No Where Near

📋 1 Guidelines

🔗 Connections

Sector

Entertainment

Region

Dubai

Guideline Year

2024

Language

English

Tags

Community Featured Human ressources

Official Websites

Brand Guidelines

2024

Brand Summary

Mission
  • NOWHERENEAR is a dynamic and innovative music and talent management company dedicated to discovering, nurturing, and promoting exceptional talent across the globe. Established with a vision to transform the entertainment industry, it combines a passion for music with keen understanding of the business, ensuring that artists reach their full potential.
Core Values
  • integrity
  • passion
  • innovation
  • excellence
  • collaboration
  • empowerment
Target Audience
  • Aspiring and established artists, music talent, and creative professionals seeking management, promotion, and support in the entertainment industry.
Personality Traits
  • dynamic
  • innovative
  • bold
  • confident
  • optimistic
  • retro
  • modern
Visual Identity Overview
  • The brand visual identity is bold, retro yet modern, and stands out through the use of iconic Near Green as the primary color, paired with Near Red, Grey, Black, and White. The logo is an abstract ‘N’ with negative space symbolizing a piano, accompanied by a sans serif font. Patterns derived from the logo, clean and energetic photography, and the Neue Regrade typeface reinforce a consistent, vibrant, and memorable brand experience.

Categories

Brand Imagery
  • Good photography is important in all of our branded communications. Our photographic outlook should capture real moments of dynamic connection. people coming together. This outlook should stylistically echo the rest of our brand design system: bold. clean. and optimistic: and full of life and energy.
  • These are expressed through three guiding principles: Bold, Together, Art. Sound, Music, Young. Futuristic, Retro, Abstract.
Color Palette
  • Our colour palette is puposefully chosen to capture unique essence of our brand.
  • Near Green is iconic. It is the primary colour of our brand and reflects our brand archetype and ethos. Near Red. Grey and ofcourse Black and White are our secondary colours and their use is heavily paired with Near Green.
  • Together. these colours create a bold and retro yet modern look and overall visual identity that stands out.
  • White: RGB (255, 255, 255), CMYK (0, 0, 0, 0), HEX (#FFFFFF)
  • Black: RGB (0, 0, 0), CMYK (75, 68, 87, 90), HEX (#000000)
  • Grey: RGB (196, 196, 196), CMYK (0, 0, 0, 0), HEX (#C4C4C4)
  • Near Red: RGB (255, 58, 17), CMYK (0, 100, 97, 0), HEX (#FF3A11)
  • Near Green: RGB (180, 255, 001), CMYK (033, 000, 100, 000), HEX (#B4FF01)
  • The NOWHERENEAR palette comes to life when coloUrs that both contrast and harmonize are paired together.
  • Always use Near Green more frequently followed by Black. Near Red. White and Grey.
  • Combine these specific colours in a way that is pleasing and worthy of look across all areas.
Typography
  • Neue Regrade is a sophisticated variable sans serif typeface. Perfect for this brand. It combines the smooth curves of gothic typography and the slight inktraps in modern typefaces.
  • The typeface at the heart of the NOWHERENEA brand is Neue Regrade.
  • We use Neau Regrade for every brand touchpoint.
  • The brand fonts was carefully chosen keeping in mind our brand personality, audience and versatile applications.
  • Neue Regrade is available in five weights-from Light to Bold.
  • This allows us to uniformly set all text in Neue Regrade while still enabling type hierarchy through weight distribution.
  • When creating layouts using Neue Regrade, clear hierarchy can be established by varying the weights and scale appropriately.
  • Semi Bold is used for headlines, Bold can be used in large scale occasionally.
  • Medium is used for subheadlines.
  • Regular, Light and Medium can all be used for the body type.
  • Hierarchy of scale can be achieved by ensuring that subheadlines are set no larger than the height of the lowercase characters of the headline above it, and that body copy is set to roughly 50% of the cap height of the subheadline above it.
Logo Usage
  • Our logo is an abstract letter “N” with a negative space symbolizing a piano which conveys meaning to what we do as an entertainment platform alongside a sans serif font called Kaia.
  • Our logo conveys innovation. confidence and boldness. Use the logo wisely with the correct guide­lines and do not change the font accompany it.
  • Do not scale the icon below 32px.
  • The wordmark canont be used independently in a linear form.
  • It must be in all caps at all times.
  • The logo may be used in two different configurations, with the icon and wordmark arranged horizontally and vertically. When possible, use the horizontal configuration. Use the vertical configuration sparingly, when the layout lends itself to a centered orientation or horizontal space is limited.
  • The logo must have breathing space at all times to appear clearly. To ensure they are always legible and unobstructed. it is important to size them properly and provide sufficient clear space arounf the logo
