NewTek

Official Websites

• https://www.newtek.com
• https://www.vizrt.com
• http://www.newtek.com/lightwave

Brand Guidelines

2019

Brand Summary

Mission

• NewTek gives storytellers a voice through video. We use innovation and technology to fundamentally change the way video is created and used, allowing more people to share their stories, experiences, and ideas with the world and enjoy doing it. The creativity and ingenuity of our employees are the key to our success, and we genuinely care about them and their families [^1].

Core Values

• innovation
• creativity
• technology-driven
• accessibility
• care for employees and families

Target Audience

• Storytellers, broadcasters, content creators, organizations ranging from sports teams, news agencies, entertainment companies, educational institutions, and corporate communicators who want to capture and publish live video [^2].

Personality Traits

• innovative
• fun
• affordable
• easy to use
• professional
• high-tech

Visual Identity Overview

• The visual identity features crisp product renders, emotional product photography, and environmental images. The brand uses white, light grey, and black backgrounds punctuated by bright colors, surrounded by ample white or negative space. Helvetica Neue is the primary font, with Arial as an alternative. The logo is used with strict clear space and size guidelines, and the color palette includes NewTek Blue, Black, Grey, White, Light Grey, and Orange [^3].

Categories

Brand Imagery

• Photography is a key element of the NewTek brand look.
• Our images fall under one of three specific style applications: Product Images, Environmental Images, and “Emotional” Product Images.
• Product photos, or 3D renders, include front views and 3/4 angles of each product.
• Photos that show the system in use are used largely for promotional materials. Visuals typically show customers using our systems.
• Visuals are close-up shots of product elements, such as control surface buttons, switcher inputs, and other details. Focus and angles vary by product. Color is highly saturated and brightly lit on a dark background.

Color Palette

• NewTek Blue CMYK 76 25 0 0 Pantone 2925 C RGB 6 142 214
• NewTek Black CMYK 75 68 67 90 Pantone 426 C RGB 0 0 0
• NewTek Grey CMYK 74 67 49 37 Pantone 432 C RGB 65 67 80
• White CMYK Paper Pantone Paper RGB 255 255 255
• Light Grey – CMYK 1612130 Pantone 1 C RGB 183 209 227
• Orange CMYK 0 62 100 0 Pantone 716 C RGB 245 126 32

Typography

• The Helvetica Neue font is the only recommended font for NewTek communications. This font has been selected because it is highly legible in all sizes and weights.
• If Helvetica Neue is not available, Arial is the authorized alternate font. Helvetica Neue (or Arial) is to be used for all headers, subheads, and body copy—everywhere.
• The NewTek text style uses: • Upper and Lower case • Roman text
• Primary Type Font Helvetica Neue Light - to include Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*( )
• Helvetica Neue Regular - to include Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*( )
• Helvetica Neue Medium - to include Italic # ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*( )
• Helvetica Neue Bold - to include Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*( )
• For all electronic materials (PowerPoint, emails, Word documents, etc.), Arial should always be used.
• Acceptable Alternative Font Arial Regular - to include Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*( )
• Arial Bold - to include Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*( )
• Approximately 50 words, set in Helvetica Neue regular typeface
• Can be any variation of Helvetica Neue (light, regular, medium, or bold.)

Logo Usage

• BLUE indicates CLEAR SPACE.
• The BLUE area must be kept free of other elements. Grey padding indicates SAFE ZONE.
• MAGENTA indicates type and element alignment boundaries.
• The minimum required CLEAR SPACE is defined by the measurement ‘X’ (Equal to the height of the uppercase letters, known as the ‘cap-height’).
• Use the color NewTek logo, whenever possible, in all worldwide marketing and advertising materials.
• Minimum Logo width -35mm 35mm is the safest minimum size
• It is extremely important for brand success that the logotype be displayed correctly. This includes always using the correct typefaces, relative positioning, and size of all elements. The examples in this section illustrate some unacceptable displays.
• Do not distort any portion of the logotype.
• Do not crop any portion of the logotype.
• Do not tilt the logotype.
• Do not rotate the logotype.
• (An obvious exception to this guideline would be a vertical street pole banner with logo appearing as the primary element in a vertical position by necessity.)
• Do not rearrange components in the signature.
• Do not alter the alignment of any component of the signature.
• Do not alter the typeface of the logotype.
• Do not alter the type style (e.g., from all caps to cap/lowercase) of the signature.
• Do not add a drop shadow to any part of the signature.
• Do not alter the relative size of the logotype and logomark.

