Nclose

📋 1 Guidelines

🔗 Connections

Sector

Cybersecurity

Region

South africa

Guideline Year

2022

Language

English

Tags

Security

Official Websites

Brand Guidelines

2022

Brand Summary

Mission
  • To deliver a more effective and personal cybersecurity solution by being a client-centric partner, focusing on innovation, teamwork, and building transparent relationships, and defending clients against cyber threats with scalable, industry-leading solutions tailored to their business needs [^1].
Core Values
  • client-centricity
  • innovation
  • teamwork
  • transparency
  • collective success
  • personal engagement
  • responsibility
  • putting clients first
  • credibility
  • consistency
  • approachability
  • relationship-driven ethos [^2]
Target Audience
  • Organizations and businesses seeking advanced, scalable, and personal cybersecurity solutions, with a focus on those requiring tailored approaches and proactive defense against cyber threats [^3].
Personality Traits
  • professional
  • approachable
  • innovative
  • engaged
  • trustworthy
  • relationship-driven
  • helpful
  • understanding
  • personal
Visual Identity Overview
  • The visual identity is sleek, professional, and technology-focused, featuring a modern logo with a stylized fingerprint and lock motif, a consistent blue color palette, clean sans-serif typography, and imagery that balances technical elements with human and architectural subjects. The brand emphasizes clarity, security, and approachability through its visual style, iconography, and layout [^5] .

Categories

Brand Imagery
  • Images in the IT sector are often cold and without a human element. We move away from this cliche by including people. This creates stronger feelings of helpfulness and understanding with our clients.
  • We also use images that does not include people and are usually cityscapes or architecture of a more abstract nature.
  • Use this image moodboard as a guide for the technical specifications and style for all photography. The content of the photography will be determined by the specific communication material and target audience.
  • Interesting angles.
  • Shallow depth-of-field.
  • Clean areas in image where type can be successfully placed.
  • Images should have a discernible subject (People).
  • Show movement.
  • Predominantly blue colour elements.
  • For images that are too cold, our brand allows for the treatment of these images by adding an warmer colour screen. This warmth can make an otherwise uninviting image more approachable to our audiences.
Color Palette
  • The primary full colour logo on a white or light background, must predominantly be used on all brand collateral. On selective applications the white logo can be used on the stone or sky blue colour backgrounds. Note the large (with tagline) and small applications of the logo in its various colour formats. The small version of the logo must be used when the logo is required to be used smaller than the large logo’s minimum size. See page 8.
  • Black and white versions of the logo can be implemented for office use.
  • Additionally the white version of the logo can also be placed on image backgrounds where the image does not detract from the logo or impairs legibility. See page 7.
  • A white on sky blue emblem is used as the avatar for the Nclose brand.
  • The primary brand colours must be used on all of Nclose’s printed and digital collateral items, with the exception of the black and white logos, that can be implemented for internal office documentation.
  • The colours in the palette are representative of a software and technology landscape, with the extensive blue palette that instils trust and security. Various shades of each colour can be used when a wider colour range is required. Our sunshine yellow brings warmth and a sense of approachability to our communication elements.
  • The colour distribution graph must be adhered to when considering the overall colour spread of any branded application, print or digital.
  • PANTONE 7461 C CMYK 98 23 1 3 RGB 29 117 187 # 1D75BB
  • PANTONE 298 C CMYK 67 2 0 0 RGB 41 171 226 #29ABE2
  • PANTONE 108 C CMYK O 5 98 0 RGB 255 221 0 #FFDD00
  • PANTONE 7544 C CMYK 34 14 11 32 RGB 112 130 134 #708286
  • PANTONEN/A CMYK0 O O 0 RGB 255 255 255 # FFFFFF
Typography
  • The Nclose and Nview brands share the same font family with various styles that must be used in all print & online communications:
  • The Primary Brand Font must be used for all internal and public-facing collateral items. This applies for both print and digital elements. All styles that form part of the font family will be shared amongst headings and body text.
  • An alternative font, Arial Regular, Italic, Bold and Bold Italic can be used in instances where the brand’s font families cannot be applied. This is a last resort and the primary and secondary font families, should be installed on all organisation computers.
  • PRIMARY FONT: MONTSERRAT
  • Characters ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ±!@#$%^&*()_+-=?/|,.`~§
  • Styles Extra Light Light Regular Medium SemiBold Bold
  • Extra Light Italic
  • Light Italic
  • Italic
  • Medium Italic
  • Semi-Bold Italic
  • Bold Italic
  • ALTERNATIVE FONT: ARIAL
  • Styles Regular Italic Bold Bold Italic
  • In order for our brand to remain approachable and communicate its ethic of being a relationship and people driven business, we always use your typography either in sentence- or title case and never in uppercase format.
  • Sentence Case
  • Title Case
  • Uppercase

