N.C. A&T

Official Websites

• https://www.ncat.edu
• https://online.ncat.edu
• https://ncat.edu

Brand Guidelines

2019

Brand Summary

Mission

• To inspire people to stretch their potential, achieve beyond expectations, and lead the way to success, every day and in every way [^1].

Core Values

• Academic excellence
• Opportunity
• Challenging the status quo
• Positive impact
• Discovery and innovation
• Equity and access
• Student success
• Nurturing environment

Target Audience

• Prospective and current students, faculty, staff, alumni, and the broader community seeking a high-quality, intellectually stimulating education and opportunities for personal and professional growth [^2].

Personality Traits

• Proud
• Punching above our weight
• Determined
• Active
• Achieving
• Visionary

Visual Identity Overview

• The brand uses high-quality photography, bold typography (Montserrat and Alfon), a color palette centered on Aggie Blue and Aggie Gold, and consistent logo usage. Visual style emphasizes clarity, vibrancy, and pride, with college-specific colors, icons, and patterns to distinguish individual entities within the university [^3].

Categories

Brand Voice

• The voice of our brand is welcoming and one that always reassures students that N.C. A&T is a place where they’re valued, where they will be inspired and encouraged, and where faculty are wholly devoted to helping them succeed. Because this is what N.C. A&T is as an institution. MOVE FORWARD WITH PURPOSE. OUR PASSION FUELS YOURS. NEVER EVER UNDERESTIMATE AN AGGIE. CANYOU FEEL THE PRIDE? YOU WILL.

Brand Imagery

• To help build the N.C. A&T brand, high­quality photography is essential. For print 300dpi. For digital use, use images that are at least 72dpi.
• When visually portraying the N.C. A&T story, use the following words to guide your photography. Every photo should be supported by at least one of these words -whenever possible, incorporate multiple words for an even stronger visual.

Color Palette

• The N.C. A&T blue and gold are the primary university colors and provide the framework basis of design. The accent color is gray and is to be used to aid in creating hierarchy and visual interest.
• Hierarchy is when an element appears more important in comparison to other elements in a design. Aggie Blue and Aggie Gold are always the most important colors for N.C. A&T. Gray should be used subtly to support these colors and not used as a prominent color.
• Always reproduce the university’s official primary colors using the formulas specified in this guide. Do not use the standard software translation values when converting PMS colors to CMYK or RGB.
• AGGIE BLUE PMS: 288 CMYK: 100, 65, 0, 31 RGB: 0, 70, 132 HEX: 004684
• AGGIE GOLD PMS: 123 CMYK: 0, 30, 94, 0 RGB: 253, 185, 39 HEX: FDB927
• GRAY/ 30% BLACK PMS: 7536 CMYK: 0, 0, 0, 30 RGB: 194, 194, 194 HEX:C2C2C2
• CAES GREEN PMS: 358 C CMYK: 34, 0, 42, 0 RGB: 173, 220, 145 HEX: ADDC91
• CAHSS PINK PMS: 494 C CMYK: 0, 47, 10, 0 RGB: 233, 162, 178 HEX: E9A2B2
• COBE GRAY PMS: COOL GRAY 8 C CMYK: 23, 16, 13, 46 RGB: 136, 139, 141 HEX: 888B8D
• CEd YELLOW PMS: 123 C CMYK: 0, 19, 89, 0 RGB: 255, 199, 44 HEX: FFC72C
• COE ADOBE RED PMS: 7524 C CMYK: 12, 78, 62, 25 RGB: 164, 82, 72 HEX: A45248
• CHHS BLUE PMS: 298 C CMYK: 67, 2, 0, 0 RGB: 65, 182, 230 HEX: 41B6E6
• COST VIOLET PMS: 2073 C CMYK: 39, 44, 0, 0 RGB: 175, 149, 211 HEX:AF95D3
• TGC TURQUOISE PMS: 7472 C CMYK: 54, 0, 27, 0 RGB: 92, 184, 178 HEX:SCB8B2
• JSNN ORANGE PMS: 1575 C CMYK: 0, 51, 77, 0 RGB: 255, 127, 50 HEX: FF7F32
• If the headline is over a photo or solid blue, the type color should start with white and accent with gold.
• If the headline is over a gold background, start with white and accent with blue.
• If the headline is over a white background, start with gold and accent with blue. Blue stands out more against a white background, making it a stronger accent color.
• The colors go line by line. There should never be 2 colors on one line.
• Set color to Aggie Gold 10%Black
• Set color to Aggie Blue