Visual Style

• White, light grey and black backgrounds punctuated by bright colors, and surrounded by ample white and/or negative space
• Helvetica Neue font
• The Helvetica Neue font is the only recommended font for NewTek communications. This font has been selected because it is highly legible in all sizes and weights.
• It’s space-efficient, flexible and contemporary. If Helvetica Neue is not available, Arial is the authorized alternate font. Helvetica Neue (or Arial) is to be used for all headers, subheads, and body copy—everywhere.
• The NewTek text style uses: • Upper and Lower case • Roman text
• Helvetica Neue Light - to include Italic
• Helvetica Neue Regular - to include Italic
• Helvetica Neue Medium - to include Italic
• Helvetica Neue Bold - to include Italic
• For all electronic materials (PowerPoint, emails, Word documents, etc.), Arial should always be used.
• Acceptable Alternative Font Arial Regular - to include Italic
• Arial Bold - to include Italic
• NewTek Blue CMYK 76 25 0 0 Pantone 2925 C RGB 6 142 214
• NewTek Black CMYK 75 68 67 90 Pantone 426 C RGB 0 0 0
• NewTek Grey CMYK 74 67 49 37 Pantone 432 C RGB 65 67 80
• White CMYK Paper Pantone Paper RGB 255 255 255
• Light Grey – CMYK 1612130 Pantone 1 C RGB 183 209 227
• Orange CMYK 0 62 100 0 Pantone 716 C RGB 245 126 32
• Photography is a key element of the NewTek brand look. Our images fall under one of three specific style applications: Product Images, Environmental Images, and “Emotional” Product Images.
• Product photos, or 3D renders, include front views and 3/4 angles of each product.
• Photos that show the system in use are used largely for promotional materials. Visuals typically show customers using our systems.
• Visuals are close-up shots of product elements, such as control surface buttons, switcher inputs, and other details. Focus and angles vary by product. Color is highly saturated and brightly lit on a dark background.

Layout And Composition

• White, light grey and black backgrounds punctuated by bright colors, and surrounded by ample white and/or negative space
• Logo: Positioned in upper left corner, size is approximately 20% of width
• Headline: Should be positioned in a black text box above the visual. Cannot be embedded inside the visual due to translations. Can be any variation of Helvetica Neue (light, regular, medium or bold)
• Key Visual: Should be the dominant visual element and occupy 30% to 50% of space
• Blue Line and Button color: Blue Line below Key Visual Button: Positioned on the right and surrounded by white space. Blue with reverse type.
• Copy: Approximately 50 words in Helvetica Neue regular.
• Copyright Line: Postioned below the footer in dark grey
• Logo: Positioned in upper left corner.
• Should have ample negative space from top and left corners. On a standard full page ad, the logo would be inset .75" from top and left.
• Size is approximately 20% of page width.
• Key Visual: Should be the dominant visual element and occupy approximately 50-65% of space. It should bleed off both sides.
• Body Copy: Approximately 50 words, set in Helvetica Neue regular typeface
• Copyright Line: Centered at the bottom in white
• Background: CMYK Black 100% C 100% M 100% Y 100% K
• Note: Depending upon the content, it is permissible to use a white background.
• Headline: Can be positioned within the Key Visual or below it. Can be any variation of Helvetica Neue (light, regular, medium, or bold.)

Photography Style

• Photography is a key element of the NewTek brand look.
• Our images fall under one of three specific style applications: Product Images, Environmental Images, and “Emotional” Product Images.
• Product photos, or 3D renders, include front views and 3/4 angles of each product.
• Photos that show the system in use are used largely for promotional materials. Visuals typically show customers using our systems.
• Visuals are close-up shots of product elements, such as control surface buttons, switcher inputs, and other details. Focus and angles vary by product. Color is highly saturated and brightly lit on a dark background.

