NCHC

📋 1 Guidelines

🔗 Connections

Sector

Sports

Region

Usa

Guideline Year

2015

Language

English

Tags

Sport

Official Websites

Brand Guidelines

2015

Brand Summary

Mission
  • The National Collegiate Hockey Conference facilitates and fosters competitive, academic and operational excellence for its member institutions through the sport of ice hockey. The Conference supports a culture of professionalism and integrity, reflecting its commitment to grow the sport of ice hockey while creating a positive experience for the student-athletes and fans it serves. [^1]
Core Values
  • excellence
  • integrity
  • teamwork
  • discipline
  • vigilant
  • fun
Target Audience
  • Member institutions, student-athletes, fans, partners, and the broader collegiate hockey community. [^2]
Personality Traits
  • professional
  • honorable
  • cooperative
  • disciplined
  • attentive
  • celebratory
Visual Identity Overview
  • The visual identity is defined by a shield emblem with a patriotic color palette of navy blue, red, white, and gray, consistent logo usage, clear space requirements, and standardized fonts (Colossalis and Calibri). The brand emphasizes a bold, clean, and powerful appearance suitable for an athletic conference. [^3]

Categories

Brand Voice
  • The “tone” or “voice” we use impacts our conference’s entire system of communications-from posters, taglines, and mission statement to internet content, press releases, and e-mails. This “tone” shapes every message the NCHC sends. As with our “appearance,” these varied expressions must be consistent across all media, serving as the recognizable and official voice of the brand.
Brand Imagery
  • A logo, or “mark,” is the visual representation of an organization’s brand. Through style, color, and graphic elements, a mark defines the personality. Often the most visible element of the brand, the logo must be protected and used consistently by everyone in order to maintain the value that brand offers.
  • Appropriate use of the NCHC logo is an important part of maintaining that image.
  • Whether it’s displayed in a brochure, an ad, or on a member’s jacket, the NCHC logo should always look right, look professional, and be consistent.
  • The guidelines provide specific information regarding size, color, spacing, and background treatment of the logo—virtually everything that will help you use the NCHC logos in a clear, consistent manner.
  • Alterations to these specifications are prohibited without the consent of the NCHC.
  • The NCHC logo should be used in all forms of communication.
  • The NCHC logo can be used in full color, black&white, or PMS 539.
  • To ensure no graphic element or typography crowds the logo and reduces legibility, always allow for the proper amount of clear space around the logo equal to the “X” height (the height of the “NCHC banner” in the logo).
  • To signify that the NCHC is trademarked, the TM should remain in the same position and size as shown here.
  • To maintain the integrity of the logo’s appearance, do not reproduce the logo smaller than the .375".
  • The NCHC logo in color works on all backgrounds but when using the black & white logo it is necessary to use the reverse version (_rv) in order for the TM to be visible.
Color Palette
  • A specific color scheme helps give the NCHC a unique personality and make it stand out, both on the ice and in the minds of fans and partners. NCHC RED • Stimulating • Passionate • Exciting
  • PANTONE 1807 CMYK □, 100, 96, 28 RGB 181, 18, 27 HEX B5121B
  • NCHC BLUE • Energetic • Vibrant • Electric
  • PANTONE 539 CMYK 100, 49, 0, 70 RGB □, 43, 84 HEX 002B54
  • NCHCWHITE • Pure • Clean • Nostalgic
  • PANTONE WHITE CMYK 0, 0, 0, O RGB 255, 255, 255 HEX FFFFFF
  • NCHCGRAY • Rich • Strong • Regal POWDER BLUE • Only to be used with Frozen Faceoff logo and materials
  • PANTONE 283 CMYK 43, 12, 0, 0 RGB 139, 192, 232 HEX BBCOEB
  • Pantone Matching System (PMS) is a registered trademark of PANTONE®, Inc.
  • The NCHC logo can be used in full color, black&white, or PMS 539.
  • NEVER change the colors of the logo
  • NEVER screen the colors of the logo
Typography
  • Proper branding is achieved through all levels of visual communication, including fonts. Though subtle at first glance, fonts have unique characteristics that give them their individuality. Colossal is and Calibri are the official fonts of the NCHC and were selected because of their bold, classic, clean, and powerful appearance.
  • CAMPAIGN FONT COLOSSALIS REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#S%6*()+0:’../0I:"<>? C0L0SSALIS MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 234567890 !@#S%“6*()+J’../01:"<>? COLOSSALIS BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ! @ #$%‘8*(0_+I;’../0I:/<>? COLOSSALIS BLACH ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%‘8*(_+II;’,./GI:"<>?
  • CAMPAIGN AND CORPORATE FONT CALIBRI REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%”&()_+I1;’../(0I:/<>? CALIBRI ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%&(0_+J'./0I:"<>? CALIBRI BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%&()_+II’,./OI:/<>? CALIBRI BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%&()_+J'../0I:"<>?