Typography

• The primary typeface is Montserrat. Montserrat Black should be used for branded headlines or when a statement or title requires heavy emphasis. Only uppercase characters should be used when using Monserrat Black.
• Montserrat Regular should be used for all body copy.
• Alfon is used for secondary headlines for college level applications as well as accent copy such as a quote.
• PRIMARY MONTSERRAT BLACK -USE FOR HEADLINES ABCDEFGHIJKLMNOPQRSTUVWXYZ MONTSERRAT -USE FOR BODY COPY REGULAR
• SECONDARY ALFON -USE FOR SECONDARY HEADLINES AND COLLEGE LEVEL APPLICATIONS BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
• Montserrat Regular Font size (general applications}: 8pt Leading: 11pt Tracking: O
• Brand Headline Montserrat Black Tracking: O Leading: The leading should always be close to touching. Size: The headline type should always be the largest type size on an application.
• Color: If the headline is over a photo or solid blue, the type color should start with white and accent with gold.
• If the headline is over a gold background, start with white and accent with blue.
• If the headline is over a white background, start with gold and accent with blue. Blue stands out more against a white background, making it a stronger accent color.
• The colors go line by line. There should never be 2 colors on one line.
• Layout: In most applications, the headline should be vertically centered to the photograph.
• Uses Franklin Gothic as the main font, as it is compatible with PowerPoint and Montserrat is not.
• Uses Book Antiqua as the main font, as it is compatible with PowerPoint and Alfon is not.

Logo Usage

• The official university logos are trademarks of North Carolina Agricultural and Technical State University. Their purpose is to build visual identity through a uniform and recurrent presentation. Usage is restricted to recognized entities of the university. Personal use of the official university trademarks is prohibited, and permission for said usage will not be granted.
• The college logos consist of the same elements as the university’s two-line horizontal logo with the addition of a rule and the college’s name. The university’s name must always appear first, above the rule.
• The college logo must hold a prominent position in every external communication and stand apart from its surroundings. Maintain clear space around the logo to set it off from adjacent text and images. University logo guidelines apply to the college logos.

Tone And Messaging

• Confident, but not braggy. Smart, but never snooty. Conversational, but elevated. And welcoming. Always welcoming. This is the tone that should be used to convey N.C. A&T’s spirit of extraordinary investment in individuals.
• The voice of our brand is welcoming and one that always reassures students that N.C. A&T is a place where they’re valued, where they will be inspired and encouraged, and where faculty are wholly devoted to helping them succeed. Because this is what N.C. A&T is as an institution. MOVE FORWARD WITH PURPOSE. OUR PASSION FUELS YOURS. NEVER EVER UNDERESTIMATE AN AGGIE. CANYOU FEEL THE PRIDE? YOU WILL.

Brand Values

• WE ARE a passionate, proud community of action with a rich tradition of challenging the status quo, and an enduring vision for creating positive, lasting global change.
• A high-quality, intellectually stimulating education focused on helping every student gain the access to the hands-on opportunities, core knowledge and global perspective that help them make real and lasting change in their lives and of people in their workplaces, communities and world.
• Our character is the DNA that shapes and forms our distinctive brand identity. They are the emotions we want to convey in our expression of the brand, however, not necessarily the words we use in our brand voice.
• It’s what N.C. A&T is at its core. In its heart. In its soul. These are the characteristics that must always have a presence in marketing and communications efforts.
• Proud.
• Punching above our weight.
• Determined.
• Active.
• Achieving.
• Visionary.

