Nepal Herbs

📋 1 Guidelines

🔗 Connections

Sector

Wellness spa

Region

Nepal

Guideline Year

2016

Language

English

Tags

Health

Official Websites

Brand Guidelines

2016

Brand Summary

Mission
  • To reinforce consistent application of visual elements in all communications, ensuring cohesive representation of Nepal Herbs across publications, presentations, and marketing materials both online and offline [^1].
Core Values
  • consistency
  • integrity
  • cohesion
  • nature
  • freshness
  • organic qualities
Target Audience
  • Global community seeking natural, herbal, and eco-friendly products associated with Nepal [^2].
Personality Traits
  • natural
  • fresh
  • organic
  • eco-friendly
  • modern
  • clean
Visual Identity Overview
  • The visual identity centers on stylized mountain and leaf motifs, a green-dominant color palette, clean and modern typography, and consistent logo usage. The brand emphasizes nature, health, and organic origins, with strict guidelines for logo reproduction, color scheme, and typeface to maintain a cohesive and professional appearance [^3].

Categories

Logo Usage
  • Always use master artwork when reproducing any logo design. It should never be recreated under any circumstances. Always ensure you are using the correct artwork for the application.
  • When reproducing any logo elements, only the original high resolution or vector graphic files shall be used - logos should not be taken from this document.
  • Make sure that text or other design elements do not encroach upon the logo.
  • The marked space should always be given to let the logo ‘breathe’, free from distraction.
  • 20 mm
  • 12 mm
  • In the primary logo format a minimum size must be adhered to so that legibilty is retained.
  • In exceptional circumstances where space is below the recommended size, adjustments may have to be made to balance the shape and visibility.
  • The logo has become distorted from it’s designed aspect ratio, therefore stretching or squashing the shape and text. If the space is restrictive, the scale of the logo (not the dimensions) must be adjusted to fit.
  • The logo’s shape is consistent with the initial design, retaining balance and legibility.
  • The backdrop for the logo’s placement is too similar to the primary colour -it lacks visibilty and contrast. To fix this problem, you can either select a contrasting base colour, or switch to one of the secondary colours assigned to the logo.
  • The logo is clear and visible, set in primary colours onto a backdrop which shows contrast. Although the backdrop is not white, the colours have been adjusted accordingly to work with the design.
  • Important elements within the logo have been distorted, enlarged or shrunk, affecting the balance and design.
  • A consistent layout is essential across all media, and by changing key elements it will introduce confusion into the brand.
  • The logo has been used in the fashion it was designed. A consistency has been achieved in how it is seen.
  • A colour outside of the selected brand colour scheme has been used. This is not recommended as it confuses the brand image.
  • Replacing the font is a definite no-no. The selected typeface should be used at all times with the presentation of the logo.
  • The logo is presented in it’s primary colours using the primary typeface that has been selected for the logotype.
Color Palette
  • Accurate reproduction of the brand colour scheme is essential in communicating a clear and consistent message about the company image.
  • The Pantone colours should be used wherever possible, with CMYK / RGB being matched as closely as possible depending on the materials and print process.
  • Black and white are acceptable as accent colours, in addition to the colours within the assigned scheme.
  • Primary Brand Colour logo / main background / business cards Pantone 369 C 50 / 0 / 100 / 10 127 / 180 / 56 #7FB438
  • Primary Brand Colour logo text / secondary background Pantone Black C 0 / 0 / 0 / 100 0 / 0 / 0 #000000
  • Secondary Brand Colours Single colour logo / logo background Pantone 348 C 90 / 0 / 100 / 30 0 / 130 / 59 #00823B
  • Secondary Brand Colours Single colour logo / logo background Pantone Cool Grey 7 C 0 / 0 / 0 / 50 109 / 110 / 112 #7F7F7F
  • Secondary Brand Colours Single colour logo / logo background Pantone Process Cyan C 100 / 0 / 0 / 0 0 / 173 / 239 #00ADEF
  • Secondary Brand Colours Single colour logo / logo background Pantone Process Magenta C 0 / 100 / 0 / 0 236 / 0 / 139 #EC008B
  • Secondary Brand Colours Single colour logo / logo background Pantone Process Yellow C 0 / 0 / 100 / 0 255 / 241 / 0 #FFF100
  • Background / Base Colour Pantone 427 C 0 / 0 / 0 / 15 219 / 220 / 222 #DBDCDE
  • Background / Base Colour Alt. Pantone Cool Grey 1 C 0 / 0 / 0 / 8 234 / 235 / 236 #EAEBEC
  • A colour outside of the selected brand colour scheme has been used. This is not recommended as it confuses the brand image.
Typography
  • The primary typeface for logo is Squire (regular). Secondary typeface for Tagline / Subheadings is Avenir Next LT Pro (Demi) and for content is Avenir Next LT Pro (regular). These have been carefully selected to best represent the brand image, and must be used to retain consistency - especially within the logo.
  • Replacing fonts with alternatives should not be done under any circumstances.
  • Squire (Regular) Main logotype text
  • Avenir Next LT Pro (Regular) Content
  • Avenir Next LT Pro (Demi) Tagline / Subheadings
Visual Style
  • The purpose of these guidelines is to explain the use of the new brand style and to reinforce consistent application of the visual elements in all communications. This includes publications, presentations, and all other marketing materials both online and offline. Guidelines on the use of the logo are included.
  • The company logo is an important and valued graphic element and must be used consistently and appropriately, even minor variations will undermine and compromise the image of the branding.