  • Two different kinds of fonts and one stylized font were used for the NCHC Frozen Faceoff Tournament wordmark. The “Frozen Faceoff” wordmark uses the Bladi One Slab 4F (Heavyfont -however, it was modified to fit the purpose ofthe Frozen Faceoff identity. The year uses the Bladi One Slab 4F (Heavy ltalicwithout any modifications to it, which that way would be easy as that changes yearly with a new year.
  • The city and dates uses the TT Lakes Bold Condensed to differentiate itself from the main typedace, Bladi One Slab 4F, as it’s not a major component, as well as it changes yearly and pending on where the tournament is being held.
  • BLADI DNB SLAB ‘IP [HBAVYI BLADI OIIB SLAS ‘IF IHBIIVY ffllUCJ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ aacne,aeijHLmna PQrstuvuuxsz ascne,aaijxLmna PQrsruvwxsz 123'158'2890 1234587890
  • TT LAKES BDLD CDNDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789D UJ..‘IAl:J;JMl•l CIDffimil
Logo Usage
  • A logo, or “mark,” is the visual representation of an organization’s brand. Through style, color, and graphic elements, a mark defines the personality. Often the most visible element of the brand, the logo must be protected and used consistently by everyone in order to maintain the value that brand offers.
  • Appropriate use of the NCHC logo is an important part of maintaining that image.
  • Whether it’s displayed in a brochure, an ad, or on a member’s jacket, the NCHC logo should always look right, look professional, and be consistent.
  • The guidelines provide specific information regarding size, color, spacing, and background treatment of the logo—virtually everything that will help you use the NCHC logos in a clear, consistent manner.
  • Alterations to these specifications are prohibited without the consent of the NCHC.
  • The NCHC logo should be used in all forms of communication.
  • The NCHC logo can be used in full color, black&white, or PMS 539.
  • To ensure no graphic element or typography crowds the logo and reduces legibility, always allow for the proper amount of clear space around the logo equal to the “X” height (the height of the “NCHC banner” in the logo).
  • To signify that the NCHC is trademarked, the TM should remain in the same position and size as shown here.
  • To maintain the integrity of the logo’s appearance, do not reproduce the logo smaller than the .375".
  • The NCHC logo in color works on all backgrounds but when using the black & white logo it is necessary to use the reverse version (_rv) in order for the TM to be visible.
  • NEVER create new logos using multiple logo elements
  • NEVER rotate the logo
  • NEVER skew and/or change the proportions of the logo
  • NEVER change the colors of the logo
  • NEVER screen the colors of the logo
Tone And Messaging
  • The “tone” or “voice” we use impacts our conference’s entire system of communications-from posters, taglines, and mission statement to internet content, press releases, and e-mails. This “tone” shapes every message the NCHC sends. As with our “appearance,” these varied expressions must be consistent across all media, serving as the recognizable and official voice of the brand.
  • The perceived value and benefits of the NCHC brand must never be compromised by inconsistent­experiences, language, or visual presentation.
  • Our words and deeds must always reinforce our brand promise, creating and sustaining the ideal brand experience for all who come in contact with the NCHC.
Brand Values
  • EXCELLENCE We commit to excellence in our everyday lives.
  • INTEGRITY We will serve the Conference and members with honor.
  • TEAMWORK We will work cooperatively to make the best use of Conference resources in accomplishing our goals.
  • DISCIPLINE We will be guided by a strong commitment to serving the membership as a whole.
  • VIGILANT We will be attentive to the Conference goals and serve each members needs accordingly.
  • FUN We will celebrate our success and enjoy the journey together.
Visual Style
  • The guidelines provide specific information regarding size, color, spacing, and background treatment of the logo—virtually everything that will help you use the NCHC logos in a clear, consistent manner.
  • Alterations to these specifications are prohibited without the consent of the NCHC.
  • The NCHC logo should be used in all forms of communication.
  • The NCHC logo can be used in full color, black&white, or PMS 539.
  • To ensure no graphic element or typography crowds the logo and reduces legibility, always allow for the proper amount of clear space around the logo equal to the “X” height (the height of the “NCHC banner” in the logo).
  • To signify that the NCHC is trademarked, the TM should remain in the same position and size as shown here.
  • To maintain the integrity of the logo’s appearance, do not reproduce the logo smaller than the .375".
  • The NCHC logo in color works on all backgrounds but when using the black & white logo it is necessary to use the reverse version (_rv) in order for the TM to be visible.
🐛 Report