National Premier Leagues

Official Websites

• https://www.nationalpremierleagues.com.au
• http://www.footballaustralia.com.au/nationalpremierleagues

Brand Guidelines

2016

Brand Summary

Mission

• To unify and promote football participation across Australia under a single brand umbrella, representing a progressive and exciting moment in Australian Football [^1].

Core Values

• unity
• progress
• movement
• collaboration

Target Audience

• Football participants, fans, and stakeholders across all Australian states [^2].

Personality Traits

• dynamic
• modern
• energetic
• professional

Visual Identity Overview

• The visual identity centers on a stylized soccer ball embraced by the outline of Australia, with boomerang shapes and a sense of movement and light. The brand uses a blue and white color palette, bold typography, and clean, modern layouts to convey energy, professionalism, and national unity [^3].

Categories

Logo Usage

• Consistency in use of the Logo will enable us all to deliver a strong, unique and exciting visual programme. Over time this will help to grow affinity and loyalty to the brand.
• It is vital that these Guidelines are used across all types of applications. These Guidelines do not seek to describe all possible applications, but provide examples and instructions that illustrate correct use and application that can be translated into a wide variety of scenarios.
• Please note that all applications of the NPL Logo must be submitted to Football Federation Australia (FFA) for approval prior to production and/or distribution.
• It is essential that you reproduce your designs and production items from original artwork approved and supplied by the FFA. Please do not ever modify or recreate artwork files.
• The relationship between the elements of the Logo is fixed and must only appear in the approved orientations and formats provided in these Guidelines. The elements must not be adjusted or modified under any circumstances.
• The preference is always for the Logo to be reproduced as the full colour gradient stacked version (as shown here).
• If the gradient full colour Logo cannot be reproduced, flat colour and single colour versions are available for use (please see details on the following pages).
• Colour accuracy and consistency are important. Please use the specified colours.
• To ensure accurate colour reproduction please consult the latest PANTONE® Plus Book (Coated). All colour references, values and artwork files (unless otherwise advised) are created from the most recently released PANTONE® Guide -The PANTONE® Plus Series Colour Bridge Guide June 2010 (for further details please visit: www.pantone.com)
• The preferred Logo is provided as a full colour gradient version in CMYK colours for print. Please only use the flat Pantone (PMS) colours when it is not possible to print full colour gradient version or where superior reproduction will be achieved by using the flat PMS Logo files
• RGB values are for on-screen and website. HTML values for digital applications
• Royal and Madeira are thread colours
• Care should be taken by way of pre-production samples and proofs to ensure colour accuracy
• Colours in these Guidelines may not appear accurately on your screen or on print outs
• The main gradient full colour version should always be reproduced in CMYK for print or RGB for screen.
• There are two Logo variations available for use: • Stacked • Linear Please carefully select the orientation that best suits your design. The stacked format is always preferred.
• Minimum size standards have been developed for all the Logo versions. To ensure quality and legible reproduction, they should not be reproduced smaller than the specified minimum sizes.
• The Logo construction grids demonstrate the relative positioning of each element in the Logo. This spatial relationship between the elements must be maintained. Each grid unit is represented as an ‘X’ value.
• Should the digital artwork be inappropriate for certain applications (such as signwriting or grass graphics), it is recommended that the Logo be constructed using the grids provided on this page.
• The Isolation Area denotes the space around the Logo in which no other type, graphic and/or photographic elements may encroach.
• The Isolation Area is indicated by the grey area and is the least amount of clear space that should be maintained around the Logo.
• Isolation Area = 1.5 the X height
• The Isolation Area is the same for the Stacked and Simplified versions of the Logo.
• The Isolation Area is the same for all Linear versions of the Logo.
• Always take care to use the artwork format that will best suit your design and will reproduce to the highest possible quality.
• The Logo, in its approved formats, can be applied to photographic imagery, provided the integrity and contrast of the Logo are maintained.
• Full colour and single colour versions of the Logo can be applied as demonstrated. Careful consideration should be given to selection of the Logo that best suits the image, its background and the design.
• High contrast and uncomplicated backgrounds are permitted to show through the Logo as shown here.
• Please take care not to use the FFA Logo incorrectly. Incorrect use can weaken and damage the integrity and impact of the brand. Take care not to do any of the following: Vertical scaling keyine Text colours altered Symbol rotated Symbol gradient altered Reassembly of Logo elements Logo on noisy/complex background Text additions or alterations Rotating Logo cropping Logo Low contrast background Altering proportions
• Please remember that all applications of the Logo must be approved in writing prior to release and/or distribution.
• The Logo in full colour or single colour can be applied as embroidery, as shown here.
• Plot sheets and embroidery files for the Logo are available, please contact your FFA Account Manager for access. Please use these files where possible to help maintain consistency and quality.
• Embroidery thread matches from the Madeira and Royal thread charts are provided in the colour palette. If you do not have access to these thread charts, please match colours back to the specified PANTONE® colour references.
• The Logotype must always appear in close proximity to the Logo and should not be used in place of the Logo.