  • For the horizontal logo orientation. maintain a clear space that is equal to the height of the Icon divided by 1.3px
  • For the vertical orientation. maintain a clear space that is equal to the height of the letter “N”
  • Do not stretch the logo horizontally or vertically.
  • Do not change the placement or relationship of the icon and wordmark.
  • Do not use gradients
  • Do not rotate the wordmark or icon.
  • Do not put a drop shadow on the logo.
  • Do not put a stroke on the logo.
  • Our logo’s preferred color usage shows the NWN icon in our brand Green.
  • It can be used in any color of the brand but ensure the combination is subtle and has a perfect contrast.
  • Our main look is the logo in black and a green background or vise versa.
  • In situations when a background would not allow the green or red mark to have adequate contrast-such as placed a photograph or texture. or in special circumstances such as limited-color printing. embroidery or manufacturing-the monochrome version of the logo can be used. wherein the entire icon and wordmark lockup are set in either white or black.
  • Always choose a color that makes the logo have adequate contrast and legibility from the background.
  • If the logo is placed on a photo. make sure that it is an uncluttered image so that the mark is legible. Place the logo in a space of the photo that won’t be in competition with the content. color. or composition of the image.
  • The NOWHERENEAR mark includes the NOWHERENEAR name and logo, and any word, phrase, image, or other designation that identifies the source or origin of any NOWHERENEAR asset.
  • Please do not modify the marks or use them in a confusing way, that confuses NOWHERENEAR with another brand.
Tone And Messaging
  • Our logo conveys innovation. confidence and boldness. Use the logo wisely with the correct guide­lines and do not change the font accompany it.
  • Our photographic outlook should capture real moments of dynamic connection. people coming together. This outlook should stylistically echo the rest of our brand design system: bold. clean. and optimistic: and full of life and energy.
  • These are expressed through three guiding principles: Bold, Together, Art. Sound, Music, Young. Futuristic, Retro, Abstract.
Brand Values
  • These are our brand’s core beliefs and values. We use these as the foundation to build the personality of our brand.
  • While this may not be an exhaustive list, it’s definitely a collation of our strongest values.
  • INTEGRITY PASSION INNOVATION EXCELLENCE COLLABORATION EMPOWERMENT
Visual Style
  • The logo must have breathing space at all times to appear clearly. To ensure they are always legible and unobstructed. it is important to size them properly and provide sufficient clear space arounf the logo
  • For the horizontal logo orientation. maintain a clear space that is equal to the height of the Icon divided by 1.3px
  • For the vertical orientation. maintain a clear space that is equal to the height of the letter “N”
  • Do not stretch the logo horizontally or vertically.
  • Do not change the placement or relationship of the icon and wordmark.
  • Do not use gradients
  • Do not rotate the wordmark or icon.
  • Do not put a drop shadow on the logo.
  • Do not put a stroke on the logo.
  • Our logo’s preferred color usage shows the NWN icon in our brand Green.
  • It can be used in any color of the brand but ensure the combination is subtle and has a perfect contrast.
  • Our main look is the logo in black and a green background or vise versa.
  • In situations when a background would not allow the green or red mark to have adequate contrast-such as placed a photograph or texture. or in special circumstances such as limited-color printing. embroidery or manufacturing-the monochrome version of the logo can be used. wherein the entire icon and wordmark lockup are set in either white or black.
  • Always choose a color that makes the logo have adequate contrast and legibility from the background.
  • If the logo is placed on a photo. make sure that it is an uncluttered image so that the mark is legible. Place the logo in a space of the photo that won’t be in competition with the content. color. or composition of the image.
  • Our colour palette is puposefully chosen to capture unique essence of our brand.
  • Near Green is iconic. It is the primary colour of our brand and reflects our brand archetype and ethos. Near Red. Grey and ofcourse Black and White are our secondary colours and their use is heavily paired with Near Green.
  • Together. these colours create a bold and retro yet modern look and overall visual identity that stands out.
  • Always use Near Green more frequently followed by Black. Near Red. White and Grey.
  • Combine these specific colours in a way that is pleasing and worthy of look across all areas.
  • Neue Regrade is a sophisticated variable sans serif typeface. Perfect for this brand. It combines the smooth curves of gothic typography and the slight inktraps in modern typefaces.
  • The typeface at the heart of the NOWHERENEA brand is Neue Regrade.
