MZLZ

📋 1 Guidelines

🔗 Connections

Sector

Public transportation

Region

Croatia

Guideline Year

2014

Language

Croatian

Tags

Aeronautic

Official Websites

Brand Guidelines

2014

Brand Summary

Mission
  • To represent Zagreb International Airport with a strong, modern, and recognizable visual identity, emphasizing local partnerships and addressing economic challenges within the region [^1].
Core Values
  • authenticity
  • imagination
  • appeal
  • team value
  • know-how
  • diversity
  • complementarity of services [^2]
Target Audience
  • Travelers, business partners, and stakeholders engaging with Zagreb International Airport, including those seeking professional, reliable, and modern airport services [^3].
Personality Traits
  • modern
  • technical
  • legible
  • dynamic
  • professional
  • relaxed
  • imaginative [^4]
Visual Identity Overview
  • The brand uses a geometric, dynamic logo inspired by aircraft and flight, with a color palette based on Croatian and French flags, Helvetica typography for clarity and modernity, and consistent application across all materials. Visual style emphasizes clean layouts, clear logo placement, and use of primary blue for strength and stability [^5].

Categories

Brand Imagery
  • Simbol: Vizual koji predstavlja rafinirani oblik zrakoplova zamisljen je kao amblem. Trokutasti oblik daje mu prirodnu dinamiku koja vas zove da pogledate u smjeru prema van. Trokut je sastavljen od razlicitih elemenata koji predstavljaju raznolikost i komplementarnost usluga koje nudi MZLZ. Nacin na koji su postavljeni asociraju na nebo i let ptica iii zrakoplova. Ta slika predstavlja snaz*nu vrijednost i znanje osoblja.
  • Logo MZLZ se u vecini slucajeva koristi na bijeloj podlozi. Druga varijanta uporabe je na tamnim jednobojnim podlogama. Ukoliko je potrebno moguce je koristiti logo na slikama i to na djelu slike gdje prevladava jednolicna boja.
  • Logo MZLZ in most cases is applied on a white background. The other alternative is to use dark monochrome surfaces. If necessary it is possible to use the logo on the pictures, where the predominant uniform color is present.
Color Palette
  • Glavna boja MZLZ-a je Primary blue. Ona predstavlja snagu i stabilnost. To je ujedno boja koja asocira na plavu boju grada Zagreba. The main color of MZLZ is Primary blue. It represents strength and MZLZ stability. It is also a color that Meunarodna zracna Iuka Zagreb associates with the blue color of the Zagreb International Airport city of Zagreb.
  • Primary blue CMYK 100 65 0 15 PANTONE 288 C RGB 0 83 153
  • Secondary blue1 CMYK 55 0 55 15 PANTONE 7455 C RGB 0 94 161
  • Secondary blue2 CMYK 55 0 55 15 PANTONE 7456 C RGB 0 109 173
  • Primary red CMYK 0 100 100 0 PANTONE 485 C RGB 237 28 36
  • Secondary red CMYK 0 55 55 0 PANTONE 7416 C RGB 246 141 111
  • Black CMYK 0 0 0 100 PANTONE Black C RGB 35 31 32
  • Za upotrebu kod izrade dijagrama i ilustracija, Primary blue i crna mogu se printati u stupnjevima od 10%, stupnjevi su veci kod Power point prezentacija. Vrijednosti od 100% se u tom slucaju uvijek koriste za popunjavanje prostora.
  • Puna boja i transparencija u stupnjevima od 10%.
  • For use in diagrams and illustrations, Primary blue and black may be printed in 10% steps in the print area; the steps are larger for Power point presentations. The 100% value is always employed for filling spaces.
  • Full color and transparent in steps of 10 %.
  • Kod primjene jednobojnih logotipa u printu ukoliko je moguce koristiti pantone boje kako bi se osigurala konzistentnost uporabe boja.
  • Kod primjene Primarnog logotipa u printu preporucamo pripremu u CMYK-u.
  • When using a Primary logo in print we recommend it to be prepared in CMYK.
  • When using monochrome logo in print if it is possible to use pantone colors to ensure the consistency of the use of color.
  • Grafikoni koriste primarne boje navedene u poglavlju 2.
