Nanton

Official Websites

• https://www.nanton.ca
• http://www.nanton.ca

Brand Guidelines

2013

Brand Summary

Mission

• To ensure the Nanton brand is marketed in an appropriate and consistent manner, maintaining brand integrity—consistency in tone, theme, style, and appearance—which is essential to the heritage, quality, and reliability of the town’s brand [^1].

Core Values

• heritage
• quality
• reliability
• authenticity
• community pride

Target Audience

• Individuals and groups interested in the town of Nanton, including residents, visitors, and those seeking authentic Alberta experiences [^2].

Personality Traits

• approachable
• friendly
• rustic
• nostalgic
• authentic
• distinctly western

Visual Identity Overview

• The visual identity is vintage and rustic, featuring distressed typefaces, woodcut-inspired illustrations, and a consistent color palette of Nanton Rustic Red, Leather Brown, and Burlap Beige. The logo series highlights historical and authentic aspects of Nanton, with clear guidelines for logo usage, color, typography, imagery, and applications across signage and print collateral [^3].

Categories

Brand Imagery

• Imagery and textures should reflect the personality and style of the NANTON brand. “Authentic Alberta” is a tagline associated with the town and all imagery should support this motto. Here are examples of the kinds of images that fit within the general style guideline that align with the NANTON brand and capture the spirit and distinctly western attitude of the town.

Color Palette

• The primary colour for the NANTON logo is Pantone 1815. The accent colour palette is meant to complement the primary colour in supporting design elements such as headers and backgrounds. These colours are equivalent to the PANTONE colour values cited in the table, the standards for which may be found in the current edition of the PANTONE Colour Formula Guide.
• For 4-colour process printing, refer to the CMYK values shown here. For on-screen and web applications (PowerPoint®, video, broadcast, web sites, intranets, extranets), refer to the RGB/HEX values specified.
• The colours shown throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Colour Standards. PANTONE is a registered trademark of Pantone, Inc.
• • We are aware that there are variations in the CMYK equivalent for the above mentioned PANTONE colours. In order to achieve the closest colour match, we suggest you use these values. Please always use the PANTONE chip for absolute colour matching accuracy.
• PRIMARY COLOUR NANTON RUSTIC RED Pantone: 1815 CMYK: 0 73 75 51 RGB: 124 33 30 Websafe Hex value: #7C211E
• ACCENT COLOURS LEATHER BROWN Pantone:464 CMYK: 0 28 70 47 RGB: 135 96 40 Websafe Hex value: #876028
• BURLAP BEIGE Pantone:467 CMYK: 0 7 25 13 RGB: 221 204 165 Websafe Hex value: #DDCCA5

Typography

• To help provide a consistent, unified look for the NANTON brand, three fonts have been carefully selected: Veneer, Museo Slab and Avenir LT Std. While Veneer is a hand-crafted letterpress font with a vintage feel, Museo Slab and Avenir Std are legible fonts that offer a clean and professional look.
• If any of the above fonts are not available to you, use Arial— the closest default computer system font. This instance will apply when creating documents in Microsoft Office programs (Word documents, PowerPoint presentations, emails, newsletters, etc.)
• VENEER REGULAR
• MUSEO SLAB 500
• AVENIR LT STD BOOK
• AVENIR LT STD MEDIUM
• AVENIR LT STD HEAVY
• ARIAL

