Nintendo
Japanese multinational video game and consumer electronics company
🔗 Connections
Sector
Region
Country
Industry
Guideline Year
Language
Employees Range
Product Or Material Produced
Headquarters Location
Foundation Year Bucket
Official Websites
- https://www.nintendo.co.jp/corporate/en/outline/index.html
- https://www.nintendo.com/en-us
- https://www.nintendo.com/countryselector
- https://www.nintendo.com/jp/index.html
- https://www.nintendo.de
- https://www.nintendo.com/us/regionselector
Brand Guidelines
2008
Brand Summary
Mission
- Nintendo’s mission is to continue to create intriguing new ideas and bring smiles to customers everywhere, regardless of age, gender, nationality, or culture [^1].
Core Values
- innovation
- corporate sincerity
- quality
- trust
- universality
- individuality
- credibility
Target Audience
- Nintendo targets a global audience, aiming to appeal to everyone without regard to age, gender, nationality, or culture [^2].
Personality Traits
- innovative
- trustworthy
- universal
- credible
- individualistic
Visual Identity Overview
- Nintendo’s visual identity centers on a unified corporate logo featuring a logotype within a racetrack shape, with strict guidelines for proportion, protective area, and color usage (gray, white, black). The logo is used consistently across products, packaging, promotional materials, and digital platforms, emphasizing clarity, recognizability, and quality [^3].
Categories
Color Palette
- Gray is the standard color, followed by white, and black, in that order.
- On a white background, use gray. On a color background that decreases the visibility of the gray logo, use white. Only in cases where the visibility of white logo is low, then the black color may be used.
- Gray Standard color CMYK :K50% RGB :R140+G140 +B140 PANTONE Cool Gray 8c
- White CMYK : C 0% + M 0% + Y 0% + K 0% RGB :R 255 +G 255+B 255
- Black CMYK : K 100% RGB :R 0+G 0 +B 0
- On color backgrounds. Illustrations, or patterns that decrease the visibility of the gray logo, the first preference is to use the logo In white (reversed out).
- When the white color lowers the legibility, block con be used.
- Do not use a while fill Inside the racetrack. The background color should always show through the interior of the racetrack. Do not odd on outline around the logo elements.
- Do not change the color
- Do not mix the color
- Do not change the color of the elements
- Single color printing When printing with a single color, the white color logo (reversed out) is recommended. The background color must have enough contrast. Do not odd on outline to Increase contrast on a weak color background.
- Style Do not Include a white fill Do not add an outline
Typography
- The first romanized Nintendo logo using the font style associated with the current “racetrack” design was in 1959. This logo was modified several times over the years, but continued to retain the basic form still in use today.
- 1959 - The text style is changed to a non-cursive style.
- 1995 - The current logo is a little bolder and the racetrack fits tighter around the text when compared to the earlier version.
- Nintendo of Europe GmbH The correct legal name in AvantGarde Bold font style.
- Nintendo The correct informal name in AvantGarde Bold font style.
Logo Usage
- Make sure that you are using the latest version of the Nintendo logo.
- The Nintendo logo is our primary and most well known trademark. Information on proper and improper use of this logo is given in the next section.
- The correct corporate logo.
- Obsolete logo no longer in use. DO NOT USE!
- The Nintendo corporate logo includes the text logotype and the racetrack. The logotype must always be used together with the racetrack. When displaying the corporate logo, a certain protective clear space should be maintained, and no other logos, text or graphic elements are allowed within this surrounding area.
- The size of the protective area around the logo is the same as the height and width of the “n” of the logotype. Expressed in numerical values, the margins at the left and right should each be 10% of the logo’s width, and the margins at the top and bottom should each be 35% of the logo’s height.
Brand Values
- Make sure that you are using the latest version of the Nintendo logo.
- It is important to use our logo in a consistent and correct manner, based on the guidelines set down in this document. This will help us achieve the following goals: • Protect our rights to ownership and use of our logo. • Maintain our reputation for high quality, high value products. • Maintain a positive and strong image that is instantly recognizable. • Reinforce our individuality and credibility. • Project the universality of our company and products.
Visual Style
- Make sure that you are using the latest version of the Nintendo logo.
- The Nintendo corporate logo includes the text logotype and the racetrack. The logotype must always be used together with the racetrack. When displaying the corporate logo, a certain protective clear space should be maintained, and no other logos, text or graphic elements are allowed within this surrounding area.
- The size of the protective area around the logo is the same as the height and width of the “n” of the logotype. Expressed in numerical values, the margins at the left and right should each be 10% of the logo’s width, and the margins at the top and bottom should each be 35% of the logo’s height.
