Nasdaq

Official Websites

• https://www.nasdaq.com
• https://customerportal.nasdaq.com

Brand Guidelines

2021

Brand Summary

Mission

• The Nasdaq brand embodies who we are and what we value, creating a distinct and powerful presence through its visual identity [^1].

Core Values

• triumph
• innovation
• power
• drive
• skill
• confidence
• strength
• humanity

Target Audience

• Individuals and organizations engaging with Nasdaq’s products and services across all applications and media [^2].

Personality Traits

• powerful
• driven
• skillful
• confident
• strong
• dynamic
• modern

Visual Identity Overview

• Nasdaq’s visual identity is defined by a consistent use of its primary color palette, a modern and confident typeface, and a stylized logo symbolizing triumph and innovation. Guidelines ensure clear space, minimum size, and proper logo usage to maintain a strong, recognizable brand presence [^3].

Categories

Color Palette

• The primary color palette is composed of colors used in the Performance Signature, as well as the background on which it is staged.
• The colors of our primary palette have been selected for their ability to convey our distinct attributes—powerful, driven and skillful.
• Using the colors consistently in all communications will strengthen brand recognition and distinguish our products and services in the marketplace. These colors may not be substituted.
• Nasdaq Blue PMS 313 C C100 M0 Y11 K2 R0 G146 B188 #0092BC
• Black C0 M0 Y0 K100 R0 G0 B0 #000000
• PMS Cool Gray 11 C0 M0 Y0 K90 R66 G66 B66 #424242
• PMS Cool Gray 10 C0 M0 Y0 K80 R89 G89 B89 #595959
• PMS Cool Gray 9 C0 M0 Y0 K70 R110 G110 B110 #6E6E6E
• PMS Cool Gray 8 C0 M0 Y0 K60 R121 G121 B121 #818181
• PMS Cool Gray 7 C0 M0 Y0 K50 R148 G148 B148 #949494
• PMS Cool Gray 6 C0 M0 Y0 K40 R168 G168 B168 #A8A8A8
• PMS Cool Gray 4 C0 M0 Y0 K30 R188 G188 B188 #BCBCBC
• PMS Cool Gray 2 C0 M0 Y0 K20 R209 G209 B209 #D1D1D1
• PMS Cool Gray 1 C0 M0 Y0 K10 R230 G230 B230 #E6E6E6
• Do not use on PMS 313 or any tint of PMS 313.
• Do not use on Black or gray higher than a 7% tint.
• Do not use on secondary colors or any sort of pattern.
• If using on gray background, gray must be 90% tint or more
• Do not use on any tint of Black below 90%
• Use on pure white background or 5-7% grey background
• Use on pure white or near white background
• Use on pure black, grey, or color background. May be used over a photo but contrast must be high for legibility and to promote the strong, bold brand image
• It is acceptable to use the white logo on secondary colors that are being used as accent colors.
• Do not use any of the secondary logos when contrast is not high enough
• Do not change the color of the Performance Signature