  • We use Neau Regrade for every brand touchpoint.
  • Neue Regrade is available in five weights-from Light to Bold.
  • This allows us to uniformly set all text in Neue Regrade while still enabling type hierarchy through weight distribution.
  • When creating layouts using Neue Regrade, clear hierarchy can be established by varying the weights and scale appropriately.
  • Semi Bold is used for headlines, Bold can be used in large scale occasionally.
  • Medium is used for subheadlines. • Regular, Light and Medium can all be used for the body type.
  • Hierarchy of scale can be achieved by ensuring that subheadlines are set no larger than the height of the lowercase characters of the headline above it, and that body copy is set to roughly 50% of the cap height of the subheadline above it.
  • Our brand pattern is derived from and inspired by our logo. The brand pattern is instrumental in the extension of our brand as it creates a strong brand recognition. brings depth to our brandidentity, and creates an overall memorable brand experience.
  • It’s also an opportunity to have some fun and play around with our shiny new brand!
  • This specific pattern can be used to clip image into how ever seen fit in a way that resonates with the NOWHERENEAR brand.
  • Good photography is important in all of our branded communications. Our photographic outlook should capture real moments of dynamic connection. people coming together. This outlook should stylistically echo the rest of our brand design system: bold. clean. and optimistic: and full of life and energy.
  • These are expressed through three guiding principles: Bold, Together, Art. Sound, Music, Young. Futuristic, Retro, Abstract.
Iconography
  • Our icon is the face of our brand. An abstract letter “N” which is the first letter of the brand name. It combines two abstract shapes to form.
  • The icon symbolizies an piano in negative space along with the curve symbolizing a person playing it. “Making Music’
  • Use the logomark for the banner, favicon, etc.
  • Do not scale the icon below 32px.
Layout And Composition
  • The logo may be used in two different configurations, with the icon and wordmark arranged horizontally and vertically. When possible, use the horizontal configuration. Use the vertical configuration sparingly, when the layout lends itself to a centered orientation or horizontal space is limited.
  • The logo must have breathing space at all times to appear clearly. To ensure they are always legible and unobstructed. it is important to size them properly and provide sufficient clear space arounf the logo
  • For the horizontal logo orientation. maintain a clear space that is equal to the height of the Icon divided by 1.3px
  • For the vertical orientation. maintain a clear space that is equal to the height of the letter “N”
  • Do not stretch the logo horizontally or vertically.
  • Do not change the placement or relationship of the icon and wordmark.
  • Do not use gradients
  • Do not rotate the wordmark or icon.
  • Do not put a drop shadow on the logo.
  • Do not put a stroke on the logo.
  • Hierarchy of scale can be achieved by ensuring that subheadlines are set no larger than the height of the lowercase characters of the headline above it, and that body copy is set to roughly 50% of the cap height of the subheadline above it.
Brand Promise
  • Our Brand Promise is a declaration of what NO­WHERENEAR stands for and what we guarantee to deliver to our customers and users. This is the vow and commitment we are making to the world.
  • In essence. our brand promise is our identity. The wording of the brand promise is precise and exact as shown. and may not be modified in any way.
  • The Brand Promise is also the tagline of out brand.
Patterns
  • Our brand pattern is derived from and inspired by our logo. The brand pattern is instrumental in the extension of our brand as it creates a strong brand recognition. brings depth to our brandidentity, and creates an overall memorable brand experience.
  • It’s also an opportunity to have some fun and play around with our shiny new brand!
  • This specific pattern can be used to clip image into how ever seen fit in a way that resonates with the NOWHERENEAR brand.
Digital Guidelines

  • DIGITAL: ## SOCIAL LOOK

  • SOCIAL POSTS

  • STORIES

  • DISPLAY SCREEN

Out Of Home Guidelines

  • OUT OF HOME: ## VERTICAL BILLBOARD

  • OUT OF HOME: ## VERTICAL BANNER

  • OUT OF HOME: ## TRANSIT BANNERS

  • OUT OF HOME: BILLBOARD

  • OUT OF HOME: ## TRAFFIC BILLBOARD

  • PRINT: ## BAG

  • PRINT: ## BUSINESS CARD

  • PRINT: ## BOOK

  • PRINT: ## ENVELOPE

Photography Style
  • Good photography is important in all of our branded communications. Our photographic outlook should capture real moments of dynamic connection. people coming together. This outlook should stylistically echo the rest of our brand design system: bold. clean. and optimistic: and full of life and energy.
  • These are expressed through three guiding principles: Bold, Together, Art. Sound, Music, Young. Futuristic, Retro, Abstract.
🐛 Report