Visual Style

• To help build the N.C. A&T brand, high­quality photography is essential. For print 300dpi. For digital use, use images that are at least 72dpi.
• When visually portraying the N.C. A&T story, use the following words to guide your photography. Every photo should be supported by at least one of these words -whenever possible, incorporate multiple words for an even stronger visual.
• The official university logos are trademarks of North Carolina Agricultural and Technical State University. Their purpose is to build visual identity through a uniform and recurrent presentation. Usage is restricted to recognized entities of the university. Personal use of the official university trademarks is prohibited, and permission for said usage will not be granted.
• The N.C. A&T blue and gold are the primary university colors and provide the framework basis of design. The accent color is gray and is to be used to aid in creating hierarchy and visual interest.
• Hierarchy is when an element appears more important in comparison to other elements in a design. Aggie Blue and Aggie Gold are always the most important colors for N.C. A&T. Gray should be used subtly to support these colors and not used as a prominent color.
• Always reproduce the university’s official primary colors using the formulas specified in this guide. Do not use the standard software translation values when converting PMS colors to CMYK or RGB.
• The primary typeface is Montserrat. Montserrat Black should be used for branded headlines or when a statement or title requires heavy emphasis. Only uppercase characters should be used when using Monserrat Black.
• Montserrat Regular should be used for all body copy.
• Alfon is used for secondary headlines for college level applications as well as accent copy such as a quote.
• Font size (general applications}: 8pt
• Leading: 11pt
• Tracking: O Brand Headline
• Montserrat Black Tracking: O
• Leading: The leading should always be close to touching.
• Size: The headline type should always be the largest type size on an application.
• Color: If the headline is over a photo or solid blue, the type color should start with white and accent with gold.
• If the headline is over a gold background, start with white and accent with blue.
• If the headline is over a white background, start with gold and accent with blue. Blue stands out more against a white background, making it a stronger accent color.
• The colors go line by line. There should never be 2 colors on one line.
• Layout: In most applications, the headline should be vertically centered to the photograph.
• Set to -20 degrees
• Also adjust the body copy box on its right side to reflect the angle
• Set color to Aggie Gold 10%Black
• If the white type is too difficult to read against a lighter photo, add a black layer on top of the photo to help readability
• Set Opacity to 70%
• Set to Multiply blending mode
• The blue bar holds body copy as well as the logo
• Set color to Aggie Blue
• White Fill Layer This layer helps soften photo Set to Normal blending mode Set to 15% -20% Opacity
• Set to Multiply blending mode Set around 85% Opacity; slight adjustments to opacity may be made as some photos are lighter or darker than others
• The gradient is full color at the bottom and fades to fully transparent Set to % the height of final application Set the entire gradient to 85% Opacity
• Set entire pattern to 30% Opacity
• Set to Overlay blending mode
• Use a combination of Directional Feather and Gradient Feather in the Effects panel to make sure the pattern fades to 0% opacity behind the bottom left logo and to the top right title

Iconography

• Water/Leaf/Seed represent the essential life-sustaining and life-improving elements that are important to the work of the agricultural and environmental sciences.
• The Golden Ratio Spiral (representative) was first found or calculated by ancient Greeks who used the ratio in their architecture. This ratio/pattern appears in nature, and humans inherently find it to be aesthetically pleasing. The golden ratio was also used by Renaissance artists such as da Vinci, who used it to compose the Mona Lisa. It has been used in art as a compositional tool ever since.
• Data Chart/Networking represent both the disciplined business foundation of the College of Business and Economics and the emphasis of the “soft skills” of relationships and connections that are vital to student success.
• Open Book/Upward Arrow represents both knowledge and learning and the progressive spirit of positive transformation and fearless determination of the College of Education’s faculty, students and alumni.
• Gear icon represents movement and function. Gears also represent making things work and setting ideas and plans into motion.
• Cross/Plus Sign represents both the symbol of health and humanitarian service. It also represents the additive strength of bringing multiple disciplines together to bring greater value to students and the world.
• Atom represents the foundational idea of discovery, energy and potential-all hallmarks of science and technology education.
• Building Block represents the idea of creating a solid foundation from which to build one’s future.
• Graphene Atomic Structure represents the forefront of physics and engineering discovery and innovation.

