors & gradients.
  • These lines can be elongated or shortened, but the angles and the circular end must be preserved.
  • Triangles can be used as decor in accent colors.
  • Trapezoids can be used as decor in background colors.
Layout And Composition
  • If there are design elements or text around the logo, there must be enough padding so that the design does not look crowded.
  • Horizontally, there should be at least 15% padding.
  • Vertically, there should be at least 20% padding.
  • Columns Use 2, 4, 6, 8, 10 and 12 columns for layout Download Template
  • 12pt
  • Typography should be set flush left. This provides the eye a constant starting point for each line, making text easier to read.
  • White space affects how the user focuses their attention on the content. It makes it easier to know what to read and where to begin.
  • Comfortable line length allows the user’s eyes to flow easily from the end of one line to the beginning of the next.
Brand Partnerships
  • We hope to create a sense of belonging with our customers and partners. Sharing knowledge with these two groups creates a viable community that benefits all participants.
  • Mvix is customer focused, informing its customers and partners, and offering several choices on products, services, and support options. Solution Consultants weigh in on pros and cons of all options and assist clients to narrow them down based on their requirements.
  • Mvix is a Curious brand. We value intellectual pursuits. We are always seeking knowledge from our users, clients, partners and even competitors. We are curious to learn new use cases of our products, new technologies that could help us make better products, new processes (both internal and external) and above all, new markets to explore.
  • Mvix solutions aim to be robust and reliable. The Mvix brand should offer a sense of comfort to our clients and partners.
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