Logo Usage

• To preserve the NANTON logo’s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the NANTON logo is defined as the height of the “x” as indicated in the diagram. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size.
• THE CLEAR SPACE MINIMUM IS EQUIVALENT TO THE VERTICAL HEIGHT OF TWO LINES AROUND THE “EST” (SHOWN HERE AS X), REGARDLESS OF THE SIZE AT WHICH THE LOGO IS REPRODUCED.
• The NANTON logo retains its visual strength in a wide range of sizes. However, when the logo is reproduced in print too small, it is no longer legible and its impact is diminished. The minimum size of the logo for print is determined by the width of the NANTON wordmark, which should not be reproduced in a size smaller than 1" in width.
• The NANTON logo should be reproduced in colour whenever possible. For specific colour values to use when reproducing the logo (spot or PANTONE®, 4-colour process, RGB), refer to the Colour Palette section on page 12. White or a light tan is the most effective background on which to reproduce the colour logo because it provides a clean, crisp contrast for the logo’s colour and elements.
• If color reproduction is not available or is not a viable option, the logo should be reproduced in solid black or as a full-reverse in white out of a colour background. When the NANTON logo is placed on a photographic image, the image behind the logo must be light enough to provide contrast for the positive logo or dark enough to provide contrast for the reverse logo.
• Use of the NANTON logos on print collateral, web, promotional and all other materials must first be approved by: Erin Dancey, Marketing & Communications Coordinator Town of Nanton Email: edancey@nanton.ca Phone: 403-646-2029 ext 210
• PRIMARY NANTON LOGOS To be used in all applications unless an exception is made for use of the secondary logos.
• Spot logo, 4-colour logo, RGB logo – for use on white/tan backgrounds or where there is sufficient contrast between the logo and the background for reproduction.
• In certain exceptions, these logos may be used with approval from the Town of Nanton.
• Black logo – for use when colour reproduction is not an option.
• Full-reverse logo – for use when full-colour reproduction is not an option or viable solution on dark or black backgrounds.
• Incorrect use of the NANTON logo compromises its integrity and effectiveness. The examples of logo misuse on the right are not comprehensive; they are only a small sample of possible misuses of the NANTON logo.
• To ensure accurate, consistent reproduction of the NANTON logo, never alter, add to or attempt to recreate it. Always use the approved digital artwork, available from the Town of Nanton.
• Don’t change the colour of the logo outside of specified colours.
• Don’t rearrange the elements.
• Don’t remove elements.
• Don’t combine the logo with other text.
• Don’t change proportions of logo elements.
• Don’t use the logo in grayscale.
• Don’t stretch or squeeze the logo to distort proportions.
• Don’t recreate elements or replace with something else.
• Don’t present the logo on “vibrating” coloured backgrounds.
• Don’t change the logo’s orientation.
• To ensure a consistent and appropriate brand identity, a general set of guidelines for logo usage is outlined as follows.
• 1. No elements of the logo artwork may be recreated, deleted, cropped or reconfigured. All logo artwork is provided as Adobe Illustrator based EPS.
• 2. A minimum clear space must be maintained on the perimeter surrounding logo artwork as outlined on Logo Clear Space page. Must use the artwork provided.
• 3. Logo artwork must be uniformly scaled. Non-uniform scaling distorts the proportions of artwork and the relationship between the icons and letterforms.
• 4. Logo artwork should always appear upright.
• 5. EPS files are vector artwork and are infinitely scalable, thus eliminating the need to ensure proper resolution for the purpose of reproduction.
• 6. Logo artwork should appear against a solid background to ensure maximum and proper contrast.
• 7. Logo artwork may only be reproduced directly from a digital file. It should never be reproduced from previously printed materials.

Tone And Messaging

• By adhering to these guidelines, this ensures brand integrity—consistency in tone, theme, style and appearance, which is essential to the heritage, quality and reliability of the town’s brand.
• Imagery and textures should reflect the personality and style of the NANTON brand. “Authentic Alberta” is a tagline associated with the town and all imagery should support this motto. Here are examples of the kinds of images that fit within the general style guideline that align with the NANTON brand and capture the spirit and distinctly western attitude of the town.
• In order to maintain the style, tone and personality of the NANTON brand, we must establish a set of rules that will provide the framework for clear and consistent communication to our audience.
• Displays and signage and all other marketing materials must all have a consistent look in order to ensure the brand’s integrity.

Visual Style

• The distressed heavy condensed typeface looks rustic and has rounded edges to make it feel more approachable and friendly. The graphic silhouette illustrations are inspired by woodcut drawings for a nostalgic old-world look to the logo.
• To preserve the NANTON logo’s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the NANTON logo is defined as the height of the “x” as indicated in the diagram. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size.
• THE CLEAR SPACE MINIMUM IS EQUIVALENT TO THE VERTICAL HEIGHT OF TWO LINES AROUND THE “EST” (SHOWN HERE AS X), REGARDLESS OF THE SIZE AT WHICH THE LOGO IS REPRODUCED.
• The minimum size of the logo for print is determined by the width of the NANTON wordmark, which should not be reproduced in a size smaller than 1" in width.
• The NANTON logo should be reproduced in colour whenever possible. For specific colour values to use when reproducing the logo (spot or PANTONE®, 4-colour process, RGB), refer to the Colour Palette section on page 12. White or a light tan is the most effective background on which to reproduce the colour logo because it provides a clean, crisp contrast for the logo’s colour and elements.
• If color reproduction is not available or is not a viable option, the logo should be reproduced in solid black or as a full-reverse in white out of a colour background. When the NANTON logo is placed on a photographic image, the image behind the logo must be light enough to provide contrast for the positive logo or dark enough to provide contrast for the reverse logo.
• Spot logo, 4-colour logo, RGB logo – for use on white/tan backgrounds or where there is sufficient contrast between the logo and the background for reproduction.
• Black logo – for use when colour reproduction is not an option.
• Full-reverse logo – for use when full-colour reproduction is not an option or viable solution on dark or black backgrounds.
• Incorrect use of the NANTON logo compromises its integrity and effectiveness. The examples of logo misuse on the right are not comprehensive; they are only a small sample of possible misuses of the NANTON logo.
• To ensure accurate, consistent reproduction of the NANTON logo, never alter, add to or attempt to recreate it. Always use the approved digital artwork, available from the Town of Nanton.
• Don’t change the colour of the logo outside of specified colours.
• Don’t rearrange the elements.
• Don’t remove elements.
• Don’t combine the logo with other text.
• Don’t change proportions of logo elements.
• Don’t use the logo in grayscale.
• Don’t stretch or squeeze the logo to distort proportions.
• Don’t recreate elements or replace with something else.
• Don’t present the logo on “vibrating” coloured backgrounds.
• Don’t change the logo’s orientation.
• No elements of the logo artwork may be recreated, deleted, cropped or reconfigured. All logo artwork is provided as Adobe Illustrator based EPS.
• A minimum clear space must be maintained on the perimeter surrounding logo artwork as outlined on Logo Clear Space page. Must use the artwork provided.
• Logo artwork must be uniformly scaled. Non-uniform scaling distorts the proportions of artwork and the relationship between the icons and letterforms.
• Logo artwork should always appear upright.
• EPS files are vector artwork and are infinitely scalable, thus eliminating the need to ensure proper resolution for the purpose of reproduction.
• Logo artwork should appear against a solid background to ensure maximum and proper contrast.
• Logo artwork may only be reproduced directly from a digital file. It should never be reproduced from previously printed materials.
• The primary colour for the NANTON logo is Pantone 1815. The accent colour palette is meant to complement the primary colour in supporting design elements such as headers and backgrounds. These colours are equivalent to the PANTONE colour values cited in the table, the standards for which may be found in the current edition of the PANTONE Colour Formula Guide.
• For 4-colour process printing, refer to the CMYK values shown here. For on-screen and web applications (PowerPoint®, video, broadcast, web sites, intranets, extranets), refer to the RGB/HEX values specified.
• The colours shown throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Colour Standards. PANTONE is a registered trademark of Pantone, Inc.
• • We are aware that there are variations in the CMYK equivalent for the above mentioned PANTONE colours. In order to achieve the closest colour match, we suggest you use these values. Please always use the PANTONE chip for absolute colour matching accuracy.
• PRIMARY COLOUR NANTON RUSTIC RED Pantone: 1815 CMYK: 0 73 75 51 RGB: 124 33 30 Websafe Hex value: #7C211 E
• LEATHER BROWN Pantone:464 CMYK: 0 28 70 47 RGB: 135 96 40 Websafe Hex value: #876028
• BURLAP BEIGE Pantone:467 CMYK: 0 7 25 13 RGB: 221 204 165 Websafe Hex value: #DDCCA5
• Imagery and textures should reflect the personality and style of the NANTON brand. “Authentic Alberta” is a tagline associated with the town and all imagery should support this motto. Here are examples of the kinds of images that fit within the general style guideline that align with the NANTON brand and capture the spirit and distinctly western attitude of the town.

