Nintendo Switch

📋 2 Guidelines

🔗 Connections

Sector

Gaming Hardware

Region

Japan

Guideline Year

2020 2016

Language

English

Tags

Featured Entertainment

Official Websites

Brand Guidelines

2020

Brand Summary

Mission
  • The Nintendo Switch brand guide does not explicitly state a mission or purpose statement, but the visual and messaging focus is on providing a modern, versatile gaming experience that emphasizes play anywhere, social interaction, and accessibility [^1].
Core Values
  • innovation
  • versatility
  • accessibility
  • social play
  • quality
Target Audience
  • The target audience includes families, children, young adults, and gamers seeking flexible, portable, and social gaming experiences [^2].
Personality Traits
  • playful
  • modern
  • energetic
  • inclusive
  • friendly
Visual Identity Overview
  • The visual identity is characterized by bold red and white color palette, clean and modern logo featuring Joy-Con motifs, minimalistic layouts, and vibrant imagery that highlights the console’s versatility and social play [^3].

Categories

Brand Imagery
  • The picture should feature the official logo of the Nintendo Switch gaming console, prominently centered. The logo consists of two interlinked, stylized joy-con controllers, with the left controller shown on the left side and the right controller on the right side, both depicted in white. The background of the image should be solid red, filling the entire space, providing a stark contrast to the white logo. Below the logo, the words ‘NINTENDO SWITCH’ should be displayed in bold, white capital letters, with ‘NINTENDO’ positioned above ‘SWITCH’. The font used should be clear and sans-serif, ensuring legibility. The overall composition should be symmetrical and balanced, with a clean, modern appearance emphasizing brand identity.
  • This symbol uses Joy-Con™ as a motif, which is a new element of Nintendo Switch.
  • Do not separate “NINTENDO” and “SWITCH”.
  • Do not use “SWITCH” as a verb to describe features of the console.
  • Please use the color white when applying the standard logo without the vignette.
  • Do not apply red to the logo.
  • Do not use icon by itself.
Color Palette
  • CMYK C0 M100 Y100 K0 Nintendo RED ( PRIMARY COLOR )
  • RGB - sRGB color (ONLINE) # R230 G0 B18
  • RGB - Adobe RGB color (ONLINE) # R197 G0 B25
  • RGB - sRGB color (MOVIE) # R228 G18 B23
  • HEX #e60012
  • PANTONE 485C
  • CMYK C0 M0 Y0 K0
  • RGB R255 G255 B255
  • HEX #ffffff
  • WHITE
  • CHARCOAL BLACK CMYK C0 M0 Y0 K90 RGB R60 G60 B60 HEX #3c3c3c PANTONE Black 7C
  • Nintendo GRAY CMYK C0 M0 Y0 K50 RGB R140 G140 B140 HEX #8c8c8c PANTONE Cool Gray 8C
  • DARK GRAY CMYK C0 M0 Y0 K75 RGB R102 G102 B102 HEX #646464 PANTONE Cool Gray 10C
  • TURQUOISE CMYK C85 M0 Y50 K0 RGB R62 G182 B160 HEX #3eb6a0
  • ULTRAMARINE CMYK C85 M75 Y0 K0 RGB R57 G70 B160 HEX #3946a0
  • YELLOW CMYK C15 M0 Y100 K0 RGB R245 G248 B28 HEX #f5f81c
  • PINK CMYK C0 M85 Y50 K0 RGB R215 G60 B92 HEX #d73c5c
  • Do not apply red to the logo.
  • Please use the color white when applying the standard logo without the vignette.
  • *Background colors can be changed into gray, ultramarine, yellow, turquoise and pink.
Typography
  • The font used should be clear and sans-serif, ensuring legibility.