Layout And Composition

• Font size (general applications}: 8pt
• Leading: 11pt
• Tracking: O
• The leading should always be close to touching.
• The headline type should always be the largest type size on an application.
• If the headline is over a photo or solid blue, the type color should start with white and accent with gold.
• If the headline is over a gold background, start with white and accent with blue.
• If the headline is over a white background, start with gold and accent with blue. Blue stands out more against a white background, making it a stronger accent color.
• The colors go line by line. There should never be 2 colors on one line.
• In most applications, the headline should be vertically centered to the photograph.
• “Aggies DO” lockup This sits flush left and underneath the headline
• Angle Set to -20 degrees
• Also adjust the body copy box on its right side to reflect the angle
• Set color to Aggie Gold 10%Black
• If the white type is too difficult to read against a lighter photo, add a black layer on top of the photo to help readability
• Set Opacity to 70%
• Set to Multiply blending mode
• The blue bar holds body copy as well as the logo
• Set color to Aggie Blue
• White Fill Layer This layer helps soften photo Set to Normal blending mode Set to 15% -20% Opacity
• College Color Fill
• Aggie Blue Gradient Set to Multiply blending mode Set around 85% Opacity; slight adjustments to opacity may be made as some photos are lighter or darker than others
• The gradient is full color at the bottom and fades to fully transparent Set to % the height of final application Set the entire gradient to 85% Opacity
• College Pattern Set entire pattern to 30% Opacity Set to Overlay blending mode Use a combination of Directional Feather and Gradient Feather in the Effects panel to make sure the pattern fades to 0% opacity behind the bottom left logo and to the top right title
• “Aggies DO” lockup sits flush left and underneath the headline

Brand Promise

• Our brand promise is our differentiated customer benefit. It represents what N.C. A&T believes it can authentically and distinctively deliver to the world. This isn’t a tagline or a slogan meant for public consumption. If it were to ever find its way onto a billboard, it would mean we had done something wrong. This is an internal guiding statement to keep all of us within the same set of creative guardrails.
• WE ARE a passionate, proud community of action with a rich tradition of challenging the status quo, and an enduring vision for creating positive, lasting global change.
• WE DELIVER A high-quality, intellectually stimulating education focused on helping every student gain the access to the hands-on opportunities, core knowledge and global perspective that help them make real and lasting change in their lives and of people in their workplaces, communities and world.

Brand Pillars

• Our brand story rests firmly on the strength of our key brand pillars, which represent our highest principles, deepest commitments and greatest achievements. They are clear and compelling proof points that support the brand promise and guide the brand story.
• The following brand pillars are written in the voice of our brand, as if communicating to the external audiences about what N.C. A&T is and what we stand for.
• A determined community of academic excellence and opportunity.
• At N.C. A&T education begins with opportunity. From the start, students are given opportunities to excel and achieve.
• Here students are challenged in the classroom and exposed to real-world, hands-on learning outside of the classroom. Students learn from exceptional faculty and from each other every day. It is a community committed to excellence -and few shrink from the challenge to reach beyond.
• A campus that’s forever moving forward.
• Aggies don’t rest on their laurels or settle for good enough. While history is important and meaningful, it serves as a spring board and inspiration to look ahead, never settle and continue achieving big things.
• Aggies have always challenged the status quo and have had the courage to make a positive impact on the world. Today, that legacy fuels new ways of learning, teaching, collaborating and researching. A curious, limitless, fearless spirit that fuels discovery and innovation.
• Aggies “punch above their weight.” It’s a campuswide belief that the next big problem is out there waiting for us to solve. Aggies ask “what if” and “why not.”
• They are discovering a new drug and therapy for malaria. Writing Pulitzer Prize-winning articles on human rights abuses in Iran, engineering a game­changing solar car, pioneering nanotechnology, and transforming communities by championing advocacy, equity and access to education for all. Aggie Pride drives a desire to DO and be better every day.
• It’s a drive that has produced men and women who have run for president, flown in a space shuttle and occupied positions of influence in corporations, hospitals, government agencies, schools and nonprofit organizations across the state, the country and the world.
• It is pride in our history-the A&T Four/Greensboro Four’s contribution to the civil rights movement-and pride in our present and future achievements. It’s real and inspires confidence that we all can make a lasting, positive impact in our world.
• Passionate, nurturing faculty and staff mentors who invest in the potential of every student.
• N.C. A&T is a dedicated, genuine and totally invested community of faculty and staff that has the best interest of every student at heart.
• Student success is first and foremost. If a student puts in the effort, the faculty and staff here will go twice as far to see that the student succeeds. Some call it “tough love” -others a nurturing environment -either way, A&T invests in each student’s potential and, in return, holds each student accountable for performance.

