Brand Guidelines
2018
Brand Summary
Mission
- To establish a unified and recognizable corporate image for Navigator International Group Hotel, symbolizing diversified business growth and the pursuit of dreams, represented by the sailboat motif and the rising sun [^1].
Core Values
- diversification
- unity
- stability
- elegance
- cordiality
- authority
- understatement
- consistency
- visual impact
- intimacy
- harmonious unity
- professionalism
- clarity
- legibility
- modernity
- minimalism
- precision
- reliability
- recognizability
Target Audience
- Diversified audiences of the group enterprise, including successful individuals and those seeking stability, elegance, and a cordial environment [^2].
Personality Traits
- positive
- strong
- stable
- peaceful
- cordial
- low-profile
- deep
- authoritative
- elegant
- understated
- welcoming
- modern
- professional
- dynamic
Visual Identity Overview
- The visual identity centers on a modern, sans-serif logo with a stylized sailboat, using a color palette of Navigate Brown and Navigate Black, complemented by auxiliary colors. The design emphasizes clarity, boldness, minimalism, and harmonious unity, with strict guidelines for logo usage, typography, layout, and composition to ensure consistency across all applications [^3].
Categories
Brand Imagery
- LOGO is designed to be an alphabet+ graphic+ Chinese form. It takes care of diversified audiences of the group enterprise and is easy to understand. NIG has been specially drawn and designed for the abbreviation of “Navigator International Group”. N is divided into two parts of different specifications, which symbolizes “the diversified business of the pilot group goes hand in hand”; the image of the symbol group is positive and strong; G designs the upper and lower two ends to be extended, and extends to different directions, and has come back, symbolizing the group diversification business not breaking out and feeding back, forming a good circulation hair. Exhibition situation. The figure of sailing boat not only has the meaning of sailing for a dream, but also has the meaning of rising sun and rising under the sun.
- The standard standard drawing method is mainly used for making outdoor identification, and ensures that the logo is accurate and accurate when it can not be magnified by computer output. This drawing makes a precise regulation on the proportion of the whole modeling, the space and the proportion of the position. In any case, it is not allowed to change the relationship between the shape ratio, the thickness, the arc, the oblique angle and the space.
- Grid mapping is a scientific method for accurately replicating enterprise logo in the absence of computer output. This form is mainly used in large publicity projects, such as outdoor construction. The standard grid drawing strictly stipulates the standard of marking production and the proportions of all parts, and should strictly refer to the requirements specified in this drawing when making.
- The A in this picture does not represent the specific size, and can be converted to the corresponding value according to the specific circumstances.
- The specification of the inbreak range is a protection means to ensure that the symbol is not disturbed and destroyed by other graphics, such as the native, a based unit, and the reserved space of the logo is 0.13a (extending from the sign to the edge), and the sign is not allowed to appear in any graphics, text, and other elements within the security range.
Color Palette
- Enterprise standard color is very important for strengthening the image of the leading hotel. Enterprise specific colors are widely used in communication systems, including hotel supplies, printed matter, advertising multimedia, office environment and so on.
- Navigate Brown Elegance contains the intention of stability, peace and cordiality. gives people a low profile and deep feeling.
- Navigate the black Symbolizing authority, elegance, understatement, and black are loved by most successful people.
- NIG BROWN- R163 G105 B69 C42 M65 Y77 K2 #A36945
- NIG BLACK- R25 G27 B28 C85 M80 Y78 K64 #191B1C
- Auxiliary color is the complement and extension of enterprise standard color. Auxiliary color makes the application of visual communication system more flexible, and also leads the hotel brand image to be more unified and unique.
- When using a color, you can use any color in the color board. When combined, please use (horizontal) color as a collocation, so as to achieve visual effect of unity and harmony.
- RO G57 B51 C93 M67 Y77 K4 #003933 R255 G255 B255 CO MOYO KO #FFFFFF R67 G67 B67 C76 M70 Y67 K30 #434343 R236 G236 B235 C9 M9Y7 KO #ECECEB R42 G24 B12 C?4 M82 Y94 K66 #2A180C R251 G243 B232 C2 M6 Y10 KO #FBF3E8
- Special gold: PANTONE 872C Special silver: PANTONE877C
- Spot color printing is saturated and pure, and ensures consistency of hue in each print to achieve a harmonious and unified visual effect of the navigating hotel.