Logo Usage

• Only use approved artwork The Nasdaq Logo should never be redrawn, recolored or recreated in any way. The wordmark and “N” share a fixed proportional relationship Never scale or reconfigure the individual elements. Only use approved electronic artwork.
• Minimum clear space ensures optimum staging and visual impact of the Nasdaq Logo It is equal to 1/2 N (N being the height of the “N” in the Nasdaq symbol) around all sides of the wordmark. No other element (type, texture, pattern, etc) is to appear within the clear space
• Minimum size refers to the smallest dimension at which the Nasdaq Logo may be presented.
• The Nasdaq Logo is supplied in regular and small sizes.
• The default usage should be the regular-sized signature. For applications where the signature needed would be smaller than the regular minimum size (110 px), the Nasdaq Logo designated small should be used.
• Use Regular size if logo is 110 px W or larger and less than or equal to 200 px W.
• Maximum 200 px | 2.0687 in
• Minimum 110 px | 1.5278 in
• Use Small Size if logo is smaller than 110 px W Use for Embroidery, engraving, etc.
• Maximum 80 px | 1.1 in
• Minimum 72 px | 1 in
• There are 5 different Nasdaq Logos Below is a list of their names and appearances The following pages describe how and when they should be utiIized.
• Primary Logos: Do’s & Dont’s Only use on 7% gray or less. Do not use on PMS 313 or any tint of PMS 313. Do not use on Black or gray higher than a 7% tint. Do not use on secondary colors or any sort of pattern
• If using on gray background, gray must be 90% tint or more
• Do not use on PMS 313 or any tint of PMS 313.
• Do not use on any tint of Black below 90%
• Do not use on secondary colors or any sort of pattern
• Use the Secondary Logos only when you cannot use Primary 1 or Primary 2.
• Use on pure white background or 5-7% grey background
• Use on pure white or near white background
• Use on pure black, grey, or color background. May be used over a photo but contrast must be high for legibility and to promote the strong, bold brand image
• It is acceptable to use the white logo on secondary colors that are being used as accent colors.
• Do not use any of the secondary logos when contrast is not high enough
• Do not change the color of the Performance Signature
• Do not skew or stretch the performance signature
• Do not replace the wordmark with a different typeface
• Do not crop the Performance Signature
• Do not add effects to the performance signature
• Do not place performance signature on complex patterns, images or backgrounds
• Do not alter the position of elements of the performance signature
• Do not present the wordmark without the symbol
• Do not add messages or elements to the performance signature
• In rare instances, the N may be used by itself on large or small scale.
• Prior to using it as a standalone, approval must be given by the Head of Brand & Creative. Upon approval, the creative team will give you the proper file to use.
• *DO NOT USE “N” BY ITSELF WITHOUT APPROVAL.
• Large Scale: Anything Larger Than Maximum Regular Size If using for a print or digital background, please request not only approval but also the artwork file as spacing within “N” will vary.
• Regular Size If using for print or digital not on a large scale, follow customary sizing.
• Small Size If using for print or digital not on a large scale, follow customary sizing.
• Maximum 49.61 px | 0.689 in
• Maximum 27 px | 0.3771 in
• Minimum 36.8 px | 0.511 in
• Minimum 24.4 px | 0.3399 in

Visual Style

• The primary color palette is composed of colors used in the Performance Signature, as well as the background on which it is staged.
• The colors of our primary palette have been selected for their ability to convey our distinct attributes—powerful, driven and skillful.
• Using the colors consistently in all communications will strengthen brand recognition and distinguish our products and services in the marketplace. These colors may not be substituted.
• Nasdaq Blue PMS 313 C C100 M0 Y11 K2 R0 G146 B188 #0092BC
• Black C0 M0 Y0 K100 R0 G0 B0 #000000 PMS Cool Gray 11 C0 M0 Y0 K90 R66 G66 B66 #424242 PMS Cool Gray 10 C0 M0 Y0 K80 R89 G89 B89 #595959 PMS Cool Gray 9 C0 M0 Y0 K70 R110 G110 B110 #6E6E6E PMS Cool Gray 8 C0 M0 Y0 K60 R121 G121 B121 #818181 PMS Cool Gray 7 C0 M0 Y0 K50 R148 G148 B148 #949494 PMS Cool Gray 6 C0 M0 Y0 K40 R168 G168 B168 #A8A8A8 PMS Cool Gray 4 C0 M0 Y0 K30 R188 G188 B188 #BCBCBC PMS Cool Gray 2 C0 M0 Y0 K20 R209 G209 B209 #D1D1D1 PMS Cool Gray 1 C0 M0 Y0 K10 R230 G230 B230 #E6E6E6
• The Nasdaq Logo should never be redrawn, recolored or recreated in any way. The wordmark and “N” share a fixed proportional relationship Never scale or reconfigure the individual elements. Only use approved electronic artwork.
• Minimum clear space ensures optimum staging and visual impact of the Nasdaq Logo It is equal to 1/2 N (N being the height of the “N” in the Nasdaq symbol) around all sides of the wordmark. No other element (type, texture, pattern, etc) is to appear within the clear space
• Minimum size refers to the smallest dimension at which the Nasdaq Logo may be presented.
• The Nasdaq Logo is supplied in regular and small sizes.
• The default usage should be the regular-sized signature. For applications where the signature needed would be smaller than the regular minimum size (110 px), the Nasdaq Logo designated small should be used.
• Use Regular size if logo is 110 px W or larger and less than or equal to 200 px W.
• Maximum 200 px | 2.0687 in
• Minimum 110 px | 1.5278 in
• Use Small Size if logo is smaller than 110 px W Use for Embroidery, engraving, etc.
• Maximum 80 px | 1.1 in
• Minimum 72 px | 1 in
• There are 5 different Nasdaq Logos Below is a list of their names and appearances The following pages describe how and when they should be utiIized.

Typography

• To complement the dynamism of the “N”, our name is presented in a simple, modern typeface that exudes confidence, strength and humanity
• The Nasdaq Logo should never be redrawn, recolored or recreated in any way. The wordmark and “N” share a fixed proportional relationship Never scale or reconfigure the individual elements. Only use approved electronic artwork.
• Do not replace the wordmark with a different typeface

2020

Brand Summary

Mission

• The Nasdaq brand embodies who we are and what we value, creating a distinct and powerful presence through its visual identity [^1].