Color Palette

• Colour accuracy and consistency are important. Please use the specified colours.
• To ensure accurate colour reproduction please consult the latest PANTONE® Plus Book (Coated). All colour references, values and artwork files (unless otherwise advised) are created from the most recently released PANTONE® Guide -The PANTONE® Plus Series Colour Bridge Guide June 2010 (for further details please visit: www.pantone.com)
• The preferred Logo is provided as a full colour gradient version in CMYK colours for print. Please only use the flat Pantone (PMS) colours when it is not possible to print full colour gradient version or where superior reproduction will be achieved by using the flat PMS Logo files
• RGB values are for on-screen and website. HTML values for digital applications
• Royal and Madeira are thread colours
• Care should be taken by way of pre-production samples and proofs to ensure colour accuracy
• Colours in these Guidelines may not appear accurately on your screen or on print outs
• The main gradient full colour version should always be reproduced in CMYK for print or RGB for screen.
• More details on the Colour Palette are provided in Section 3.
• 7457 C 300 C 289 C CMYK: C18 MO Y5 KO CMYK:C83 M1 YO KO CMYK: C99 M50 YO KO CMYK: C100 M76 Y12 K70 RGB: R187 G221 B230 RGB: RO G169 B224 RGB: RO G94 B184 RGB: R12 G35 B64 HTML: BBDDE6 HTML: O0A9E0 HTML: 005EB8 HTML: OC2340 MADEIRA: 1132 MADEIRA: 1134 MADEIRA: 1043 ROYAL: C101 ROYAL: C113 ROYAL: C314 BLACK WHITE CMYK: CO MO YO K100 CMYK: CO MO YO KO RGB: R45 G41 B38 RGB: R255 G255 B255 HTML: 2D2926 HTML: FFFFFF MADEIRA: 1000 MADEIRA: 1001 ROYAL: C200 ROYAL: C001
• Embroidery thread matches from the Madeira and Royal thread charts are provided in the colour palette. If you do not have access to these thread charts, please match colours back to the specified PANTONE® colour references.

Visual Style

• The relationship between the elements of the Logo is fixed and must only appear in the approved orientations and formats provided in these Guidelines. The elements must not be adjusted or modified under any circumstances.
• The preference is always for the Logo to be reproduced as the full colour gradient stacked version (as shown here).
• If the gradient full colour Logo cannot be reproduced, flat colour and single colour versions are available for use (please see details on the following pages).
• Colour accuracy and consistency are important. Please use the specified colours.
• To ensure accurate colour reproduction please consult the latest PANTONE® Plus Book (Coated). All colour references, values and artwork files (unless otherwise advised) are created from the most recently released PANTONE® Guide -The PANTONE® Plus Series Colour Bridge Guide June 2010 (for further details please visit: www.pantone.com)
• The preferred Logo is provided as a full colour gradient version in CMYK colours for print. Please only use the flat Pantone (PMS) colours when it is not possible to print full colour gradient version or where superior reproduction will be achieved by using the flat PMS Logo files
• RGB values are for on-screen and website. HTML values for digital applications
• Royal and Madeira are thread colours
• Care should be taken by way of pre-production samples and proofs to ensure colour accuracy
• Colours in these Guidelines may not appear accurately on your screen or on print outs
• The main gradient full colour version should always be reproduced in CMYK for print or RGB for screen.
• Minimum size standards have been developed for all the Logo versions. To ensure quality and legible reproduction, they should not be reproduced smaller than the specified minimum sizes.
• The Logo construction grids demonstrate the relative positioning of each element in the Logo.
• This spatial relationship between the elements must be maintained. Each grid unit is represented as an ‘X’ value.
• Should the digital artwork be inappropriate for certain applications (such as signwriting or grass graphics), it is recommended that the Logo be constructed using the grids provided on this page.
• Grid unit ‘X’ = 1/20 of Logo width
• The Isolation Area denotes the space around the Logo in which no other type, graphic and/or photographic elements may encroach.
• The Isolation Area is indicated by the grey area and is the least amount of clear space that should be maintained around the Logo.
• Isolation Area = 1.5 the X height
• The Isolation Area is the same for the Stacked and Simplified versions of the Logo.
• The Isolation Area is the same for all Linear versions of the Logo.
• Always take care to use the artwork format that will best suit your design and will reproduce to the highest possible quality.
• The Logo, in its approved formats, can be applied to photographic imagery, provided the integrity and contrast of the Logo are maintained.
• Full colour and single colour versions of the Logo can be applied as demonstrated. Careful consideration should be given to selection of the Logo that best suits the image, its background and the design.
• High contrast and uncomplicated backgrounds are permitted to show through the Logo as shown here.
• Please take care not to use the FFA Logo incorrectly. Incorrect use can weaken and damage the integrity and impact of the brand. Take care not to do any of the following: Vertical scaling keyine Text colours altered Symbol rotated Symbol gradient altered Reassembly of Logo elements Logo on noisy/complex background Text additions or alterations Rotating Logo cropping Logo Low contrast background Altering proportions
• Please remember that all applications of the Logo must be approved in writing prior to release and/or distribution.