- The use of the color standard plays a vital role in maintaining the visual unity of the navigable hotel. In order to maintain the unity of the printing effect, the following logo color/ color usage specification is formulated.
- The following regulations specify the specific specifications of white, standard color, special gold, special silver, fake gold and counterfeit silver {CMYK value) when printing.
- Any random change of the color of the logo will destroy the image of the corporate image of the spread of the external. The following sets of common logo color error preview applications are not limited to the following groups. In practice, it should be strictly prohibited and used as a criterion for testing whether the use of logo colors is standardized.
Typography
- { “category”: “typography”, “guidelines”: [ { “guideline”: “The standard of Chinese printing font is applicable to the text expression system of all kinds of brands. It is widely used in the external communication and the internal use of the company. It is suitable for the Department name, the name of the facilities, the publicity of the public documents and so on. It is suggested that the following font is used first.”, “pages”: [A7.1] }, { “guideline”: “Light/Regular/Medium/Heavy”, “pages”: [A7.1] }, { “guideline”: “The standard of English printing font is applicable to the text expression system of all kinds of brands. It is widely used in the external communication and the internal use of the company. It is suitable for the Department name, the name of the facilities, the publicity of the public documents and so on. It is suggested that the following font is used first.”, “pages”: [A7.2] }, { “guideline”: “NIG HOTEL Franklin Gothic Heavy”, “pages”: [A7.2] }, { “guideline”: “NIGHOTEL SI YUAN SONG TI”, “pages”: [A7.2] }, { “guideline”: “NIG HOTEL XI YUAN”, “pages”: [A7.2] }, { “guideline”: “In short, the standard word for the design of the font, in the process of image transmission should be kept continuous, unified, and can not change the font, proportion, thickness, and can not tilt, as an example.”, “pages”: [A2.4, A2.7] }, { “guideline”: “In the specific promotion design, it should be based on this, but in a very special case, for example, creative picture, can properly adjust the spacing of the font to achieve a coordinated picture and other effects.”, “pages”: [A2.4, A2.7] } ] }
Logo Usage
- LOGO is designed to be an alphabet + graphic + Chinese form. It takes care of diversified audiences of the group enterprise and is easy to understand. NIG has been specially drawn and designed for the abbreviation of “Navigator International Group”. N is divided into two parts of different specifications, which symbolizes “the diversified business of the pilot group goes hand in hand”; the image of the symbol group is positive and strong; G designs the upper and lower two ends to be extended, and extends to different directions, and has come back, symbolizing the group diversification business not breaking out and feeding back, forming a good circulation hair. Exhibition situation. The figure of sailing boat not only has the meaning of sailing for a dream, but also has the meaning of rising sun and rising under the sun.
- The standard standard drawing method is mainly used for making outdoor identification, and ensures that the logo is accurate and accurate when it can not be magnified by computer output. This drawing makes a precise regulation on the proportion of the whole modeling, the space and the proportion of the position. In any case, it is not allowed to change the relationship between the shape ratio, the thickness, the arc, the oblique angle and the space.
- Grid mapping is a scientific method for accurately replicating enterprise logo in the absence of computer output. This form is mainly used in large publicity projects, such as outdoor construction. The standard grid drawing strictly stipulates the standard of marking production and the proportions of all parts, and should strictly refer to the requirements specified in this drawing when making.
- The A in this picture does not represent the specific size, and can be converted to the corresponding value according to the specific circumstances.
- The specification of the inbreak range is a protection means to ensure that the symbol is not disturbed and destroyed by other graphics, such as the native, a based unit, and the reserved space of the logo is 0.13a (extending from the sign to the edge), and the sign is not allowed to appear in any graphics, text, and other elements within the security range.
- In order to ensure the identity of the sign after enlarging and narrowing, the size and size of the sign must be formulated in detail, such as the minimum size of the specified symbol to reduce the use, so as to prevent random reduction and destroy the original modeling features.