Core Values

• triumph
• innovation
• power
• drive
• skill
• confidence
• strength
• humanity

Target Audience

• Individuals and organizations engaging with Nasdaq’s products and services across all applications and media [^2].

Personality Traits

• powerful
• driven
• skillful
• confident
• strong
• dynamic
• modern

Visual Identity Overview

• Nasdaq’s visual identity is defined by a consistent use of its primary color palette, a modern and confident typeface, and a stylized logo symbolizing triumph and innovation. Guidelines ensure clear space, minimum size, and proper logo usage to maintain a strong, recognizable brand presence [^3].

Categories

Color Palette

• The primary color palette is composed of colors used in the Performance Signature, as well as the background on which it is staged.
• The colors of our primary palette have been selected for their ability to convey our distinct attributes—powerful, driven and skillful.
• Using the colors consistently in all communications will strengthen brand recognition and distinguish our products and services in the marketplace. These colors may not be substituted.
• Nasdaq Blue PMS 313 C C100 M0 Y11 K2 R0 G146 B188 #0092BC
• Black C0 M0 Y0 K100 R0 G0 B0 #000000
• PMS Cool Gray 11 C0 M0 Y0 K90 R66 G66 B66 #424242
• PMS Cool Gray 10 C0 M0 Y0 K80 R89 G89 B89 #595959
• PMS Cool Gray 9 C0 M0 Y0 K70 R110 G110 B110 #6E6E6E
• PMS Cool Gray 8 C0 M0 Y0 K60 R121 G121 B121 #818181
• PMS Cool Gray 7 C0 M0 Y0 K50 R148 G148 B148 #949494
• PMS Cool Gray 6 C0 M0 Y0 K40 R168 G168 B168 #A8A8A8
• PMS Cool Gray 4 C0 M0 Y0 K30 R188 G188 B188 #BCBCBC
• PMS Cool Gray 2 C0 M0 Y0 K20 R209 G209 B209 #D1D1D1
• PMS Cool Gray 1 C0 M0 Y0 K10 R230 G230 B230 #E6E6E6
• Do not use on PMS 313 or any tint of PMS 313.
• Do not use on Black or gray higher than a 7% tint.
• Do not use on secondary colors or any sort of pattern.
• If using on gray background, gray must be 90% tint or more
• Do not use on any tint of Black below 90%
• Use on pure white background or 5-7% grey background
• Use on pure white or near white background
• Use on pure black, grey, or color background. May be used over a photo but contrast must be high for legibility and to promote the strong, bold brand image
• It is acceptable to use the white logo on secondary colors that are being used as accent colors.
• Do not use any of the secondary logos when contrast is not high enough
• Do not change the color of the Performance Signature

Logo Usage

• Only use approved artwork The Nasdaq Logo should never be redrawn, recolored or recreated in any way. The wordmark and “N” share a fixed proportional relationship Never scale or reconfigure the individual elements. Only use approved electronic artwork.
• Minimum clear space ensures optimum staging and visual impact of the Nasdaq Logo It is equal to 1/2 N (N being the height of the “N” in the Nasdaq symbol) around all sides of the wordmark. No other element (type, texture, pattern, etc) is to appear within the clear space
• Minimum size refers to the smallest dimension at which the Nasdaq Logo may be presented.
• The Nasdaq Logo is supplied in regular and small sizes.
• The default usage should be the regular-sized signature. For applications where the signature needed would be smaller than the regular minimum size (110 px), the Nasdaq Logo designated small should be used.
• Use Regular size if logo is 110 px W or larger and less than or equal to 200 px W.
• Maximum 200 px | 2.0687 in
• Minimum 110 px | 1.5278 in
• Use Small Size if logo is smaller than 110 px W Use for Embroidery, engraving, etc.
• Maximum 80 px | 1.1 in
• Minimum 72 px | 1 in
• There are 5 different Nasdaq Logos Below is a list of their names and appearances The following pages describe how and when they should be utiIized.
• Primary Logos: Do’s & Dont’s Only use on 7% gray or less. Do not use on PMS 313 or any tint of PMS 313. Do not use on Black or gray higher than a 7% tint. Do not use on secondary colors or any sort of pattern
• If using on gray background, gray must be 90% tint or more
• Do not use on PMS 313 or any tint of PMS 313.
• Do not use on any tint of Black below 90%
• Do not use on secondary colors or any sort of pattern
• Use the Secondary Logos only when you cannot use Primary 1 or Primary 2.
• Use on pure white background or 5-7% grey background
• Use on pure white or near white background
• Use on pure black, grey, or color background. May be used over a photo but contrast must be high for legibility and to promote the strong, bold brand image
• It is acceptable to use the white logo on secondary colors that are being used as accent colors.
• Do not use any of the secondary logos when contrast is not high enough
• Do not change the color of the Performance Signature
• Do not skew or stretch the performance signature
• Do not replace the wordmark with a different typeface
• Do not crop the Performance Signature
• Do not add effects to the performance signature
• Do not place performance signature on complex patterns, images or backgrounds
• Do not alter the position of elements of the performance signature
• Do not present the wordmark without the symbol
• Do not add messages or elements to the performance signature
• In rare instances, the N may be used by itself on large or small scale.
• Prior to using it as a standalone, approval must be given by the Head of Brand & Creative. Upon approval, the creative team will give you the proper file to use.
• *DO NOT USE “N” BY ITSELF WITHOUT APPROVAL.
• Large Scale: Anything Larger Than Maximum Regular Size If using for a print or digital background, please request not only approval but also the artwork file as spacing within “N” will vary.
• Regular Size If using for print or digital not on a large scale, follow customary sizing.
• Small Size If using for print or digital not on a large scale, follow customary sizing.
• Maximum 49.61 px | 0.689 in
• Maximum 27 px | 0.3771 in
• Minimum 36.8 px | 0.511 in
• Minimum 24.4 px | 0.3399 in