  • Always use master artwork when reproducing any logo design. It should never be recreated under any circumstances. Always ensure you are using the correct artwork for the application.
  • When reproducing any logo elements, only the original high resolution or vector graphic files shall be used - logos should not be taken from this document.
  • Make sure that text or other design elements do not encroach upon the logo.
  • The marked space should always be given to let the logo ‘breathe’, free from distraction.
  • 20 mm
  • 12 mm
  • In the primary logo format a minimum size must be adhered to so that legibilty is retained.
  • In exceptional circumstances where space is below the recommended size, adjustments may have to be made to balance the shape and visibility.
  • The logo has become distorted from it’s designed aspect ratio, therefore stretching or squashing the shape and text. If the space is restrictive, the scale of the logo (not the dimensions) must be adjusted to fit.
  • The logo’s shape is consistent with the initial design, retaining balance and legibility.
  • The backdrop for the logo’s placement is too similar to the primary colour -it lacks visibilty and contrast. To fix this problem, you can either select a contrasting base colour, or switch to one of the secondary colours assigned to the logo.
  • The logo is clear and visible, set in primary colours onto a backdrop which shows contrast. Although the backdrop is not white, the colours have been adjusted accordingly to work with the design.
  • Important elements within the logo have been distorted, enlarged or shrunk, affecting the balance and design.
  • A consistent layout is essential across all media, and by changing key elements it will introduce confusion into the brand.
  • The logo has been used in the fashion it was designed. A consistency has been achieved in how it is seen.
  • A colour outside of the selected brand colour scheme has been used. This is not recommended as it confuses the brand image.
  • Replacing the font is a definite no-no. The selected typeface should be used at all times with the presentation of the logo.
  • The logo is presented in it’s primary colours using the primary typeface that has been selected for the logotype.
  • Accurate reproduction of the brand colour scheme is essential in communicating a clear and consistent message about the company image.
  • The Pantone colours should be used wherever possible, with CMYK / RGB being matched as closely as possible depending on the materials and print process.
  • Black and white are acceptable as accent colours, in addition to the colours within the assigned scheme.
  • Primary Brand Colour logo / main background / business cards Pantone 369 C 50 / 0 / 100 / 10 127 / 180 / 56 #7FB438
  • Primary Brand Colour logo text / secondary background Pantone Black C 0 / 0 / 0 / 100 0 / 0 / 0 #000000
  • Secondary Brand Colours Single colour logo / logo background Pantone 348 C 90 / 0 / 100 / 30 0 / 130 / 59 #00823B
  • Secondary Brand Colours Single colour logo / logo background Pantone Cool Grey 7 C 0 / 0 / 0 / 50 109 / 110 / 112 #7F7F7F
  • Secondary Brand Colours Single colour logo / logo background Pantone Process Cyan C 100 / 0 / 0 / 0 0 / 173 / 239 #00ADEF
  • Secondary Brand Colours Single colour logo / logo background Pantone Process Magenta C 0 / 100 / 0 / 0 236 / 0 / 139 #EC008B
  • Secondary Brand Colours Single colour logo / logo background Pantone Process Yellow C 0 / 0 / 100 / 0 255 / 241 / 0 #FFF100
  • Background / Base Colour Pantone 427 C 0 / 0 / 0 / 15 219 / 220 / 222 #DBDCDE
  • Background / Base Colour Alt. Pantone Cool Grey 1 C 0 / 0 / 0 / 8 234 / 235 / 236 #EAEBEC
  • The primary typeface for logo is Squire (regular). Secondary typeface for Tagline / Subheadings is Avenir Next LT Pro (Demi) and for content is Avenir Next LT Pro (regular). These have been carefully selected to best represent the brand image, and must be used to retain consistency - especially within the logo.
  • Replacing fonts with alternatives should not be done under any circumstances.
Brand Imagery
  • Always use master artwork when reproducing any logo design. It should never be recreated under any circumstances. Always ensure you are using the correct artwork for the application.
  • When reproducing any logo elements, only the original high resolution or vector graphic files shall be used - logos should not be taken from this document.
  • Make sure that text or other design elements do not encroach upon the logo.
  • The marked space should always be given to let the logo ‘breathe’, free from distraction.
  • 20 mm
  • 12 mm
  • In the primary logo format a minimum size must be adhered to so that legibilty is retained.
  • In exceptional circumstances where space is below the recommended size, adjustments may have to be made to balance the shape and visibility.
  • The logo has become distorted from it’s designed aspect ratio, therefore stretching or squashing the shape and text. If the space is restrictive, the scale of the logo (not the dimensions) must be adjusted to fit.
  • The logo’s shape is consistent with the initial design, retaining balance and legibility.
  • Important elements within the logo have been distorted, enlarged or shrunk, affecting the balance and design.
  • A consistent layout is essential across all media, and by changing key elements it will introduce confusion into the brand.
  • The logo has been used in the fashion it was designed. A consistency has been achieved in how it is seen.
  • A colour outside of the selected brand colour scheme has been used. This is not recommended as it confuses the brand image.
  • Replacing the font is a definite no-no. The selected typeface should be used at all times with the presentation of the logo.
  • The logo is presented in it’s primary colours using the primary typeface that has been selected for the logotype.
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