National Council of Urban Indian Health

📋 1 Guidelines

🔗 Connections

Sector

Healthcare Ngo

Region

Usa

Guideline Year

2022

Language

English

Tags

Health

Official Websites

Brand Guidelines

2022

Brand Summary

Mission
  • To represent and advocate for urban Indian health, emphasizing clarity, authority, and community in all brand communications and visuals [^1].
Core Values
  • community
  • health
  • urban focus
  • clarity
  • authority
Target Audience
  • Urban Indian communities, health organizations, and partners seeking clear, authoritative representation in health-related contexts [^2].
Personality Traits
  • professional
  • modern
  • authoritative
  • supportive
  • community-oriented
Visual Identity Overview
  • The brand uses a clean, modern, and professional visual style with geometric and minimalistic elements, a defined color palette (teal, beige, red, green, etc.), and consistent logo usage. The logo features stylized human figures, urban and health-related symbols, and is always paired with the brand colors and typefaces. Typography is sans-serif and bold, emphasizing clarity and legibility. Layouts are simple, with strong exclusion zones and minimum size requirements for logos [^3].

Categories

Logo Usage
  • The logomark is an alternative version of our full logo. Use it when there is not enough room for our full logo, or when we are listed as a partner logo outside of our branding. Our primary logo and full logo are to be used only with our brand colors and in instances when our name, brand, and mission need to be represented as the primary focus. Our logotype should not be used without being accompanyed by either our full logo or logomark somewhere else in the design. The logotype works best as an addendum to a design, to re-eforce the authorship of the content, and is usually accompanyed by socail media and contact info.
  • Logo exclusion zone is equal to half the height of the logo (marked as x in the diagram). This goes for all logos.
  • Establishing a minimum size ensures that the impact and legibility of the logo aren’t compromised.
  • The width of the logotype should never be small­er than 60px tall in digital or 22mm tall in print.
  • The logomark should never be smaller than 100px in digital or 36mm in print.
  • It’s important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. Its orientation, color, and composition should remain as indicated in this document — there are no exceptions.
  • Do not apply a gradient to the icon or wordmark.
  • Do not rotate the logo.
  • Do not change the logo color palette.
  • Do not distort or warp the logo in any way.
  • Do not use the text without the logo and vice versa. Do not use a combo of the logomark and primary logo.
  • Do not outline or create a keyline around the logo.
  • Do not change the typeface nor recreate or manipulate the logo.
Color Palette
  • Our primary logo and full logo are to be used only with our brand colors and in instances when our name, brand, and mission need to be represented as the primary focus.
  • Its orientation, color, and composition should remain as indicated in this document — there are no exceptions.
  • Do not apply a gradient to the icon or wordmark.
  • Do not change the logo color palette.
  • | STONE | CASCADE | TURQUOISE | BONE | MOCCASIN | CLAY | REDWOOD |
  • | #143535 C:86% M:58% Y:63% K:58% R:20 G:53 B:53 | #16757F C:86% M:39% Y:44% K:11% R:22 G:117 B:127 | #69B096 C:61% M:12% Y:49% K:0% R:105 G:176 B:150 | #E3D3CA C:10% M:15% Y:17% K:0% R:227 G:211 B:202 | #EFCE9D C:5% M:18% Y:49% K:0% R:239 G:206 B:157 | #BA4536 C:20% M:85% Y:86% K:9% R:186 G:69 B:54 | #6C251F C:34% M:88% Y:84% K:46% R:108 G:37 B:31 |
  • Be careful using Whalebone, Turquoise, and Clay/Redwood together, unless intentionally referencing red, white, and green in a holiday theme.
  • Be careful using Whalebone, Cascade, and Clay/Redwood together, unless intentionally referencing red, white, and blue.
Typography
  • H E A D E R 1 Rambla or Source Sans Pro, Bold • Size: 50pt • Tracking: 100 • Leading: 60pt
  • Header 3 Ramba or source sans Pro, Itatic • size: 3opt • Tracking: 50 • Leading: 45pt
  • Body Header D-DIN or Source Sans Pro, Bold • Size: 20pt • Tracking: 50 • Leading: 30pt
  • Body D-DIN or Source Sans Pro, Regular • Size: 16 pt • Tracking: 25 • Leading: 30pt
  • Para ra h Left aligned, do not justify or hyphenate
  • TYPEFACES
  • Header 3 Ramba or source sans Pro, Itatic • size: 3pt • Tracking: 50 • Leading: 45pt
  • Bod D-DIN or Source Sans Pro, Regular • Size: 16pt • Tracking: 25 • Leading: 20pt
  • Paragraph Left aligned, do not justify or hyphenate
Visual Style
  • The logomark is an alternative version of our full logo. Use it when there is not enough room for our full logo, or when we are listed as a partner logo outside of our branding. Our primary logo and full logo are to be used only with our brand colors and in instances when our name, brand, and mission need to be represented as the primary focus. Our logotype should not be used without being accompanyed by either our full logo or logomark somewhere else in the design. The logotype works best as an addendum to a design, to re-eforce the authorship of the content, and is usually accompanyed by socail media and contact info.
  • Logo exclusion zone is equal to half the height of the logo (marked as x in the diagram). This goes for all logos.
  • Establishing a minimum size ensures that the impact and legibility of the logo aren’t compromised.
  • The width of the logotype should never be small­er than 60px tall in digital or 22mm tall in print.
  • The logomark should never be smaller than 100px in digital or 36mm in print.
  • It’s important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. Its orientation, color, and composition should remain as indicated in this document — there are no exceptions.
  • Do not apply a gradient to the icon or wordmark.
  • Do not rotate the logo.
  • Do not change the logo color palette.
  • Do not distort or warp the logo in any way.
  • Do not use the text without the logo and vice versa. Do not use a combo of the logomark and primary logo.
  • Do not outline or create a keyline around the logo.
  • Do not change the typeface nor recreate or manipulate the logo.
  • STONE #143535 C:86% M:58% Y:63% K:58% R:20 G:53 B:53
  • CASCADE #16757F C:86% M:39% Y:44% K:11% R:22 G:117 B:127
  • TURQUOISE #69B096 C:61% M:12% Y:49% K:0% R:105 G:176 B:150
  • BONE #E3D3CA C:10% M:15% Y:17% K:0% R:227 G:211 B:202
  • MOCCASIN #EFCE9D C:5% M:18% Y:49% K:0% R:239 G:206 B:157
  • CLAY #BA4536 C:20% M:85% Y:86% K:9% R:186 G:69 B:54
  • REDWOOD #6C251F C:34% M:88% Y:84% K:46% R:108 G:37 B:31
  • Be careful using Whalebone, Turquoise, and Clay/Redwood together, unless intentionally referencing red, white, and green in a holiday theme.
  • Be careful using Whalebone, Cascade, and Clay/Redwood together, unless intentionally referencing red, white, and blue.
  • H E A D E R 1 Rambla or Source Sans Pro, Bold • Size: 50pt • Tracking: 100 • Leading: 60pt
  • Header 3 Ramba or source sans Pro, Itatic • size: 3opt • Tracking: 50 • Leading: 45pt
  • Body Header D-DIN or Source Sans Pro, Bold • Size: 20pt • Tracking: 50 • Leading: 30pt
  • Body D-DIN or Source Sans Pro, Regular • Size: 16 pt • Tracking: 25 • Leading: 30pt
  • Paragraph Left aligned, do not justify or hyphenate
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