Brand Guidelines

2021

Brand Summary

Mission

• The main goal of Nina Bakery is that everyone can enjoy quality bread at a reasonable price. Nina Bakery uses recipes that have been passed down from generation to generation so that the quality and taste of the bread from Nina Bakery is no longer in doubt.

Core Values

• handmade
• no preservatives
• quality
• tradition
• professionalism

Target Audience

• People seeking quality bread, cakes, and cookies at a reasonable price, with an appreciation for traditional recipes and artisanal methods.

Personality Traits

• friendly
• serious
• enthusiastic
• energetic
• integrity

Visual Identity Overview

• The brand uses handwritten-style typography to convey friendliness and personality, strong letters to show seriousness, and a circular logo with orange as a symbol of energy and enthusiasm. The visual style emphasizes simplicity, warmth, and artisanal quality, with consistent use of color and logo variations for digital and physical applications.

Categories

Brand Voice

• Nina’s writing deliberately uses handwriting to show personality and friendly business to customers.
• The writing of homemade bakery uses strong letters to show the seriousness of Nina bakery at work.

Color Palette

• The circle symbolizes the integrity of the company and uses the color orange as a symbol of energy and enthusiasm.

• LOGO COLOR SYSTEM

• C: 31% R: 130	C: 0% R: 280	C: 0%	R: 230	C: 65%	R: 51	C: 0%	R: 254
  M: 84% G: 53	M: 82% G: 84	M: 0%	G: 231	M: 64%	G: 46	M: 22%	G: 201
  Y: 79% B: 47	Y: 100%B: 34	Y: 0%	B: 232	Y: 67%	B: 42	Y: 73%	B: 96
  K: 33%	K: 0%	K: 10%		K: 64%		K: 0%
  #82352F	#F05422	#E6E7E8		#332E2A		#FEC960

• Please note it for Windows users. There will be a drop rate and difference in color compared to Apple users. The use of the Adobe Photoshop program is highly recommended.
• The use of color is used as a reference for digital media. So that a consistent brand design can be achieved and easy to identify.

Typography

• Nina’s writing deliberately uses handwriting to show personality and friendly business to customers.
• The writing of homemade bakery uses strong letters to show the seriousness of Nina bakery at work.
• LOGO TYPOGRAPHY
• Snappy DNA Metropolis Light

Logo Usage

• Logo Scales and Gray Invert are used to see the extent to which the logo can be used for digital applications. and can still be seen and recognized.
• If the space for the logo is limited, a secondary logo is used so that the brand can still be recognized. Please note that the distance between the logos is 2 cm.
• The use of color is used as a reference for digital media. So that a consistent brand design can be achieved and easy to identify.
• Please note it for Windows users. There will be a drop rate and difference in color compared to Apple users. The use of the Adobe Photoshop program is highly recommended.

Tone And Messaging

• Nina’s writing deliberately uses handwriting to show personality and friendly business to customers.
• The writing of homemade bakery uses strong letters to show the seriousness of Nina bakery at work.

Brand Values

• Nina Bakery is a family company founded in 2014 in South Jakarta Indonesia. Nina Bakery specializes in the manufacture of bread, cakes and cookies. The advantage of Nina Bakery is that everything is made by hand and without using preservatives. Currently Nina Bakery employs professionals to improve the quality of its products.
• The main goal of Nina Bakery is that everyone can enjoy quality bread at a reasonable price. Nina Bakery uses recipes that have been passed down from generation to generation so that the quality and taste of the bread from nina bakery is no longer in doubt.

Visual Style

• The circle symbolizes the integrity of the company and uses the color orange as a symbol of energy and enthusiasm.
• Logo Scales and Gray Invert are used to see the extent to which the logo can be used for digital applications. and can still be seen and recognized.
• The use of color is used as a reference for digital media. So that a consistent brand design can be achieved and easy to identify.
• Please note it for Windows users. There will be a drop rate and difference in color compared to Apple users. The use of the Adobe Photoshop program is highly recommended.
• If the space for the logo is limited, a secondary logo is used so that the brand can still be recognized. Please note that the distance between the logos is 2 cm.

Social Media Guidelines

• Nina Homemade Bakery will use all existing social media platforms to increase brand awareness and get closer to customers such as Twitter, Facebook, Instagram and Youtube.