  • Roboto - Bold

  • 1234567890 Nintendo Switch ABCDEFGHIJK abcdefghijk

  • Roboto - Medium

Logo Usage
  • Do not separate “NINTENDO” and “SWITCH”.
  • Do not use “SWITCH” as a verb to describe features of the console.
  • Please use the color white when applying the standard logo without the vignette.
  • Do not apply red to the logo.
  • Do not use icon by itself.
  • MINIMUM 16mm
  • MINIMUM 12mm
  • A minimum amount of clear space must surround the logo as indicated by the gray box. The width of the gray box is the same as the “dots” of the icon element, shown as “X”.
  • It is recommended to use this logo in primary form which can appeal icon strongly/effectively.
  • Please use this logo only when you cannot use the primary logo due to limited space.
Visual Style
  • The logo consists of two interlinked, stylized joy-con controllers, with the left controller shown on the left side and the right controller on the right side, both depicted in white. The background of the image should be solid red, filling the entire space, providing a stark contrast to the white logo. Below the logo, the words ‘NINTENDO SWITCH’ should be displayed in bold, white capital letters, with ‘NINTENDO’ positioned above ‘SWITCH’. The font used should be clear and sans-serif, ensuring legibility. The overall composition should be symmetrical and balanced, with a clean, modern appearance emphasizing brand identity.
  • Do not separate “NINTENDO” and “SWITCH”.
  • Do not use “SWITCH” as a verb to describe features of the console.
  • Please use the color white when applying the standard logo without the vignette.
  • Do not apply red to the logo.
  • Do not use icon by itself.
  • It is recommended to use this logo in primary form which can appeal icon strongly/effectively.
  • Please use this logo only when you cannot use the primary logo due to limited space.
  • MINIMUM 16mm
  • MINIMUM 12mm
  • A minimum amount of clear space must surround the logo as indicated by the gray box. The width of the gray box is the same as the “dots” of the icon element, shown as “X”.
  • CMYK C0 M100 Y100 K0 Nintendo RED ( PRIMARY COLOR )
  • RGB - sRGB color (ONLINE) # R230 G0 B18
  • RGB - Adobe RGB color (ONLINE) # R197 G0 B25
  • RGB - sRGB color (MOVIE) # R228 G18 B23
  • HEX #e60012
  • PANTONE 485C
  • CMYK C0 M0 Y0 K0
  • RGB R255 G255 B255
  • HEX #ffffff
  • WHITE
  • CHARCOAL BLACK CMYK C0 M0 Y0 K90 RGB R60 G60 B60 HEX #3c3c3c PANTONE Black 7C
  • Nintendo GRAY CMYK C0 M0 Y0 K50 RGB R140 G140 B140 HEX #8c8c8c PANTONE Cool Gray 8C
  • DARK GRAY CMYK C0 M0 Y0 K75 RGB R102 G102 B102 HEX #646464 PANTONE Cool Gray 10C
  • TURQUOISE CMYK C85 M0 Y50 K0 RGB R62 G182 B160 HEX #3eb6a0
  • ULTRAMARINE CMYK C85 M75 Y0 K0 RGB R57 G70 B160 HEX #3946a0
  • YELLOW CMYK C15 M0 Y100 K0 RGB R245 G248 B28 HEX #f5f81c
  • PINK CMYK C0 M85 Y50 K0 RGB R215 G60 B92 HEX #d73c5c
  • This is to appeal “content” preferentially. Please use this as a standard layout when you create promotional materials for software etc.
  • This is to appeal “Red” and “content” equally. Please use this when you appeal Nintendo Switch platform preferentially.
  • Roboto HEAD LINE # Roboto - Bold # 1234567890 Nintendo Switch ABCDEFGHIJK abcdefghijk BODY COPY # Roboto - Medium # 1234567890 Nintendo Switch ABCDEFGHIJK abcdefghijk
Iconography
  • This symbol uses Joy-Con™ as a motif, which is a new element of Nintendo Switch.
  • Do not apply red to the logo.
  • Do not use icon by itself.
Layout And Composition
  • The logo consists of two interlinked, stylized joy-con controllers, with the left controller shown on the left side and the right controller on the right side, both depicted in white. The background of the image should be solid red, filling the entire space, providing a stark contrast to the white logo. Below the logo, the words ‘NINTENDO SWITCH’ should be displayed in bold, white capital letters, with ‘NINTENDO’ positioned above ‘SWITCH’. The font used should be clear and sans-serif, ensuring legibility. The overall composition should be symmetrical and balanced, with a clean, modern appearance emphasizing brand identity.
  • Do not separate “NINTENDO” and “SWITCH”.
  • Do not use “SWITCH” as a verb to describe features of the console.
  • Please use the color white when applying the standard logo without the vignette.
  • Do not apply red to the logo.
  • Do not use icon by itself.
  • It is recommended to use this logo in primary form which can appeal icon strongly/effectively.
  • Please use this logo only when you cannot use the primary logo due to limited space.
  • MINIMUM 16mm
  • MINIMUM 12mm
  • A minimum amount of clear space must surround the logo as indicated by the gray box. The width of the gray box is the same as the “dots” of the icon element, shown as “X”.
  • This is to appeal “content” preferentially. Please use this as a standard layout when you create promotional materials for software etc.
  • Please refer to design samples (P.33-36) for examples for use.
  • This is to appeal “Red” and “content” equally. Please use this when you appeal Nintendo Switch platform preferentially.
Video Identity
  • Please show the animated Nintendo Switch intro at the beginning and create an end slate which contains: Publisher logo, game title, Nintendo Switch logo, Nintendo Switch legal lines and Nintendo eShop logo (for digital games).
  • If the video is for the Nintendo eShop please do not show any age ratings because they will be added automatically on the Nintendo eShop.
  • If the video is for use on the internet please show the respective age rating of your game at the beginning before the animated intro.
  • Please note that it is the responsibility of each publisher to be in compliance with all relevant Age Ratings necessary for each country.
  • 30 fps version: Resolution: 1280 x 720 px Frame Rate: 29.97 fps Video Bitrate (Target): 4000 kbps Video Bitrate (Maximum): 4500 kbps Keyframe Distance (frames): 60 File Format: mp4
  • 60 fps version: Resolution: 1280 x 720 px Frame Rate: 59.94 fps Video Bitrate (Target): 7300 kbps Video Bitrate (Maximum): 8000 kbps Keyframe Distance (frames): 60 File Format: mp4