Brand Character

• Our character is the DNA that shapes and forms our distinctive brand identity. They are the emotions we want to convey in our expression of the brand, however, not necessarily the words we use in our brand voice.
• It’s what N.C. A&T is at its core. In its heart. In its soul. These are the characteristics that must always have a presence in marketing and communications efforts.
• Proud.
• Punching above our weight.
• Determined.
• Active.
• Achieving.
• Visionary.

Brand Ethos

• Our brand ethos is the narrative that captures the essential character of the brand in an emotional, persuasive and definitive manner.
• NEVER DONE AGGIES DO.
• WE KNOW THAT LEARNING ENDS THE MOMENT YOU STOP DOING.
• AND AGGIES ARE NOWHERE NEAR BEING DONE.
• WE’RE NEVER DONE IMPROVING OURSELVES AND THE WORLD WE LIVE IN.
• NEVER DONE BREAKING BARRIERS OR STEREOTYPES.
• AGGIES ARE NEVER DONE PROVING THAT OUR UNDERGRAD AND GRADUATE PROGRAMS COMPETE IN RANKINGS AND REPUTATION WITH THOSE OF THE NATION’S BEST UNIVERSITIES.
• BECAUSE N.C. A&T IS A SCHOOL THAT PUNCHES FAR, FAR ABOVE ITS WEIGHT.
• PRODUCING GRADUATES THE WORLD NEVER EVEN SAW COMING UNTIL, SUDDENLY IT SEEMED, THEY WERE OUT IN FRONT OF EVERYONE ELSE, LEADING YOUR SCHOOLS, COMPANIES, AND COMMUNITIES AND CHANGING THE WORLD.
• AGGIES CREATE, GROW, DESIGN, CARE, CURE, IMAGINE, INVENT, INSTRUCT, RESEARCH, BUILD AND LEAD.
• YES, AGGIES DO. BUT DO NOT THINK FOR A MINUTE THAT WE WILL EVER BE DONE.

Centering Idea

• Our centering idea is grounded in the essential truth of our institution. The brand idea is a simple, declarative, authentic and compelling idea. It is the rally cry that ignites the brand on all levels.