Layout And Composition

• To preserve the NANTON logo’s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the NANTON logo is defined as the height of the “x” as indicated in the diagram. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size.
• THE CLEAR SPACE MINIMUM IS EQUIVALENT TO THE VERTICAL HEIGHT OF TWO LINES AROUND THE “EST” (SHOWN HERE AS X), REGARDLESS OF THE SIZE AT WHICH THE LOGO IS REPRODUCED.
• The NANTON logo retains its visual strength in a wide range of sizes. However, when the logo is reproduced in print too small, it is no longer legible and its impact is diminished. The minimum size of the logo for print is determined by the width of the NANTON wordmark, which should not be reproduced in a size smaller than 1" in width.
• No elements of the logo artwork may be recreated, deleted, cropped or reconfigured. All logo artwork is provided as Adobe Illustrator based EPS.
• A minimum clear space must be maintained on the perimeter surrounding logo artwork as outlined on Logo Clear Space page. Must use the artwork provided.
• Logo artwork must be uniformly scaled. Non-uniform scaling distorts the proportions of artwork and the relationship between the icons and letterforms.
• Logo artwork should always appear upright.
• EPS files are vector artwork and are infinitely scalable, thus eliminating the need to ensure proper resolution for the purpose of reproduction.
• Logo artwork should appear against a solid background to ensure maximum and proper contrast.
• Logo artwork may only be reproduced directly from a digital file. It should never be reproduced from previously printed materials.
• Incorrect use of the NANTON logo compromises its integrity and effectiveness. The examples of logo misuse on the right are not comprehensive; they are only a small sample of possible misuses of the NANTON logo.
• To ensure accurate, consistent reproduction of the NANTON logo, never alter, add to or attempt to recreate it. Always use the approved digital artwork, available from the Town of Nanton.
• Don’t change the colour of the logo outside of specified colours.
• Don’t rearrange the elements.
• Don’t remove elements.
• Don’t combine the logo with other text.
• Don’t change proportions of logo elements.
• Don’t use the logo in grayscale.
• Don’t stretch or squeeze the logo to distort proportions.
• Don’t recreate elements or replace with something else.
• Don’t present the logo on “vibrating” coloured backgrounds.
• Don’t change the logo’s orientation.

Displays And Signage

• In order to maintain the style, tone and personality of the NANTON brand, we must establish a set of rules that will provide the framework for clear and consistent communication to our audience.
• Displays and signage and all other marketing materials must all have a consistent look in order to ensure the brand’s integrity.
• Here are some examples of signage that align with the NANTON brand.
• 3’x8’ BANNER

Print Collateral And Promotional Material

• Here are examples of collateral that are acceptable within the style guidelines of the NANTON brand.
• To ensure brand integrity, use of the NANTON logos on print collateral, web, promotional and all other materials must first be approved by: Erin Dancey, Marketing & Communications Coordinator, Town of Nanton Email: edancey@nanton.ca I Phone: 403-646-2029 ext 210

Additional Properties