NDI

📋 1 Guidelines

🔗 Connections

Sector

Networking Broadcasting Software

Region

Usa

Guideline Year

2021

Language

English

Tags

Broadcast Software

Official Websites

Brand Guidelines

2021

Brand Summary

Mission
  • NDI® aims to enable IP video workflows across standard Ethernet networks, providing a royalty-free standard for bi-directional video and audio communication, exponentially increasing sources for live production workflows and eliminating the need for costly direct connections and infrastructure upgrades [^1].
Core Values
  • innovation
  • connectivity
  • accessibility
  • efficiency
  • compatibility
Target Audience
  • Licensed NDI® users, developers, media organizations, and companies in the A/V, Broadcast, Enterprise, and Gaming industries seeking to implement IP-based video workflows [^2].
Personality Traits
  • professional
  • technologically advanced
  • efficient
  • reliable
  • innovative
Visual Identity Overview
  • The visual identity is clean, minimalistic, and high-contrast, focusing on bold, uppercase sans-serif typography, primarily in black and white. The logo uses clear space equal to 50% of its height, with strict guidelines for size, color (black, white, grey), and font (Helvetica Neue Medium or Arial Regular). Visuals emphasize clarity, simplicity, and a high-tech, digital aesthetic [^3].

Categories

Logo Usage
  • The minimum required CLEAR SPACE is defined by 50% of the logo height.
  • The size of the “®” symbol should: 1. Always be clearly visible 2. Be aligned with the top of the “I” 3. Be in pleasing proportion to the logo
  • Acceptable NDI® logo colors are: 1. BLACK 2. WHITE
  • CMYK 75 68 67 90 Pantone 426 C RGB 0 0 0
  • CMYK Paper Pantone Paper RGB 255 255 255
  • clear space 50% of logo height
  • LOGO Minimum Size is 8mm height.
  • When the logo is below 8mm in height, “NDI®” should be typeset (instead of using the logo.) See the next page for specifics.
  • Reverse logo on black
  • Black logo on white
  • Black logo on grey (35% black or less)
  • White logo on grey (40% black or greater)
  • Font must be Helvetica Neue Medium or Arial Regular. The Register Mark (®) must be set at the full height of the NDI® text when the text size is 12 points or below.
  • CORRECT: Logo height is 8mm or above.
  • INCORRECT: Do not typeset NDI® when the height is 8mm or above. Use logo instead.
  • INCORRECT: Logo is too small, height is below 8mm.
  • INCORRECT: Text must be in white or black, never a color, and never in any font except Helv. Neue Med. or Arial Reg.
  • CORRECT: Typeset NDI® when height is 8mm or below.
  • LOGO Minimum Size is 15mm height.
  • When the logo– including the pipe mark– is below 15mm in height, “NDI®|HX” should be typeset (instead of using the logo.) See the next page for specifics.
  • CORRECT: Logo height is 15mm or above.
  • INCORRECT: Do not typeset text, when height is 15mm or above. Use logo.
  • INCORRECT: Logo must be in white or black. Never a color.
  • When the logo– including the pipe mark– is below 15mm in height, “NDI®|HX” should be typeset (instead of using the logo.) Font must be Helvetica Neue Medium or Arial Regular. The Register Mark (®) must be set at the full height of the NDI®|HX text when the text is 12 points or below. The pipe, or vertical bar, should be 2 points larger than the rest of the text.
  • CORRECT: typeset when height is 15mm or below.
  • INCORRECT: Text must be in white or black, not a color.
  • CORRECT: In certain circumstances, and with permission from NewTek, the logo my be used without the register mark.
  • INCORRECT: Text must be set in Helv. Neue Med. or Arial Regular font.
  • When the logo is below 8mm in height, “NDI®” should be typeset (instead of using the logo). Font must be Helvetica Neue Medium or Arial Regular. The Register Mark (®) must be set at the full height of the NDI text when text size is 12 points or below.
Color Palette
  • Acceptable NDI® logo colors are: 1. BLACK 2. WHITE
  • NewTek Black
  • White
  • CMYK 75 68 67 90
  • Pantone 426 C
  • RGB 0 0 0
  • CMYK Paper
  • Pantone Paper
  • RGB 255 255 255
  • Reverse logo on black
  • Black logo on white
  • Black logo on grey (35% black or less)
  • White logo on grey (40% black or greater)
  • INCORRECT: Logo must be in white or black. Never a color.
  • INCORRECT: Text must be in white or black, not a color.
Typography
  • Font must be Helvetica Neue Medium or Arial Regular. The Register Mark (®) must be set at the full height of the NDI® text when the text size is 12 points or below.
  • NDI® NDI® NDI®
  • Helvetica Neue Medium
  • ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
  • Arial Regular