Co Branding

• The Composite Logos should be used when the NPL Logo and a Commercial Partner’s logo need to appear together.
• Composite Logos should always comprise of the NPL Logo, the Partner’s corporate logo, the approved Official Designation line for example ‘Commercial Partner’, and the outer frame. The NPL Logo must always appear to the left or above the Partner’s corporate logo.
• No other elements can be included in the Composite Logo. Please refer to your agreement for your Official Designation line.
• Where possible, the Logo and the Partner’s corporate logo should be equal in size. Should the Partner’s logo be horizontal in format, it may appear wider.
• The Official Designation typeface is Gotham Bold in uppercase and should not run over more than one line.
• The outer frame and the Official Designation panel can change to any of the five colours to suit design and Partner logo.
• The Isolation Area should be maintained around the entire Composite Logo unless applying it to background images, textures or the Subgraphic.
• To better complement your corporate logo and/ or design, single colour versions of the Composite Logo may be created. All such applications will be applied on a case-by-case basis.

Digital Guidelines

• RGB values are for on-screen and website. HTML values for digital applications
• The main gradient full colour version should always be reproduced in CMYK for print or RGB for screen.
• On-screen/digital applications (in RGB colour mode) such as: • broadcast • online • websites • on-screen presentations

Print Guidelines

• The preferred Logo is provided as a full colour gradient version in CMYK colours for print. Please only use the flat Pantone (PMS) colours when it is not possible to print full colour gradient version or where superior reproduction will be achieved by using the flat PMS Logo files
• The main gradient full colour version should always be reproduced in CMYK for print or RGB for screen.
• Care should be taken by way of pre-production samples and proofs to ensure colour accuracy
• Colours in these Guidelines may not appear accurately on your screen or on print outs
• Minimum size standards have been developed for all the Logo versions. To ensure quality and legible reproduction, they should not be reproduced smaller than the specified minimum sizes.
• The Isolation Area denotes the space around the Logo in which no other type, graphic and/or photographic elements may encroach.
• The Isolation Area is indicated by the grey area and is the least amount of clear space that should be maintained around the Logo.
• Isolation Area = 1.5 the X height
• The Isolation Area is the same for the Stacked and Simplified versions of the Logo.
• The Isolation Area is the same for all Linear versions of the Logo.
• Four colour print applications such as: • brochures • stationery • magazines • fascia signage • posters • accreditation • ticketing • flags • street banners • media boards/ backdrops
• Always take care to use the artwork format that will best suit your design and will reproduce to the highest possible quality.
• Please take care not to use the FFA Logo incorrectly. Incorrect use can weaken and damage the integrity and impact of the brand. Take care not to do any of the following: Vertical scaling, keyine, Text colours altered, Symbol rotated, Symbol gradient altered, Reassembly of Logo elements, Logo on noisy/complex background, Text additions or alterations, Rotating Logo, cropping Logo, Low contrast background, Altering proportions
• Please remember that all applications of the Logo must be approved in writing prior to release and/or distribution.