College Branding System

• Each college has been given their own unique set of identifying elements-colors, icons, patterns and statements-to establish them as an individual entity within the larger N.C. A&T brand. The use of Aggie Blue is used throughout the materials to unite each college within the larger university.
• College of Agriculture and Environmental Sciences (CAES) Sustaining Lives, Enriching Communities. O Icon Water/Leaf/Seed represent the essential life-sustaining and life-improving elements that are important to the work of the agricultural and environmental sciences. Pattern CAES GREEN PMS: 358 C CMYK: 34, 0, 42, 0 RGB: 173, 220, 145 HEX: ADDC91 Color Green has been assigned to the College of Agriculture and Environmental Sciences. This color is inspired by nature: plants absorbing light/energy and converting sugar/food creating life and a green pigment as a by-product. This color has been chosen as a representation of life, growth and sustainability.
• College of Arts, Humanities and Social Sciences (CAHSS) Building a Foundation for Life. Icon The Golden Ratio Spiral (representative) was first found or calculated by ancient Greeks who used the ratio in their architecture. This ratio/pattern appears in nature, and humans inherently find it to be aesthetically pleasing. The golden ratio was also used by Renaissance artists such as da Vinci, who used it to compose the Mona Lisa. It has been used in art as a compositional tool ever since. Pattern CAHSS PINK PMS: 494 C CMYK: 0, 47, 10, 0 RGB: 233, 162, 178 HEX: E9A2B2 Color Pink was chosen to represent the College of Arts, Humanities and Social Sciences because the disciplines within the college are about human expression and because this color evokes emotion, which is the ultimate goal of the arts.
• College of Business and Economics (COBE) Moving Business Forward. Icon Data Chart/Networking represent both the disciplined business foundation of the College of Business and Economics and the emphasis of the “soft skills” of relationships and connections that are vital to student success. Pattern COBE GRAY PMS: COOL GRAY 8 C CMYK: 23, 16, 13, 46 RGB: 136, 139, 141 HEX: 888B8D Color Drawn from the attire of business professionals, gray has a sense of maturity and neutrality. Like the College of Business and Economics, gray does not mean dull. COBE’s students are full of charisma and confidence and make a great pairing with this color.
• College of Education (CEd) Equity, Opportunity and Advocacy for All. Icon Open Book/Upward Arrow represents both knowledge and learning and the progressive spirit of positive transformation and fearless determination of the College of Education’s faculty, students and alumni. Pattern CEd YELLOW PMS: 123 C CMYK: 0, 19, 89, 0 RGB: 255, 199, 44 HEX: FFC72C Color The color yellow is a representation of energy, positivity and hope. Something found in the CEd student-teachers who are immersed in low-performing schools. These student-teachers maintain and instill a positive attitude and optimism into those they teach. This also happens to be the color of the shirts of the students the student-teachers learn to educate.
• College of Engineering (COE) Driving Innovation. Icon Gear icon represents movement and function. Gears also represent making things work and setting ideas and plans into motion. Pattern COE ADOBE RED PMS: 7524 C CMYK: 12, 78, 62, 25 RGB: 164, 82, 72 HEX: A45248 Color Red is often associated with willpower and leadership; it is a color that stands out and calls attention. With the driven nature of COE students and their passion to create new, innovative projects, this color is a natural fit.
• College of Health and Human Sciences (CHHS) Improving Lives, Enhancing Communities. Icon Cross/Plus Sign represents both the symbol of health and humanitarian service. It also represents the additive strength of bringing multiple disciplines together to bring greater value to students and the world. Pattern CHHS BLUE PMS: 298 C CMYK: 67, 2, 0, 0 RGB: 65, 182, 230 HEX: 41B6E6 Color The color blue is a representation of trust, tranquility and strength. These are common traits looked for in healthcare professionals. Blue is commonly associated with medical fields for these reasons.
• College of Science and Technology (COST) Exploring New Frontiers. Icon Atom represents the foundational idea of discovery, energy and potential-all hallmarks of science and technology education. Pattern COST VIOLET PMS: 2073 C CMYK: 39, 44, 0, 0 RGB: 175, 149, 211 HEX: AF95D3 Color Inspired by the most commonly observed color of lightning, violet is derived from the electric charge that is released from a cloud, resulting in a flash of light. The reaction with nitrogen and oxygen in the atmosphere produces the violet or lilac color that is dispersed throughout precipitation.
• The Graduate College (TGC) Individual Attention. Advanced Knowledge. Icon Building Block represents the idea of creating a solid foundation from which to build one’s future. Pattern TGC TURQUOISE PMS: 7472 C CMYK: 54, 0, 27, 0 RGB: 92, 184, 178 HEX: SCB8B2 Color Branching out of the academic norm of learning in a lab, these students receive an education from faculty who take a genuine interest in them. These instructors create a custom, personalized experience for each student. This color, turquoise, is a visual representation of the sophistication of this college. The confidence of this color shows the individuality of the process as well as the students and the wisdom and intuition they will gain in this program.
• The Joint School of Nanoscience and Nanoengineering (JSNN) Limited Only By Your Imagination. Icon Graphene Atomic Structure represents the forefront of physics and engineering discovery and innovation. JSNN ORANGE PMS: 1575 C CMYK: 0, 51, 77, 0 RGB: 255, 127, 50 HEX: FF7F32 Pattern Because of the orange lights that illuminate the Joint School of Nonoscience and Nanoengineering’s cleanrooms, the color orange is a clear fit for this school. The particles worked with are light sensitive and using orange lights screens out the portion of the light spectrum that has more energy than yellow.
• College Logo