  • Graphs are using primary colors listed in Chapter 2.
  • Osnovno pravilo u izradi ilustracija i piktograma je jasnoca i jednostavnost prikaza. Boje koje se koriste za podlogu su primarne boje grupacije MZLZ. lnformacija koju zele prenijeti treba biti u kontrastu u odnosu na podlogu, tako da prije svega preporucamo upotrebu bijele boje ikona na tamnoj podlozi.
  • The basic rule of creating illustrations and pictograms is that they must be presented in a simple and straightforward manner. The colors used for the background color are the primary colors of group MZLZ. The information you wish to convey should be in contrast to the background, so you primarily use white icons on a dark background.
Typography
  • Tipografija: Tipografija je odabrana zbog lake čitljivosti i tehničkog izgleda. Suvremeni stil i forma daju logu moderan štih. Zato je tip slova Helvetica odabran kao jedno od centralnih obilježja vizualnog identiteta MZLZ-a.
  • The typography: Typography has been chosen for its easy legibility and its technical appearance. Its contemporary style and its shapes give the logo a modern touch. For the above reasons, Helvetica has become one of the central features of MZLZ visual identity.
  • Korporativni font MZLZ-a je Helvetica. Koristimo sljedeće stilove: Bold Condensed, Medium Condensed, Medium i Light, kao i Bold, Regular i Black.
  • Corporate font for MZLZ is Helvetica. We use the following styles: Bold Condensed, Medium Condensed, Medium and Light, as well as Bold, Regular and Black.
  • Arial je zamjenski font za internet aplikacije i za ured. Koriste se stilovi Regular i Bold.
  • Arial is the replacement font for applications on the internet and in office. The Regular and Bold styles are used.
  • Minion Pro se koristi isključivo u plain tekstovima za potrebe uredničkih medija. Minion Pro nikada se ne koristi u naslovima. Koristi se samo za medije s puno teksta (časopisi i godišnja izvješća). U svim drugim medijima (brošure proizvoda, letcima i sl.), koristiti samo Helveticu.
  • Minion Pro is used exclusively in plain texts for editorial media. Minion Pro is never used in headings. It is used only for editorial media with a lot of text (magazines and annual report). In all other media (product brochures, image brochures, etc.), use Helvetica only.
Logo Usage
  • Primarni logotip grupacije MZLZ nosi sve potrebne podatke koji definiraju tvrtku. Sastoji se od skracenice “MZLZ”, tipografije “Meunarodna zracna luka Zagreb I Zagreb International Airport” i znaka. Koristi se u vecini slucajeva kada velicina logotipa dopusta jasan i citljiv ispis tipografije.
  • Primary logo carries all the necessary information to define the company. It consists of acronym “MZLZ”, typography “Medunarodna zracna Iuka Zagreb / Zagreb International Airport” and sign. It is used in most cases when the size of the logo allows clear and legible print typography.
  • Logo MZLZ se u vecini slucajeva koristi na bijeloj podlozi. Druga varijanta uporabe je na tamnim jednobojnim podlogama. Ukoliko je potrebno moguce je koristiti logo na slikama i to na djelu slike gdje prevladava jednolicna boja.
  • Logo MZLZ in most cases is applied on a white background. The other alternative is to use dark monochrome surfaces. If necessary it is possible to use the logo on the pictures, where the predominant uniform color is present.
Brand Values
  • Simbol: Vizual koji predstavlja rafinirani oblik zrakoplova zamisljen je kao amblem. Trokutasti oblik daje mu prirodnu dinamiku koja vas zove da pogledate u smjeru prema van. Trokut je sastavljen od razlicitih elemenata koji predstavljaju raznolikost i komplementarnost usluga koje nudi MZLZ. Nacin na koji su postavljeni asociraju na nebo i let ptica iii zrakoplova. Ta slika predstavlja snaz*nu vrijednost i znanje osoblja.