- Gray is the standard color, followed by white, and black, in that order.
- On a white background, use gray. On a color background that decreases the visibility of the gray logo, use white. Only in cases where the visibility of white logo is low, then the black color may be used.
- Gray Standard color CMYK :K50% RGB :R140+G140 +B140 PANTONE Cool Gray 8c
- White CMYK : C 0% + M 0% + Y 0% + K 0% RGB :R 255 +G 255+B 255
- Black CMYK : K 100% RGB :R 0+G 0 +B 0
- On color backgrounds. Illustrations, or patterns that decrease the visibility of the gray logo, the first preference is to use the logo In white (reversed out).
- When the white color lowers the legibility, block con be used.
- Do not use a while fill Inside the racetrack. The background color should always show through the interior of the racetrack. Do not odd on outline around the logo elements.
- When working with the Nintendo logo. It Is Important to avoid creating designs that modify the trademark, or detract from the appearance or readability of our brand.
- Do not change the ratio of width or height
- Do not change the proportion of the logotype to the racetrack
- Do not remove the racetrack
- Do not reverse or flip the Image
- Do not change the shape
- Do not tilt
- Do not change the color
- Do not mix the color
- Do not change the color of the elements
- Single color printing When printing with a single color, the white color logo (reversed out) is recommended. The background color must have enough contrast. Do not odd on outline to Increase contrast on a weak color background.
- Do not Include a white fill
- Do not add an outline
- Do not Include the logo Inside a box.
- Do not combine with text
- Do not combine with other elements outline, extra racetrack, or other shape
- Do not embed within a sentence
- Do not overlay other elements
- Do not use the logo as a pattern
Layout And Composition
- The Nintendo corporate logo includes the text logotype and the racetrack. The logotype must always be used together with the racetrack. When displaying the corporate logo, a certain protective clear space should be maintained, and no other logos, text or graphic elements are allowed within this surrounding area.
- The size of the protective area around the logo is the same as the height and width of the “n” of the logotype. Expressed in numerical values, the margins at the left and right should each be 10% of the logo’s width, and the margins at the top and bottom should each be 35% of the logo’s height.
Packaging Design
- Nintendo product packaging and marketing materials must include the proper copyright notice. Typically, this would be something like: ”©(date) Nintendo.”
- Make sure that you are using the latest version of the Nintendo logo.
- The Nintendo corporate logo includes the text logotype and the racetrack. The logotype must always be used together with the racetrack. When displaying the corporate logo, a certain protective clear space should be maintained, and no other logos, text or graphic elements are allowed within this surrounding area.
- The size of the protective area around the logo is the same as the height and width of the “n” of the logotype. Expressed in numerical values, the margins at the left and right should each be 10% of the logo’s width, and the margins at the top and bottom should each be 35% of the logo’s height.
- Gray is the standard color, followed by white, and black, in that order.
- On a white background, use gray. On a color background that decreases the visibility of the gray logo, use white. Only in cases where the visibility of white logo is low, then the black color may be used.
- Gray Standard color CMYK :K50% RGB :R140+G140 +B140 PANTONE Cool Gray 8c
- White CMYK : C 0% + M 0% + Y 0% + K 0% RGB :R 255 +G 255+B 255
- Black CMYK : K 100% RGB :R 0+G 0 +B 0
- On color backgrounds. Illustrations, or patterns that decrease the visibility of the gray logo, the first preference is to use the logo In white (reversed out). When the white color lowers the legibility, black can be used.
- Do not use a white fill inside the racetrack. The background color should always show through the interior of the racetrack. Do not add an outline around the logo elements.
- When working with the Nintendo logo. It Is Important to avoid creating designs that modify the trademark, or detract from the appearance or readability of our brand.
- Do not change the ratio of width or height
- Do not change the proportion of the logotype to the racetrack
- Do not remove the racetrack
- Do not reverse or flip the image
- Do not change the shape
- Do not tilt
- Do not change the color
- Do not mix the color
- Do not change the color of the elements
- When printing with a single color, the white color logo (reversed out) is recommended. The background color must have enough contrast. Do not add an outline to increase contrast on a weak color background.
- Do not include a white fill
- Do not add an outline
- Do not include the logo inside a box.
- Do not combine with text
- Do not combine with other elements outline, extra racetrack, or other shape
- Do not embed within a sentence
- Do not overlay other elements
- Do not use the logo as a pattern
Print Guidelines
- The Nintendo corporate logo includes the text logotype and the racetrack. The logotype must always be used together with the racetrack. When displaying the corporate logo, a certain protective clear space should be maintained, and no other logos, text or graphic elements are allowed within this surrounding area.