  • INCORRECT: Do not typeset NDI® when the height is 8mm or above. Use logo instead.
  • CORRECT: Typeset NDI® when height is 8mm or below.
  • INCORRECT: Text must be in white or black, never a color, and never in any font except Helv. Neue Med. or Arial Reg.
  • When the logo is below 8mm in height, “NDI®” should be typeset (instead of using the logo). Font must be Helvetica Neue Medium or Arial Regular. The Register Mark (®) must be set at the full height of the NDI text when text size is 12 points or below.
  • NDI®
  • When the logo– including the pipe mark– is below 15mm in height, “NDI®|HX” should be typeset (instead of using the logo.) Font must be Helvetica Neue Medium or Arial Regular. The Register Mark (®) must be set at the full height of the NDI®|HX text when the text is 12 points or below. The pipe, or vertical bar, should be 2 points larger than the rest of the text.
  • NDI®|HX NDI®|HX NDI®|HX
  • INCORRECT: Text must be in white or black, not a color.
  • CORRECT: typeset when height is 15mm or below.
  • INCORRECT: Text must be set in Helv. Neue Med. or Arial Regular font.
Visual Style
  • The minimum required CLEAR SPACE is defined by 50% of the logo height.
  • The size of the “®” symbol should: 1. Always be clearly visible 2. Be aligned with the top of the “I” 3. Be in pleasing proportion to the logo
  • Acceptable NDI® logo colors are: 1. BLACK 2. WHITE
  • NewTek Black
  • White
  • CMYK 75 68 67 90
  • Pantone 426 C
  • RGB 0 0 0
  • RGB 255 255 255
  • LOGO Minimum Size is 8mm height.
  • When the logo is below 8mm in height, “NDI®” should be typeset (instead of using the logo.) See the next page for specifics.
  • clear space 50% of logo height
  • Font must be Helvetica Neue Medium or Arial Regular. The Register Mark (®) must be set at the full height of the NDI® text when the text size is 12 points or below.
  • CORRECT: Logo height is 8mm or above.
  • INCORRECT: Do not typeset NDI® when the height is 8mm or above. Use logo instead.
  • INCORRECT: Logo is too small, height is below 8mm.
  • INCORRECT: Text must be in white or black, never a color, and never in any font except Helv. Neue Med. or Arial Reg.
  • CORRECT: Typeset NDI® when height is 8mm or below.
  • LOGO Minimum Size is 15mm height.
  • When the logo– including the pipe mark– is below 15mm in height, “NDI®|HX” should be typeset (instead of using the logo.) See the next page for specifics.
  • Font must be Helvetica Neue Medium or Arial Regular. The Register Mark (®) must be set at the full height of the NDI®|HX text when the text is 12 points or below. The pipe, or vertical bar, should be 2 points larger than the rest of the text.
  • CORRECT: typeset when height is 15mm or below.
  • INCORRECT: Text must be in white or black, not a color.
  • INCORRECT: Text must be set in Helv. Neue Med. or Arial Regular font.
  • CORRECT: Logo height is 15mm or above.
  • INCORRECT: Do not typeset text, when height is 15mm or above. Use logo.
  • INCORRECT: Logo must be in white or black. Never a color.
  • Reverse logo on black
  • Black logo on white
  • Black logo on grey (35% black or less)
  • White logo on grey (40% black or greater)
Brand Architecture
  • NDI® is a master brand that incorporates two types of technologies used inside of the IP protocol, NDI® and NDI®|HX, described in more detail later in this document.
  • NDI® and NDI®|HX systems can work interchangeably on the same network and in the same workflows.
Social Media Guidelines

  • Official social media channels: Facebook: https://www.facebook.com/NDICentral LinkedIn: https://www.linkedin.com/company/ndi-tv Twitter: https://twitter.com/NDI_tv YouTube: https://www.youtube.com/c/NDItv/featured

  • Official Hashtags #NDI – Network Device Interface #SDVS – Software Defined Visual Storytelling

  • Suggested Hashtags Your Company’s Hashtag #IPVideo #IPProduction

  • Tips and Tricks • Make sure to have a captivating headline at the beginning of your post. This can consist of a declaration, leading question, or a call to action (CTA). Example: Need to expand your remote production capabilities? Sign up today for our latest webinar! • Keep the body of your post concise and to the point. • Complete your post with website links and hashtags. • Spacing between the headline, body, links, and hashtags is encouraged. This makes the post easier to read and is pleasing to the eye. Avoid walls of text. • It is encouraged to always post with an image or video, as it will garner more engagement than a post with just text.

  • It is encouraged to always post with an image or video, as it will garner more engagement than a post with just a text message.

🐛 Report