  • The symbol: A visual representing a refined aircraft form has been imagined to be the emblem of the brand. Its triangular shape gives natural dynamic which invites you to look outside. The triangle is composed of different elements representing the diversity of services provided by MZLZ and their complementarity. The way they are organized makes reference to bird or airplane flying in the sky. That stands for strong value of team and know-how.
Visual Style
  • Boje: Boje loga su boje sa zastava Hrvatske i Francuske. One isticu spremnost MZLZ-a za stvaranje lokalnih partnerstava i interesa u ekonomskim izazovima regije.
  • Tipografija: Tipografija je odabrana zbog lake citljivosti i tehnickog izgleda. Suvremeni stil i forma daju logu moderan stih. Zato je tip slova Helvetica odabran kao jedno od centralnih obiljezja vizualnog identiteta MZLZ-a.
  • Simbol: Vizual koji predstavlja rafinirani oblik zrakoplova zamisljen je kao amblem. Trokutasti oblik daje mu prirodnu dinamiku koja vas zove da pogledate u smjeru prema van. Trokut je sastavljen od razlicitih elemenata koji predstavljaju raznolikost i komplementarnost usluga koje nudi MZLZ. Nacin na koji su postavljeni asociraju na nebo i let ptica iii zrakoplova. Ta slika predstavlja snaz*nu vrijednost i znanje osoblja.
  • Primarni logotip grupacije MZLZ nosi sve potrebne podatke koji definiraju tvrtku. Sastoji se od skracenice “MZLZ”, tipografije “Meunarodna zracna luka Zagreb I Zagreb International Airport” i znaka.
  • Koristi se u vecini slucajeva kada velicina logotipa dopusta jasan i citljiv ispis tipografije.
  • Logo MZLZ se u vecini slucajeva koristi na bijeloj podlozi. Druga varijanta uporabe je na tamnim jednobojnim podlogama. Ukoliko je potrebno moguce je koristiti logo na slikama i to na djelu slike gdje prevladava jednolicna boja.
Iconography
  • Osnovno pravilo u izradi ilustracija i piktograma je jasnoca i jednostavnost prikaza. Boje koje se koriste za podlogu su primarne boje grupacije MZLZ. lnformacija koju zele prenijeti treba biti u kontrastu u odnosu na podlogu, tako da prije svega preporucamo upotrebu bijele boje ikona na tamnoj podlozi.
  • The basic rule of creating illustrations and pictograms is that they must be presented in a simple and straightforward manner. The colors used for the background color are the primary colors of group MZLZ. The information you wish to convey should be in contrast to the background, so you primarily use white icons on a dark background.
Layout And Composition
  • Logo grupacije je uvijek pozicioniran na gornjoj desnoj strani ukoliko je to moguce. Ostali elementi su rasporeeni na maksimalnom principu od 2/4. Elementi mogu biti manji i do 1/8 iii 1/16.
  • Krovni logo i logo clanica su udaljeni za x. Velicina logotipa clanice je definirana velicinom fonta krovnog logotipa y. Pozicioniranje logotipa clanica grupacije je moguce uz krovni logo iii u footer. Ukoliko nije prisutan krovni logotip vec samo logotip clanice, logotip clanice zauzima poziciju krovnog logotipa, a u footeru se postavlja logotip “Clan grupacije” (Y).
  • Tables always consist of a table title and table content, separated by lines. The content includes a table header, pre-columns, individual items, and similar elements. Footnotes are positioned below the closing line.
  • Header - 75 Bold, 12 pt Left row - 77 Bold Condensed, 10 pt Text - 67 Medium Condensed, 10 pt Footnote - 45 Light, 9 pt 1 pt 0,25 pt
  • Background CMYK 0 0 0 20
  • Table on a white background Table on a background that is 20% black Table on a background that is 100% Primary blue
  • Donut charts or pie charts show fractions of a whole and their percentages.
  • Graphs are using primary colors listed in Chapter 2.
  • Column charts show figures that are interrelated. They may also represent different items within a restricted period of time.
  • The letter paper is based on A4 size, reduced by 60%
  • The fax paper is based on A4 size, reduced by 60%
  • Standardna dimenzija: 85x55 mm Standard dimension: 85x55 mm
  • The envelope is based on the american format and reduced by 30%.