Packaging Design

• NewTek Shipping and Product Boxes-Redesigned in 2016
• Shipping Box
• Box Material: Kraft
• Ink Color: GCMI 9002
• Shipping Box Stickers
• Box stickers designate Product and Model
• Size: 7" w x 3" h
• Ink Color: Black

Motion Graphics

• LiveGraphics includes hundreds of templates for animated titles, motion graphics, and looping effects using popular Adobe® Creative Cloud® tools.
• Create and present spectacular real-time motion graphics that enhance your production and emphasize your brand with NewTek LiveGraphics™. Available exclusively through Premium Access ll 1 : From author to air-faster and easier than ever before. Get the look you’ve always wanted for your production, using the workflow that works for you-from editing the included motion templates, to importing your own graphics from Adobe" Photoshop*, to creating custom animations with Adobe* After Effects"

Print Guidelines

• Logo: Positioned in upper left corner.
• Should have ample negative space from top and left corners. On a standard full page ad, the logo would be inset .75" from top and left.
• Size is approximately 20% of page width.
• Key Visual: Should be the dominant visual element and occupy approximately 50-65% of space. It should bleed off both sides.
• Body Copy: Approximately 50 words, set in Helvetica Neue regular typeface
• Copyright Line: Centered at the bottom in white
• Background: CMYK Black 100% C 100% M 100% Y 100% K
• Note: Depending upon the content, it is permissible to use a white background.
• Headline: Can be positioned within the Key Visual or below it. Can be any variation of Helvetica Neue (light, regular, medium, or bold.)

Digital Guidelines

• For all electronic materials (PowerPoint, emails, Word documents, etc.), Arial should always be used.
• The Helvetica Neue font is the only recommended font for NewTek communications. This font has been selected because it is highly legible in all sizes and weights. It’s space-efficient, flexible and contemporary. If Helvetica Neue is not available, Arial is the authorized alternate font. Helvetica Neue (or Arial) is to be used for all headers, subheads, and body copy—everywhere.
• NewTek Blue: CMYK 76 25 0 0, Pantone 2925 C, RGB 6 142 214; NewTek Black: CMYK 75 68 67 90, Pantone 426 C, RGB 0 0 0; NewTek Grey: CMYK 74 67 49 37, Pantone 432 C, RGB 65 67 80; White: CMYK Paper, Pantone Paper, RGB 255 255 255; Light Grey: – CMYK 1612130, Pantone 1 C, RGB 183 209 227; Orange: CMYK 0 62 100 0, Pantone 716 C, RGB 245 126 32.
• White, light grey and black backgrounds punctuated by bright colors, and surrounded by ample white and/or negative space
• Helvetica Neue font

Email Guidelines

• Logo: Positioned in upper left corner, size is approximately 20% of width
• Headline: Should be positioned in a black text box above the visual. Cannot be embedded inside the visual due to translations. Can be any variation of Helvetica Neue (light, regular, medium or bold)
• Key Visual: Should be the dominant visual element and occupy 30% to 50% of space
• Blue Line and Button color: Blue Line below Key Visual Button: Positioned on the right and surrounded by white space. Blue with reverse type.
• Copy: Approximately 50 words in Helvetica Neue regular.
• Footer with social media icons Footer color: 30
• Copyright Line: Postioned below the footer in dark grey
• For all electronic materials (PowerPoint, emails, Word documents, etc.), Arial should always be used.

Web Guidelines

• Webpage Examples
• Solutions News &Events Support NewTek VMO" The Ultimate Production Software No compromises. No boundaries Create and deliver anywhere, all in 4k UHD 60p For today’s productions. And tomorrow’s changing demands. VMC merges NewTek’s proven software-driven live production approach with powerefficiency, and , flexibility -enabling you to create for all types of digital media programs and platforms Easily cross the lines between television, Internet, and mobile screens • Send streams, clips, active recordings to social media, and Web-based destinations •Package content to non-linear editing systems for fluid, file-based workflows • Use instant replay for live events coverage and highlights production Transform content into a wide array of formats, resolutions, aspect ratios, and frame rates • Use non-standard aspect ratios, like 9:16 and square video •Rotate and flip video on all inputs and outputs to conform to session aspect ratio
• LiveGraphics" NewTek LiveGraphics** Real-Time Motion Graphics for Live Production with Tri©aster* TC1 and NewTek IP Series. Create and present spectacular real-time motion graphics that enhance your production and emphasize your brand with NewTek LiveGraphics". Available exclusively through Premium Access ll 1 : From author to air-faster and easier than ever before. Get the look you’ve always wanted for your production, using the workflow that works for you-from editing the included motion templates, to importing your own graphics from Adobe" Photoshop*, to creating custom animations with Adobe* After Effects"

Additional Properties