  • Advanced cyber security services

  • Advanced Cyber Security Services

  • ADVANCED CYBER SECURITY SERVICES

Logo Usage
  • The Nclose logo is an integral part of the organisation’s visual identity. It comprises of a bold emblem and font lock-up. The expanded sans serif characters of the font mimic the soft line characteristics of the emblem. Furthermore, the tagline, ‘ADVANCED CYBER SECURITY’, is locked-up with the logo in its primary format.
  • The primary logo must be used on all branded applications. The logo must be used on all Nclose’s internal, client facing and marketing communications.
  • Only on selective applications, or when colour restrictions are present, can the logo be applied in one of its other colour variations as set out on page 6 of this document.
  • The primary full colour logo on a white or light background, must predominantly be used on all brand collateral. On selective applications the white logo can be used on the stone or sky blue colour backgrounds. Note the large (with tagline) and small applications of the logo in its various colour formats. The small version of the logo must be used when the logo is required to be used smaller than the large logo’s minimum size. See page 8.
  • Black and white versions of the logo can be implemented for office use.
  • Additionally the white version of the logo can also be placed on image backgrounds where the image does not detract from the logo or impairs legibility. See page 7.
  • A white on sky blue emblem is used as the avatar for the Nclose brand.
  • Neither the Nclose logo, nor its surrounding exclusion area should be altered. Neither should any other elements protrude into this space. This area should always remain clear.
  • The avatar exclusion area of the logo differs from that of the primary logo, in order to ensure correct placement in a circle or square format often found in the profile images of social media platforms or app icons.
  • For print applications, the logo should be displayed at a size of 22 mm (Large) and 16mm (Small) wide or larger. For screen applications, the logo should not be displayed at a size smaller than 152 px (Large) and 97 px (Small) wide.
  • For print applications, the avatar should be displayed at a size of 8 mm wide or larger. For screen applications, the avatar should not be displayed at a size smaller than 38 px wide.
  • Do not distort or alter the logo in anyway or place a colour or distracting object behind the logo that would interfere with the legibility of the logo type.
Tone And Messaging
  • In a world where cybersecurity is often a cocktail of disparate solutions, installed and maintained without a deeper understanding of the business needs and with little focus on personal service, At Nclose, we believe cybersecurity can be done better.
  • We are a client-centric partner. Through innovation, teamwork and building transparent relationships, we can deliver a more effective and personal cybersecurity solution.
  • We are a team of like-minded individuals who believe that our culture is the single differentiator that we are in complete control of. We share credit and shoulder responsibility and focus on collective success with our clients. Being fully engaged, taking things personally and putting our clients first are all an integral part of the relationships we build, we make cybersecurity better.
  • We defend clients against cyber threats. We proactively respond to incidents and provide our clients with scalable industry leading cyber security solutions to make sure they mitigate risk, elevate maturity and focused on their business.
  • With a tailored combination of products and services, we offer clients a bespoke, holistic approach to their cyber security needs and capabilities.
  • The secondary brand reinforces the visual structure and colours of the Nclose logo. It consists of all elements that create brand-specific recognition, e.g. colour, fonts, graphic elements, photographic and illustration style, tone of voice, associations, etc.
  • The secondary brand is applied to all client facing elements, whether it be confidential documents or marketing.
  • In order for our brand to remain approachable and communicate its ethic of being a relationship and people driven business, we always use your typography either in sentence- or title case and never in uppercase format.
Brand Values
  • In a world where cybersecurity is often a cocktail of disparate solutions, installed and maintained without a deeper understanding of the business needs and with little focus on personal service, At Nclose, we believe cybersecurity can be done better.
  • We are a client-centric partner. Through innovation, teamwork and building transparent relationships, we can deliver a more effective and personal cybersecurity solution.
