Official Websites
Brand Guidelines
2017
Brand Summary
Mission
- To provide modern, clean, and professional web design and digital marketing services, leveraging extensive experience to deliver relevant and effective branding solutions.
Core Values
- clean design
- professionalism
- modernity
- relevance
- collaboration
Target Audience
- Businesses and individuals seeking web design and digital marketing services, with a focus on technology and digital innovation.
Personality Traits
- modern
- professional
- clean
- innovative
- collaborative
Visual Identity Overview
- The brand uses bold, three-dimensional logos with layered, beveled edges, a monochromatic blue color palette, clean and modern typography (Industry family), and emphasizes high contrast and minimalism. Visuals often feature gradients, geometric shapes, and digital workspace themes, reinforcing a tech-oriented and professional aesthetic.
Categories
Brand Imagery
- The image should feature a prominently stylized, large, three-dimensional letter ‘W’ in the foreground, rendered with a glossy, modern appearance, and consisting of layered, beveled edges to create depth. The background should be a gradient blue, transitioning from a darker shade at the top to a lighter shade at the bottom, providing contrast for the ‘W’. To the right of the ‘W’, there should be bold, white text that reads ‘Next Theme’, with ‘Branding Guidelines’ positioned underneath in smaller font size, also in white. The composition should be clean and professional, evoking a sense of modernity and branding focus, with the elements aligned to balance the visual weight between the large letter ‘W’ and the text on the right.
- These are the only logos and versions that are allowed. If you’re a designer for the team, please ask for permission with a proposal on how you would use the logo instead. Also please give enough space for the logo to fit and look clean.
Color Palette
- Next Blue R: 15 G: 108 B: 163 c: 0.91 M: 0.34 Y: 0.0 K: 0.36
- #0f6ca3 Colour Main Colour
- #083651 #c3dae7 #06283c #66889c #0517a Colour Monochromatic If you are stuck on what colours to use, this is recommended!
- Next Blue Colour R: 15 i i Psychology G: 108 #083651 #c3dae7 We feel that having B: 163 blue as the color i palette is important for a web based c: 0.91 company due to how M: 0.34 #D6283c #66889c #Db517a when people think of computers, they link Y: 0.0 it to the colour K: 0.36 “Blue”. Same as Wi-Fi, Internet and the web! #0f6ca3
Typography
- abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPORSTUVWXYZ 1234567890
- abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
- For the font we have chosen to use the Industry family, found via Adobe Fonts. It’s clean, has a technology company at heart through the shapes of the characters and works really well for the company.
Logo Usage
- These are the only logos and versions that are allowed. If you’re a designer for the team, please ask for permission with a proposal on how you would use the logo instead. Also please give enough space for the logo to fit and look clean.
Visual Style
- The image should feature a prominently stylized, large, three-dimensional letter ‘W’ in the foreground, rendered with a glossy, modern appearance, and consisting of layered, beveled edges to create depth. The background should be a gradient blue, transitioning from a darker shade at the top to a lighter shade at the bottom, providing contrast for the ‘W’. To the right of the ‘W’, there should be bold, white text that reads ‘Next Theme’, with ‘Branding Guidelines’ positioned underneath in smaller font size, also in white. The composition should be clean and professional, evoking a sense of modernity and branding focus, with the elements aligned to balance the visual weight between the large letter ‘W’ and the text on the right.
- These are the only logos and versions that are allowed. If you’re a designer for the team, please ask for permission with a proposal on how you would use the logo instead. Also please give enough space for the logo to fit and look clean.