2016

Brand Summary

Mission
  • Switch time, place and occasion to play. Convey that this is a Nintendo product, emphasizing flexibility and accessibility in gaming experiences [^1].
Core Values
  • innovation
  • flexibility
  • accessibility
Target Audience
  • Individuals and families seeking versatile, accessible, and engaging gaming experiences across different environments [^2].
Personality Traits
  • playful
  • innovative
  • approachable
  • modern
Visual Identity Overview
  • The visual identity centers on a clean, minimalistic design with bold, geometric iconography inspired by the Joy-Con controllers. The primary color palette features vivid Nintendo Red, white, black, and gray, with strong emphasis on logo clarity, proportion, and clear space. Typography uses the FF-Mark family in various weights, reinforcing a modern and approachable brand image [^3].

Categories

Logo Usage
  • RED VIGNETTE LOGO (PRIMARY)
  • Normally, use the color white when applying the standard logo without the vignette.
  • MINIMUM 16mm
  • MINIMUM 12mm
  • A minimum amount of clear space must surround the logo as indicated by the gray box. The width of the gray box is the same as the “dots” of the icon element, shown as “X”.
Color Palette

  • BASE COLORS

  • WHITE

  • CMYK C0 M0 Y0 K0
  • RGB R255 G255 B255

  • BLACK

  • CMYK C30 M30 Y30 K100

  • RGB R0 G0 B0
  • PANTONE PANTONE BlackC

  • ACCENT COLORS

  • CMYK C0 M100 Y100 K0

  • Nintendo RED

  • RGB R230 G0 B18

  • PANTONE PANTONE 485C

  • DARK GRAY

  • CMYK C0 M0 Y0 K75

  • RGB R100 G100 B100

  • PANTONE PANTONE Cool Gray 10C

  • CHARCOAL BLACK

  • CMYK C0 M0 Y0 K95

  • RGB R40 G40 B40

  • PANTONE PANTONE Black 7C

  • Normally, use the color white when applying the standard logo without the vignette.
Typography
  • FF-Mark
  • FF-Mark - Ultra 1234567890 Nintendo Switch ABCDEFGHIJK abcdefghijk
  • FF-Mark - Black 1234567890 Nintendo Switch ABCDEFGHIJK abcdefghijk
  • FF-Mark - Heavy 1234567890 Nintendo Switch ABCDEFGHIJK abcdefghijk
  • FF-Mark - Bold 1234567890 Nintendo Switch ABCDEFGHIJK abcdefghijk
  • FF-Mark - Medium 1234567890 Nintendo Switch ABCDEFGHIJK abcdefghijk
  • FF-Mark - Book 1234567890 Nintendo Switch ABCDEFGHIJK abcdefghijk
  • FF-Mark - Regular 1234567890 Nintendo Switch ABCDEFGHIJK abcdefghijk
  • FF-Mark - Light 1234567890 Nintendo Switch ABCDEFGHIJK abcdefghijk
Visual Style
  • Normally, use the color white when applying the standard logo without the vignette.
  • A minimum amount of clear space must surround the logo as indicated by the gray box. The width of the gray box is the same as the “dots” of the icon element, shown as “X”.
  • MINIMUM 16mm
  • MINIMUM 12mm
  • CMYK C0 M0 Y0 K0
  • RGB R255 G255 B255
  • C30 M30 Y30 K100
  • R0 G0 B0
  • PANTONE PANTONE BlackC
  • C0 M100 Y100 K0
  • Nintendo RED
  • R230 G0 B18
  • PANTONE 485C
  • C0 M0 Y0 K75
  • R100 G100 B100
  • PANTONE Cool Gray 10C
  • C0 M0 Y0 K95
  • R40 G40 B40
  • PANTONE Black 7C
  • Use both images together with equal size and scale.
Brand Imagery
  • This symbol uses Joy-Con as a motif, which is a new element of Nintendo Switch.
  • Normally, use the color white when applying the standard logo without the vignette.
  • A minimum amount of clear space must surround the logo as indicated by the gray box. The width of the gray box is the same as the “dots” of the icon element, shown as “X”.
  • MINIMUM 16mm
  • MINIMUM 12mm
  • Use both images together with equal size and scale.
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