  • The minutes are based on A4 size, reduced by 60%
  • The notices are based on A4 format, reduced by 60%
  • The forms are based on A4 size, reduced by 60%
  • The design of forms varies considerably according to the requirements of the form. However, what all designs have in common is the form background (7%) comprising the MZLZ corporate logo, and the distance from the form elements to the margin (recommendation).
  • Standardna dimenzija: 160x100 mm Standard dimension: 160x100 mm
  • In a Power Point Presentation is obligatory the use of blue in the title and subtitle. Elements that are placed between the header and footer are subject to change, except the structure of the text, which is divided according to the priorities, from the main title to the footnotes. Footer facilitates navigation within the presentation of the document, but it is not mandatory to use it.
  • Cover of presentation. It is recommended to use an image that covers the entire surface.
  • The second page of the presentation. Imaging is organized by horizontals or verticals, and an emphasis on clean images without obvious photomontage.
  • The second page of the presentation. Very simple design. Each element must be clearly shown, and the topic of the presentation must be clearly emphasized.
  • Last page of presentation. It is customary to end a presentation with contact information and a disclaimer.
  • Umbrella logo is always placed in the header. Regardless of the dimensions of the banner it refers based on 1/4, 1/8 and 1/16 of the height or width. In this way it is systematically transmited visual identity of the company.
Brand Architecture
  • Odnos MZLZ logotipa i zasticene povrsine koja ga okruz*uje je definirana sa povrsinom x. Kod primjene drugih logotipa kraj MZLZ logotipa potrebno je drzati razmak x kao i kod udaljenosti MZLZ logotipa od nekih drugih elemenata.
  • Krovni logo i logo clanica su udaljeni za x. Velicina logotipa clanice je definirana velicinom fonta krovnog logotipa y.
  • The minimum spacing between the umbrella logo and other members logos is defined by x. Size of members logos is defined by the size of the font of umbrella logo y.
  • Logo grupacije je uvijek pozicioniran na gornjoj desnoj strani ukoliko je to moguce. Ostali elementi su rasporeeni na maksimalnom principu od 2/4. Elementi mogu biti manji i do 1/8 iii 1/16.
  • Krovni logo i logo clanica su udaljeni za x. Velicina logotipa clanice je definirana velicinom fonta krovnog logotipa y. Pozicioniranje logotipa clanica grupacije je moguce uz krovni logo iii u footer. Ukoliko nije prisutan krovni logotip vec samo logotip clanice, logotip clanice zauzima poziciju krovnog logotipa, a u footeru se postavlja logotip “Clan grupacije” (Y).
  • The minimum spacing between the umbrella logo and other members logos is defined by x. Size of members logos is defined by the size of the font of umbrella logo y. Positioning of logos group member is possible with the umbrella logo or in footer. If umbrella logo is not present, but only logo of group members, the logo member occupies a position of umbrella logo, and in footer is set logo “group member” (Y).
  • Umbrella logo is always placed in the header. Regardless of the dimensions of the banner it refers based on 1/4, 1/8 and 1/16 of the height or width. In this way it is systematically transmited visual identity of the company.
Business Stationery
  • Memorandum je baziran na A4 formatu, smanjen za 60%
  • The letter paper is based on A4 size, reduced by 60%
  • Fax je baziran na A4 formatu, smanjen za 60%
  • The fax paper is based on A4 size, reduced by 60%
  • Standardna dimenzija: 85x55 mm
  • Standard dimension: 85x55 mm
  • Moze se koristiti za Staff ID / Visitor Helvetica Neue LT Pro ID/ Name Tags.
  • It can be used for Staff ID/ Visitor ID/ Name Tags. General Business Card
  • Kuverta je bazirana na american formatu i smanjena za 30%.