Brand Execution

• Montserrat Regular Font size (general applications}: 8pt Leading: 11pt Tracking: O Brand Headline Montserrat Black Tracking: O Leading: The leading should always be close to touching. Size: The headline type should always be the largest type size on an application. Color: If the headline is over a photo or solid blue, the type color should start with white and accent with gold. If the headline is over a gold background, start with white and accent with blue. If the headline is over a white background, start with gold and accent with blue. Blue stands out more against a white background, making it a stronger accent color. The colors go line by line. There should never be 2 colors on one line. Layout: In most applications, the headline should be vertically centered to the photograph.
• “Aggies DO” lockup This sits flush left and underneath the headline
• Angle Set to -20 degrees Also adjust the body copy box on its right side to reflect the angle Set color to Aggie Gold 10%Black If the white type is too difficult to read against a lighter photo, add a black layer on top of the photo to help readability Set Opacity to 70% Set to Multiply blending mode
• Blue Bar The blue bar holds body copy as well as the logo Set color to Aggie Blue Set to Multiply blending mode Set Opacity to 70%
• COLLEGE SYSTEM COMPOSITION Photo White Fill Layer This layer helps soften photo Set to Normal blending mode Set to 15% -20% Opacity College Color Fill Set to Multiply blending mode Set around 85% Opacity; slight adjustments to opacity may be made as some photos are lighter or darker than others Aggie Blue Gradient The gradient is full color at the bottom and fades to fully transparent Set to % the height of final application Set the entire gradient to 85% Opacity
• College Pattern Set entire pattern to 30% Opacity Set to Overlay blending mode Use a combination of Directional Feather and Gradient Feather in the Effects panel to make sure the pattern fades to 0% opacity behind the bottom left logo and to the top right title
• College Icon Name of College Brand Headline or College “Do” Title “Aggies DO” lockup sits flush left and underneath the headline
• College Logo
• BRAND EXECUTION POWERPOINT SYSTEM Spirited Brand Level PowerPoint Template Uses Franklin Gothic as the main font, as it is compatible with PowerPoint and Montserrat is not.
• BRAND EXECUTION Internal Level PowerPoint Template Internal level presentation template Uses Book Antiqua as the main font, as it is compatible with PowerPoint and Alfon is not.

University System

• Montserrat Regular Font size (general applications}: 8pt Leading: 11pt Tracking: O Brand Headline Montserrat Black Tracking: O Leading: The leading should always be close to touching. Size: The headline type should always be the largest type size on an application. Color: If the headline is over a photo or solid blue, the type color should start with white and accent with gold. If the headline is over a gold background, start with white and accent with blue. If the headline is over a white background, start with gold and accent with blue. Blue stands out more against a white background, making it a stronger accent color. The colors go line by line. There should never be 2 colors on one line. Layout: In most applications, the headline should be vertically centered to the photograph.
• “Aggies DO” lockup This sits flush left and underneath the headline
• Angle Set to -20 degrees Also adjust the body copy box on its right side to reflect the angle Set color to Aggie Gold 10%Black If the white type is too difficult to read against a lighter photo, add a black layer on top of the photo to help readability Set Opacity to 70% Set to Multiply blending mode
• Blue Bar The blue bar holds body copy as well as the logo Set color to Aggie Blue Set to Multiply blending mode Set Opacity to 70%

College System

• COLLEGE SYSTEM COMPOSITION Photo White Fill Layer This layer helps soften photo Set to Normal blending mode Set to 15% -20% Opacity College Color Fill Set to Multiply blending mode Set around 85% Opacity; slight adjustments to opacity may be made as some photos are lighter or darker than others Aggie Blue Gradient The gradient is full color at the bottom and fades to fully transparent Set to % the height of final application Set the entire gradient to 85% Opacity College Pattern Set entire pattern to 30% Opacity Set to Overlay blending mode Use a combination of Directional Feather and Gradient Feather in the Effects panel to make sure the pattern fades to 0% opacity behind the bottom left logo and to the top right title COLLEGE SYSTEM COMPOSITION College Icon Name of College Brand Headline or College “Do” Title “Aggies DO” lockup sits flush left and underneath the headline

Powerpoint System

• Spirited Brand Level PowerPoint Template
• Uses Franklin Gothic as the main font, as it is compatible with PowerPoint and Montserrat is not.
• Internal Level PowerPoint Template Internal level presentation template
• Uses Book Antiqua as the main font, as it is compatible with PowerPoint and Alfon is not.

Brand Applications

• BRAND APPLICATIONS PRINT CONTINUED
• BRAND APPLICATIONS
• BRAND APPLICATIONS DIGITAL

Additional Properties

Employees History