- The size of the protective area around the logo is the same as the height and width of the “n” of the logotype. Expressed in numerical values, the margins at the left and right should each be 10% of the logo’s width, and the margins at the top and bottom should each be 35% of the logo’s height.
- Gray is the standard color, followed by white, and black, in that order.
- On a white background, use gray. On a color background that decreases the visibility of the gray logo, use white. Only in cases where the visibility of white logo is low, then the black color may be used.
- Gray Standard color CMYK :K50% RGB :R140+G140 +B140 PANTONE Cool Gray 8c
- White CMYK : C 0% + M 0% + Y 0% + K 0% RGB :R 255 +G 255+B 255
- Black CMYK : K 100% RGB :R 0+G 0 +B 0
- On color backgrounds. Illustrations, or patterns that decrease the visibility of the gray logo, the first preference is to use the logo In white (reversed out).
- When the white color lowers the legibility, block con be used.
- Do not use a while fill Inside the racetrack. The background color should always show through the interior of the racetrack. Do not odd on outline around the logo elements.
- When working with the Nintendo logo. It Is Important to avoid creating designs that modify the trademark, or detract from the appearance or readability of our brand.
- Do not change the ratio of width or height
- Do not change the proportion of the logotype to the racetrack
- Do not remove the racetrack
- Do not reverse or flip the Image
- Do not change the shape
- Do not tilt
- Do not change the color
- Do not mix the color
- Do not change the color of the elements
- Single color printing When printing with a single color, the white color logo (reversed out) is recommended. The background color must have enough contrast. Do not odd on outline to Increase contrast on a weak color background.
- Do not Include a white fill
- Do not add an outline
- Do not Include the logo Inside a box.
- Do not combine with text
- Do not combine with other elements outline, extra racetrack, or other shape
- Do not embed within a sentence
- Do not overlay other elements
- Do not use the logo as a pattern
Additional Properties
| Property | Value |
|---|---|
| Wikidata Link | Open Wikidata |
| Property | Value |
|---|---|
| Product Or Material Produced | Video Game; Video Game Console; Software |
| Headquarters Location | Higashiyama Ku; Shimogyo Ku; Kyoto |
| Foundation Date | 1947; 1889 |
| Headquarters Location | Kyoto, Shimogyō-ku (from 1889, until 1959), Higashiyama-ku (from 1959, until 2000) |
| Founded By | Fusajirō Yamauchi |
| Topic’S Main Category | Category:Nintendo |
| Inception | 1889-09-23, 1947 |
| Musicbrainz Label Id | d6404fef-42d9-4b4f-8853-02ffd71433ca, 7887c771-abf2-4b01-be31-4f7285904e87 |
| Freebase Id | /m/059wk |
| Industry | video game industry, game industry, video game industry |
| Image | Nintendo Headquarters - panoramio.jpg (as of 2010-03-31), Nintendo 1889.jpg (as of 1889), Headquarters of Nintendo Co., Ltd.jpg (as of 2022-02-24) |
| Dewey Decimal Classification | 794.82 |
| Isin | JP3756600007 |
| Facebook Username | Nintendo |
| X (Twitter) Username | Nintendo (as of 2018-05-10, from 2011-05-30), NintendoDE (as of 2021-05-24, from 2012-02-13), NintendoNL (as of 2021-05-24, from 2012-02-13), NintendoBE_NL (as of 2021-05-24, from 2012-03-19), NintendoBE_FR (as of 2021-05-24, from 2012-02-13) (+3 more) |
| Stock Exchange | Tokyo Stock Exchange (from 1983-07-21), Nasdaq, Frankfurt Stock Exchange, OTC Markets Group |
| Has Organizational Division | Nintendo Entertainment Planning & Development, Nintendo Platform Technology Development |