  • The envelope is based on the american format and reduced by 30%.
Office Communication
  • Minutes
  • The minutes are based on A4 size, reduced by 60%
  • Notices
  • The notices are based on A4 format, reduced by 60%
  • Forms
  • The forms are based on A4 size, reduced by 60%
  • The design of forms varies considerably according to the requirements of the form. However, what all designs have in common is the form background (7%) comprising the MZLZ corporate logo, and the distance from the form elements to the margin (recommendation).
  • Table Cards
  • Standard dimension: 160x100 mm
  • Helvetica Neue LT Pro 77 Bold Condensed, 28 pt
  • Helvetica Neue LT Pro 47 Light Condensed, 14 pt
  • Medunarodna zraena luka Zagreb d.d. Ulica Rudolfa Fizira 1, Grad Velika Gorica, HR -10150 Zagreb 77 Bold Condensed, 12 pt Helvetica Neue LT Pro 47 Light Condensed, 12 pt
Brochures
  • Logo grupacije je uvijek pozicioniran na gornjoj desnoj strani ukoliko je to moguce. Ostali elementi su rasporeeni na maksimalnom principu od 2/4. Elementi mogu biti manji i do 1/8 iii 1/16.
  • Group logo is always positioned on the upper right side if possible. Other elements are arranged on the principle of maximum 2/4. Elements can be smaller to 1/8 or 1/16.
  • Helvetica Neue LT Pro 47 Light Condensed, 30 -36pt Helvetica Neue LT Pro 47 Light Condensed, 15 -22 pt Medunarodna zracna luka Zagreb d.d.){1:I 1 Ulica Rudolfa Fizira 1, Grad Velika Gorica, HR-10150 Za___greb)Helvetica Neue LT Pro ———————± ——–1—-·————————–·———————-4 ———-77 Bold Condensed, 11 pt Helvetica Neue LT Pro 47 Light Condensed, 11 pt Back Page Layout Front Page Layout
  • Fotografije prikazane na brosurama, letcima i oglasima su prijedlozi i podlozne su promjenama.
  • Photos displayed in brochures, leaflets and advertisements are suggestions and are subject to change.
  • 15 mm 1. Heading - Helvetica Neue LT Pro 45 Light, 36 pt 2. Sub Heading 1 - Helvetica Neue LT Pro 45 Light, 22 pt 3. Sub Heading 2 - Helvetica Neue LT Pro 45 Light, 18 pt 4. Title - Helvetica Neue LT Pro 75 Bold, 16 pt 5. Intro - Helvetica Neue LT Pro 77 Bold Condensed, 11 pt 6. Text - Helvetica Neue LT Pro 45 Light, 11 pt 7. Subtitle - Helvetica Neue LT Pro 75 Bold, 13 pt 8. Quote - Helvetica Neue LT Pro 45 Light, 20 pt 9. Footnote - Helvetica Neue LT Pro 45 Light, 7 pt 21 mm
Advertisements
  • Logo grupacije je uvijek pozicioniran na gornjoj desnoj strani ukoliko je to moguce. Ostali elementi su rasporeeni na maksimalnom principu od 2/4. Elementi mogu biti manji i do 1/8 iii 1/16.
  • Group logo is always positioned on the upper right side if possible. Other elements are arranged on the principle of maximum 2/4. Elements can be smaller to 1/8 or 1/16.
  • Razlicite dimenzije oglasa
  • Different dimensions of ads
  • Plava oznacava udio slike na oglasu
  • Blue indicates the proportion of the image in the ads
  • Oglasi za zaposljavanje su crno bijeli sa jasnim motivom na slici koja stvara poveznicu sa ljudskim resursima.
  • Advertisements for employment are black and white with a clear motive in the picture that creates a link with human resources.
  • Bilo da se radi o posterima manjeg formata (A3) ili Jumbo plakatima, elementi na posteru se odnose na jednak način. Podjela je bazirana na 1/4, 1/8 ili 1/16.
  • Whether it isa small-format poster (A3) or billboards poster, elements relate in the same way. The division is based on the 1/4, 1/8 or 1/16.
  • Osnovni elementi letka su pojedini segmenti koje smo dobili preklopom letka (A, B, C). Sama podjela unutar pojedinog segmenta letka je bazirana na 1/4, 1/8 i 1/16.
  • The basic elements of the leaflet are certain segments that we get from folded leaflet (A, B, C). Divisions within each segment of the leaflet is based on 1/4, 1/8 and 1/16.
Booklets Folders Files