Visual Style

• The primary color palette is composed of colors used in the Performance Signature, as well as the background on which it is staged.
• The colors of our primary palette have been selected for their ability to convey our distinct attributes—powerful, driven and skillful.
• Using the colors consistently in all communications will strengthen brand recognition and distinguish our products and services in the marketplace. These colors may not be substituted.
• Nasdaq Blue PMS 313 C C100 M0 Y11 K2 R0 G146 B188 #0092BC
• Black C0 M0 Y0 K100 R0 G0 B0 #000000 PMS Cool Gray 11 C0 M0 Y0 K90 R66 G66 B66 #424242 PMS Cool Gray 10 C0 M0 Y0 K80 R89 G89 B89 #595959 PMS Cool Gray 9 C0 M0 Y0 K70 R110 G110 B110 #6E6E6E PMS Cool Gray 8 C0 M0 Y0 K60 R121 G121 B121 #818181 PMS Cool Gray 7 C0 M0 Y0 K50 R148 G148 B148 #949494 PMS Cool Gray 6 C0 M0 Y0 K40 R168 G168 B168 #A8A8A8 PMS Cool Gray 4 C0 M0 Y0 K30 R188 G188 B188 #BCBCBC PMS Cool Gray 2 C0 M0 Y0 K20 R209 G209 B209 #D1D1D1 PMS Cool Gray 1 C0 M0 Y0 K10 R230 G230 B230 #E6E6E6
• The Nasdaq Logo should never be redrawn, recolored or recreated in any way. The wordmark and “N” share a fixed proportional relationship Never scale or reconfigure the individual elements. Only use approved electronic artwork.
• Minimum clear space ensures optimum staging and visual impact of the Nasdaq Logo It is equal to 1/2 N (N being the height of the “N” in the Nasdaq symbol) around all sides of the wordmark. No other element (type, texture, pattern, etc) is to appear within the clear space
• Minimum size refers to the smallest dimension at which the Nasdaq Logo may be presented.
• The Nasdaq Logo is supplied in regular and small sizes.
• The default usage should be the regular-sized signature. For applications where the signature needed would be smaller than the regular minimum size (110 px), the Nasdaq Logo designated small should be used.
• Use Regular size if logo is 110 px W or larger and less than or equal to 200 px W.
• Maximum 200 px | 2.0687 in
• Minimum 110 px | 1.5278 in
• Use Small Size if logo is smaller than 110 px W Use for Embroidery, engraving, etc.
• Maximum 80 px | 1.1 in
• Minimum 72 px | 1 in
• There are 5 different Nasdaq Logos Below is a list of their names and appearances The following pages describe how and when they should be utiIized.

Typography

• To complement the dynamism of the “N”, our name is presented in a simple, modern typeface that exudes confidence, strength and humanity
• The Nasdaq Logo should never be redrawn, recolored or recreated in any way. The wordmark and “N” share a fixed proportional relationship Never scale or reconfigure the individual elements. Only use approved electronic artwork.
• Do not replace the wordmark with a different typeface

Additional Properties