| Child Organization Or Unit | Nintendo of America, Nintendo Network Service Database, Nintendo European Research & Development, 1-Up Studio, Nintendo France (+10 more) |
| Topic Has Template | Template:Nintendo Company |
| Discogs Label Id | 46125 |
| Topic’S Main Wikimedia Portal | Portal:Nintendo |
| Legal Form | kabushiki gaisha |
| Commons Gallery | Nintendo |
| Country | Japan |
| Ndl Authority Id | 00644798 |
| Viaf Cluster Id | 145603854 |
| Musicbrainz Artist Id | 05e536dd-abaa-4e87-b9c0-678eb59c38c8 |
| Owned By | Capital Group Companies, Bank of Kyoto, Public Investment Fund |
| Corporate Number (Japan) | 1130001011420 |
| Youtube Channel Id | UCkH3CcMfqww9RsZvPRPkAJA (as of 2021-10-27, from 2013-03-13) |
| Location Of Formation | Japan |
| Isni | 0000000404905456 |
| Quora Topic Id | Nintendo-company |
| Bibliothèque Nationale De France Id | 13980292t |
| Ringgold Id | 273134 |
| Encyclopædia Britannica Online Id | topic/Nintendo-Company-Ltd |
| The Times Of India Topic Id | Nintendo |
| Award Received | Deutscher Spielepreis Special Prize (as of 1991), The Game Awards − Developer of the Year (as of 2014-12-05) |
| Permid | 4295876067 |
| Usb Vendor Id | 057e |
| Mac Address Block Large Id | 0009BF, 001656, 0017AB, 00191D, 0019FD (+49 more) |
| British Museum Person Or Institution Id | 133302 |
| Ne.Se Id | nintendo-co-ltd |
| Subreddit | nintendo (from 2008-03-26) |
| Uk Parliament Thesaurus Id | 58864 |
| Mobygames Company Id (Former Scheme) | nintendo-co-ltd |
| Grid Id | grid.471191.b |
| Opencorporates Id | jp/1130001011420 |
| Songkick Artist Id | 532507 |
| App Store Developer Id | 1062496488 |
| Anime News Network Company Id | 620 |
| Owner Of | Pokémon video games, The Pokémon Company, Nintendo New York, Monolith Soft Inc., Nintendo Software Planning & Development (+14 more) |
| Library Of Congress Authority Id | n80155453 |
| Zhihu Topic Id | 19552393 |
| Ror Id | 00pscny09 |
| Member Of | Wi-Fi Alliance, SD Association |
| Bibsys Id | 90574067 |
| Idref Id | 084163453 |
| Banq Authority Id | 0000139180 |
| National Library Of Israel Id (Old) | 002133508 |
| Nacsis Cat Author Id | DA16091898 |
| National Library Of Brazil Id | 000306638 |
| Canadiana Authorities Id (Former Scheme) | 0061L0224 |
| Google Play Developer Id | 7277267556905944956 |
| Giant Bomb Id (Former Scheme) | 3010-90 |
| Omegawiki Defined Meaning | 1651596 |
| Thegamesdb Publisher Id | 3 |
| Product Or Material Produced | software, video game, video game console |
| Artsy Artist Id | nintendo |
| Vgmdb Organization Id | 268 |
| Brockhaus Enzyklopädie Online Id | nintendo-co-ltd |
| Snesmusic.Org Company Id | 10 |
| Niconicopedia Id | 任天堂 |
| Director / Manager | Shuntaro Furukawa |
| Fandom Wiki Id | nintendo |
| Tv Tropes Id | Creator/Nintendo |
| Philadelphia Museum Of Art Entity Id | 13865 |
| Media Arts Database Id | C45019 |
| Hkcan Id | 9811113106303406 |
| Treccani Id | nintendo |
| X Topic Id | 10026713294 |
| Visual Novel Database Id | p202 |
| Social Media Followers | 1,719,853 (as of 2021-01-01), 979,020 (as of 2018-05-10), 1,910,000 (as of 2021-06-30), 2,127,739 (as of 2022-01-07), 2,150,000 (as of 2022-03-17) (+5 more) |
| Service Status Information Url | https://www.nintendo.com/consumer/network/en_na/network_status.jsp |
| Anidb Person Id | 12188 |
| Japan Search Name Id | 任天堂 |
| Gamespot Developer Id | nintendo |
| Instagram Username | nintendo |
| Internet Game Database Company Id | nintendo |
| Vgmdb Artist Id | 44099, 44101 |
| Great Norwegian Encyclopedia Id | Nintendo |
| Moegirlpedia Id | 任天堂 |
| Bgm.Tv Person Id | 6734 |
| National Library Of Israel J9U Id | 987007605238005171 |