  • Naslovnice se mogu ispisati na konvencionalnom uredskom pisacu. Knjizice su vezane sa spiralnim uvezom, ali mogu se koristiti i knjizice sa standardnim izbusenim rupama. Covers can be printed out on a conventional office printer. Booklets are bound with spiral binding, but booklets with holes for a standard hole punch can also be used.
  • Komunikacija se bazira na slici novog aerodroma. Slika je u visokoj kvaliteti i odise profesionalnoscu. Ostali elementi su zadani kao i kod knjizica. Communication is based on the image of the new airport. The picture is in high quality and exudes professionalism. Other elements are given as in the Booklet.
  • Opcija tiskovne mape bez slike. Ovakav tip foldera je jeftinija varijanta i rnoze se koristiti za razlicite prilike. Option for press folder without images. This type of folder is a cheaper option and can be used for different occasions.
  • Posebna opcija tiskovne mape koja se koristi za specijalne evente. Special option press folder that is used for special events.
Power Point Presentation
  • In a Power Point Presentation is obligatory the use of blue in the title and subtitle. Elements that are placed between the header and footer are subject to change, except the structure of the text, which is divided according to the priorities, from the main title to the footnotes. Footer facilitates navigation within the presentation of the document, but it is not mandatory to use it.
    1. MainHeader -’ Arial Black, 30 pt ’ ’ ’ 2. SubHeader -Arial Regular, 20 pt ’ ’ 1/4 3. SmallHeader -Arial Black, 18 pt ’ ’ 4. SmallSubHeader -Arial Regular, 14 pt ’ ’ 5. Text -Arial Regular, 12 pt 6. Footnote -Arial Regulart, 9 pt 7. Footer -Arial Regulart, 12 pt
  • Cover of presentation. It is recommended to use an image that covers the entire surface.
  • The second page of the presentation. Imaging is organized by horizontals or verticals, and an emphasis on clean images without obvious photomontage.
  • The second page of the presentation. Very simple design. Each element must be clearly shown, and the topic of the presentation must be clearly emphasized.
  • Last page of presentation. It is customary to end a presentation with contact information and a disclaimer.
  • Version 2 provides cleaner and clearer surface for data entry, and also in bringing more color charts. Below are some of the graphic designs of version 2.
Cd Dvd Guidelines
  • CD / DVD omot je vrlo bitan rnarketinski detalj. Vrlo jednostavno se na njega mogu poloziti velike kolicine podataka i na taj nacin prezentirati rnnostvo informacija upakiranih u praktican medij.
  • CD / DVD cover is a very important marketing detail. lt can easily embed a large amount of data and thus present a wealth of information packed into a convenient medium.
  • Ukoliko nema slike na CD-u na vrh se postavlja logo MZLZ-a.
  • If there are no images on the CD, logo MZL.Z is placed on top of the CD.
  • Opcije sa slikom na CD-u.
  • Options with an image on a CD.
Flags
  • Flag Design Concepts - The picture should feature two parallel designs of flags, each approximately 2 meters in height and 1 meter in width, displayed side by side with a small space between them. The first flag design on the left should have a solid purple vertical background with a white and blue diamond pattern in the lower portion, oriented with the diamond shapes arranged diagonally. The second flag design on the right should contain a layered, three-dimensional diamond pattern in red, gray, and navy blue shades, with the pattern appearing to have a slight perspective tilt, positioned on a white background. Below both flag designs, the text ‘MZLZ’ should be prominently displayed in a simple, modern font, with the first design’s text in white on a purple background and the second design’s text in dark gray or black on a plain white background. The entire composition should be aligned vertically on a plain, light-colored surface, with the dimensions and proportions clearly indicated through annotations, including dimensions of 2 meters in height and 1 meter in width for each flag, and segmentation lines to emphasize the 1/4 divisions in segments of the flags showing the design layout. The overall scene should be well-lit, emphasizing the colors and shapes, and should have a neutral background that highlights the flag designs.