  • We are a team of like-minded individuals who believe that our culture is the single differentiator that we are in complete control of. We share credit and shoulder responsibility and focus on collective success with our clients. Being fully engaged, taking things personally and putting our clients first are all an integral part of the relationships we build, we make cybersecurity better.
  • We defend clients against cyber threats. We proactively respond to incidents and provide our clients with scalable industry leading cyber security solutions to make sure they mitigate risk, elevate maturity and focused on their business.
  • With a tailored combination of products and services, we offer clients a bespoke, holistic approach to their cyber security needs and capabilities.
Visual Style
  • The Nclose logo is an integral part of the organisation’s visual identity. It comprises of a bold emblem and font lock-up. The expanded sans serif characters of the font mimic the soft line characteristics of the emblem. Furthermore, the tagline, ‘ADVANCED CYBER SECURITY’, is locked-up with the logo in its primary format.
  • The primary logo must be used on all branded applications. The logo must be used on all Nclose’s internal, client facing and marketing communications.
  • Only on selective applications, or when colour restrictions are present, can the logo be applied in one of its other colour variations as set out on page 6 of this document.
  • The primary full colour logo on a white or light background, must predominantly be used on all brand collateral. On selective applications the white logo can be used on the stone or sky blue colour backgrounds. Note the large (with tagline) and small applications of the logo in its various colour formats. The small version of the logo must be used when the logo is required to be used smaller than the large logo’s minimum size. See page 8.
  • Black and white versions of the logo can be implemented for office use.
  • Additionally the white version of the logo can also be placed on image backgrounds where the image does not detract from the logo or impairs legibility. See page 7.
  • A white on sky blue emblem is used as the avatar for the Nclose brand.
Iconography
  • Our brand icons are in a simple and engaging line style that resonates with our logo styles. The icons can be used on either a light or a dark background; only the icon colour would need to be changed in order to provide sufficient contrast between icon and background.
  • The samples on the right shows how the icons can be displayed in the brands ‘ocean blue’ and ‘stone’ colours. Icons can also be applied in multi-colour format. Any of the brand colours can be used to display the icons including new colours that fall outside of the primary colour palette, e.g. client digital dashboards.
  • Note the glow that can be applied for the digital applications of these icons..
Layout And Composition
  • The background is a consistent blue tone, and the grid lines indicate alignment and spacing.
  • The primary logo must be used on all branded applications. The logo must be used on all Nclose’s internal, client facing and marketing communications.
  • Only on selective applications, or when colour restrictions are present, can the logo be applied in one of its other colour variations as set out on page 6 of this document.
  • The primary full colour logo on a white or light background, must predominantly be used on all brand collateral. On selective applications the white logo can be used on the stone or sky blue colour backgrounds. Note the large (with tagline) and small applications of the logo in its various colour formats. The small version of the logo must be used when the logo is required to be used smaller than the large logo’s minimum size. See page 8.
  • Black and white versions of the logo can be implemented for office use.
  • Additionally the white version of the logo can also be placed on image backgrounds where the image does not detract from the logo or impairs legibility. See page 7.
  • A white on sky blue emblem is used as the avatar for the Nclose brand.
  • Neither the Nclose logo, nor its surrounding exclusion area should be altered. Neither should any other elements protrude into this space. This area should always remain clear.
  • The avatar exclusion area of the logo differs from that of the primary logo, in order to ensure correct placement in a circle or square format often found in the profile images of social media platforms or app icons.
  • For print applications, the logo should be displayed at a size of 22 mm (Large) and 16mm (Small) wide or larger. For screen applications, the logo should not be displayed at a size smaller than 152 px (Large) and 97 px (Small) wide.
  • For print applications, the avatar should be displayed at a size of 8 mm wide or larger. For screen applications, the avatar should not be displayed at a size smaller than 38 px wide.
  • Do not distort or alter the logo in anyway or place a colour or distracting object behind the logo that would interfere with the legibility of the logo type.
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