| Lex Id | Nintendo |
| Super Mario Wiki Id | Nintendo |
| Kultboy Company Id | 22 |
| Personality Database Profile Id | 123568 |
| Shortened Url Formatter | https://ninten.do/$1 |
| Reddit Topic Id | nintendo |
| Mangaseek Person Id | 13416 |
| Play:Right Company Id | nintendo |
| Flag | flag of Nintendo |
| Cinii Research Id | 1140282266565426304 |
| Glitchwave Game Company Id | nintendo |
| Crunchbase Organization Id | nintendo-japan |
| Start Time | 1889 |
| Location | Kyoto |
| Snac Ark Id | w69m9scp |
| Museum Of Modern Art Artist Id | 40698 |
| Mobygames Company Id | 1891 |
| Baidu Tieba Name | 任天堂 (as of 2023-03-02) |
| Rawg Developer Id | nintendo |
| Rawg Publisher Id | nintendo |
| Rationalwiki Id | Nintendo |
| Bbc News Topic Id | cvenzmgygn8t |
| Nominated For | The Game Awards − Developer of the Year (as of 2014-11-20), The Game Awards − Developer of the Year (as of 2015-11-13) |
| Official Color | red, white |
| Tmdb Company Id | 12288 |
| Legal Entity Identifier | 353800FEEXU6I9M0ZF27 |
| Lemmy Community Id | nintendo@lemmy.world |
| Myanimelist Company Id | 503 |
| Steam Curator Id | 5446303 |
| Trustpilot Company Id | www.nintendo.com |
| Vgmrips Company Id | nintendo |
| Great Russian Encyclopedia Portal Id | nintendo-kompaniia-828c42 |
| Radio France Person Id | nintendo |
| Gematsu Company Id | 654458 |
| Mod Db Company Id | nintendo |
| Cantic Id | 981058613539106706 |
| Canadiana Name Authority Id | ncf10270166 |
| Gnd Id | 4320784-4 |
| National Library Of Korea Id | KAB201900714 |
| Gaming Wiki Network Article Id | triforce:Nintendo |
| Animeclick Author Id | 2392 |
| Wikikids Id | Nintendo |
| Niwa Article Id | fzerowiki:Nintendo, nookipedia:Nintendo, zeldawiki:Nintendo |
| Youtube Handle | Nintendo |
| Different From | Nintendo, Nintendo |
| Museum Digital Id | 12367, 169498 |
| C64 Wiki Id | Nintendo |
| Wiig.De Publisher Id | 1 |
| Vikidia Article Id | en:Nintendo, es:Nintendo, fr:Nintendo |
| Wikirby Id | Nintendo |
| Nintendo Life Company Id | nintendo |
| Behind The Voice Actors Franchise Id | Nintendo |
| Foldoc Id | Nintendo |
| Strategywiki Id | Nintendo |
| Imdb Id | co0002481 |
| Date Of Incorporation | 1947 |
| Official Name | 株式会社丸福 (from 1947, until 1951), 任天堂骨牌株式会社 (from 1951, until 1963), 任天堂株式会社 (from 1963), Nintendo Co., Ltd. (from 1963) |
| Native Label | 任天堂 |
| Chief Executive Officer | Fusajirō Yamauchi (from 1889-09-23, until 1929), Sekiryo Kaneda (from 1929, until 1949), Hiroshi Yamauchi (from 1949-09, until 2002-05-24), Satoru Iwata (from 2002-05-24, until 2015-07-11), Tatsumi Kimishima (from 2015-09-16, until 2018-06-28) (+1 more) |
| Gamereactor Company Id | Nintendo |
| Rate Your Music Label Id | nintendo |
| Namuwiki Id | 닌텐도 |
| France 24 Topic Id (French) | nintendo |
| Pixiv Encyclopedia Id | 任天堂 |
| Vgc Company Id | 539 |
| Techraptor Company Id | nintendo |
| Booru Tag | nintendo |
| Imdb Keyword | nintendo |
| Yale Lux Id | group/998aff09-4da7-440f-9c47-bb902d078f05 |
| Wikirate Company Id | 49596 |
| Fandom Article Id | nintendo:Nintendo, gamecube:Nintendo, disney:Nintendo, gamicus:Nintendo, nes:Nintendo (+18 more) |
| Pci Vendor Id | 12e1 |
| Gamesindustry.Biz Tag Id | companies/nintendo |
| Know Your Meme Slug | nintendo (as of 2025-10-26) |
| The Guardian Topic Id | games/nintendo |
| Teen Vogue Tag Id | nintendo |
| Atlas Obscura Place Id | nintendo-head-office |
| Floruit | 2021 |
| Has Works In The Collection | Netherlands Institute for Sound and Vision |
Employees History
| Employees | Year information | Bucket |
|---|---|---|
| 6,413 | as of 2020-09-30 | 1K-10K |
| 6,717 | as of 2022-03-31 | 1K-10K |
| 7,317 | as of 2023-03-31 | 1K-10K |