NBC Sports

Official Websites

• https://www.nbcsports.com
• https://www.peacocktv.com/channels/nbcsports
• https://www.peacocktv.com/channels/nbc-sports-now
• http://www.nbcsports.com

Brand Guidelines

2011

Brand Summary

Mission

• To maintain the integrity and clear, consistent identification of NBC Sports as the official mark of NBC’s legacy of premiere sports broadcasting.

Core Values

• integrity
• consistency
• legacy

Target Audience

• Viewers and partners of NBC Sports, particularly those engaged with sports broadcasting and coverage.

Personality Traits

• professional
• energetic
• dynamic
• modern

Visual Identity Overview

• The visual identity centers on the iconic NBC peacock logo with vibrant, multicolored feathers, bold uppercase ‘NBC’ lettering, and a flowing cursive ‘sports’ script. The guidelines specify exact logo variations, color specifications (Pantone, CMYK, RGB), and strict rules for logo usage to ensure clarity, vibrancy, and brand recognition across backgrounds and media.

Categories

Logo Usage

• THE NBC SPORTS LOGO IS THE OFFICIAL MARK OF NBC’S LEGACY OF PREMIERE SPORTS BROADCASTING. THIS MANUAL ESTABLISHES EXACT GUIDELINES FOR PROPER USE OF THE NBC SPORTS LOGO.
• THE VISUAL INTEGRITY OF THE NBC SPORTS LOGO MUST BE STRICTLY MAINTAINED. ADHERENCE TO THESE GUIDELINES WILL RESULT IN CLEAR, CONSISTENT IDENTIFICATION WITH THE ONGOING LEGACY OF NBC SPORTS.
• IN ORDER TO MAINTAIN THE INTEGRITY OF THE MARK OF NBC SPORTS, TWO VARIATIONS OF THE NBC SPORTS LOGO HAVE BEEN ESTABLISHED.
• DETERMINING THE CHOICE TO USE EITHER VARIATION IS DEPENDENT ON THE SPACE AVAILABLE FOR AN NBC SPORTS LOGO. WHEN IDENTIFYING THE PROPER VARIATION TO USE, TAKE INTO CONSIDERATION HOW BEST TO DISPLAY THE NBC SPORTS LOGO.
• LOGO A: VERTICAL
• LOGO B: HORIZONTAL
• VECTOR FULL COLOR REVERSE FULL COLOR ON BLACK OR DARK BACKGROUND (PANTONE*, CMYK, RGB) POSITIVE FULL COLOR ON WHITE OR LIGHT BACKGROUND (PANTONE®, CMYK, RGB)
• VECTOR GREYSCALE REVERSE GREYSCALE ON BLACK OR DARK BACKGROUND (PRINT ONLY) POSITIVE GREYSCALE ON WHITE OR LIGHT BACKGROUND (PRINT ONLY)
• VECTOR BLACK & WHITE REVERSE BLACK & WHITE ON BLACK OR DARK BACKGROUND (PRINT ONLY) POSITIVE BLACK & WHITE ON WHITE OR LIGHT BACKGROUND (PRINT ONLY)

Color Palette

• FULL COLOR ON BLACK OR DARK BACKGROUND (PANTONE*, CMYK, RGB)
• FULL COLOR ON WHITE OR LIGHT BACKGROUND (PANTONE®, CMYK, RGB)
• GREYSCALE ON BLACK OR DARK BACKGROUND (PRINT ONLY)
• GREYSCALE ON WHITE OR LIGHT BACKGROUND (PRINT ONLY)
• BLACK & WHITE ON BLACK OR DARK BACKGROUND (PRINT ONLY)
• BLACK & WHITE ON WHITE OR LIGHT BACKGROUND (PRINT ONLY)

Typography

• DO NOT change the typeface of the logotype
• DO NOT alter the established sizing and spacing of any of the graphic elements

Visual Style

• THE VISUAL INTEGRITY OF THE NBC SPORTS LOGO MUST BE STRICTLY MAINTAINED. ADHERENCE TO THESE GUIDELINES WILL RESULT IN CLEAR, CONSISTENT IDENTIFICATION WITH THE ONGOING LEGACY OF NBC SPORTS.
• IN ORDER TO MAINTAIN THE INTEGRITY OF THE MARK OF NBC SPORTS, TWO VARIATIONS OF THE NBC SPORTS LOGO HAVE BEEN ESTABLISHED.
• DETERMINING THE CHOICE TO USE EITHER VARIATION IS DEPENDENT ON THE SPACE AVAILABLE FOR AN NBC SPORTS LOGO. WHEN IDENTIFYING THE PROPER VARIATION TO USE, TAKE INTO CONSIDERATION HOW BEST TO DISPLAY THE NBC SPORTS LOGO.
• LOGO A: VERTICAL
• LOGO B: HORIZONTAL
• VECTOR FULL COLOR REVERSE FULL COLOR ON BLACK OR DARK BACKGROUND (PANTONE*, CMYK, RGB) POSITIVE FULL COLOR ON WHITE OR LIGHT BACKGROUND (PANTONE®, CMYK, RGB)
• VECTOR GREYSCALE REVERSE GREYSCALE ON BLACK OR DARK BACKGROUND (PRINT ONLY) POSITIVE GREYSCALE ON WHITE OR LIGHT BACKGROUND (PRINT ONLY)
• VECTOR BLACK & WHITE REVERSE BLACK & WHITE ON BLACK OR DARK BACKGROUND (PRINT ONLY) POSITIVE BLACK & WHITE ON WHITE OR LIGHT BACKGROUND (PRINT ONLY)

Additional Properties