Visual Style
- LOGO is designed to be an alphabet + graphic + Chinese form. It takes care of diversified audiences of the group enterprise and is easy to understand. NIG has been specially drawn and designed for the abbreviation of “Navigator International Group”. N is divided into two parts of different specifications, which symbolizes “the diversified business of the pilot group goes hand in hand”; the image of the symbol group is positive and strong; G designs the upper and lower two ends to be extended, and extends to different directions, and has come back, symbolizing the group diversification business not breaking out and feeding back, forming a good circulation hair. Exhibition situation. The figure of sailing boat not only has the meaning of sailing for a dream, but also has the meaning of rising sun and rising under the sun.
- The standard standard drawing method is mainly used for making outdoor identification, and ensures that the logo is accurate and accurate when it can not be magnified by computer output. This drawing makes a precise regulation on the proportion of the whole modeling, the space and the proportion of the position. In any case, it is not allowed to change the relationship between the shape ratio, the thickness, the arc, the oblique angle and the space.
- Grid mapping is a scientific method for accurately replicating enterprise logo in the absence of computer output. This form is mainly used in large publicity projects, such as outdoor construction. The standard grid drawing strictly stipulates the standard of marking production and the proportions of all parts, and should strictly refer to the requirements specified in this drawing when making.
- The A in this picture does not represent the specific size, and can be converted to the corresponding value according to the specific circumstances.
- The specification of the inbreak range is a protection means to ensure that the symbol is not disturbed and destroyed by other graphics, such as the native, a based unit, and the reserved space of the logo is 0.13a (extending from the sign to the edge), and the sign is not allowed to appear in any graphics, text, and other elements within the security range.
Layout And Composition
- The standard standard drawing method is mainly used for making outdoor identification, and ensures that the logo is accurate and accurate when it can not be magnified by computer output. This drawing makes a precise regulation on the proportion of the whole modeling, the space and the proportion of the position. In any case, it is not allowed to change the relationship between the shape ratio, the thickness, the arc, the oblique angle and the space.
- Grid mapping is a scientific method for accurately replicating enterprise logo in the absence of computer output. This form is mainly used in large publicity projects, such as outdoor construction. The standard grid drawing strictly stipulates the standard of marking production and the proportions of all parts, and should strictly refer to the requirements specified in this drawing when making.
- The A in this picture does not represent the specific size, and can be converted to the corresponding value according to the specific circumstances.
- The specification of the inbreak range is a protection means to ensure 0.13a that the symbol is not disturbed and destroyed by other graphics, such I as the native, a based unit, and the reserved space of the logo is 0.13a (extending from the sign to the edge), and the sign is not allowed to appear in any graphics, text, and other elements within the security range.
- In order to ensure the identity of the sign after enlarging and narrowing, the size and size of the sign must be formulated in detail, such as the minimum size of the specified symbol to reduce the use, so as to prevent random reduction and destroy the original modeling features.
Iconography
- LOGO is designed to be an alphabet + graphic + Chinese form. It takes care of diversified audiences of the group enterprise and is easy to understand. NIG has been specially drawn and designed for the abbreviation of “Navigator International Group”. N is divided into two parts of different specifications, which symbolizes “the diversified business of the pilot group goes hand in hand”; the image of the symbol group is positive and strong; G designs the upper and lower two ends to be extended, and extends to different directions, and has come back, symbolizing the group diversification business not breaking out and feeding back, forming a good circulation hair. Exhibition situation. The figure of sailing boat not only has the meaning of sailing for a dream, but also has the meaning of rising sun and rising under the sun.
- The standard standard drawing method is mainly used for making outdoor identification, and ensures that the logo is accurate and accurate when it can not be magnified by computer output. This drawing makes a precise regulation on the proportion of the whole modeling, the space and the proportion of the position. In any case, it is not allowed to change the relationship between the shape ratio, the thickness, the arc, the oblique angle and the space.
- Grid mapping is a scientific method for accurately replicating enterprise logo in the absence of computer output. This form is mainly used in large publicity projects, such as outdoor construction. The standard grid drawing strictly stipulates the standard of marking production and the proportions of all parts, and should strictly refer to the requirements specified in this drawing when making.
- The A in this picture does not represent the specific size, and can be converted to the corresponding value according to the specific circumstances.
- The specification of the inbreak range is a protection means to ensure that the symbol is not disturbed and destroyed by other graphics, such as the native, a based unit, and the reserved space of the logo is 0.13a (extending from the sign to the edge), and the sign is not allowed to appear in any graphics, text, and other elements within the security range.