Official Websites

• https://nahrep.org
• https://nahrep.memberclicks.net
• http://www.nahrep.org

Brand Guidelines

2019

Brand Summary

Mission

• The document does not explicitly state a mission or purpose statement for NAHREP, but it emphasizes the importance of controlled use of logo and colors to communicate the strengths of the organization [^1].

Target Audience

• The target audience is not explicitly described, but the guide is for those creating print and digital materials for the National Association of Hispanic Real Estate Professionals [^2].

Visual Identity Overview

• The visual identity is characterized by a consistent use of the NAHREP logo, a specific color palette (including bright lime green, light teal, coral red, navy blue, and gray), and preferred typography (Bebas Neue, Gotham, Futura). The brand uses abstract, colorful circles and clean, minimalistic layouts to convey vibrancy and professionalism [^3].

Categories

Brand Imagery

• The picture should feature a dark blue background resembling a night sky. It must be populated with numerous multicolored circles of varying sizes, scattered randomly across the scene. The circles should be in a palette of bright lime green, light teal, and coral red, with some small circles that are almost touching or overlapping, creating a sense of depth and dynamic movement. The distribution of circles appears organic and unstructured, with no discernible pattern or clustering, mimicking a visual representation of a starry sky or a dynamic abstract pattern. The image does not include any other shapes, text, or recognizable objects, focusing solely on the colorful circles against the dark background to evoke an impression of twinkling lights or floating particles in space.
• The image should feature a dark blue or navy background with numerous circles of varying sizes scattered throughout, resembling bubbles or particles. The circles are in bright, contrasting colors including shades of red, blue, green, and cyan. These circles are randomly distributed across the space, with some overlapping slightly and others isolated, creating a dynamic, lively pattern. The sizes of the circles vary from very small to quite large, adding to the depth and visual interest of the composition. The overall effect is vibrant and energetic, reminiscent of abstract art or a depiction of particles in motion.
• The image should feature two large circles side by side on a white background; the circle on the left is filled with a solid, vibrant orange color, while the circle on the right is filled with a bright, lime green hue. Both circles are of equal size, perfectly round, and positioned with equal spacing in between, centered horizontally within the image. There are no additional objects, texts, or graphical elements present, emphasizing the contrast between the two colored circles.
• Any coloration other than displayed in this booklet is prohibited.
• Logo must be displayed in colors show in this booklet.
• Logo cannot be placed against a textured background. This applies to full color logo and white logo.

Color Palette

• Color is a critical part of the NAHREP brand. This page provides information about the colors that should be used for reproduction of the NAHREP logo. It includes options for the PMS Pantone color to be used, the corresponding CMYK process color, and RGB color for digital and screen applications.
• PANTONE 7597 C CMYK: 11 / 92 / 100 / 2 RGB: 214 / 059 / 039 HTML: #d8351a
• PANTONE 390 C CMYK: 27 / 0 / 100 / 3 RGB: 181 / 189 / 0 HTML: #b5bd00
• PANTONE 3265 C CMYK: 66 / 0 / 39 / 0 RGB: 0 / 199 / 177 HTML: #00c7b1
• PANTONE 2955 C CMYK: 100 / 55 / 10 / 48 RGB: 0 / 59 / 111 HTML: #003b6f
• PANTONE 401 C CMYK: 10 / 11 / 17 / 27 RGB: 175 / 169 / 160 HTML: #afa9a0
• Any coloration other than displayed in this booklet is prohibited.
• Logo must be displayed in colors show in this booklet.

Typography

• BEBAS NEUE

• A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

• GOTHAM
• A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
• FUTURA

• A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

• To maintain consistent branding, NAHREP has selected a number of preferred fonts to be used for typography in the creation of branded collateral. Specific use of these fonts will vary depending on the nature of the creative work being developed. Some fonts are best suited to headlines, while others are also appropriate for longer paragraphs of text. Fonts are available in the Logo Pack at nahrep.org/branding.

Logo Usage

• Our logo is the constant that is used in every communication, either digital or printed. The logo should be considered as a pictoral mark, and not a combination of text and graphic elements. Accordingly, all margins, fonts and other elements must not be modified in any way. Accent logo shall only be against the main NAHREP blue, in any other instace where a dark background is required, use the full white logo. Black logo is to only be used when a color print is not available.
• Mark is only to be used by NAHREP National in cases such as social media icons, social postings, opp icons, and other digital collateral. For print collateral, mark must be positioned alongside any reference to NAHREP’s full name.
• The size of the logo plays an important role in how our brand communicates with the audience in the way that it was originally intended. The NAHREP logo must always be legible and maintain the integrity of its form and colors. For light backgrounds, the full color version must have 20% black tint or less. If the background is 21% black or more, use the white version of the logo.
• Use dark version of the logo for 20% black or less.
• Use white version of the logo for 21% black or less.
• Any coloration other than displayed in this booklet is prohibited.
• Logo must be displayed in colors show in this booklet.
• Logo is not visible because contrast ratio between background and the color of the logo is too low, or transparency is used.
• Logo cannot be placed against a textured background. This applies to full color logo and white logo.
• Logo is incorrectly rotated.
• Logo is not scaled proportionally. Final result is squeezed or stretched.

Visual Style

• Our logo is the constant that is used in every communication, either digital or printed. The logo should be considered as a pictoral mark, and not a combination of text and graphic elements. Accordingly, all margins, fonts and other elements must not be modified in any way. Accent logo shall only be against the main NAHREP blue, in any other instace where a dark background is required, use the full white logo. Black logo is to only be used when a color print is not available.
• Mark is only to be used by NAHREP National in cases such as social media icons, social postings, opp icons, and other digital collateral. For print collateral, mark must be positioned alongside any reference to NAHREP’s full name.
• Color is a critical part of the NAHREP brand. This page provides information about the colors that should be used for reproduction of the NAHREP logo. It includes options for the PMS Pantone color to be used, the corresponding CMYK process color, and RGB color for digital and screen applications.
• PANTONE 7597 C CMYK: 11 / 92 / 100 / 2 RGB: 214 / 059 / 039 HTML: #d8351a
• PANTONE 390 C CMYK: 27 / 0 / 100 / 3 RGB: 181 / 189 / 0 HTML: #b5bd00
• PANTONE 3265 C CMYK: 66 / 0 / 39 / 0 RGB: 0 / 199 / 177 HTML: #00c7b1
• PANTONE 2955 C CMYK: 100 / 55 / 10 / 48 RGB: 0 / 59 / 111 HTML: #003b6f
• PANTONE 401 C CMYK: 10 / 11 / 17 / 27 RGB: 175 / 169 / 160 HTML: #afa9a0
• The size of the logo plays an important role in how our brand communicates with the audience in the way that it was originally intended. The NAHREP logo must always be legible and maintain the integrity of its form and colors. For light backgrounds, the full color version must have 20% black tint or less. If the background is 21% black or more, use the white version of the logo.
• Use dark version of the logo for 20% black or less.
• Use white version of the logo for 21% black or less.
• Any coloration other than displayed in this booklet is prohibited.
• Logo must be displayed in colors show in this booklet.
• Logo is not visible because contrast ratio between background and the color of the logo is too low, or transparency is used.
• Logo cannot be placed against a textured background. This applies to full color logo and white logo.

Additional Properties