Norske Skog

Official Websites

• https://www.norskeskog.com
• http://www.norskeskog.com
• https://norskeskog.com

Brand Guidelines

2019

Brand Summary

Mission

• Norske Skog aims to achieve and deliver on its vision, values, goals, and strategies by placing great importance on market perception and stakeholder reputation. The updated identity is designed to present a consistent public image and build a clear reputation, supporting innovation and engagement in green and circular economies alongside established paper production [^1].

Core Values

• openness
• honesty
• cooperation

Target Audience

• Stakeholders, customers, and partners in the paper production and green/circular economy sectors, including subsidiaries, mills, hubs, and business units [^2].

Personality Traits

• transparent
• trustworthy
• cooperative
• innovative
• professional

Visual Identity Overview

• The visual identity features a well-known and conspicuous logo—a stylized green tree—supported by a consistent color palette (green and blue), clear space rules, and guidelines for logo usage. Typography includes Source Sans Pro and Bookerly, with alternatives for internal use. The brand employs graphic elements, icons, and a defined visual tone for imagery, ensuring a unified and professional appearance across all materials [^3].

Categories

Brand Voice

• All operations at Norske Skog are based on three core values: openness, honesty and cooperation.

Brand Imagery

• Use different perspectives to create dynamics in the image.
• Have a sharp focus on the object and avoid cluttered backgrounds.

Color Palette

• Norske Skog GREEN

  PMS	:	368
  CMYK	:	65 / 0 / 100 / 0
  RGB	:	120 / 190 / 32
  HEX/HTML	:	78BE20

• Norske Skog BLUE

  PMS	:	647
  CMYK	:	100 / 51- / 0 / 30
  RGB	:	35 / 97 / 146
  HEX/HTML	:	236192

• The secondary colour palette introduces visual variety. Colours are selected to compliment the primary colours.
• PMS 336 PMS 320 PMS 143 CMYK 95/11/70/44 CMYK 96/0/31/2 CMYK 0/32/87/0 RGB 0/102/79 RGB 0/156/166 RGB 241/180/52 HEX/HTML 00664F HEX/HTML 009CA6 HEX/HTML FlB434 PMS 1645 PMS Coolgray6 PMS Black CMYK 0/63/75/0 CMYK 16/11/11/27 CMYK 0/0/0/100 RGB 255/106/57 RGB 167 / 168/ 170 RGB 39/37 /31 HEX/HTML FF6A39 HEX/HTML A7A8AA HEX/HTML 27251F
• Do not use the symbol in these primary colors.

Typography

• The fonts for Norske Skog are Source Sans Pro (sans serif) and Bookerly (serif).
• Times New Roman can be used instead of Bookerly if this is not available.
• Source Sans Pro can be downloaded for free from google fonts. https://fonts.google.com/
• Source sans pro
• AaBbCc
• Light / Light italic
• Regular / Regular italic
• Semibold / Semibold italic
• Bold / Bold italic
• Black / Black italic
• Bookerly
• Regular / Regular italic Bold / Bold italic
• Times New Roman (alternative if Bookerly is not available)
• AaBb
• Office fonts for Norske Skog are Arial and Times New Roman. These fonts are to be used when the recipient or user does not have access to the brand fonts Source Sans Pro and Bookerly.
• Arial
• AaCc
• Light / Light italic Regular / Regular italic Bold / Bold italic
• Times New Roman
• Fonts to be used: Arial and Times New Roman.

Logo Usage

• The Norske Skog main logo is a well-known and conspicuous brand. The recharged brand has an adequate and compelling force to be able to promote our corporate identity, behaviour and performance going forward. The already started plans to engage in the green and circular economies alongside our well established paper production, will, through innovation, create new products and demand a new way of organising operations. The commercialisation of products will also require a definite corporate branding strategy.
• Norske Skog relies heavily on the distinctiveness of its corporate name, logo, brand, its various brand names and any other mark, design or other intellectual property right that could be registered such as, but not limited to, the company and its subsidiaries, i.e. the mills, the hubs and others. All subsidiaries and business units are impelled to follow the corporate identity policy and the content of this manual. The goal is to appear as one company with one family of product logos.
• To secure that distinctiveness is always maintained for the defined vital brands, infringements must immediately be reported to the Corporate Legal Department.
• To respect and not infringe other companies’ trademark registrations.
• To apply a strict process for checking availability of new trademarks, designs, slogans etc before launch.
• A “Brand Forum” is established that shall meet as required to discuss various matters such as new marks, logos, designs, slogans, legal and commercial requirements and similar issues. The Brand Forum shall ensure that Norske Skog keeps track of and maintains proof of trademarks’ actual use and otherwise to facilitate a smooth communication and workflow. The Brand Forum shall be represented by members from the communication, legal and commercial departments.
• The symbol in the logo can be used as a graphic element in layouts.
• Do not use the symbol in these primary colors.
• To preserve the integrity and visual impact of the logo, always maintain clear space around it, to ensure that the logo can be seen quickly, uncluttered by other logos, symbols, artwork, or text. Use the height of the the letter “N” to create a square that defines the clear space around. For the symbol, the width of the senter part are used to create a square to define the clear space.
• Be sure to choose background colours or photos that provide sufficient contrast with the logo, see examples below.
• eps/ai: are vectorized files used for printed materials
• png: used in internal documents like powerpoint/word. Saved without background (transparent)
• jpg: used in internal documents like powerpoint/word
• The location of the logo is the same for the different sizes of envelopes.