Layout And Composition

• The relationship between the elements of the Logo is fixed and must only appear in the approved orientations and formats provided in these Guidelines. The elements must not be adjusted or modified under any circumstances.
• The preference is always for the Logo to be reproduced as the full colour gradient stacked version (as shown here).
• If the gradient full colour Logo cannot be reproduced, flat colour and single colour versions are available for use (please see details on the following pages).
• Colour accuracy and consistency are important. Please use the specified colours.
• To ensure accurate colour reproduction please consult the latest PANTONE® Plus Book (Coated). All colour references, values and artwork files (unless otherwise advised) are created from the most recently released PANTONE® Guide -The PANTONE® Plus Series Colour Bridge Guide June 2010 (for further details please visit: www.pantone.com)
• The preferred Logo is provided as a full colour gradient version in CMYK colours for print. Please only use the flat Pantone (PMS) colours when it is not possible to print full colour gradient version or where superior reproduction will be achieved by using the flat PMS Logo files
• RGB values are for on-screen and website. HTML values for digital applications
• Royal and Madeira are thread colours
• Care should be taken by way of pre-production samples and proofs to ensure colour accuracy
• Colours in these Guidelines may not appear accurately on your screen or on print outs
• The main gradient full colour version should always be reproduced in CMYK for print or RGB for screen.
• There are two Logo variations available for use: • Stacked • Linear Please carefully select the orientation that best suits your design. The stacked format is always preferred.
• Minimum size standards have been developed for all the Logo versions. To ensure quality and legible reproduction, they should not be reproduced smaller than the specified minimum sizes.
• The Logo construction grids demonstrate the relative positioning of each element in the Logo. This spatial relationship between the elements must be maintained. Each grid unit is represented as an ‘X’ value.
• Should the digital artwork be inappropriate for certain applications (such as signwriting or grass graphics), it is recommended that the Logo be constructed using the grids provided on this page.
• Grid unit ‘X’ = 1/20 of Logo width
• The Isolation Area denotes the space around the Logo in which no other type, graphic and/or photographic elements may encroach.
• The Isolation Area is indicated by the grey area and is the least amount of clear space that should be maintained around the Logo.
• Isolation Area = 1.5 the X height
• The Isolation Area is the same for the Stacked and Simplified versions of the Logo.
• The Isolation Area is the same for all Linear versions of the Logo.

Typography

• The Logotype must always appear in close proximity to the Logo and should not be used in place of the Logo.
• The preferred colours for the Logotype are shown here however they may also be reproduced in other colours from the as approved on a case-by-case basis.
• The Official Designation typeface is Gotham Bold in uppercase and should not run over more than one line.
• The text should appear in the designated space in one line
• The text point size should not be smaller than X point size
• The text should be set in Gotham Bold
• Please do not change any other elements of the Logo or template design

Brand Partnerships

• The Composite Logos should be used when the NPL Logo and a Commercial Partner’s logo need to appear together.
• Composite Logos should always comprise of the NPL Logo, the Partner’s corporate logo, the approved Official Designation line for example ‘Commercial Partner’, and the outer frame. The NPL Logo must always appear to the left or above the Partner’s corporate logo.
• No other elements can be included in the Composite Logo. Please refer to your agreement for your Official Designation line.
• Where possible, the Logo and the Partner’s corporate logo should be equal in size. Should the Partner’s logo be horizontal in format, it may appear wider.
• The Official Designation typeface is Gotham Bold in uppercase and should not run over more than one line.
• The outer frame and the Official Designation panel can change to any of the five colours to suit design and Partner logo.
• The Isolation Area should be maintained around the entire Composite Logo unless applying it to background images, textures or the Subgraphic.
• To better complement your corporate logo and/ or design, single colour versions of the Composite Logo may be created. All such applications will be applied on a case-by-case basis.
• Commercial Partners’ logos, and in some instances the Broadcast Partner’s logo, must appear on media backdrops as well as interview and flash screens. The logos should be visually equal in size and displayed as an even step-and-repeat configuration as shown here.
• Please always check you have the latest Partner logos and that logos are positioned and scaled to enable best possible on-screen visibility, especially around headshots.

Additional Properties