Promotional Items
  • Aplikacija logotipa na promo materijale uveliko ovisi o vrsti materijala i tehnickim mogucnostima tiska koje su moguce. Svi reklamni materijali ukoliko su namijenjeni za svakodnevnu uporabu moraju biti prakticni, jednostavni za koristenje i vrlo visoke kvalitete.
  • The application of the logo on promotional materials depends largely on the type of material and technical possibilities of the press that are possible. All advertising materials, if they are intended for everyday use should be practical, easy to use and of very high quality.
  • Identifikacija mora biti jasno vidljiva, ali ne pretjerano velika. Predlaze se suzdrzanije koristenje logotipa, znaka ili imena kompanije.
  • Identification must be clearly visible, but not too big. It is proposed restrained use of logo, sign or company name.
  • Osnovni elementi koji se apliciraju na vrecicu su Primarni logotip, znak u pozadini iii slika terminala. Sama podjela unutar pojedinog segmenta letka je bazirana na 1/4, 1/8 i 1/16.
  • The basic elements that are applied to the bag are the Primary logo, sign in the background or image of terminal. The divisions within each segment of the bag are based on 1/4, 1/8 and 1/16.
Work Clothing
  • Ukoliko je moguce logo se aplicira na lijevu stranu odjece i po mogucnosti na gornji dz*ep iii iznad njega. Logotip uvijek mora biti vidljiv. Ukoliko se radi o tamnoj podlozi koristi se bijeli logotip, a ukoliko se radi o svjetloj podlozi koristi se plavi logotip.
  • If possible logo is applied on the left side of the garment and possibly on the breast pocket or above. The logo must always be visible. If it is a dark background white logo is used, and if it is a light background blue logo is used.
  • Aplikacija logotipa na straznju stranu radnog odijela slijedi slicne principe kao i aplikacija na prednju stranu, decentno se pozicionira na gornji dio jakne. Pravila boja logotipa su jednaka kao i za prednji dio jakne.
  • The application of the logo on the back of the working suit follows similar principles as applications on the front side, discretly positioned on the upper part of the jacket. Regulations of logo colors are the same as for the front of the jacket.
Vehicle Identification
  • Logo za vozila je logo koji se primjenjuje za potrebe vozila Medunarodne zracne luke Zagreb.
  • Vehicle logo is logo which is used for Zagreb International Airport vehicles.
  • U slucaju da postoji potreba postavljanja cijelog naziva tvrtke, a da pritom postoji nedostatak potrebnog prostora za jasnu vidljivost logotipa moze se aplicirati logo za vozila.
  • In case that there is a need of setting the whole company name, while there is a lack of sufficient space for clear visibility of the logo, vehicle logo can be applied.
  • Za potrebe oznacavanja auta koristi se Sekundarni logotip koji se postavlja ispod retrovizora.
  • For the purposes of vehicle identification Secondary logo is used that is placed under the rearview mirror.
  • Ovisno o podlozi logotip moze biti prikazan u pozitivu iii negativu.
  • Depending on the surface color, logo can be displayed in positive or negative.
Online Advertising
  • Krovni logotip je uvijek smjesten u zaglavlje. Bez obzira na dimenzije bannera odnosi se baziraju na 1/4, 1/8 i 1/16 visine ili sirine. Na taj nacin se sistematicno prenosi vizualni identitet tvrtke.
  • Umbrella logo is always placed in the header. Regardless of the dimensions of the banner it refers based on 1/4, 1/8 and 1/16 of the height or width. In this way it is systematically transmited visual identity of the company.
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