Tone And Messaging

• All operations at Norske Skog are based on three core values: openness, honesty and cooperation.

Brand Values

• All operations at Norske Skog are based on three core values: openness, honesty and cooperation.

Visual Style

• To preserve the integrity and visual impact of the logo, always maintain clear space around it, to ensure that the logo can be seen quickly, uncluttered by other logos, symbols, artwork, or text. Use the height of the the letter “N” to create a square that defines the clear space around. For the symbol, the width of the senter part are used to create a square to define the clear space.
• Be sure to choose background colours or photos that provide sufficient contrast with the logo, see examples below.
• The fonts for Norske Skog are Source Sans Pro (sans serif) and Bookerly (serif).
• Times New Roman can be used instead of Bookerly if this is not available.
• Source Sans Pro can be downloaded for free from google fonts. https://fonts.google.com/
• Office fonts for Norske Skog are Arial and Times New Roman. These fonts are to be used when the recipient or user does not have access to the brand fonts Source Sans Pro and Bookerly.
• Primary colours ## Norske Skog GREEN PMS: 368 CMYK: 65 / 0 / 100 / 0 RGB: 120 / 190 / 32 HEX/HTML: 78BE20
• Primary colours ## Norske Skog BLUE PMS: 647 CMYK: 100 / 51- / 0 / 30 RGB: 35 / 97 / 146 HEX/HTML: 236192
• The secondary colour palette introduces visual variety. Colours are selected to compliment the primary colours.
• Do not use the symbol in these primary colors.
• The symbol in the logo can be used as a graphic element in layouts.
• Use different perspectives to create dynamics in the image.
• Have a sharp focus on the object and avoid cluttered backgrounds.
• Have a sharp focus on the person and blurred on the background.
• Clean backgrounds, preferably bright.
• Photo of employees in natural situations.
• Preferably use natural light. If there is poor lighting indoor, take portraits outdoor.
• NB! All images should display the correct use of HMS regulations.

Iconography

• Icons in the manners shown below can be used in layout where appropriate to content.

Layout And Composition

• To preserve the integrity and visual impact of the logo, always maintain clear space around it, to ensure that the logo can be seen quickly, uncluttered by other logos, symbols, artwork, or text. Use the height of the the letter “N” to create a square that defines the clear space around. For the symbol, the width of the senter part are used to create a square to define the clear space.
• Be sure to choose background colours or photos that provide sufficient contrast with the logo, see examples below.
• Incorrect use of logo
• The symbol in the logo can be used as a graphic element in layouts.
• Do not use the symbol in these primary colors.
• Icons in the manners shown below can be used in layout where appropriate to content.
• The location of the logo is the same for the different sizes of envelopes.
• The PowerPoint template created for Norske Skog should be used at all times when preparing a presentation to ensure the consistency throughout all means of communication. Fonts to be used: Arial and Times New Roman.

Product Labelling

• NOR labelling (paper)
• Flexo: Bookerly Bold Italic
• NOR News Flexo NOR Colour *NORI X *NORI X Plus
• NORISC NORISC Lite NORIBright NORIBright Plus NORISC Cat NORICote NORISC Value NORICote Satin NORISC Polar NORICote Silk NORICote Trend NORICote Top NORICote Vantage NORICote Super

Mill And Category Names

• Biagas: NS green Bookerly Bold Italic

Corporate Stationery

• The corporate stationery
• Letterhead
• Business card
• Envelopes The location of the logo is the same for the different sizes of envelopes.

Powerpoint

• The PowerPoint template created for Norske Skog should be used at all times when preparing a presentation to ensure the consistency throughout all means of communication. Fonts to be used: Arial and Times New Roman.

Additional Properties