New Holland

Official Websites

• https://construction.newholland.com
• https://www.newhollandce.com.mx
• https://www.cnh.com
• https://www.newholland.com.tr
• https://www.newholland.com

Brand Guidelines

2011

Brand Summary

Mission

• BUILT AROUND YOU is the pay-off/tagline, signifying the company’s mission to focus on customer-centric solutions and adaptability in construction equipment [^1].

Core Values

• solidity
• substance
• strength
• adaptability
• customer focus

Target Audience

• Professionals and businesses in the construction industry seeking reliable, adaptable, and strong equipment solutions [^2].

Personality Traits

• professional
• reliable
• strong
• adaptable
• customer-oriented

Visual Identity Overview

• The visual identity centers on a bold, three-dimensional logo with a stylized leaf emblem, using a color palette of yellow, black, and white. The logo is always used in 3D, with strict guidelines for size, clear space, and color usage. The corporate font is Gill Sans, reinforcing a clean and professional look. The brand emphasizes high contrast, clarity, and visibility across all materials [^3].

Categories

Logo Usage

• The logo is the primary element of recognition for a company, and represents its unique attributes and values. The three-dimensional version was chosen for this reason, as it is a better representation of New Holland’s solidity and substance than the flat version. The logo exists in two versions -color and black & white. The choice of version depends on printing technical specifications.
• The maximum size of the 3D logo is 1500 mm/59 inches. The smallest size at which it may be reproduced is 25mm/ 0.98 inches. Should it be necessary to reproduce the logo in a size outside the range indicated, the 2D version must be used.
• All measurements are expressed in mm/inches
• The logo must always be used in 3D.
• In exceptional cases, where technical print specifications do not allow four-color printing, the 2D version shown here may be used.
• The minimum size of the logo is 25 mm/ 0.98 inches. There is no maximum limit to the size of vectorial logos.

Color Palette

• New Holland’s corporate colors are yellow and black, as shown. The use of grayscale is allowed as shown to achieve special graphic effects. Paper quality and printing methods can alter the appearance of the colors, therefore the use of the relevant Pantone is recommended in order to achieve the best result in all cases.
• Pantone I 09 C RGB: R 254 -G 203 -B 0 HTML: FD417 RAL: 1021 Process Black C RGB: R0-G 0 -B 0 HTML: 000000 RAL: 9017 Process Black 30%
• For two-color printing, pantone I 09 C (yellow) and pantone Process Black must be used.
• When the logo is reproduced on full color yellow or black background, an outline should be used as shown in order to ensure the logo is clearly visible.
• The outline may be used only in the cases shown here, when printing on colour.
• In this version of the logo, the yellow background is replaced by a 30% grayscale. When reproduced on grayscale or black background, an outline should be used as shown in order to ensure the logo is clearly visible.
• The outline may be used only in the cases shown here, when printing in black & white.
• No color other than black or white may be used. Bear in mind the objective is always to maximize the visibility of the logo.

Typography

• The font used for the payoff is Din black.
• GILL SANS LIGHT
• GILL SAnS
• GILL SANS BOLD
• The font is part of the corporate identity, and is an important element of communication.
• The font associated with the logo is a vital element of the corporate identity in all types of communication. New Holland Construction’s typeface is Gill Sans, in the versions shown here.
• GILL SANS LIGHT ITALIC
• GILL SANS ITALIC
• GILL SANS BOLD ITALIC
• The pay-off/tagline must never be altered in any way and must always be reproduced with the logo respecting the size and proportions shown here.
• The pay-off must always be used as shown in chapter I .9 Pay­off/tagline. Therefore, no alterations are permitted to the font, dimensions or alignment. No color other than black or white may be used. Bear in mind the objective is always to maximize the visibility of the logo.

Visual Style

• The logo exists in two versions -color and black & white. The choice of version depends on printing technical specifications.
• The maximum size of the 3D logo is 1500 mm/59 inches. The smallest size at which it may be reproduced is 25mm/ 0.98 inches. Should it be necessary to reproduce the logo in a size outside the range indicated, the 2D version must be used.
• All measurements are expressed in mm/inches
• The logo must always be used in 3D.
• In exceptional cases, where technical print specifications do not allow four-color printing, the 2D version shown here may be used.
• The minimum size of the logo is 25 mm/ 0.98 inches. There is no maximum limit to the size of vectorial logos.

Tone And Messaging

• BUILT AROUND YOU is the pay-off (see chapter 1.3).
• The sentence signifying the company’s mission (pay-off/tagline) is positioned below the logo.
• The use of the logo together with the pay-off/tagline is mandatory on the following communication material: • Corporate advertising campaign • Dealer advertising campaign • Brochure • Flyer • Promotional printed materials • Point of sale materials • Merchandising • Web
• The pay-off is not used on stationery: for details please refer to chapter 2.
• The pay-off/tagline must never be altered in any way and must always be reproduced with the logo respecting the size and proportions shown here.
• The font used for the payoff is Din black.
• The pay-off must always be used as shown in chapter I .9 Pay­off/tagline. Therefore, no alterations are permitted to the font, dimensions or alignment. No color other than black or white may be used. Bear in mind the objective is always to maximize the visibility of the logo.

Brand Values

• The logo is the primary element of recognition for a company, and represents its unique attributes and values. The three-dimensional version was chosen for this reason, as it is a better representation of New Holland’s solidity and substance than the flat version. The logo exists in two versions - color and black & white. The choice of version depends on printing technical specifications.

Additional Properties