Newman University Athletics

📋 1 Guidelines

🔗 Connections

Sector

Sports University

Region

Usa

Guideline Year

2021

Language

English

Tags

University Education

Official Websites

Brand Guidelines

2021

Brand Summary

Mission
  • To illustrate the new marks for Newman University Athletics and serve as a reference tool to help communications and marketing remain consistent [^1].
Core Values
  • Catholic faith
  • Unity
  • Strength
  • Power
  • Speed
  • Victory
  • Tradition
  • Innovation
  • Professionalism
  • Spirit
  • Support
  • Consistency
  • Creativity
  • Athleticism
  • Teamwork
  • History
  • Growth
  • Academic prestige
Target Audience
  • Individuals and groups involved in Newman University Athletics, including students, athletes, staff, and supporters [^2].
Personality Traits
  • Energetic
  • Athletic
  • Dynamic
  • Modern
  • Innovative
  • Strong
  • Professional
  • Aggressive
  • Sporty
  • Competitive
Visual Identity Overview
  • The visual identity centers on stylized jet aircraft imagery, bold wordmarks, shield emblems, and a consistent color palette of navy blue, maroon/red, and light blue. Typography is unified and modern, with fonts like Legacy (Modified), Champion, and Lato. The style emphasizes speed, movement, and athleticism, with clean, dynamic layouts and minimal backgrounds [^3].

Categories

Brand Imagery
  • The image should feature a stylized, dynamic illustration of an airplane depicted in a modern, graphic style emphasizing movement and speed, set against a dark blue background. The airplane is outlined with bold white lines, with interior fill colors predominantly in shades of navy blue, accented by a maroon section on the tail and light blue highlights on the wings and fuselage, creating a sense of depth and dimension. The illustration captures a side view of the airplane, showing the streamlined shape of the fuselage, the wings extending outward with slight upward angles, the tail fin slightly angled backward, and a cockpit area outlined in white. The design should convey an athletic, energetic feel suitable for a guide related to sports or performance, consistent with an ‘Athletics Style Guide’ theme, with minimal additional details or background elements, focusing entirely on the stylized aircraft.
  • The full primary marks and NU Jet Mark are our main athletics logos. Use these whenever possible.
  • The full primary mark has a version using only two Pantone colors plus white, to be used when having the full color suite would be too costly or impractical.
  • The NU Jet Mark also has a version using only two Pantone colors plus white, to be used when having the full color suite would be too costly or impractical.
Color Palette
  • The color palette constitute the approved color palette for all Newman University Athletics communications collateral. No other colors may be used in official marketing pieces.
  • NEWMAN NAVY PMS2768C CMYK 100-91-38-45 RGB 5-29-73 HEX #051C48
  • NEWMAN RED PMS704C CMYK 0-90-72-29 RGB 180-46-52 HEX #B32D33
  • NEWMAN LIGHT BLUE PMS542C CMYK 51-16-0-0 RGB 123-175-212 HEX #7BAFD4
Typography
  • NU Athletics uses the following approved fonts -Legacy, Legacy (Modified), Champion, and Lato. These fonts allow for unified, creative expression of NU Athletics’s brand personality across a variety of platforms and mediums for differing audiences and goals. NU’s primary athletic font is Legacy (Modified).
  • Legacy (Modified) is the primary font used in NU Athletics materials for headings.
  • Champion is the primary font used in NU Athletics materials for subheadings.
  • Avenir is a sans serif font that is used primarily for body text. If you do not have access to Lato, Arial may be used as an alternative.
Logo Usage
  • The full primary marks and NU Jet Mark are our main athletics logos. Use these whenever possible.
  • The full primary mark has a version using only two Pantone colors plus white, to be used when having the full color suite would be too costly or impractical.
  • The NU Jet Mark also has a version using only two Pantone colors plus white, to be used when having the full color suite would be too costly or impractical.
Brand Values
  • The number three is a significant number to the history of Newman University. Founded in 1933 by the Adorers of the Blood of Christ, the ASC Religious Sisters logo features three blood drops inside the heart of their logo. Three represents Newman University’s strong Catholic faith and values in our belief in the Holy Trinity, the unity of Father, Son, and Holy Spirit, as three persons in one God. Throughout our growth the university has had three names: Sacred Heart, Kansas Newman College, and Newman University.
  • The three serifs in the Newman Word mark are a symbolic gesture to the number three and Newman University’s history.
Visual Style
  • The full primary marks and NU Jet Mark are our main athletics logos. Use these whenever possible.
  • The full primary mark has a version using only two Pantone colors plus white, to be used when having the full color suite would be too costly or impractical.
  • The NU Jet Mark also has a version using only two Pantone colors plus white, to be used when having the full color suite would be too costly or impractical.
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